Marketing Analyst

📌 Core Information

🔹 Job Title: Marketing Analyst - National Accounts

🔹 Company: Southern Company

🔹 Location: Atlanta, Georgia, United States

🔹 Job Type: Full time

🔹 Category: Utilities

🔹 Date Posted: May 22, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (with some travel)

🚀 Job Overview

Key aspects of this role include:

• Serving as a strategic point of contact for approximately 120 National Account customers, representing over 42,000 accounts and more than $842 million in electric revenue and over $191 million in nationwide PowerSecure sales.
• Developing strong relationships with customers and internal partners to fulfill customer needs and promote company programs and products.
• Providing industry-leading service through prompt response to customer inquiries, proactive communication, and effective problem resolution.
• Conducting market/customer research, creating presentations, proposals, and contracts, and facilitating customer meetings.
• Supporting company sales goals of unregulated products and participation in regulated programs for managed customers.
• Managing a $2 million O&M budget and coordinating marketing materials for semi-annual EEI National Key Accounts conferences.

ASSUMPTION: This role requires a high level of customer service, relationship building, and project management skills. It also involves some travel nationwide to support customers.

📋 Key Responsibilities

✅ Respond promptly to customer inquiries regarding billing questions, service issues, outages, programs, incentives, etc., and provide proactive communication to ensure high satisfaction; resolve customer problems in a consultative manner.

✅ Understand and explain complex rate structures to customers; conduct annual rate analysis including real-time pricing evaluations for major customers.

✅ Aid in project managing construction of new facilities, installation of EV charging and resiliency solutions, expansion of existing buildings, and more involving internal and external cross-functional teams.

✅ Conduct market/customer research; create presentations, proposals, and contracts for customers.

✅ Assist in facilitating customer meetings and following up on action items from the discussion.

✅ Provide effective storm response and outage communication.

✅ Build and foster relationships with nearly 200 internal partners across various departments to support customer requests and ensure the highest level of service for assigned accounts.

✅ Support company sales goals of unregulated products (end use, outdoor lighting, energy services, etc.) and participation in regulated programs for managed customers.

✅ Obtain customer feedback and share learnings with internal partners to inform decisions on existing program adjustments and enable new product development and promotion.

✅ Establish relationships with reputable vendor partners; evaluate new pilot opportunities.

✅ Develop regular and ad hoc customer communication in compliance with company branding standards; improve customer communication by leveraging technologies such as AI.

✅ Coordinate marketing materials, branded apparel, and booth resources for semi-annual EEI National Key Accounts conferences.

✅ Assist in managing $2 million O&M budget including tracking meals and travel expenses and providing monthly individual variance reports to Account Managers; effectively manage resources to achieve results.

✅ Work with cross-functional teams to develop and implement comprehensive reporting and analytics strategies to enhance the efficiency and effectiveness of the National Accounts team.

ASSUMPTION: This role involves a high degree of multitasking, prioritization, and attention to detail, as well as strong communication and interpersonal skills.

🎯 Required Qualifications

Education: Bachelor’s degree in business, engineering, or a related field preferred.

Experience: Minimum of 3 years’ experience in sales, customer service, and/or pricing within an electric utility is preferred.

Required Skills:

• Excellent communication and interpersonal skills, including building and maintaining strong relationships with internal and external stakeholders; interface with individuals at all levels.
• Prioritization and simultaneous management of multiple projects with significant impact; exceptional organizational and time management skills.
• Advanced data analytics skills including proficiency in data visualization tools and techniques.
• Superior analytical and problem-solving skills with experience linked to strategic planning; ability to interpret and present data effectively.
• Exercises sound judgement and make decisions with limited data; identifies/quantifies risks associated with those decisions.
• Working knowledge of energy markets and the ability to stay current with changing technologies, regulations, and trends.
• Thorough and detailed understanding of rates, policies, and procedures of each system electric and gas company.

Preferred Skills:

• Knowledge of electric power delivery practices, clean transportation, distributed energy, renewable energy, and emerging energy technologies.
• Strong computer skills and expertise in Microsoft Teams, Microsoft Office, utility rates, and project management. Knowledge of CSS, IDMS, DisIntel, DistView, PRICEM, JETS, Clear/Socket, RateSim, BillGen, and EnergyDirect preferred.
• Experience with customer relationship management (CRM) systems, project tracking tools, and data analysis strategies.

ASSUMPTION: While a Bachelor's degree is preferred, relevant experience may be considered in lieu of formal education. Strong computer skills and knowledge of electric power delivery practices are highly desirable for this role.

💰 Compensation & Benefits

Salary Range: $70,000 - $90,000 per year (based on industry standards for a Marketing Analyst with 2-5 years of experience in the Utilities sector in Atlanta, GA)

Benefits:

• Competitive benefits package, including health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on energy services
• Opportunities for professional development and career growth

Working Hours: Full-time position with standard business hours (Monday-Friday, 8:00 AM - 5:00 PM), with some flexibility for customer needs and travel requirements.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may vary based on the company's benefits plan.

📌 Applicant Insights

🔍 Company Context

Industry: Southern Company is a leading energy company serving 9 million customers through its subsidiaries. It focuses on delivering clean, safe, reliable, and affordable energy while advancing its commitment to net-zero emissions by 2050.

Company Size: With over 10,000 employees, Southern Company offers a large and diverse work environment with opportunities for growth and development.

Founded: Southern Company was founded in 1945 and has since grown to become one of the largest electric power companies in the United States.

Company Description:

• Southern Company delivers energy through its subsidiaries, including electric operating companies in three states and natural gas distribution companies in four.
• It leverages its leading distributed energy infrastructure company and other innovative technology to better serve every customer.
• The company's family of companies draws on diverse energy sources to create the best mix for its service areas, including electricity, natural gas, solar power, carbon-free nuclear, and other sustainable sources.

Company Specialties:

• Electric Utility
• Energy Innovation
• Renewables
• Nuclear Energy
• 21st Century Coal
• Biomass
• Coal Gasification
• and Natural Gas

Company Website: www.southerncompany.com

ASSUMPTION: Southern Company's diverse energy portfolio and commitment to sustainability make it an attractive employer for individuals interested in the energy industry and its future.

📊 Role Analysis

Career Level: This role is at the mid-level of the marketing and customer service career path within the Utilities industry.

Reporting Structure: The Marketing Analyst reports directly to the National Account Manager and works closely with various internal departments, such as APC, GPC, MPC, GAS, PowerSecure, Southern Power, New Ventures, and others.

Work Arrangement: This is an on-site position with some travel nationwide to support customers. The role requires flexibility to accommodate customer needs and travel requirements.

Growth Opportunities:

• Progression to a Senior Marketing Analyst or National Account Manager role within the National Accounts team.
• Expansion into other areas of the business, such as energy services, renewable energy, or emerging technologies.
• Opportunities for professional development and training to enhance skills and advance career growth.

ASSUMPTION: With its large employee base and diverse business segments, Southern Company offers numerous opportunities for career growth and development.

🌍 Location & Work Environment

Office Type: The primary office for this role is located in Atlanta, Georgia, with some travel nationwide to support customers.

Office Location(s): 30 Ivan Allen Jr Blvd, Atlanta, GA 30308, US

Geographic Context:

• Atlanta, Georgia, is the headquarters of Southern Company and offers a vibrant urban environment with numerous cultural attractions, entertainment options, and recreational activities.
• The city is also home to a diverse and growing job market, with numerous opportunities for professional development and networking.
• Atlanta's central location in the southeastern United States makes it an ideal hub for travel and customer support.

Work Schedule: Full-time position with standard business hours (Monday-Friday, 8:00 AM - 5:00 PM), with some flexibility for customer needs and travel requirements.

ASSUMPTION: The Atlanta office provides a modern and collaborative work environment, with opportunities for professional growth and development. The city's central location and vibrant culture make it an attractive place to live and work.

💼 Interview & Application Insights

Typical Process:

• Online application submission and resume screening.
• Phone or video screening to assess communication skills and cultural fit.
• In-person or virtual interview with the National Account Manager and other team members to discuss the role, responsibilities, and qualifications.
• Background check and reference check for final candidates.

Key Assessment Areas:

• Customer service and communication skills.
• Problem-solving and analytical skills.
• Project management and organizational skills.
• Knowledge of energy markets and utility rates.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of the energy industry and utility rates in your application materials.
• Prepare examples of your problem-solving skills and customer service experiences to discuss during the interview.
• Research Southern Company and the National Accounts team to show your interest and enthusiasm for the role.

ATS Keywords: National Accounts, Customer Service, Utility Rates, Energy Markets, Project Management, Marketing, Data Analysis, Customer Relationship Management, CRM, Problem Solving

ASSUMPTION: The application process for Southern Company is competitive, and demonstrating your relevant experience and skills is crucial for success.

🛠️ Tools & Technologies

• Microsoft Teams
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Utility rates software (CSS, IDMS, DisIntel, DistView, PRICEM, JETS, Clear/Socket, RateSim, BillGen, EnergyDirect)
• Customer Relationship Management (CRM) systems
• Project tracking tools
• Data analysis and visualization tools

ASSUMPTION: Proficiency in Microsoft Office Suite and relevant utility rates software is required for this role. Familiarity with CRM systems and project tracking tools is also desirable.

👔 Cultural Fit Considerations

Company Values:

• Safety
• Integrity
• Responsibility
• Excellence
• Sustainability

Work Style:

• Collaborative and team-oriented
• Customer-focused
• Adaptable and responsive to changing customer needs
• Data-driven and analytical
• Innovative and forward-thinking

Self-Assessment Questions:

• How do you align with Southern Company's values, particularly in the context of this role?
• How comfortable are you working in a fast-paced, customer-focused environment with a high degree of multitasking and prioritization?
• How do you approach continuous learning and staying current with changing technologies, regulations, and trends in the energy industry?

ASSUMPTION: Southern Company values a strong cultural fit and looks for candidates who align with its core values and work style.

⚠️ Potential Challenges

• The role requires a high degree of multitasking, prioritization, and attention to detail, which can be challenging at times.
• Some travel nationwide may be required to support customers, which can disrupt personal and family schedules.
• The energy industry is subject to regulatory changes and market fluctuations, which can impact the role and its responsibilities.
• The role involves working with a wide range of internal and external stakeholders, which can present unique communication and collaboration challenges.

ASSUMPTION: While this role presents several challenges, it also offers numerous opportunities for professional growth and development.

📈 Similar Roles Comparison

• Compared to other marketing analyst roles, this position places a greater emphasis on customer service and relationship building, as well as project management and data analysis.
• Within the Utilities industry, this role is unique in its focus on National Account customers and the management of a large portfolio of customer relationships.
• Career progression in this role may lead to opportunities in energy services, renewable energy, or emerging technologies within the Utilities industry.

ASSUMPTION: This role offers a unique blend of marketing, customer service, and project management responsibilities within the Utilities industry.

📝 Sample Projects

• Conducting a comprehensive analysis of customer energy usage patterns to identify opportunities for energy efficiency and cost savings.
• Developing and implementing a targeted marketing campaign to promote a new energy product or service to National Account customers.
• Managing the construction of a new facility, including coordinating with internal and external cross-functional teams, to ensure a successful project outcome.

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and skills required for this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical day-to-day responsibilities of this role and how they may evolve over time?
• How does this role support the company's overall strategy and goals for the National Accounts team?
• What opportunities are there for professional development and career growth within the National Accounts team and the broader organization?
• How does the company support work-life balance for employees in this role?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?

ASSUMPTION: Asking thoughtful and insightful questions during the interview demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including your understanding of the energy industry and utility rates.
• Prepare examples of your problem-solving skills and customer service experiences to discuss during the interview.
• Research Southern Company and the National Accounts team to show your interest and enthusiasm for the role.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.