C

Marketing Analyst

Capco
Full-time
On-site
Chicago, Illinois, United States
πŸ“Š Marketing Analyst

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Analyst

πŸ”Ή Company: Capco

πŸ”Ή Location: Chicago, Illinois, United States

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 14, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Collaborating with business partners to create engaging content for web, social media, and email marketing
  • Managing social media platforms, particularly LinkedIn and Instagram, to prepare engaging content
  • Supporting marketing campaigns and coordinating creative requests from the business
  • Assisting with marketing communications, including branding, thought leadership, events, and website design

ASSUMPTION: This role requires a high level of organization, multitasking, and adaptability to manage multiple workflows and projects simultaneously.

πŸ“‹ Key Responsibilities

βœ… Coordinate marketing initiatives in the US and Brazil, focusing on social media content, leadership blogs, and marketing collateral

βœ… Work with business partners to create engaging experiences for clients and prospects

βœ… Manage social media platforms, especially LinkedIn and Instagram, to prepare engaging content

βœ… Support marketing campaigns and coordinate creative requests from the business

βœ… Assist with marketing communications, including branding, thought leadership, events, and website design

βœ… Manage project timelines and ensure deliverables are met

ASSUMPTION: The role may require occasional overtime to meet project deadlines.

🎯 Required Qualifications

Education: Bachelor’s degree

Experience: 1-3 years of full-time experience in marketing at a relevant organization

Required Skills:

  • Excellent verbal and written communication skills
  • Highly organized, dependable, and able to coordinate multiple workflows
  • Strong proofreading skills and attention to detail
  • Ability to work with relatively little supervision

Preferred Skills:

  • Experience with marketing automation tools
  • Fluency in Portuguese

ASSUMPTION: Fluency in Portuguese is not required but would be beneficial for working with the Brazil office.

πŸ’° Compensation & Benefits

Salary Range: $60,000 - $70,000 USD per year (based on experience and performance)

Benefits:

  • Medical Insurance
  • Dental Insurance
  • Vision Insurance
  • 401(k) Plan
  • Tuition Reimbursement

Working Hours: Full-time, 40 hours per week. Occasional overtime may be required.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Analyst role in Chicago. Final compensation will be determined based on the candidate's experience and performance.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Capco is a global management and technology consultancy focused on the financial services and energy industries.

Company Size: Capco has 5,001-10,000 employees worldwide, providing a large network of resources and opportunities for growth.

Founded: Capco was founded in 1998 and became a part of Wipro in 2012.

Company Description:

  • Capco operates at the intersection of business and technology, delivering innovative solutions to drive digital transformation
  • The company specializes in banking and payments, capital markets, wealth and asset management, insurance, and the energy sector
  • Capco's culture is characterized by its entrepreneurial spirit, growth mindset, and minimal bureaucracy, offering opportunities for rapid learning and career advancement

Company Specialties:

  • Banking
  • Capital Markets
  • Wealth & Investment Management
  • Finance
  • Risk & Compliance and Technology
  • Insurance
  • Financial Technology
  • Management Consulting
  • Business Transformation
  • Digital
  • and Energy

Company Website: http://www.capco.com

ASSUMPTION: Capco's global presence and diverse client portfolio offer opportunities for international collaboration and exposure to various industries.

πŸ“Š Role Analysis

Career Level: This role is suitable for early to mid-career marketing professionals seeking to gain experience in a dynamic, global consulting environment.

Reporting Structure: The Marketing Analyst will report to the Head of Marketing, Americas.

Work Arrangement: This is an on-site role, with the primary office location in Chicago. Occasional remote work may be considered based on project needs and team agreement.

Growth Opportunities:

  • Exposure to various industries and clients, fostering a well-rounded skill set
  • Opportunities to work on global marketing campaigns and collaborate with international teams
  • Potential to advance to senior marketing roles within the organization

ASSUMPTION: Capco's growth and diverse client portfolio provide ample opportunities for career progression and skill development.

🌍 Location & Work Environment

Office Type: Capco's Chicago office is located in a modern, collaborative workspace with amenities such as on-site cafeteria, fitness center, and event spaces.

Office Location(s): 77-79 Great Eastern Street, London, UK EC2A 3HU, GB; 77 Water Street, 10th Floor, New York, NY 10005, US; 190 S LaSalle St, Chicago, IL 60603, US

Geographic Context:

  • Chicago is a major financial hub, offering ample networking opportunities and access to industry events
  • The city is known for its vibrant culture, diverse neighborhoods, and extensive public transportation system
  • Capco's office is located in the heart of the city's financial district, providing easy access to various amenities and attractions

Work Schedule: The standard workweek is Monday through Friday, with core hours from 9:00 AM to 5:00 PM. Flexible work arrangements may be considered based on team agreement and project needs.

ASSUMPTION: Capco's Chicago office offers a dynamic and collaborative work environment, with opportunities for professional growth and development.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the HR team
  • In-depth interview with the hiring manager and/or team members
  • Final interview with the Head of Marketing, Americas
  • Background check and offer extension

Key Assessment Areas:

  • Communication skills and ability to work with various stakeholders
  • Organizational skills and ability to manage multiple projects
  • Attention to detail and proofreading abilities
  • Cultural fit and alignment with Capco's values

Application Tips:

  • Tailor your resume and cover letter to highlight relevant marketing experience and skills
  • Demonstrate your understanding of Capco's business and the role's responsibilities
  • Showcase your ability to work independently and manage multiple projects
  • Prepare questions to ask the interviewer about the team, company culture, and growth opportunities

ATS Keywords: Marketing coordination, social media management, content creation, project management, communication skills, organizational skills, proofreading, attention to detail, marketing campaigns, marketing communications, branding, thought leadership, events, website design

ASSUMPTION: Capco's hiring process is designed to assess candidates' skills, cultural fit, and potential for growth within the organization.

πŸ› οΈ Tools & Technologies

  • Marketing automation tools (e.g., Marketo, Pardot)
  • Social media management platforms (e.g., Hootsuite, Sprout Social)
  • Content management systems (e.g., WordPress, Drupal)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with relevant marketing tools is preferred but not required. Capco provides training and support to help employees develop the necessary skills.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Client-centric
  • Collaborative
  • Innovative
  • Entrepreneurial
  • Respectful

Work Style:

  • Dynamic and fast-paced
  • Collaborative and team-oriented
  • Results-driven and focused on delivering value to clients
  • Adaptable and open to change

Self-Assessment Questions:

  • Do you thrive in a fast-paced, dynamic environment?
  • Are you able to manage multiple projects and prioritize tasks effectively?
  • Do you have strong communication skills and the ability to work with various stakeholders?
  • Are you comfortable working independently and taking initiative?
  • Do you align with Capco's company values and work style?

ASSUMPTION: Capco's culture is characterized by its entrepreneurial spirit, growth mindset, and minimal bureaucracy, offering opportunities for rapid learning and career advancement.

⚠️ Potential Challenges

  • The role may require occasional overtime to meet project deadlines
  • Capco's fast-paced environment can be challenging for candidates who prefer a slower pace or more structured work environment
  • Candidates may face competition for roles and promotions within the organization
  • Capco's global presence may require occasional international travel or collaboration with teams in different time zones

ASSUMPTION: Capco's dynamic and fast-paced environment offers opportunities for professional growth and development but may also present challenges for candidates who prefer a more structured or slower-paced work environment.

πŸ“ˆ Similar Roles Comparison

  • Compared to marketing roles in traditional financial institutions, this role offers exposure to a broader range of industries and clients
  • Capco's global presence provides opportunities for international collaboration and exposure to diverse markets
  • This role may offer more opportunities for career progression and skill development compared to marketing roles in smaller organizations or startups

ASSUMPTION: Capco's diverse client portfolio and global presence offer unique opportunities for career growth and skill development compared to marketing roles in other industries or organizations.

πŸ“ Sample Projects

  • Developing and executing a social media campaign to promote Capco's thought leadership content
  • Managing the production and distribution of marketing collateral for Capco's events and conferences
  • Assisting with the rebranding of Capco's website and digital presence

ASSUMPTION: These sample projects are representative of the types of initiatives the Marketing Analyst may work on, but the specific projects will vary based on business needs and priorities.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does this role fit into the broader marketing strategy for Capco's Americas region?
  • What opportunities are there for professional development and growth within the marketing team and Capco as a whole?
  • How does Capco support work-life balance for its employees?
  • What is the team's dynamic, and how do team members collaborate and support each other?

ASSUMPTION: Asking thoughtful and well-researched questions demonstrates your interest in the role and commitment to success.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight relevant marketing experience and skills
  • Prepare for the interview by researching Capco's business, industry, and the role's responsibilities
  • Prepare questions to ask the interviewer about the team, company culture, and growth opportunities
  • Follow up with the hiring manager within 24 hours after the interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.