- Job Title: Marketing Analyst
- Company: Waymo
- Location: San Francisco, CA & Mountain View, CA
- Job Type: Hybrid (Bay area)
- Category: Marketing
- Date Posted: June 2, 2025
- Experience Level: 7+ years
🚀 Job Overview
Key aspects of this role include:
- Owning lifecycle marketing campaigns across the funnel
- Defining audience targeting strategies using data-driven insights
- Developing and executing A/B and multivariate testing plans
- Monitoring campaign performance and providing data-driven recommendations
- Measuring overall impact of growth marketing efforts on key business objectives
*ASSUMPTION: This role requires a strong blend of analytical and creative skills, with a focus on data-driven decision making.*
📋 Key Responsibilities
- Campaign Strategy & Execution: Develop and execute lifecycle marketing campaigns from ideation to measurement, optimizing campaigns to drive engagement and retention.
- Audience Targeting: Define audience targeting strategies by leveraging data from various sources, exploring rider behavior patterns, and providing recommendations for campaign strategies.
- Testing & Optimization: Develop A/B and multivariate testing plans to optimize marketing initiatives, including defining clear hypotheses, identifying key metrics for evaluation, and ensuring proper tracking is in place.
- Campaign Performance Monitoring: Monitor the performance of ongoing marketing campaigns and promotions across various channels, providing updates and recommendations for adjustments to maximize results.
- Marketing Effectiveness Measurement: Responsible for tracking and measuring the overall impact of growth marketing efforts on key business objectives, developing comprehensive measurement frameworks, attributing impact across different initiatives, and providing a holistic view of marketing effectiveness.
*ASSUMPTION: This role requires a high level of autonomy and the ability to work independently, with a strong focus on data-driven decision making and continuous improvement.*
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, Statistics, or a related field.
- Experience: 7+ years in a lifecycle marketing role with experience in owning cross-channel campaigns from ideation to measurement.
- Required Skills:
- Solid understanding of customer lifecycle marketing principles, experiment methodologies, and content creation strategies for different channels.
- Strong proficiency in SQL for data extraction, manipulation, and complex analysis.
- Hands-on experience with one or more marketing platforms (e.g., HubSpot, Marketo, Braze, Iterable, Salesforce Marketing Cloud) for campaign setup and execution.
- Proven experience with data visualization tools (e.g., Tableau, Power BI, Google Data Studio) to create insightful reports and dashboards that inform future strategies.
- Preferred Skills:
- Experience at another ride-hailing or marketplace company.
- Experience with launching promotions and measuring longer-term impact of a promotional portfolio.
*ASSUMPTION: While not explicitly stated, a strong understanding of the ride-hailing or mobility industry would be beneficial for this role.*
💰 Compensation & Benefits
- Salary Range: $175,000 - $221,000 USD per year (based on job-related factors, including work location, experience, relevant training and education, and skill level)
- Benefits: Annual Bonus Program, Equity Incentive Plan, Generous Company Benefits Program
*ASSUMPTION: The salary range provided is an estimate based on the company's pay transparency statement and may vary depending on the specific work location and individual qualifications.*
📌 Applicant Insights
🔍 Company Context
- Industry: Waymo is a technology company specializing in autonomous driving technology, with a focus on improving mobility and saving lives through its Waymo Driver.
- Company Size: Waymo has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.
- Founded: Waymo was founded in 2009 as the Google Self-Driving Car Project and has since grown into a leading autonomous driving technology company.
- Company Description: Waymo is on a mission to be the world's most trusted driver, improving access to mobility while saving thousands of lives now lost to traffic crashes. The company's Waymo Driver powers Waymo One, a fully autonomous ride-hailing service, and can also be applied to a range of vehicle platforms and product use cases.
- Company Specialties: Waymo specializes in autonomous driving technology, machine learning, and data analysis to improve mobility and safety.
📊 Role Analysis
- Career Level: This role is at the senior level, requiring 7+ years of experience in lifecycle marketing.
- Reporting Structure: The Marketing Analyst will report directly to the Product Marketing Manager.
- Work Arrangement: This is a hybrid role, requiring the candidate to be based in or around the Bay area.
- Growth Opportunities: Waymo's rapid growth and expansion present numerous opportunities for career advancement and skill development within the marketing and broader technology fields.
*ASSUMPTION: Waymo's focus on innovation and continuous improvement creates an environment conducive to professional growth and development.*
🌍 Location & Work Environment
- Office Type: Waymo's offices are modern and collaborative, with a focus on fostering innovation and creativity.
- Office Location(s): San Francisco, CA & Mountain View, CA
- Geographic Context: Both San Francisco and Mountain View offer vibrant tech communities, with ample opportunities for networking and professional development.
- Work Schedule: This role follows a standard full-time work schedule, with flexibility for remote work as needed.
*ASSUMPTION: Waymo's hybrid work arrangement allows for a healthy work-life balance, with the opportunity to work from home or in the office as needed.*
💼 Interview & Application Insights
- Typical Process: Waymo's interview process typically involves several stages, including phone screens, behavioral interviews, and case studies or presentations.
- Key Assessment Areas: Candidates can expect to be assessed on their analytical skills, data-driven decision-making abilities, and creativity in marketing campaign development and execution.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your experience with lifecycle marketing campaigns, data analysis, and marketing platform usage.
- Familiarize yourself with Waymo's mission and values, and be ready to discuss how your skills and experience align with the company's goals.
*ASSUMPTION: Waymo's interview process is designed to assess candidates' technical skills and cultural fit, with a strong emphasis on data-driven decision making and continuous improvement.*
🛠️ Tools & Technologies
- SQL
- Marketing platforms (e.g., HubSpot, Marketo, Braze, Iterable, Salesforce Marketing Cloud)
- Data visualization tools (e.g., Tableau, Power BI, Google Data Studio)
*ASSUMPTION: While not explicitly stated, proficiency in marketing automation tools and customer relationship management (CRM) software may also be beneficial for this role.*
👔 Cultural Fit Considerations
- Company Values: Waymo values innovation, collaboration, and a focus on improving mobility and safety through autonomous driving technology.
- Work Style: Waymo's work environment is collaborative and data-driven, with a strong emphasis on continuous improvement and innovation.
- Self-Assessment Questions:
- How do your marketing skills and experience align with Waymo's mission to improve mobility and save lives?
- How do you approach data-driven decision making and continuous improvement in your marketing campaigns?
- How do you balance creativity and data analysis in your marketing strategies?
*ASSUMPTION: Waymo's focus on innovation and continuous improvement requires candidates who are adaptable, creative, and data-driven in their approach to marketing.*
⚠️ Potential Challenges
- Role-Specific Challenges: This role requires a high level of autonomy and the ability to work independently, with a strong focus on data-driven decision making and continuous improvement.
- Company/Industry-Specific Challenges: Waymo's rapid growth and expansion may present challenges in terms of keeping up with the company's pace and maintaining a strong work-life balance.
- Work Arrangement-Specific Challenges: The hybrid work arrangement may require candidates to be comfortable working independently and managing their time effectively.
*ASSUMPTION: While Waymo's focus on innovation and growth presents numerous opportunities, it also requires candidates who are adaptable, creative, and able to thrive in a fast-paced environment.*
📈 Similar Roles Comparison
- Role Differentiators: This role focuses specifically on lifecycle marketing campaigns, with a strong emphasis on data-driven decision making and continuous improvement. Other marketing roles at Waymo may focus more on brand awareness, product marketing, or other aspects of the marketing funnel.
- Industry-Specific Context: Waymo's focus on autonomous driving technology sets it apart from other marketing roles in more traditional industries.
- Career Path Comparison: This role provides an opportunity to grow and develop marketing skills in a rapidly growing and innovative industry, with numerous opportunities for career advancement and professional development.
*ASSUMPTION: Waymo's focus on innovation and continuous improvement creates an environment conducive to professional growth and development, with numerous opportunities for career advancement and skill development within the marketing and broader technology fields.*
📝 Sample Projects
- Role-Specific Projects: Developing and executing lifecycle marketing campaigns, defining audience targeting strategies, and developing A/B and multivariate testing plans.
- Industry-Specific Projects: Analyzing rider behavior patterns, measuring the impact of growth marketing efforts on key business objectives, and providing data-driven recommendations for campaign strategies.
- Responsibility-Specific Projects: Monitoring the performance of ongoing marketing campaigns and promotions, providing updates and recommendations for adjustments to maximize results.
*ASSUMPTION: Waymo's focus on data-driven decision making and continuous improvement requires candidates who are adaptable, creative, and able to thrive in a fast-paced environment.*
❓ Key Questions to Ask During Interview
- How does this role fit into Waymo's broader marketing strategy and go-to-market initiatives?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Waymo support the professional development and growth of its marketing team members?
- What is the team structure and dynamic like for the marketing team at Waymo?
- How does Waymo approach data privacy and ethical considerations in its marketing campaigns?
*ASSUMPTION: Waymo's focus on innovation and continuous improvement requires candidates who are adaptable, creative, and able to thrive in a fast-paced environment.*
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://careers.withwaymo.com/jobs?gh_jid=6923252).
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for the interview by familiarizing yourself with Waymo's mission, values, and the specific requirements of this role.
- Follow up with the hiring manager after your interview to express your interest in the position and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
