Marketing analyst

📌 Core Information

🔹 Job Title: Senior Marketing Analyst

🔹 Company: Trinetix

🔹 Location: Ukraine (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 28, 2025

🔹 Experience Level: Mid-Senior level (4-6 years)

🔹 Remote Status: Remote (Ukraine)

🚀 Job Overview

Key aspects of this role include:

• Strategic market analysis and offering development
• Cross-functional collaboration with Sales, Marketing, and Research teams
• Data-driven messaging and sales enablement
• Supporting revenue growth, particularly in the US healthcare market

ASSUMPTION: This role requires a strong understanding of US market dynamics and enterprise-level buying processes, as well as exceptional communication and storytelling skills.

📋 Key Responsibilities

✅ Partner with Sales Leaders and cross-functional teams to define and develop solution offerings

✅ Analyze market trends, client challenges, and competitive positioning, with a focus on US healthcare and B2B tech

✅ Support offering development with data-backed messaging frameworks, solution narratives, and sales-ready materials

✅ Collaborate with the Sales Enablement team to build and refine proposals, pitch decks, and executive presentation assets

✅ Translate complex insights and solution capabilities into clear, compelling messaging for strategic conversations

✅ Work alongside the Research team to identify trends, generate competitive intelligence, and synthesize key findings into actionable insights

✅ Develop and manage internal libraries of strategic sales content, offering documents, and marketing intelligence

✅ Contribute to strategic deal support with custom materials and analysis tailored to specific accounts or industries

✅ Inform campaign and content strategy with findings from offering performance and sales feedback

ASSUMPTION: This role requires a proactive, collaborative approach and the ability to work effectively in a fast-paced, cross-functional environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 4-6 years of experience in marketing analytics, sales strategy, or offering development, ideally in a B2B or healthcare environment

Required Skills:

• Proven experience working directly with Sales Leaders and executive stakeholders to shape messaging and deal support materials
• Strong understanding of US market dynamics and enterprise-level buying processes
• Exceptional communication and storytelling skills, particularly in crafting clear, value-driven content and presentations
• Collaborative, proactive, and comfortable working in a fast-paced, cross-functional setting
• Strategic thinker with a keen eye for positioning, messaging, and the business impact of marketing efforts

Preferred Skills:

• Fluency in English and/or Spanish
• Experience with marketing analytics tools and CRM systems
• Background in healthcare or B2B tech industries

ASSUMPTION: Candidates with experience in market research, competitive analysis, or sales enablement may also be well-suited for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for mid-senior level marketing roles in Ukraine, the estimated salary range for this position is UAH 150,000 - 250,000 per month (approximately USD 3,500 - 5,800).

Benefits:

• Paid training programs and English/Spanish language courses
• Medical insurance, sports program compensation, and other benefits (compensation program can be selected by each employee according to their personal preferences)
• Comfortable working hours
• Awesome team events and a wide variety of knowledge sharing opportunities

Working Hours: Full-time (40 hours per week), with flexible hours and remote work arrangements

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Trinetix is a global custom software development partner that specializes in delivering design-forward, award-winning technology solutions. They focus on transforming the way businesses operate, serve customers, and navigate industry changes.

Company Size: Trinetix is a mid-sized company with 1,001-5,000 employees, providing a collaborative and dynamic work environment.

Founded: Trinetix was founded in 2011 and has since grown to become a leading technology partner for businesses worldwide.

Company Description:

• Trinetix specializes in delivering custom software solutions, with a focus on AI, GenAI, machine learning, automation, mobile, cloud, user experience, and full platform and product development.
• The company has delivered thousands of successful engagements over the past 14 years, helping clients transform their businesses and set new market standards.
• Trinetix is committed to crafting tailored user experiences that drive top and bottom-line growth for their clients.

Company Specialties:

• Experience Design
• Intelligent Automation
• Blockchain
• Mobile Consulting & Solutions
• Intelligent Digital Assistants
• Cloud Enablement
• Visual Communication & Production
• Data Enablement
• AI/ML
• UI/UX Design
• RPA
• Product design
• Product Engineering
• Custom software development
• Enterprise software development
• Data analytics

Company Website: www.trinetix.com

ASSUMPTION: Trinetix's focus on custom software development and transformative technology solutions makes it an attractive employer for candidates seeking innovative and impactful projects.

📊 Role Analysis

Career Level: Mid-Senior level (4-6 years of experience)

Reporting Structure: This role reports directly to the VP of Marketing and works closely with Sales Leaders, the Sales Enablement team, and the Research team.

Work Arrangement: This is a remote position based in Ukraine, with flexible working hours and a comfortable work-life balance.

Growth Opportunities:

• Progression to a leadership or management role within the Marketing department
• Expanding expertise in market research, competitive analysis, or sales enablement
• Cross-functional collaboration with other departments, such as Product or Research

ASSUMPTION: Candidates should be proactive, collaborative, and comfortable working in a fast-paced, cross-functional environment to succeed in this role.

🌍 Location & Work Environment

Office Type: Remote (Ukraine)

Office Location(s): Ukraine (Remote)

Geographic Context:

• Ukraine has a well-established IT industry, with a large talent pool and competitive labor costs.
• The remote work arrangement allows for a flexible and comfortable work environment, with no commute required.
• Ukraine's time zone (Eastern European Time, UTC +2/+3) enables effective collaboration with teams in Europe, the Middle East, and Africa.

Work Schedule: Full-time (40 hours per week), with flexible hours and a comfortable work-life balance

ASSUMPTION: The remote work arrangement and flexible hours make this role an attractive option for candidates seeking a better work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical assessment or case study (if applicable)
• Interview with the hiring manager and/or team members
• Final decision and offer

Key Assessment Areas:

• Market research and analysis skills
• Communication and storytelling abilities
• Collaboration and teamwork
• Problem-solving and strategic thinking

Application Tips:

• Highlight relevant experience in market research, competitive analysis, or sales enablement
• Tailor your resume and cover letter to emphasize skills and experiences related to the key responsibilities and required qualifications
• Prepare examples of market analysis, messaging frameworks, or sales enablement materials to showcase during the interview

ATS Keywords: Marketing analytics, sales strategy, offering development, market trends, competitive positioning, data-backed messaging, sales enablement, communication skills, storytelling skills, collaboration, strategic thinking, market research, competitive analysis

ASSUMPTION: Trinetix uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help improve your chances of being selected for an interview.

🛠️ Tools & Technologies

• Marketing analytics tools (e.g., Google Analytics, Mixpanel, Amplitude)
• CRM systems (e.g., Salesforce, HubSpot, Zoho CRM)
• Presentation software (e.g., PowerPoint, Google Slides, Keynote)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: Familiarity with relevant marketing analytics tools and CRM systems is preferred but not required for this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Integrity
• Continuous learning

Work Style:

• Dynamic and fast-paced
• Collaborative and cross-functional
• Data-driven and strategic
• Focused on delivering impactful solutions for clients

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working with diverse teams and stakeholders?
• Do you have a strong desire to learn and grow professionally?
• Are you passionate about delivering innovative solutions that drive business impact?

ASSUMPTION: Candidates who align with Trinetix's company values and work style are more likely to succeed and enjoy their role within the organization.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Balancing the needs of various stakeholders, including Sales, Marketing, and Research teams
• Keeping up with the fast-paced and ever-evolving technology industry
• Adapting to a remote work environment and maintaining effective communication with team members

ASSUMPTION: Candidates should be proactive, organized, and comfortable working in a fast-paced, dynamic environment to overcome these potential challenges.

📈 Similar Roles Comparison

• Compared to other marketing analyst roles, this position places a stronger emphasis on strategic thinking, messaging, and sales enablement
• In the B2B tech industry, this role focuses on the US healthcare market, which has unique dynamics and challenges
• Career progression in this role could lead to leadership or management positions within the Marketing department or cross-functional opportunities within Trinetix

ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests when comparing it to other similar positions.

📝 Sample Projects

• Conducting a comprehensive market analysis of the US healthcare market to identify trends and opportunities
• Developing a competitive positioning framework for a new product launch, including messaging and sales enablement materials
• Analyzing offering performance and sales feedback to inform campaign and content strategy

ASSUMPTION: These sample projects illustrate the strategic and data-driven nature of the role, as well as the cross-functional collaboration required to succeed in this position.

❓ Key Questions to Ask During Interview

• How does this role support Trinetix's overall growth strategy, particularly in the US healthcare market?
• Can you describe the team structure and dynamics within the Marketing department?
• What are the most important priorities for this role in the first 30, 60, and 90 days?
• How does Trinetix support the professional growth and development of its employees?
• What are the key challenges facing the company in the next 1-2 years, and how can this role contribute to addressing them?

ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and provides valuable insights into the company and the team.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the application link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of market analysis, messaging frameworks, or sales enablement materials to showcase during the interview
• Follow up with the hiring manager or HR department one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.