Marketing Analyst

📌 Core Information

🔹 Job Title: Marketing Analyst

🔹 Company: Bulls Media

🔹 Location: Kiryat Ono, Tel Aviv, Israel

🔹 Job Type: Full-time

🔹 Category: Advertising Services

🔹 Date Posted: May 9, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Conducting market research and analyzing trends to inform marketing strategies
• Gathering and analyzing data from various sources to assess performance and identify insights
• Creating and maintaining reports and dashboards for key marketing metrics
• Evaluating campaign effectiveness and providing actionable recommendations
• Developing audience segmentation models to optimize marketing efforts
• Collaborating with cross-functional teams to align goals and measure outcomes

ASSUMPTION: This role requires a balance of analytical and creative thinking, as well as strong communication skills to effectively work with various teams and stakeholders.

📋 Key Responsibilities

✅ Conduct qualitative and quantitative research to identify market trends, customer needs, and competitive positioning.

✅ Gather and analyze data from marketing campaigns, website traffic, customer databases, and market research to assess performance and identify insights.

✅ Create and maintain regular reports and dashboards for key marketing metrics (e.g., conversion rates, CAC, CLTV).

✅ Evaluate the effectiveness of marketing campaigns (email, social media, paid ads, etc.) and provide actionable recommendations.

✅ Develop audience segmentation models to optimize marketing efforts across different channels and platforms.

✅ Work closely with cross-functional teams including marketing, sales, product, and finance to align goals and measure outcomes.

✅ Manage large-scale marketing campaigns on platforms like Appsflyer, Adjust, and Singular, utilizing analytics tools to identify trends and opportunities for optimization.

✅ Conduct A/B testing and analyze campaign performance to drive improvements in ROI and engagement.

✅ Achieve continuous growth in revenue and hit KPIs.

ASSUMPTION: The role may evolve over time as the company grows and its marketing strategies adapt, requiring the analyst to stay flexible and adaptable.

🎯 Required Qualifications

Education: Bachelor’s degree in Industrial Engineering, Business, or a related field.

Experience: 2+ years of experience in a marketing analysis, business analysis, or data analytics role.

Required Skills:

• Strong proficiency in data analytics tools (e.g., Excel, SQL, Google Analytics, Tableau).
• Knowledge of marketing platforms (e.g., HubSpot, Salesforce, Meta Ads, Google Ads).
• Analytical thinking and problem-solving skills.
• Ability to translate data into clear, compelling insights.
• Strong communication and presentation skills.

Preferred Skills:

• Experience with statistical software (e.g., R, Python).
• Knowledge of A/B testing and conversion rate optimization.
• Familiarity with digital marketing strategies and KPIs.

ASSUMPTION: While not explicitly stated, proficiency in Hebrew is likely required for this role due to the location and company language.

💰 Compensation & Benefits

Salary Range: The salary range for a Marketing Analyst in Israel with 2-5 years of experience is typically between ₪150,000 - ₪250,000 per year (USD $45,000 - $75,000).

Benefits:

• Health insurance
• Retirement plan
• Paid time off

Working Hours: Full-time, Monday-Friday, 9:00 AM - 5:00 PM with a one-hour lunch break. Flexible hours may be available for specific projects.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Bulls Media operates in the advertising services industry, focusing on performance display and retargeting.

Company Size: Bulls Media is a mid-sized company with 51-200 employees, providing a collaborative and dynamic work environment.

Founded: Bulls Media was established in 2013, with a focus on digital marketing and technology integration into traditional business conduct.

Company Description:

• Bulls Media partners with top-tier brands across the globe, offering omnicompetent solutions tailored to clients' goals and business aspirations.
• The company specializes in analyzing and optimizing trends, processes, and functions that make up a business.
• Bulls Media highlights the shifting culture of entrepreneurship and modern business by identifying strategies, tactics, and mindsets for new entrepreneurs.

Company Specialties:

• Programmatic and technologic abilities
• Performance display and retargeting
• Data-driven marketing strategies

Company Website: bulls-media.com

ASSUMPTION: Bulls Media's focus on performance display and retargeting may require the Marketing Analyst to have experience with or be willing to learn about these specific marketing channels.

📊 Role Analysis

Career Level: This role is suitable for a mid-level marketing analyst with 2-5 years of experience, seeking to grow their career in a dynamic and data-driven environment.

Reporting Structure: The Marketing Analyst will likely report directly to the Marketing Director or a similar role, collaborating with various teams such as sales, product, and finance.

Work Arrangement: This role is on-site, with flexible hours available for specific projects. The work arrangement may include occasional remote work, depending on the company's policies and the candidate's needs.

Growth Opportunities:

• Expanding skills in data analysis and marketing strategy
• Potential career progression into senior roles, such as Senior Marketing Analyst or Marketing Manager
• Opportunities to work with diverse clients and industries

ASSUMPTION: Bulls Media's focus on performance display and retargeting may provide opportunities for the Marketing Analyst to specialize in these areas and become an expert in the field.

🌍 Location & Work Environment

Office Type: Bulls Media's office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): Kiryat Ono, Israel

Geographic Context:

• Kiryat Ono is a city in the Tel Aviv District, located approximately 15 kilometers southeast of Tel Aviv.
• The city offers a mix of urban and suburban living, with easy access to major highways and public transportation.
• Kiryat Ono is home to various tech and startup companies, providing a vibrant and innovative work environment.

Work Schedule: Full-time, Monday-Friday, 9:00 AM - 5:00 PM with a one-hour lunch break. Flexible hours may be available for specific projects.

ASSUMPTION: The Marketing Analyst should be comfortable working in a dynamic, fast-paced environment and be able to manage multiple projects and deadlines effectively.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical interview with the Marketing Director or a senior team member
• On-site interview with the Marketing team and other relevant stakeholders
• Final decision and offer

Key Assessment Areas:

• Data analysis and interpretation skills
• Marketing knowledge and understanding of marketing channels
• Problem-solving and critical thinking abilities
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Demonstrate your proficiency in data analysis tools and marketing platforms in your application materials.
• Prepare for the technical interview by brushing up on your data analysis and marketing knowledge.
• Research Bulls Media's company culture and values to ensure a strong cultural fit.

ATS Keywords: Marketing Analyst, Data Analysis, Market Research, Reporting, Campaign Analysis, Segmentation, Collaboration, A/B Testing, Digital Marketing, Marketing Platforms, SQL, Google Analytics, Tableau, Excel

ASSUMPTION: Bulls Media may use an Applicant Tracking System (ATS) to filter and manage job applications, so including relevant keywords in your resume and cover letter can help your application stand out.

🛠️ Tools & Technologies

• Excel
• SQL
• Google Analytics
• Tableau
• HubSpot
• Salesforce
• Meta Ads
• Google Ads
• Appsflyer
• Adjust
• Singular

ASSUMPTION: The Marketing Analyst should be comfortable learning and using new tools and technologies as needed to perform their job effectively.

👔 Cultural Fit Considerations

Company Values:

• Performance-driven
• Innovative
• Collaborative
• Data-driven
• Client-focused

Work Style:

• Dynamic and fast-paced
• Data-driven decision making
• Collaborative and team-oriented
• Focused on continuous learning and improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working with large datasets and drawing insights from them?
• Do you enjoy collaborating with cross-functional teams to achieve common goals?
• Are you eager to learn and adapt to new tools and technologies as needed?

ASSUMPTION: Bulls Media values candidates who are proactive, results-oriented, and able to work well in a team environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with large datasets and complex marketing campaigns
• Adapting to a fast-paced, dynamic work environment
• Collaborating effectively with cross-functional teams
• Keeping up with the latest trends and best practices in digital marketing

ASSUMPTION: The Marketing Analyst should be comfortable working in a challenging and fast-paced environment, with the ability to manage multiple projects and deadlines effectively.

📈 Similar Roles Comparison

• Marketing Analyst vs. Business Analyst: While both roles focus on data analysis and insights, the Marketing Analyst role is more focused on marketing-specific data and trends, while the Business Analyst role may be more broad and focused on overall business performance.
• Marketing Analyst vs. Marketing Coordinator: The Marketing Analyst role is more focused on data analysis and insights, while the Marketing Coordinator role is more focused on day-to-day marketing tasks and campaign execution.
• Career Path: Marketing Analyst → Senior Marketing Analyst → Marketing Manager → Director of Marketing → Chief Marketing Officer

ASSUMPTION: The Marketing Analyst role is a critical function within the marketing department, providing data-driven insights to inform marketing strategies and decision-making.

📝 Sample Projects

• Conducting a comprehensive market analysis to identify trends and opportunities for a new product launch
• Analyzing customer data to develop audience segmentation models and optimize marketing efforts
• Evaluating the effectiveness of a marketing campaign and providing actionable recommendations for improvement

ASSUMPTION: The Marketing Analyst should be comfortable working on a variety of projects, from market research and analysis to campaign evaluation and optimization.

❓ Key Questions to Ask During Interview

• Can you describe the typical workday for a Marketing Analyst at Bulls Media?
• How does the Marketing Analyst role collaborate with other teams, such as sales and product?
• What are the most important qualities and skills for success in this role?
• How does Bulls Media support the professional development and growth of its employees?
• What are the biggest challenges facing the marketing department currently, and how can this role help address them?

ASSUMPTION: Asking thoughtful and relevant questions during the interview process can help demonstrate your interest in the role and provide valuable insights into the company culture and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for the technical interview by brushing up on your data analysis and marketing knowledge
• Research Bulls Media's company culture and values to ensure a strong cultural fit
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.