📌 Core Information
🔹 Job Title: Marketing Analyst - HU
🔹 Company: Tulip Interfaces
🔹 Location: Budapest, Hungary
🔹 Job Type: Full-time, Hybrid (3+ days/week in office)
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 1-2 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Data-driven decision making to optimize marketing campaigns
- Collaboration with cross-functional teams to support business objectives
- Conducting market research to identify trends and customer needs
- Evaluating marketing strategies to maximize ROI
ASSUMPTION: This role requires a balance of analytical skills and creativity to drive marketing efforts effectively.
📋 Key Responsibilities
✅ Collect, clean, analyze, and interpret data from various sources to support marketing campaigns optimization, goal setting, and funnel analysis
✅ Create and maintain reports that evaluate the performance of marketing efforts, providing actionable recommendations based on findings
✅ Work with marketing teams to provide analytical support and measure the impact of marketing campaigns
✅ Assist in conducting market research to identify trends, customer needs, and competitive insights
✅ Support marketing leaders in development of C-level presentation materials
✅ Work closely with cross-functional teams, including sales, product development, and finance, to support business objectives
✅ Evaluate marketing and GTM strategies and create recommendations to maximize marketing ROI
ASSUMPTION: The role may evolve based on the company's growth and changing marketing needs.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, Statistics, or a related field
Experience: 1-2+ years of experience working with an in-house marketing team or digital agency, or other relevant analytical experience
Required Skills:
- Proven analytical ability to gather, analyze, and interpret structured and unstructured data from various sources to compile reports and models in Google Sheets/Excel
- Ability to read and interpret key B2B and SaaS marketing metrics and draw meaningful insights
- Excellent verbal and written communication skills, ability to explain analysis to key collaborators
- Ability to work and problem solve independently and also as part of a global marketing team
- Exceptionally attentive to detail with strong organizational skills
Preferred Skills:
- Familiarity with reporting out of marketing tools such as Marketo, Salesforce, and Google Analytics
ASSUMPTION: While a degree in a related field is preferred, relevant experience and a strong portfolio may be considered.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (Estimated, based on industry standards for 1-2 years of experience in Budapest)
Benefits:
- Company Equity
- Flexible Work Schedule
- Unlimited Vacation Policy
- Virtual Company Events
- In-office Catered Lunches
- Stocked Kitchens
- Private Healthcare
- Learning & Development Benefits
Working Hours: Full-time, 40 hours per week, with flexible scheduling and unlimited vacation policy
ASSUMPTION: The salary range is estimated based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on Manufacturing Execution Systems (MES) and Industrial IoT Integration
Company Size: 201-500 employees, offering a mid-sized company culture with opportunities for growth and impact
Founded: 2012, with a history of innovation and disruption in the manufacturing software landscape
Company Description:
- Tulip is a leader in frontline operations, helping companies around the world equip their workforce with AI-enabled, connected apps
- Focused on composable, human-centric solutions for industrial environments, Tulip is disrupting the MES category
- Recognized as a World Economic Forum Global Innovator and named one of Energage’s Top Workplaces USA and one of Built In Boston’s “Best Places to Work” and “Best Midsize Places to Work” for 2024
Company Specialties:
- Industrial IoT Integration
- Manufacturing Execution Systems (MES)
- Lean Manufacturing
- Continuous Improvement
Company Website: https://tulip.co
ASSUMPTION: Tulip's focus on composable solutions and human-centric design sets it apart in the manufacturing software industry.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing role, with opportunities for growth and career progression
Reporting Structure: Reports directly to the Marketing Manager or similar role
Work Arrangement: Hybrid, with 3+ days per week in the office located next to Kalvin square in Budapest
Growth Opportunities:
- Potential career progression into senior marketing roles or specialized marketing positions
- Opportunities to work on diverse projects and gain experience in various marketing disciplines
- Chance to contribute to Tulip's growth and success in the European market
ASSUMPTION: The role offers significant growth potential for the right candidate, given Tulip's rapid growth and expansion.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with in-office catered lunches and stocked kitchens
Office Location(s): Budapest, Hungary (next to Kalvin square)
Geographic Context:
- Budapest is the capital and largest city of Hungary, with a vibrant culture and rich history
- The city offers a high quality of life, with affordable living costs compared to other European capitals
- Budapest is well-connected by public transportation, making it easy to commute to the office
Work Schedule: Full-time, with flexible scheduling and unlimited vacation policy
ASSUMPTION: The hybrid work arrangement allows for a good work-life balance, with the option to work remotely some days of the week.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team to discuss the role and cultural fit
- Final interview with the marketing director or similar role
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Communication skills and ability to explain complex data to non-technical stakeholders
- Cultural fit and alignment with Tulip's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant analytical experience and skills
- Prepare examples of data analysis projects or reports you've worked on in the past
- Research Tulip's company culture and values, and be ready to discuss how your skills and experience make you a good fit for the role
ATS Keywords: Marketing Analytics, Data Analysis, B2B Marketing, SaaS Marketing, Google Analytics, Salesforce, Marketo, Excel, Google Sheets
ASSUMPTION: Tulip's hiring process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role.
🛠️ Tools & Technologies
- Google Sheets/Excel
- Marketo
- Salesforce
- Google Analytics
- Other marketing and data analysis tools as needed
ASSUMPTION: The specific tools and technologies used may evolve over time as Tulip's marketing stack grows and changes.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Continuous learning
- Integrity
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and open to feedback
- Proactive and self-motivated
Self-Assessment Questions:
- How do you stay up-to-date on the latest marketing and analytics trends?
- Can you provide an example of a time when you had to pivot a marketing strategy based on data insights?
- How do you ensure that your work aligns with Tulip's company values, particularly innovation and customer-centricity?
ASSUMPTION: Tulip values a strong cultural fit and looks for candidates who align with their company values and work style.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment that may require quick decision-making and adaptability
- Balancing multiple projects and priorities, with a need to manage time effectively
- Collaborating with cross-functional teams, requiring strong communication and interpersonal skills
- Adapting to a hybrid work arrangement, with a mix of remote and on-site work
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a willingness to adapt and learn.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position places a strong emphasis on data analysis and interpretation
- Tulip's focus on composable solutions and human-centric design sets it apart from other MES providers
- Career progression opportunities may vary depending on the specific company and industry
ASSUMPTION: This role offers a unique blend of marketing and data analysis responsibilities, with opportunities for growth and career progression.
📝 Sample Projects
- Analyzing marketing campaign performance and providing data-driven recommendations to optimize future campaigns
- Conducting market research to identify trends and customer needs in the manufacturing industry
- Developing and presenting C-level presentation materials based on data analysis and insights
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for the role, but may vary depending on the specific needs of the company.
❓ Key Questions to Ask During Interview
- Can you describe a typical day or week in this role?
- How does this role support Tulip's overall business objectives and growth strategy?
- What are the biggest challenges facing the marketing team currently, and how can this role help address them?
- How does Tulip support the professional development and growth of its employees?
- What is the company culture like, and how does this role fit into the broader organization?
ASSUMPTION: These questions are designed to provide insight into the day-to-day responsibilities, company culture, and growth opportunities for the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant analytical experience and skills
- Prepare examples of data analysis projects or reports you've worked on in the past
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
