📌 Core Information
🔹 Job Title: Marketing Analyst III
🔹 Company: Farmers Insurance
🔹 Location: Woodland Hills, CA
🔹 Job Type: Hybrid
🔹 Category: Insurance
🔹 Date Posted: May 20, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: Hybrid (3 days in office, up to 2 days virtual)
🚀 Job Overview
Key aspects of this role include:
- Supporting distribution objectives for profitable growth through data analytics and statistical modeling
- Developing business performance reports, dashboards, and analytical tools
- Leveraging agent and district information to make business decisions and identify growth opportunities
- Implementing local market planning and analysis
- Managing bonus promotional programs and validating data integrity
ASSUMPTION: This role requires a strong analytical mindset, proficiency in data visualization tools, and a solid understanding of the insurance industry.
📋 Key Responsibilities
✅ Develop and maintain business performance reports, dashboards, and analytical tools (10%)
✅ Leverage agent and district information to make business decisions regarding areas of opportunity, segmentation of agents, planning, etc. (10%)
✅ Implement local market planning and analysis (10%)
✅ Develop visual graphics and dashboards in Power BI or other visualization applications for different business users to target profitable markets and products (10%)
✅ Set targets, research, and conduct analytical studies to solve business problems (15%)
✅ Identify agencies in opportunity markets and agent segmentation for growth (10%)
✅ Manage bonus promotional programs, create new performance metric requirements, and provide business performance data (10%)
✅ Validate data integrity and data cleansing, including conducting data extraction using SQL, Python, and automating reporting processes using R and VBA to prepare strategic scorecards and presentations to Sr. Leadership (20%)
✅ Create new metrics and communicate requirements with developers (5%)
ASSUMPTION: This role requires strong analytical skills, proficiency in data visualization tools, and the ability to communicate complex findings effectively.
🎯 Required Qualifications
Education: Master's degree in Business Analytics, Statistics, or a closely related field of study
Experience: 3 years of experience in the job offered, or as a Data Management Senior Specialist, Business Performance Analytics Specialist, or similar position conducting data analytics, statistical modeling, business performance analytics, and developing analytical tools
Required Skills:
- Proficient in statistical analysis, mathematical modeling, optimization, and simulation
- Experienced with database design and development, data mining, and descriptive and predictive modeling techniques
- Skilled in reporting packages, databases including SQL, DB2, and Snowflake, and data visualization and analytical tools including R, Python, Tableau, and Power BI
- Proficient in data management and processing tools including Advanced MS Excel VBA and SQL Server
- Experienced working in the Property & Casualty insurance industry
Preferred Skills:
- Experience with data storytelling and presenting complex findings to non-technical stakeholders
- Familiarity with the insurance industry and its specific challenges and opportunities
ASSUMPTION: Candidates with a strong analytical background and relevant industry experience are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $124,176 annually (based on the provided annual rate of pay)
Benefits:
- Bonus Opportunity (based on Company and Individual Performance)
- 401(k)
- Medical, Dental, and Vision insurance
- Health Savings and Flexible Spending Accounts
- Life Insurance
- Paid Time Off and Paid Parental Leave
- Tuition Assistance
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The provided salary range is based on the annual rate of pay listed in the job description. Benefits are comprehensive and competitive for the industry.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance
Company Size: 10,001+ employees (Large enterprise)
Founded: 1928
Company Description:
- Farmers Insurance is a large insurer of vehicles, homes, and small businesses, offering a wide range of specialty insurance and financial services products
- With over 10 million households insured and nearly 48,000 exclusive and independent agents, Farmers Insurance is recognized as one of the largest U.S. companies on the Fortune 500 list
- Farmers Insurance is committed to personalized service, helping customers become smarter and better prepared to protect the things that matter most to them
Company Specialties:
- Home Insurance
- Auto Insurance
- Business Insurance
- Life Insurance
Company Website: www.Farmers.com/careers/corporate
ASSUMPTION: Farmers Insurance is a well-established company with a strong presence in the insurance industry, offering a wide range of insurance products and services.
📊 Role Analysis
Career Level: Mid-Senior level (3-5 years of experience)
Reporting Structure: This role reports to the Director of Marketing Analytics
Work Arrangement: Hybrid (3 days in office, up to 2 days virtual)
Growth Opportunities:
- Potential career progression to Senior Marketing Analyst or Manager roles
- Opportunities to work on high-impact projects and gain exposure to senior leadership
- possibility to transition into other areas of the business, such as product management or strategy
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in marketing analytics within the insurance industry.
🌍 Location & Work Environment
Office Type: Corporate office with a hybrid work arrangement
Office Location(s): Woodland Hills, CA
Geographic Context:
- Woodland Hills is a suburban city in Los Angeles County, California
- The area offers a mix of urban and suburban living, with easy access to Los Angeles and other nearby cities
- The region has a Mediterranean climate, with mild winters and hot, dry summers
Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely up to 2 days per week
ASSUMPTION: The Woodland Hills office offers a professional work environment with opportunities for collaboration and growth, as well as the flexibility to work remotely.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening
- In-depth behavioral and technical interviews
- Final round interview with hiring manager or panel
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Proficiency in data visualization tools and statistical analysis
- Industry knowledge and understanding of the insurance business
- Communication and presentation skills
Application Tips:
- Highlight relevant experience and achievements in data analysis, statistical modeling, and business performance analytics
- Tailor your resume and cover letter to emphasize your fit for the role and the company
- Prepare for behavioral and technical interview questions by researching common interview questions for marketing analysts and practicing your responses
ATS Keywords: Marketing Analytics, Data Analysis, Statistical Modeling, Business Performance Analytics, Data Visualization, SQL, Python, R, VBA, Insurance Industry, Hybrid Work Arrangement
ASSUMPTION: Applicants should tailor their application materials and prepare for interviews by focusing on their analytical skills, industry knowledge, and relevant experience.
🛠️ Tools & Technologies
- Power BI
- Tableau
- R
- Python
- SQL
- VBA
- Excel
- Snowflake
- DB2
ASSUMPTION: Proficiency in these tools and technologies is required for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Put Customers First
- Act with Integrity
- Collaborate and Win Together
- Innovate and Improve
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-focused and accountable
Self-Assessment Questions:
- Do I have a strong analytical mindset and enjoy working with data to drive business decisions?
- Am I comfortable working in a hybrid work environment, balancing both in-office and remote work?
- Do I thrive in a collaborative, team-oriented work culture, and am I able to work effectively with diverse stakeholders?
ASSUMPTION: Candidates who align with Farmers Insurance's values and work style are more likely to succeed and be satisfied in this role.
⚠️ Potential Challenges
- Working with large datasets and complex data structures may require significant time and effort
- Balancing remote and in-office work may present challenges in maintaining productivity and work-life balance
- Navigating a large organization may require strong communication and networking skills
- The insurance industry can be competitive and fast-paced, with frequent changes and tight deadlines
ASSUMPTION: Applicants should be aware of these potential challenges and consider how they might address them in the role.
📈 Similar Roles Comparison
- Compared to other marketing analyst roles, this position places a greater emphasis on statistical modeling and data visualization
- In the insurance industry, this role focuses on property and casualty insurance, with a specific emphasis on agent and district information
- Career progression in this role may lead to senior marketing analyst or manager positions, with potential opportunities to transition into other areas of the business
ASSUMPTION: Applicants should consider how their skills and experience align with the specific requirements and focus areas of this role within the insurance industry.
📝 Sample Projects
- Developing a predictive model to identify high-potential agents and districts for targeted marketing campaigns
- Creating interactive dashboards to visualize market trends and performance metrics for senior leadership
- Conducting a comprehensive analysis of agency conversion rates and identifying opportunities for improvement
ASSUMPTION: These sample projects illustrate the types of analytical and data visualization tasks that may be required in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- How does the company support the professional development and growth of its marketing analysts?
- What are the most pressing business challenges facing the marketing analytics team, and how might this role contribute to addressing them?
- How does the company foster a data-driven culture, and what are some examples of data-driven decision-making in the organization?
- What are the key priorities for this role in the first 90 days?
ASSUMPTION: Asking these questions can help applicants better understand the role, the team, and the company's priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for interviews by researching common interview questions for marketing analysts and practicing your responses
- Follow up with the hiring manager or recruiter after your interview to express your interest in the role and ask any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
