Marketing Analyst

📌 Core Information

🔹 Job Title: Marketing Analyst

🔹 Company: Maker Lab

🔹 Location: Singapore

🔹 Job Type: Remote

🔹 Category: 📊 Marketing Analyst

🔹 Date Posted: April 2, 2025

🔹 Experience Level: 5-10 Years

🔹 Remote Status: Remote

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Delivering and unlocking insights about e-commerce and hardware businesses.
• Translating numbers into actionable business recommendations.
• Collaborating cross-functionally with sales, marketing, and analytics teams.
• Utilizing new ideas and frameworks in marketing strategies.

ASSUMPTION: The role's primary focus is on leveraging data to drive strategic decisions within a tech-savvy e-commerce setting, due to the involvement with a prominent technology client.

📋 Key Responsibilities

✅ Reporting and data analysis for D2C channel in APAC.

✅ Building and maintaining data pipelines and dashboards.

✅ Assisting with campaign measurement and A/B testing implementation.

✅ Formulating brand, product, and communication strategies.

✅ Handling ad hoc data and analysis requests.

✅ Innovating with new technologies and data sources.

ASSUMPTION: Responsibilities suggest a dynamic environment requiring both technical and strategic skills, given the focus on automation, data accuracy, and cross-functional team interaction.

🎯 Required Qualifications

Education: BA/BS degree or equivalent experience.

Experience: Minimum of 4 years in data analytics within sales or marketing for an e-commerce or tech company.

Required Skills:

• Strong analytical abilities and data storytelling skills.
• Proficiency in Python and SQL.
• Excellent communication and presentation skills.

Preferred Skills:

• Understanding of SEO, SEM, and sales funnel metrics.
• Knowledge of web and app attribution.

ASSUMPTION: Skills required suggest a preference for candidates with both technical analytics expertise and marketing domain knowledge, aligning with modern digital marketing demands.

💰 Compensation & Benefits

Salary Range: Not specified. Competitive compensation assumed for roles within leading tech-driven marketing agencies.

Benefits:

• Remote work flexibility.
• Collaboration with leading global brands.
• Professional development opportunities.

Working Hours: 40 hours per week, with potential for flexible hours given the remote nature of the role.

ASSUMPTION: Benefits are likely to be in line with industry standards for marketing consulting firms, focusing on work-life balance and career growth.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Services, offering strategic consulting embedded within client operations.

Company Size: 201-500 employees, indicating a mid-sized firm with a strong support structure yet agile operations.

Founded: 2015, with rapid growth in embedding marketing teams globally for renowned brands.

Company Description:

• Offers comprehensive marketing services from analytics to creative production.
• Specializes in forming in-house agencies tailored to clients' needs.
• Part of the independent marketing business Miroma Group.

Company Specialties:

• Strategy and UX
• Data Analytics and CRM
• Social Media Management and Influencer Engagement

Company Website: http://www.wearemakerlab.com

ASSUMPTION: Focus on innovation and cultural collaboration inferred from partnerships with digital giants.

📊 Role Analysis

Career Level: Mid to senior level, given the expertise required and strategic responsibilities involved.

Reporting Structure: Likely reporting to Head of Marketing Analytics or similar roles, with interactions across multiple departments.

Work Arrangement: Predominantly remote, promoting a flexible working environment.

Growth Opportunities:

• Exposure to high-level strategic marketing decisions.
• Collaboration with prestigious tech clients.
• Potential for leadership roles in data analytics.

ASSUMPTION: The role offers significant exposure to innovative marketing solutions within a dynamic technological framework.

🌍 Location & Work Environment

Office Type: Remote work from home, removing geographical constraints.

Office Location(s): Based in Singapore, with global flexibility.

Geographic Context:

• Singapore as a central hub offers vibrant cultural exposure.
• Proximity to leading tech and e-commerce markets in Asia.
• Strong infrastructure supporting remote operations.

Work Schedule: Standard working hours with adaptable scheduling possible due to remote working arrangements.

ASSUMPTION: The remote model aligns with modern workplace trends, emphasizing flexibility and global team integration.

💼 Interview & Application Insights

Typical Process:

• Online application submission.
• Initial interview with HR or recruiter.
• Technical assessment and case study review.
• Final interview with departmental heads.

Key Assessment Areas:

• Technical proficiency in data analysis tools.
• Strategic thinking and problem-solving capability.
• Communication and presentation skills.

Application Tips:

• Highlight data-driven marketing achievements.
• Showcase technical skills in Python and SQL.
• Emphasize understanding of e-commerce dynamics.

ATS Keywords: Data Analytics, E-commerce Strategy, Python, SQL, Marketing Campaign Analysis

ASSUMPTION: The process involves multiple stages emphasizing both technical skills and strategic acumen, reflecting the senior nature of the role.

🛠️ Tools & Technologies

• Python for data manipulation.
• SQL for database querying.
• Google Data Studio for data visualization.

ASSUMPTION: Emphasis on industry-standard tools for data analytics, suitable for tech and marketing integration roles.

👔 Cultural Fit Considerations

Company Values:

• Innovation and creativity in marketing solutions.
• Collaborative and client-focused processes.
• Commitment to leveraging technology for growth.

Work Style:

• Proactive and entrepreneurial mindset encouraged.
• Adaptability to fast-paced and changing environments.
• Data-driven and analytical approach to problem-solving.

Self-Assessment Questions:

• Am I comfortable working remotely in a global team setting?
• Do I have the analytical skills to derive meaningful insights from complex data?
• Can I effectively communicate my findings to varied stakeholders?

ASSUMPTION: The culture is likely supportive of self-starters who thrive in dynamic and less structured environments.

⚠️ Potential Challenges

• Navigating the complexity of cross-functional team dynamics.
• Adapting to frequent shifts in project scope and priorities.
• Maintaining data accuracy across multiple platforms.
• Balancing detailed analytics with high-level strategic insights.

ASSUMPTION: Challenges reflect the need for multitasking and high attention to detail in a fast-paced digital environment.

📈 Similar Roles Comparison

• Similar roles in tech companies may require deeper technical expertise.
• E-commerce specific roles may focus more on sales metrics than strategic marketing.
• Global positions typically demand cross-cultural communication skills.

ASSUMPTION: Comparison assumes convergence of technical and marketing analytics skills in this role compared to narrower focuses elsewhere.

📝 Sample Projects

• Developing a comprehensive dashboard for e-commerce performance metrics.
• Conducting A/B testing to improve website conversion rates.
• Integrating new data sources to enhance user insights and marketing strategies.

ASSUMPTION: Projects likely include significant data analysis and strategic recommendations, emphasizing the importance of tech skills.

❓ Key Questions to Ask During Interview

• What specific tools does the analytics team frequently use?
• How does Maker Lab support professional development in analytic roles?
• Can you describe a recent successful data-driven marketing campaign?
• How are cross-functional teams structured within the company?
• What are the expectations for remote collaboration across time zones?

ASSUMPTION: Questions designed to provide insights into operational and strategic priorities within the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare a detailed resume highlighting relevant data analytics projects.
• Ensure all contact information is accurate and up to date.
• Include a cover letter detailing your interest in marketing analytics.
• Anticipate potentially multiple interview stages focusing on both technical and strategic skills.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

```