📌 Core Information
🔹 Job Title: Marketing Analyst
🔹 Company: Hy-Vee, Inc.
🔹 Location: Corporate Office, Westown Pkwy., West Des Moines, IA
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 18, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Analyzing customer data to drive marketing strategies
- Measuring and optimizing marketing campaign performance
- Collaborating with cross-functional teams to align marketing efforts with business objectives
- Utilizing data visualization tools to communicate insights effectively
ASSUMPTION: This role requires a strong analytical mindset, proficiency in data analysis tools, and the ability to work collaboratively with various teams to drive data-informed marketing decisions.
📋 Key Responsibilities
✅ Analyze customer purchasing behaviors, sales performance, and market trends to identify growth opportunities
✅ Conduct competitor analysis and monitor industry trends to inform marketing strategies
✅ Segment customers based on demographics, shopping patterns, and engagement to personalize marketing efforts
✅ Track and evaluate the effectiveness of marketing campaigns across various channels
✅ Develop reports and dashboards to visualize key performance indicators and communicate insights
✅ Conduct A/B testing to optimize marketing strategies and promotional campaigns
✅ Collaborate with merchandising, e-commerce, operations, and marketing teams to align strategies with business objectives
ASSUMPTION: This role requires a proactive approach to data analysis, strong attention to detail, and the ability to translate complex data insights into actionable marketing strategies.
🎯 Required Qualifications
Education: Bachelor’s or Master’s degree in Marketing, Business, Data Analytics, Economics, or a related field
Experience: 3+ years of marketing analytics, business intelligence, or related role
Required Skills:
- Strong understanding of customer data analytics and personalization strategies
- Proficiency in research tools such as Qualtrics, Nielsen, Google Analytics, or similar platforms
- Excellent leadership, team building, and problem-solving skills
- Ability to manage multiple tasks at once and meet deadlines
- Strong project management skills
Preferred Skills:
- Experience in grocery retail
ASSUMPTION: Candidates with a strong academic background in a relevant field and proven experience in marketing analytics or a related role are most likely to succeed in this position.
💰 Compensation & Benefits
Salary Range: $55,000 - $75,000 per year (based on industry standards for a Marketing Analyst with 3-5 years of experience in the retail sector)
Benefits:
- Employee-owned company with a culture of autonomy and ownership
- Competitive benefits package, including health, dental, and vision insurance
- 401(k) plan with company match
- Generous employee discount on Hy-Vee products
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with some flexibility for meetings and project deadlines
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Analyst role in the retail sector. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically grocery retail
Company Size: 10,001+ employees, providing a large and diverse work environment with numerous growth opportunities
Founded: 1930, with a rich history and established brand in the Midwest
Company Description:
- Hy-Vee is committed to making customers’ lives easier, healthier, and happier through exceptional service and high-quality products
- The company offers a wide range of services, including grocery retail, employee-owned culture, customer service and experience, health and wellness, culinary expertise, and online shopping
- Hy-Vee is known for its innovative approach to retail, focusing on sustainability, food distribution systems, and continuous improvement
Company Specialties:
- Grocery Retail
- Employee Ownership
- Customer Service & Experience
- Health & Wellness
- Culinary Expertise
- Aisles On-Line
- The Best at Fresh
- Food Distribution Systems
- Sustainability
- Innovation
Company Website: http://hy-vee.com
ASSUMPTION: Working at Hy-Vee offers applicants the opportunity to grow within an employee-owned company that values innovation, customer service, and continuous improvement.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the marketing department and the broader organization
Reporting Structure: Reports directly to the Senior Manager of Marketing Analytics, with frequent collaboration with merchandising, e-commerce, operations, and marketing teams
Work Arrangement: On-site, with some flexibility for meetings and project deadlines
Growth Opportunities:
- Advancement within the marketing department, such as a promotion to Senior Marketing Analyst or Marketing Manager
- Expansion into related roles, such as Marketing Strategist or Consumer Insights Manager
- Career progression into leadership or management positions within the company
ASSUMPTION: This role offers a clear path for career growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Corporate office, with a modern and collaborative work environment
Office Location(s): Corporate Office, Westown Pkwy., West Des Moines, IA
Geographic Context:
- West Des Moines, IA, is part of the Des Moines-West Des Moines Metropolitan Area, with a population of over 650,000
- The area offers a mix of urban and suburban living, with numerous cultural attractions, parks, and recreational opportunities
- West Des Moines is home to a diverse and growing business community, with a strong focus on technology, finance, and healthcare industries
Work Schedule: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with some flexibility for meetings and project deadlines
ASSUMPTION: The corporate office in West Des Moines, IA, provides a modern and collaborative work environment, with easy access to numerous amenities and cultural attractions.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the senior leadership team
Key Assessment Areas:
- Data analysis and interpretation skills
- Marketing strategy and campaign development
- Collaboration and communication skills
- Problem-solving and project management skills
Application Tips:
- Highlight relevant experience and achievements in marketing analytics, data analysis, or related fields
- Tailor your resume and cover letter to emphasize skills and experiences that match the required and preferred qualifications
- Prepare for behavioral interview questions that focus on problem-solving, collaboration, and adaptability
ATS Keywords: Marketing Analytics, Data Analysis, Customer Research, Campaign Management, Project Management, Problem Solving, Team Building, Detail Oriented, Self-Starter, Fast-Paced Environment, Google Analytics, PowerBI, Tableau
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' data analysis, marketing strategy, and collaboration skills.
🛠️ Tools & Technologies
- Google Analytics
- PowerBI
- Tableau
- Qualtrics
- Nielsen
- Microsoft Office Suite
ASSUMPTION: Proficiency in data analysis tools such as Google Analytics, PowerBI, and Tableau is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer Focus
- Results Orientation
- Growth Mindset
- Professionalism
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you have a strong customer focus and a results-oriented mindset?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you have a growth mindset and a willingness to adapt to change?
ASSUMPTION: Applicants who align with Hy-Vee's company values and work style are more likely to succeed in this role and contribute to the company's ongoing success.
⚠️ Potential Challenges
- Managing multiple tasks and projects simultaneously, with tight deadlines
- Adapting to a fast-paced, dynamic work environment
- Collaborating effectively with cross-functional teams to align marketing strategies with business objectives
- Continuously learning and staying up-to-date with new data analysis tools and marketing trends
ASSUMPTION: Success in this role requires strong project management skills, adaptability, and a willingness to learn and grow in a dynamic work environment.
📈 Similar Roles Comparison
- Compared to other marketing analyst roles, this position places a stronger emphasis on customer research and segmentation to personalize marketing efforts
- In the retail industry, this role focuses on optimizing marketing strategies to drive customer engagement and sales growth
- Career progression in this role may lead to opportunities in marketing management, consumer insights, or related fields within the company
ASSUMPTION: Applicants should consider the unique aspects of this role within the broader marketing analyst and retail industries when evaluating their fit and career growth potential.
📝 Sample Projects
- Conducting a comprehensive customer segmentation analysis to inform targeted marketing campaigns
- Developing and implementing a new system for tracking and evaluating marketing campaign performance across multiple channels
- Collaborating with merchandising and e-commerce teams to optimize product promotions and pricing strategies based on customer data insights
ASSUMPTION: Sample projects in this role focus on data-driven decision-making, collaboration, and continuous improvement to optimize marketing strategies and drive business growth.
❓ Key Questions to Ask During Interview
- Can you describe the most challenging marketing campaign you've worked on and how you overcame any obstacles?
- How does the marketing team collaborate with other departments to ensure our marketing strategies align with business objectives?
- What opportunities are there for professional development and growth within the marketing department and the broader organization?
- How does Hy-Vee support work-life balance for its employees?
- Can you provide an example of a time when you had to adapt to a significant change in the marketing landscape, and how you responded?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills that match the required and preferred qualifications
- Prepare for behavioral interview questions that focus on problem-solving, collaboration, and adaptability
- Research Hy-Vee's company values and work style to ensure a strong cultural fit
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
