Marketing Analyst for Personal Care E-Commerce Company (EU-Based/Remote)

📌 Core Information

🔹 Job Title: Marketing Analyst for Personal Care E-Commerce Company (EU-Based/Remote)

🔹 Company: Paired

🔹 Location: Indonesia

🔹 Job Type: Part-Time

🔹 Category: Marketing

🔹 Date Posted: April 14, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: EU-Based/Remote

🚀 Job Overview

Key aspects of this role include:

• Analyzing performance data across all content channels to identify trends, patterns, and insights
• Providing clear, actionable recommendations on content optimization
• Collaborating with the creative strategist to develop new hooks, scroll stoppers, and angles
• Identifying why specific content performs well or underperforms
• Developing data-driven strategies for content iteration and improvement

ASSUMPTION: This role requires a balance of analytical and creative thinking, with a focus on driving content performance through data-driven insights.

📋 Key Responsibilities

✅ Analyze performance data across all content channels to identify trends, patterns, and insights

✅ Provide clear, actionable recommendations on content optimization

✅ Collaborate with the creative strategist to develop new hooks, scroll stoppers, and angles

✅ Identify why specific content performs well or underperforms

✅ Develop data-driven strategies for content iteration and improvement

✅ Present findings in a clear, concise manner to various team members

✅ Stay updated on industry trends and best practices in content performance

ASSUMPTION: The role involves a mix of independent analysis and collaborative strategy development, requiring strong communication skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Statistics, or a related field

Experience: 2-5 years of experience in content analysis, digital marketing analytics, or a related field

Required Skills:

• Strong analytical skills with the ability to translate data into strategic insights
• Proficiency with analytics tools and platforms
• Understanding of social media and digital content performance metrics
• Excellent communication skills, both written and verbal
• Self-motivated with the ability to work independently

Preferred Skills:

• Experience in creative content strategy

ASSUMPTION: Candidates should have a solid foundation in data analysis and a passion for creative content strategy.

💰 Compensation & Benefits

Salary Range: €25,000 - €35,000 per year (pro-rated for part-time work), based on industry standards for mid-level marketing analysts in the EU

Benefits:

• Competitive salary
• Room for professional growth
• Opportunity to work in a creative and fast-paced environment

Working Hours: 15 hours per week, with flexibility to work during core European business hours

ASSUMPTION: The salary range is estimated based on industry standards for mid-level marketing analysts in the EU, with adjustments for part-time work.

📌 Applicant Insights

🔍 Company Context

Industry: Paired is a global staffing and recruiting agency specializing in connecting remote work with top-tier talent in the creative and design fields.

Company Size: Paired is a small company with 11-50 employees, offering a close-knit work environment and the opportunity to make a significant impact.

Founded: Paired was founded in 2023, making it a relatively new player in the recruitment industry.

Company Description:

• Paired admires the importance of innovative social media strategies and is committed to connecting talented individuals with great companies that need their unique skills.
• Their mission is to provide great jobs to gifted people, regardless of location.
• They offer a personalized, consultative approach to recruitment, working closely with clients to understand their unique needs and requirements.

Company Specialties:

• Talent Consulting

Company Website: https://www.paired.so/

ASSUMPTION: Paired's focus on remote work and global talent makes it an attractive option for candidates seeking flexible, international opportunities.

📊 Role Analysis

Career Level: Mid-Level (2-5 years of experience)

Reporting Structure: This role reports directly to the creative strategist and collaborates with various team members.

Work Arrangement: This is a part-time, remote position with a time commitment of 10-15 hours per week.

Growth Opportunities:

• As Paired grows, there may be opportunities for the Marketing Analyst to take on more responsibilities or move into a full-time role.
• This role offers the chance to work with a diverse range of clients and industries, providing valuable experience and exposure.

ASSUMPTION: The part-time nature of this role may appeal to candidates seeking a balance between work and personal life, while still offering opportunities for growth and development.

🌍 Location & Work Environment

Office Type: Remote (EU-Based)

Office Location(s): Indonesia

Geographic Context:

• Indonesia is the world's fourth most populous country, with a diverse culture and a growing e-commerce market.
• The time zone is Asia/Jakarta (UTC+7), which overlaps with European business hours, facilitating collaboration with EU-based team members.

Work Schedule: The work schedule is flexible, with a time commitment of 10-15 hours per week, allowing for a good work-life balance.

ASSUMPTION: The remote nature of this role and the overlap with European business hours make it an attractive option for candidates seeking flexible, international opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with the hiring manager
• Technical assessment or case study
• Final interview with the creative strategist and/or other team members

Key Assessment Areas:

• Analytical skills and data interpretation
• Communication and presentation skills
• Creativity and strategic thinking
• Cultural fit and alignment with Paired's mission and values

Application Tips:

• Highlight your experience with analytics tools and platforms, and provide examples of how you've used data to drive content performance.
• Tailor your resume and cover letter to emphasize your analytical skills and passion for creative content strategy.
• Prepare for the interview by researching Paired's mission and values, and thinking about how your skills and experience align with the role's requirements.

ATS Keywords: Marketing Analyst, Content Analysis, Digital Marketing Analytics, Social Media, Content Optimization, Data-Driven Strategies, Creative Content Strategy

ASSUMPTION: The application process may involve a technical assessment or case study, allowing candidates to demonstrate their analytical skills and strategic thinking.

🛠️ Tools & Technologies

• Analytics tools and platforms (e.g., Google Analytics, Tableau, Power BI)
• Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Project management and collaboration tools (e.g., Asana, Trello, Slack)

ASSUMPTION: The specific tools and technologies used may vary depending on the client and the project, but proficiency with analytics tools and platforms is essential.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Paired admires the importance of innovative social media strategies and is committed to connecting talented individuals with great companies that need their unique skills.
• Global Perspective: Paired's focus on remote work and global talent makes it an attractive option for candidates seeking flexible, international opportunities.
• Collaboration: Paired offers a personalized, consultative approach to recruitment, working closely with clients to understand their unique needs and requirements.

Work Style:

• Independent: The Marketing Analyst will be responsible for analyzing performance data and developing data-driven strategies independently.
• Collaborative: The Marketing Analyst will work closely with the creative strategist and other team members to develop new hooks, scroll stoppers, and angles.
• Adaptable: The Marketing Analyst may work with a diverse range of clients and industries, requiring adaptability and a willingness to learn new tools and technologies.

Self-Assessment Questions:

• Do you have a strong analytical mindset and a passion for creative content strategy?
• Are you comfortable working independently and collaborating with a diverse range of team members?
• Are you adaptable and eager to learn new tools and technologies as needed?

ASSUMPTION: Candidates who are self-motivated, adaptable, and passionate about creative content strategy are likely to be a good fit for this role.

⚠️ Potential Challenges

• The part-time nature of this role may limit the scope of the Marketing Analyst's involvement in certain projects or initiatives.
• The remote nature of this role may present challenges in terms of communication and collaboration with EU-based team members.
• The Marketing Analyst may need to adapt to working with a diverse range of clients and industries, each with their own unique needs and requirements.
• The Marketing Analyst may need to work outside of standard business hours to accommodate the time zones of EU-based team members.

ASSUMPTION: The potential challenges associated with this role are outweighed by the benefits of working with a global staffing and recruiting agency in a creative and fast-paced environment.

📈 Similar Roles Comparison

• This role is similar to a Marketing Analyst or Content Strategist position, but with a focus on analyzing existing marketing performance and providing recommendations for content optimization.
• In the e-commerce industry, this role is similar to a Digital Marketing Analyst or Performance Marketing Manager, but with a focus on creative content strategy.
• Career paths for this role may include progression to a Senior Marketing Analyst, Content Strategist, or Digital Marketing Manager position.

ASSUMPTION: Candidates should consider the unique aspects of this role and how it differs from related positions in the marketing and e-commerce industries.

📝 Sample Projects

• Analyzing the performance of a client's social media content and developing data-driven strategies for content iteration and improvement.
• Conducting a competitive analysis of a client's content strategy and identifying opportunities for differentiation and innovation.
• Developing a content calendar for a client's e-commerce website, based on an analysis of customer behavior and preferences.

ASSUMPTION: The specific projects that the Marketing Analyst works on will vary depending on the client and the project, but will always involve analyzing performance data and developing data-driven strategies for content optimization.

❓ Key Questions to Ask During Interview

• Can you describe the typical workday for a Marketing Analyst in this role?
• How does this role collaborate with the creative strategist and other team members?
• What are the most important qualities for success in this role?
• How does Paired support the professional growth and development of its employees?
• What are the expectations for communication and collaboration with EU-based team members?

ASSUMPTION: Candidates should use the interview process to gather more information about the day-to-day responsibilities of the role and the expectations for communication and collaboration with EU-based team members.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to emphasize your analytical skills and experience with content analysis and digital marketing analytics.
• Prepare for the interview by researching Paired's mission and values, and thinking about how your skills and experience align with the role's requirements.
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.