📌 Core Information
🔹 Job Title: Marketing Analyst
🔹 Company: Perrigo
🔹 Location: Grand Rapids, MI, United States
🔹 Job Type: Hybrid (3 days on-site)
🔹 Category: Marketing
🔹 Date Posted: May 8, 2025
🔹 Experience Level: Entry-level to 2 years
🔹 Remote Status: On-site with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Maintaining Perrigo’s Oral Electrolytes Solutions Store Brand business
- Streamlining cross-category data analysis and building data architecture
- Supporting marketing category teams and providing performance tracking
- Managing new product launches and ensuring product equivalence
- Collaborating with cross-functional teams and influencing without direct authority
ASSUMPTION: This role requires a strong analytical mindset, business acumen, and the ability to work effectively in a team environment.
📋 Key Responsibilities
✅ Maintain Perrigo’s Oral Electrolytes Solutions Store Brand business
✅ Streamline cross-category data analysis and build data architecture for regular reports
✅ Support marketing category teams by analyzing performance, competitive landscape, consumer trends, and new product launches
✅ Manage new product development, stage gate presentations, and commercial launch plans for National Brand equivalent products
✅ Grow distribution and demand through tactical promotion plans
✅ Ensure Perrigo Store Brand products maintain equivalence with National Brand items
✅ Assist in execution of form filing and submission for stage gate process
ASSUMPTION: This role requires strong analytical skills, business sense, and the ability to manage multiple projects within scheduled timelines.
🎯 Required Qualifications
Education: Bachelor’s degree in business, marketing, or a related field
Experience: 1-2 years of relevant marketing experience
Required Skills:
- Strong analytical skills and business sense in sophisticated data environment
- Comfortable mining and analyzing data, then developing clear and actionable insights
- Good understanding of marketing principles and consumer needs
- Ability to manage and prioritize multiple projects within scheduled timelines
- Self-motivated and exhibit an entrepreneurial spirit
- High levels of interpersonal skills, specifically in the area of influencing without direct authority, resolving conflict, creative problem solving and decision making
Preferred Skills:
- OTC and/or pharmaceutical industry experience
- CPG industry experience
ASSUMPTION: Candidates with relevant industry experience and a strong analytical mindset will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $55,000 - $65,000 per year (Based on industry standards for entry-level marketing roles in Grand Rapids, MI)
Benefits:
- Competitive compensation
- Career development opportunities
- Hybrid working approach (2 days remote, 3 days on-site)
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is an estimate based on industry standards for entry-level marketing roles in Grand Rapids, MI. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing (Consumer Health & Wellness)
Company Size: 5,001-10,000 employees (Mid-sized)
Founded: 1887 (Over 135 years ago)
Company Description:
- Perrigo is a Top 10 player in the European Consumer Self-Care market and the largest U.S. store brand provider of over the counter and infant formula.
- Dedicated to providing The Best Self-Care for Everyone, Perrigo is the people behind the brands you trust, including Opill®, Compeed®, Solpadeine®, NiQuitin®, and ACO®.
- Perrigo is driven by its mission to Makes Lives Better Through Trusted Health and Wellness Solutions, Accessible to All.
Company Specialties:
- Over-the-counter (OTC) medications
- Infant formula
- Store brand products
- Consumer health and wellness
Company Website: Perrigo.com
ASSUMPTION: Perrigo’s extensive experience and commitment to consumer health and wellness make it an attractive employer for those interested in the consumer goods industry.
📊 Role Analysis
Career Level: Entry-level to 2 years (Early career stage)
Reporting Structure: This role reports directly to the Marketing Manager for the Oral Electrolytes Solutions category.
Work Arrangement: Hybrid (2 days remote, 3 days on-site in Grand Rapids, MI headquarters)
Growth Opportunities:
- Potential career progression within the marketing department
- Possibility to take on additional responsibilities and expand role scope
- Opportunities to work on cross-functional projects and gain exposure to various aspects of the business
ASSUMPTION: This role offers growth potential for early-career marketing professionals looking to build their skills and advance within the organization.
🌍 Location & Work Environment
Office Type: Hybrid (2 days remote, 3 days on-site)
Office Location(s): Grand Rapids, MI, United States
Geographic Context:
- Grand Rapids, MI, is the second-largest city in Michigan, with a population of approximately 198,000 people.
- The city is known for its vibrant arts and culture scene, as well as its numerous parks and recreational opportunities.
- Grand Rapids has a humid continental climate, with warm summers and cold, snowy winters.
Work Schedule: Full-time (40 hours per week), with flexible hours available for remote work
ASSUMPTION: Grand Rapids offers a balance between urban amenities and a high quality of life, making it an attractive location for young professionals.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth behavioral and skills-based interviews with the hiring manager and team members
- Final round interviews with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Understanding of marketing principles and consumer needs
- Ability to manage multiple projects and prioritize tasks
- Interpersonal skills and cultural fit with the organization
Application Tips:
- Highlight relevant marketing experience and achievements on your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare for behavioral interview questions and provide specific examples of your skills in action
- Research Perrigo’s mission and values to show your alignment with the company culture
ATS Keywords: Marketing Analyst, Data Analysis, Consumer Behavior, Marketing Principles, Project Management, Hybrid Work, Grand Rapids, MI
ASSUMPTION: Applicants should tailor their application materials to demonstrate their fit for the role and the company, highlighting relevant skills and experiences.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Data analysis software (e.g., SQL, Tableau, Power BI)
- Marketing automation tools (e.g., HubSpot, Marketo)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Proficiency in relevant software and tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric
- Innovative
- Collaborative
- Accountable
- Inclusive
Work Style:
- Data-driven decision making
- Cross-functional collaboration
- Agile and adaptable approach to work
- Strong focus on execution and results
- Supportive and inclusive team environment
Self-Assessment Questions:
- How do you ensure that your work aligns with Perrigo’s patient-centric values?
- Can you provide an example of a time when you had to adapt to a significant change in your work environment, and how did you handle it?
- How do you approach resolving conflicts within a team, and can you share a specific example?
ASSUMPTION: Applicants should assess their fit with Perrigo’s values and work style to ensure a successful cultural integration.
⚠️ Potential Challenges
- Managing multiple projects and prioritizing tasks effectively
- Working with large datasets and drawing meaningful insights
- Collaborating with cross-functional teams and influencing without direct authority
- Adapting to changes in the market and consumer behavior
- Balancing work-life integration in a hybrid work environment
ASSUMPTION: Applicants should be prepared to address these challenges and demonstrate their ability to thrive in a dynamic work environment.
📈 Similar Roles Comparison
- This role differs from other marketing analyst positions in its focus on store brand products and cross-category data analysis.
- Perrigo’s commitment to consumer health and wellness sets it apart from other companies in the industry.
- Career progression in this role may lead to opportunities in brand management, product management, or other marketing specializations.
ASSUMPTION: Applicants should consider how this role’s unique aspects align with their career goals and interests.
📝 Sample Projects
- Conducting a comprehensive analysis of the Oral Electrolytes Solutions category to identify growth opportunities
- Developing a data-driven strategy to optimize promotional activities and maximize sales
- Managing the launch of a new National Brand equivalent product, from stage gate presentation to commercial launch
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they contributed to their success.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for Perrigo’s Oral Electrolytes Solutions category?
- Can you describe the team structure and dynamics within the marketing department?
- What are the most significant challenges facing the Oral Electrolytes Solutions category, and how can this role address them?
- How does Perrigo support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Applicants should use the interview process to gather information about the role, team, and company to ensure a good fit.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing experience and skills
- Write a cover letter demonstrating your understanding of the role and company
- Prepare for behavioral interview questions and provide specific examples of your skills in action
- Research Perrigo’s mission and values to show your alignment with the company culture
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
