Marketing Analyst - EMEA

📌 Core Information

🔹 Job Title: Marketing Analyst - EMEA

🔹 Company: Algomarketing®

🔹 Location: United Kingdom (Remote/Hybrid/On-site)

🔹 Job Type: Contract

🔹 Category: Marketing

🔹 Date Posted: April 11, 2025

🔹 Experience Level: Intermediate (2-5 years)

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Supporting Stripe’s EMEA demand generation engine to drive marketing leads
• Keeping a pulse on lead flow health and diagnosing mid-funnel lead flow issues
• Proactively making data-driven recommendations to optimize lead conversion
• Collaborating with sales development organizations and cross-functional teams
• Building reports and dashboards in Salesforce to support the program

ASSUMPTION: This role requires a strong focus on data analysis and optimization, with a significant portion of time spent on reporting and communication with sales teams.

📋 Key Responsibilities

✅ Help plan and develop the EMEA lead management and optimization program to grow opportunities and pipeline across the region

✅ Build a robust body of reports and dashboards to support the program

✅ Implement a cadence of communication with the sales development organization to proactively diagnose lead flow opportunities and recommend actions to be taken

✅ Work cross-functionally with the central Lead Management team to address lead routing issues in a timely manner

✅ Work closely with the regional EMEA field marketing team and sales development in the joint effort to grow pipeline

✅ Produce weekly pipeline reporting and, where required, initiate root cause analysis with recommended next steps

✅ Track, measure, and communicate program results, continually optimizing for scale and performance, and seeking to generate new global best practices to be shared with other regions

ASSUMPTION: This role involves a high degree of collaboration and communication with various teams, requiring strong project management and organizational skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3-5 years of relevant experience in marketing analytics or a similar role

Required Skills:

• Proven analytical skills and the ability to craft actionable insights from complex data
• Strong skills in reporting and dashboarding in the Salesforce environment
• Experience partnering with sales teams to drive disciplined lead follow-up
• Excellent organizational and project management skills
• Ability to convey complex topics in a succinct manner

Preferred Skills:

• Experience earning trust as a strategic business partner
• Startup mentality with a bias to action and the ability to flex in a fast-paced environment
• Ability to work collaboratively and cross-functionally

ASSUMPTION: Candidates with experience in lead management, sales funnel management, and a strong understanding of the marketing and sales funnel will be particularly well-suited for this role.

💰 Compensation & Benefits

Salary Range: £200 - £300 per day (Based on industry standards for contract roles in the UK)

Benefits:

• Opportunity to work with a global team and gain exposure to various markets
• Chance to make a significant impact on the growth of a leading marketing consultancy

Working Hours: Full-time (40 hours per week) with flexibility for the right candidate

ASSUMPTION: While the salary range is provided, it is essential to note that compensation may vary based on experience and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Algomarketing® operates in the business consulting and services sector, specializing in marketing technology, marketing artificial intelligence, and marketing automation.

Company Size: With 51-200 employees, Algomarketing® offers a mid-sized company environment, providing opportunities for growth and collaboration while maintaining a relatively flat organizational structure.

Founded: Algomarketing® was founded in 2017, making it a relatively young and dynamic company in the marketing consulting space.

Company Description:

• Algomarketing® is a global marketing operations and technology consultancy empowering marketers through algorithmic marketing
• The company delivers deeper insights, faster execution, and streamlined operations by utilizing AI and automation to drive unparalleled impact and maximum returns
• Algomarketing® empowers global marketing teams at scale, with a team spanning 27 countries across 6 continents and 100s of marketing and martech experts

Company Specialties:

• Marketing technology
• Marketing artificial intelligence
• Marketing automation
• Marketing data science
• Digital marketing
• Marketing performance optimization
• Extended workforce solutions
• Marketing workforce solutions
• Algorithmic marketing

Company Website: www.algomarketing.com

ASSUMPTION: Algomarketing®'s focus on algorithmic marketing and data-driven approaches sets it apart in the marketing consulting industry, offering unique opportunities for growth and innovation.

📊 Role Analysis

Career Level: This role is suitable for an intermediate-level marketing professional with 2-5 years of experience in marketing analytics or a similar role.

Reporting Structure: The Marketing Analyst - EMEA will report directly to the Enterprise demand generation lead and work closely with various teams, including sales development, field marketing, and central lead management.

Work Arrangement: This role is remote-friendly, with flexibility for the right candidate. The working arrangement may include a hybrid or on-site component, depending on the candidate's preferences and the company's needs.

Growth Opportunities:

• Exposure to global markets and cross-functional teams
• Potential to take on more responsibilities and advance within the company
• Chance to develop skills in algorithmic marketing and data analysis

ASSUMPTION: Given Algomarketing®'s focus on growth and innovation, there may be opportunities for the right candidate to take on additional responsibilities and advance within the company.

🌍 Location & Work Environment

Office Type: Algomarketing® has multiple office locations worldwide, with this role being based in the United Kingdom. The work environment is likely to be a mix of remote, hybrid, and on-site work, depending on the candidate's preferences and the company's needs.

Office Location(s): London, England (with potential for remote or hybrid work)

Geographic Context:

• The United Kingdom offers a vibrant and dynamic business environment, with a strong focus on technology and innovation
• London, in particular, is a global hub for finance, technology, and marketing, providing ample opportunities for networking and professional growth
• The United Kingdom's time zone (GMT) allows for effective collaboration with teams across Europe, the Middle East, and Africa

Work Schedule: The working hours for this role are full-time (40 hours per week), with flexibility for the right candidate. The work schedule may include a mix of core hours and flexible working arrangements, depending on the candidate's preferences and the company's needs.

ASSUMPTION: The work environment for this role is likely to be dynamic and fast-paced, with a strong emphasis on collaboration and communication with various teams.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• Technical assessment or case study
• Final interview with the team

Key Assessment Areas:

• Data analysis and problem-solving skills
• Communication and presentation skills
• Collaboration and project management skills
• Cultural fit and alignment with Algomarketing®'s values

Application Tips:

• Highlight your relevant experience in marketing analytics and data analysis
• Demonstrate your ability to convey complex topics in a succinct manner
• Showcase your experience working with sales teams and driving disciplined lead follow-up
• Tailor your resume and cover letter to emphasize your skills and experience relevant to this role

ATS Keywords: Marketing analytics, lead management, sales funnel, data analysis, reporting, dashboarding, Salesforce, optimization, pipeline growth, cross-functional collaboration

ASSUMPTION: Algomarketing®'s application process is likely to be competitive, with a strong focus on data analysis and problem-solving skills. Candidates should be prepared to demonstrate their expertise in these areas and showcase their cultural fit with the company's values.

🛠️ Tools & Technologies

• Salesforce
• Microsoft Office Suite (Excel, PowerPoint)
• Data visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The tools and technologies required for this role may evolve over time, depending on the company's needs and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision making
• Collaboration and teamwork
• Continuous learning and improvement
• Innovation and creativity
• Customer focus

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and flexible

Self-Assessment Questions:

• Do you have a strong track record for driving results through analytics?
• Are you comfortable working in a fast-paced, dynamic environment?
• Do you have experience earning trust as a strategic business partner?
• Are you able to convey complex topics in a succinct manner?

ASSUMPTION: Algomarketing® values candidates who are data-driven, collaborative, and adaptable, with a strong focus on driving results through analytics and continuous learning.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced environment
• Collaborating effectively with various teams across different time zones
• Adapting to changes in the company's priorities and focus areas
• Keeping up with the latest trends and best practices in marketing analytics and data analysis

ASSUMPTION: The potential challenges for this role may include managing multiple priorities and deadlines, collaborating effectively with various teams, and keeping up with the latest trends and best practices in marketing analytics and data analysis.

📈 Similar Roles Comparison

• This role is similar to a Marketing Operations Analyst or a Demand Generation Analyst, with a focus on lead management and optimization
• Unlike some other marketing roles, this position requires a strong focus on data analysis and optimization, with a significant portion of time spent on reporting and communication with sales teams
• Career progression in this role may lead to positions such as Marketing Operations Manager, Demand Generation Manager, or similar leadership roles

ASSUMPTION: While this role shares similarities with other marketing analytics positions, its focus on lead management and optimization sets it apart and offers unique opportunities for growth and development.

📝 Sample Projects

• Developing a comprehensive lead management dashboard in Salesforce to track lead flow health and pipeline growth
• Conducting a root cause analysis of mid-funnel lead flow issues and recommending data-driven solutions to optimize lead conversion
• Collaborating with the sales development organization to implement a cadence of communication and proactively diagnose lead flow opportunities

ASSUMPTION: The sample projects for this role are likely to involve data analysis, reporting, and collaboration with various teams to optimize lead management and pipeline growth.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the organization?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Algomarketing® support the professional development and growth of its employees?
• What are the most significant challenges facing the marketing team currently, and how can this role contribute to addressing them?
• How does Algomarketing® foster a culture of innovation and continuous learning?

ASSUMPTION: During the interview, candidates should focus on understanding the team structure, priorities, and growth opportunities, as well as the company's culture and approach to professional development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in marketing analytics and data analysis
• Prepare for the interview by researching Algomarketing®'s values, culture, and recent projects
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.