Marketing Analyst

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📌 Core Information

🔹 Job Title: Marketing Analyst

🔹 Company: VEED.IO

🔹 Location: Amsterdam, Noord-Holland, Netherlands

🔹 Job Type: On-site

🔹 Category: 📊 Marketing Analyst

🔹 Date Posted: Tue Apr 01 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Not specified

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Collaborating with the Marketing and Growth team
• Utilizing data to drive decision-making and optimize marketing efforts
• Improving lead generation, customer acquisition, and retention
• Contributing to the shaping of marketing strategies

ASSUMPTION: The listing implies a collaborative role between marketing and data teams, with a focus on applying analytics to marketing strategies to support business growth.

📋 Key Responsibilities

✅ Analyze marketing data from various channels to assess performance and ROI

✅ Develop and maintain dashboards and reports to track key marketing KPIs

✅ Deliver actionable insights and recommendations to enhance lead generation and customer engagement

✅ Collaborate with marketing, sales, and product teams to align strategies and optimize funnel performance

✅ Setup and improve marketing analytics tracking using Google Tag Manager

✅ Segment audiences and analyze customer behavior for targeted marketing efforts

✅ Support attribution modeling to measure marketing channel impacts

✅ Assist with forecasting and budgeting for marketing campaigns

✅ Stay updated on industry trends and analytics tools in SaaS marketing

✅ Build and refine models for user-segmentation and marketing attribution

✅ Promote a data-driven culture within VEED.IO

ASSUMPTION: Responsibilities highlight a strong focus on data analysis, strategic alignment, and technical proficiency in marketing tools.

🎯 Required Qualifications

Education: Strong background in a quantitative discipline

Experience: 2+ years in a marketing analytics role, preferably within a SaaS or tech environment

Required Skills:

• Proficiency in SQL
• Familiarity with digital advertising platforms (Google Ads, Facebook Ads, LinkedIn Ads, TikTok, etc.)
• Strong analytical and problem-solving skills

Preferred Skills:

• Experience with Python
• Knowledge of Google Analytics, BigQuery, and other data tools

ASSUMPTION: The qualifications suggest a preference for candidates with technical skills and experience in digital marketing analytics.

💰 Compensation & Benefits

Salary Range: Not specified; likely competitive within the market

Benefits:

• Career development opportunities
• Work in a dynamic and growing company
• Collaborate with a motivated and entrepreneurial team

Working Hours: 40 hours per week

ASSUMPTION: Compensation will align with industry norms for a fast-growing tech company backed by major investors.

📌 Applicant Insights

🔍 Company Context

Industry: Online Audio and Video Media

Company Size: 206 employees, indicating a rapidly growing company

Founded: 2018

Company Description:

• VEED.IO is an AI-powered platform making video creation accessible.
• The company is backed by Sequoia and serves millions worldwide.
• VEED.IO focuses on simple video storytelling tools.

Company Specialties:

• AI-Powered Video Tools
• SaaS Marketing Solutions
• Data-Driven Insights

Company Website: VEED.IO

ASSUMPTION: VEED.IO’s rapid growth and tech focus make it a dynamic workplace for innovative professionals in the digital marketing space.

📊 Role Analysis

Career Level: Mid-level with opportunities for advancement in marketing analytics

Reporting Structure: Likely reporting to senior marketing or analytics leadership

Work Arrangement: On-site with potential flexibility in Amsterdam

Growth Opportunities:

• Expand technical skills in digital marketing analytics
• Opportunity to shape marketing strategies with data insights
• Advancement in a rapidly scaling company

ASSUMPTION: The role offers significant potential for career development within a fast-paced, growing company environment.

🌍 Location & Work Environment

Office Type: Modern office setting in Amsterdam

Office Location(s): Amsterdam, Noord-Holland, Netherlands

Geographic Context:

• Amsterdam is a major tech hub in Europe.
• Multicultural environment with a strong international presence.
• Well-connected public transportation network.

Work Schedule: Standard working hours with potential for flexible scheduling

ASSUMPTION: The Amsterdam location is advantageous for professionals seeking a vibrant, international work setting.

💼 Interview & Application Insights

Typical Process:

• Initial application and resume review
• Technical interview focusing on data skills
• Behavioral interview with team leads

Key Assessment Areas:

• Proficiency in marketing analytics tools
• Ability to derive insights from data
• Alignment with company culture and values

Application Tips:

• Highlight technical skills, especially in SQL and Python.
• Showcase projects demonstrating data-driven marketing success.
• Emphasize experience with digital advertising platforms.

ATS Keywords: Marketing Analytics, SQL, Data-Driven Marketing, SaaS

ASSUMPTION: The interview process will likely emphasize technical skills and cultural fit.

🛠️ Tools & Technologies

• Google Analytics 4
• BigQuery
• Amplitude
• DBT
• Fivetran
• Google Tag Manager

ASSUMPTION: The role demands familiarity with a diverse range of analytics tools, suggesting a tech-forward analytical focus.

👔 Cultural Fit Considerations

Company Values:

• Innovation and creativity
• Empowerment and inclusivity
• Continuous learning and adaptability

Work Style:

• Data-driven and results-oriented
• Collaborative teamwork
• Flexibility in problem-solving approaches

Self-Assessment Questions:

• Do you thrive in fast-paced environments?
• Are you passionate about data and digital marketing?
• Can you align with a multicultural, entrepreneurial team?

ASSUMPTION: VEED.IO values a proactive, results-oriented work style with an emphasis on adaptability and teamwork.

⚠️ Potential Challenges

• Navigating a rapidly evolving startup environment
• Balancing multiple projects simultaneously
• Leveraging new and existing tools effectively
• Aligning cross-functional teams on data insights

ASSUMPTION: Challenges typical of a high-growth tech company include adapting to rapid change and balancing diverse responsibilities.

📈 Similar Roles Comparison

• Highlight the unique data-driven focus compared to traditional marketing positions
• Compare the collaborative team environment with other tech companies
• Emphasize growth potential relative to larger, more traditional firms

ASSUMPTION: Similar roles may exist in other tech firms, but VEED.IO’s unique growth trajectory and data-centric approach distinguish it.

📝 Sample Projects

• Developing analytics dashboards for marketing campaigns
• Implementing tag management and tracking improvements
• Creating datasets for user-segmentation models

ASSUMPTION: Sample projects likely showcase technical skills in analytics and an ability to drive marketing performance improvements.

❓ Key Questions to Ask During Interview

• How does VEED.IO define success in this role?
• What are the current biggest challenges the data team faces?
• How is data used to drive decision-making across departments?
• What tools and technologies are the team exploring or planning to implement?
• Can you describe the company culture and how teams collaborate?

ASSUMPTION: Asking these questions can provide deeper insights into the role’s expectations and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume highlights relevant experience and skills
• Prepare for technical questions and demonstrate relevant project work
• Research VEED.IO’s products and familiarize yourself with their analytics tools
• Contact the recruiter for any clarifications regarding position details

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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