- Job Title: Marketing Analyst
- Company: Greater Texas Credit Union
- Location: Austin, Texas
- Job Type: Full-time (Hybrid)
- Category: Banking & Financial Services
- Date Posted: May 20, 2025
- Experience Level: 5-10 years
🚀 Job Overview
Key aspects of this role include:
- Leveraging data to drive marketing strategy and business growth
- Collaborating with cross-functional teams to enhance member experience
- Utilizing multiple data platforms to analyze membership data and track marketing performance
- Developing and implementing data-driven strategies to optimize campaigns and improve ROI
ASSUMPTION: This role requires a strong analytical mindset and proficiency in data analysis tools. The ideal candidate will have experience in a data-driven marketing or analytics role and be comfortable working with complex data sets.
📋 Key Responsibilities
✅ Data Analysis & Market Intelligence:
- Collaborate with internal stakeholders to deploy data-driven strategies
- Extract actionable insights from multiple data sources to drive business growth
- Conduct ongoing analysis of membership data to identify trends and opportunities
- Develop growth projections and estimations for various products and services
- Monitor competitor marketing strategies and industry trends for benchmarking insights
✅ Marketing & Campaign Performance Tracking:
- Develop and implement ad hoc reports, graphs, visuals, maps, and other data-related materials
- Create reports for campaign tracking, targeted messaging, and other marketing analysis using MCIF data
- Leverage member data and segmentation techniques to create personalized marketing strategies
- Design and implement A/B tests to measure the effectiveness of marketing campaigns and digital initiatives
✅ Tools & Platform Management:
- Serve as the primary owner and champion of Claritas P'ycle psychographic data to develop member personas
- Leverage CUAnalyst and Marquis Executrax MCIF tools for market intelligence and member research
- Maintain ownership of the Google Analytics platform for accurate tracking and performance assessment
✅ Collaboration & Strategic Insights:
- Work closely with internal and external partners to drive awareness and provide insights to support business growth strategies
- Collaborate with marketing vendors and internal team members to optimize SEM/SEO performance
- Support Marketing leadership by delivering key insights, projections, and data reports to influence overall marketing strategy
ASSUMPTION: This role requires strong collaboration skills and the ability to work effectively with various teams to drive data-driven decision-making.
🎯 Required Qualifications
- Education: High School diploma or equivalent (Bachelor's degree in Marketing, Business, Data Analytics, or related field preferred)
- Experience: 4+ years of experience in a data-driven marketing or analytics role
- Required Skills:
- Proficiency in data analysis tools (Google Analytics, CUAnalyst, Marquis Executrax MCIF)
- Strong analytical skills with the ability to translate data into actionable insights
- Knowledge of SEM, SEO, and digital marketing metrics
- Excellent communication and collaboration abilities
- Strong attention to detail and problem-solving skills
- Preferred Skills:
- Experience with Excel, SQL, Tableau, Power BI, or other data visualization tools
- Familiarity with CRM and marketing automation platforms
- Understanding of credit union or financial services marketing
- Experience with psychographic segmentation tools such as Claritas P'ycle
ASSUMPTION: Given the role's focus on data analysis and marketing strategy, candidates with relevant experience and strong analytical skills will be most successful.
💰 Compensation & Benefits
- Salary Range: $75,000 - $95,000 (Based on industry standards for a Marketing Analyst with 4-10 years of experience in the Austin, TX area)
- Benefits:
- Medical, Dental, Vision, Life, and AD&D Insurance
- Optional Critical Illness, Accident, and Hospital Indemnity Benefits
- 16 hours of paid volunteer time annually
- Monthly accruals of vacation and sick time, plus several paid holidays
- 401k plan with up to 7% employer match
- Tuition reimbursement for continued education
- Access to HQ fitness center and studio
Working Hours: 40 hours per week, with flexibility required for after-hours and occasional weekends for events and projects.
ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Analyst with the required experience level in the Austin, TX area.
📌 Applicant Insights
🔍 Company Context
- Industry: Banking & Financial Services
- Company Size: 201-500 employees
- Founded: 1952
- Company Description: Greater Texas Credit Union is a financial cooperative that emphasizes community stewardship, charitable giving, and employee volunteerism through its Greater Good initiative. It offers a wide variety of consumer-oriented banking services to members across Texas.
- Company Specialties: Financial Services, Loans, Financial Education, Banking, Checking Accounts, and Savings Accounts
📊 Role Analysis
- Career Level: Mid-level to senior
- Reporting Structure: This role reports directly to the SVP of Marketing and collaborates with various internal teams and external partners.
- Work Arrangement: Hybrid (in office requirements will be discussed with the manager)
- Growth Opportunities:
- Exposure to cross-functional projects and strategic initiatives
- Opportunities for leadership development and internal career advancement
- Ongoing training and coaching to expand skill set and career potential
🌍 Location & Work Environment
- Office Type: Hybrid (in office requirements will be discussed with the manager)
- Office Location(s): 12544 Riata Vista Circle, Austin, Texas 78727, US
- Geographic Context: Austin, Texas, is a vibrant city with a growing job market and a cost of living slightly above the national average. The city offers a diverse range of cultural attractions, outdoor activities, and a thriving tech industry.
- Work Schedule: Monday - Friday, with flexibility required for after-hours and occasional weekends for events and projects.
💼 Interview & Application Insights
- Typical Process: Recruiter phone screens, virtual and/or in-person interviews with the hiring team, top candidates present data project to the hiring manager
- Key Assessment Areas: Data analysis skills, strategic thinking, communication and collaboration abilities, problem-solving skills
- Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills
- Prepare a data project to present during the final interview stage, showcasing your ability to analyze data and derive actionable insights
- Research Greater Texas Credit Union and be prepared to discuss how your values align with the company's mission and culture
🛠️ Tools & Technologies
- Google Analytics
- CUAnalyst
- Marquis Executrax MCIF
- Claritas P'ycle psychographic data
- Excel, SQL, Tableau, Power BI (preferred)
- CRM and marketing automation platforms (preferred)
👔 Cultural Fit Considerations
- Company Values: Community stewardship, charitable giving, employee volunteerism, member focus, and continuous improvement
- Work Style: Collaborative, data-driven, and innovative
- Self-Assessment Questions:
- How do your personal values align with Greater Texas Credit Union's mission and culture?
- Are you comfortable working in a hybrid environment with flexible hours?
- How do you approach data-driven decision-making and continuous improvement?
⚠️ Potential Challenges
- Balancing data analysis and strategic thinking with tactical campaign execution
- Managing multiple data platforms and tools effectively
- Collaborating with various internal teams and external partners to drive consensus and action
- Maintaining work-life balance in a hybrid environment with flexible hours
📈 Similar Roles Comparison
- Marketing Manager: This role focuses more on strategic planning and team leadership, while the Marketing Analyst role is centered around data analysis and campaign optimization.
- Business Intelligence Analyst: This role may have more of a focus on data visualization and reporting, while the Marketing Analyst role requires a stronger emphasis on campaign tracking and optimization.
- Marketing Specialist: This role may have more of a focus on campaign execution and tactical implementation, while the Marketing Analyst role requires a stronger emphasis on data analysis and strategic thinking.
📝 Sample Projects
- Analyzing membership data to identify churn patterns and develop retention strategies
- Conducting market research to identify opportunities for product/service growth and expansion
- Developing and implementing A/B tests to optimize marketing campaigns and digital initiatives
- Creating data-driven personas to inform targeted marketing strategies and improve member engagement
❓ Key Questions to Ask During Interview
- What are the top priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other teams and external partners to drive marketing strategy and execution?
- What opportunities are there for professional development and career growth within the marketing department and the company as a whole?
- How does Greater Texas Credit Union support work-life balance for its employees, particularly in a hybrid work environment?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this [link](http://www.gtfcu.org/careers).
- Customize your resume and cover letter to highlight relevant experience and skills, particularly those mentioned in the job description.
- Prepare a data project to present during the final interview stage, showcasing your ability to analyze data and derive actionable insights.
- Follow up with the recruiter after submitting your application to express your interest and reiterate your qualifications.
- Prepare for interviews by researching Greater Texas Credit Union and practicing your responses to common interview questions.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
