📌 Core Information
🔹 Job Title: Marketing Analyst III (Onsite)
🔹 Company: Ent Credit Union
🔹 Location: Colorado Springs, Colorado
🔹 Job Type: Full-time, On-site
🔹 Category: Marketing
🔹 Date Posted: May 29, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Analyzing large datasets to identify key drivers behind marketing performance
- Delivering actionable insights to internal stakeholders
- Optimizing marketing effectiveness through collaboration with stakeholders
- Establishing a data-driven culture within the marketing team
ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Proactively identify, analyze, and interpret large datasets for key drivers behind performance and deliver insights to internal stakeholders
✅ Utilize advanced analytic techniques including statistical modeling (predictive, clustering, etc.) to facilitate marketing scorecard creation, analysis, and review
✅ Collaborate with stakeholders to devise data-driven analysis that generates actionable insights to optimize marketing effectiveness
✅ Oversee data accuracy and ensure unbiased presentation of information
✅ Serve as an organizational resource to drive member and prospect analysis
✅ Assist in establishing data visualization best practices
ASSUMPTION: This role requires a high level of independence and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's Degree in Statistics, Math, Computer Science, or a similar field of study.
Experience: 4+ years of experience in Data Analytics working within a marketing department
Required Skills:
- Proficient with SQL & Tableau
- Advanced ability to collaborate with business units to identify/frame out needs and meaningful analysis
- Advanced understanding of statistical analysis and testing protocols for A/B and multivariate testing
- Experience using data visualization tools for marketing purposes to succinctly convey results / trends and insights
- Ability to develop and present PowerPoint presentations to business units
- Ability to collaborate on cross-functional teams
- Project management and organizational skills
- Experience with business intelligence tools such as Microsoft Power BI, Tableau, QlikView, Alteryx, etc.
- Experience in web analytics / tracking technologies, including Google Analytics and Google Tag Manager
- Ability to use the Microsoft Office suite of products (Word/Excel/Outlook/PowerPoint/Access)
- Self-starter, reliable team player with strong initiative and the ability to thrive in high-intensity, rapidly changing environment
- History of demonstrating data curiosity that takes an initial request to a more robust, value-added response
Preferred Skills:
- Experience with Python or R
- Microsoft Azure or similar cloud suites experience
- Breadth and depth of knowledge pertaining to the credit union industry/retail financial services business
ASSUMPTION: While not explicitly stated, proficiency in data analysis tools and a strong understanding of marketing performance metrics are essential for this role.
💰 Compensation & Benefits
Salary Range: $47 to $52 per hour (I15)
Benefits:
- Health Benefits: Affordable insurance, 24/7 doctor access, and a nationwide provider network
- 401(k): 3% automatic contribution after three months, plus up to 6% matching
- Paid Time Off: 16 days of paid time off (PTO) plus 9 paid holidays during the first year, with additional time off accrued each year of service
- Volunteer Time Off: Paid time off to give back to the community
- Education Support: Up to $10,000 annually for higher education and assistance for certifications
- Exclusive Discounts: Significant savings on home, car, and personal loans
Working Hours: Full-time, Monday through Friday, 8:00 AM to 5:00 PM, with a one-hour lunch break
ASSUMPTION: The salary range provided is for the Colorado Springs location and may vary for other Ent Credit Union offices.
📌 Applicant Insights
🔍 Company Context
Industry: Banking, specifically Credit Unions
Company Size: 1,001-5,000 employees
Founded: 1957, with nearly $10 billion in assets and over 500,000 members
Company Description:
- Ent Credit Union is a not-for-profit, community-chartered credit union with membership open to businesses and individuals who live, work, worship, or attend school in Adams, Arapahoe, Boulder, Broomfield, Denver, Douglas, El Paso, Elbert, Fremont, Jefferson, Larimer, Pueblo, Teller, and Weld counties, as well as select communities in Weld and Adams counties.
- Ent offers a full range of financial solutions through over 50 service centers, online, mobile, and telephone banking services, a Colorado call center, and a consumer and mortgage loan center.
- Ent is an Equal Housing and Equal Opportunity Lender, federally insured by the NCUA.
Company Specialties:
- Credit Union Services
- Banking
- Checking and Savings Accounts
- Mobile Banking
- Consumer and Mortgage Lending
- Business Banking
- Corporate Banking
- Commercial Lending
- Community Support
Company Website: Ent Credit Union
ASSUMPTION: Ent Credit Union is a well-established financial institution with a strong focus on community involvement and member satisfaction.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the Marketing department and the organization as a whole
Reporting Structure: This role reports directly to the Marketing Manager and works closely with other marketing team members, as well as cross-functional teams within the organization
Work Arrangement: On-site, full-time position based out of the Ent Credit Union headquarters in Colorado Springs, Colorado
Growth Opportunities:
- Advancement within the Marketing department, such as a promotion to Marketing Manager or a similar role
- Expansion into other areas of the organization, such as Business Intelligence or Data Science
- Professional development opportunities, including training and certification programs
ASSUMPTION: Ent Credit Union values internal promotions and offers numerous opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, collaborative work environment
Office Location(s): 11550 Ent Parkway, Colorado Springs, Colorado 80921
Geographic Context:
- Colorado Springs is the second most populous city in Colorado, with a population of approximately 465,000 people
- The city is located in the southern part of the state, near the base of the Rocky Mountains
- Colorado Springs offers a mix of urban and outdoor recreational opportunities, with numerous parks, trails, and cultural attractions
Work Schedule: Monday through Friday, 8:00 AM to 5:00 PM, with a one-hour lunch break
ASSUMPTION: The Colorado Springs office provides a dynamic and engaging work environment, with easy access to outdoor recreation and cultural attractions.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth phone or video interview with the Marketing Manager
- On-site interview with the Marketing Manager and other marketing team members
- Final decision and offer
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Communication and presentation skills
- Collaboration and teamwork skills
- Cultural fit and alignment with Ent Credit Union's values
- Technical proficiency with relevant data analysis tools
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role
- Demonstrate your ability to analyze and interpret data in your application materials
- Showcase your understanding of marketing performance metrics and data-driven decision-making
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work effectively with cross-functional teams
ATS Keywords: Marketing Analytics, Data Analysis, SQL, Tableau, A/B Testing, Marketing Performance, Stakeholder Collaboration, Project Management, Google Analytics, Microsoft Power BI, Python, R
ASSUMPTION: Ent Credit Union uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- SQL
- Tableau
- Microsoft Power BI
- Google Analytics
- Google Tag Manager
- Python
- R
- Microsoft Office Suite (Word, Excel, PowerPoint, Access)
- Alteryx
- QlikView
ASSUMPTION: This list is not exhaustive, and the Marketing Analyst III may be required to use additional tools and technologies as needed to perform their job effectively.
👔 Cultural Fit Considerations
Company Values:
- Member Focus: Ent Credit Union is committed to putting members first in all aspects of its business
- Integrity: Ent Credit Union conducts business with honesty, fairness, and transparency
- Excellence: Ent Credit Union strives for continuous improvement and high-quality service
- Community: Ent Credit Union actively supports and invests in the communities it serves
- Collaboration: Ent Credit Union fosters a culture of teamwork and mutual respect
Work Style:
- Data-driven: Ent Credit Union makes decisions based on data and analytics
- Collaborative: Ent Credit Union values teamwork and cross-functional collaboration
- Adaptable: Ent Credit Union embraces change and encourages employees to be flexible and responsive to new challenges and opportunities
- Member-centric: Ent Credit Union prioritizes the needs and preferences of its members in all aspects of its business
Self-Assessment Questions:
- How do you ensure that your data analysis and insights are unbiased and objective?
- Can you provide an example of a time when you collaborated with a cross-functional team to drive marketing performance and improve business results?
- How do you stay up-to-date with the latest trends and best practices in data analysis and marketing performance metrics?
ASSUMPTION: Ent Credit Union values employees who are passionate about data-driven decision-making, collaborative, and committed to delivering exceptional member experiences.
⚠️ Potential Challenges
- Managing large datasets and ensuring data accuracy can be time-consuming and challenging
- Balancing the need for in-depth analysis with the need for quick, actionable insights can be difficult
- The role may require working with legacy systems and data silos, which can present technical challenges
- Ent Credit Union is a large organization with multiple departments and teams, which can make effective communication and collaboration more complex
- The role may require occasional travel to other Ent Credit Union offices or locations
ASSUMPTION: These challenges can be mitigated with strong project management skills, effective communication, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Marketing Analyst III vs. Marketing Manager: The Marketing Analyst III focuses on data analysis and insights, while the Marketing Manager is responsible for strategic planning and execution. The Marketing Analyst III role requires a strong analytical mindset, while the Marketing Manager role requires strong leadership and communication skills.
- Industry-specific context: Ent Credit Union is a not-for-profit, community-chartered credit union, which means it is member-owned and operates with a focus on community involvement and member satisfaction. This differs from for-profit financial institutions, which may prioritize shareholder value and profit maximization.
- Career path comparison: The Marketing Analyst III role can serve as a stepping stone to a Marketing Manager or similar role, or it can lead to opportunities in data science, business intelligence, or other related fields.
ASSUMPTION: Understanding the unique aspects of this role and the organization can help applicants tailor their application materials and interview responses to better showcase their fit for the position.
📝 Sample Projects
- Analyzing customer data to identify trends and opportunities for targeted marketing campaigns
- Developing and implementing a marketing scorecard to track and optimize marketing performance across multiple channels
- Conducting A/B testing to optimize website conversion rates and improve user experience
- Analyzing social media data to assess the effectiveness of Ent Credit Union's social media presence and identify opportunities for improvement
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the data-driven approach required for the Marketing Analyst III role at Ent Credit Union.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's current data infrastructure, and what improvements are planned in the near future?
- How does the marketing team collaborate with other departments, such as Business Intelligence or IT, to ensure data accuracy and consistency?
- What are the most significant challenges facing the marketing team, and how can this role help address them?
- How does Ent Credit Union support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: Asking thoughtful, informed questions demonstrates your interest in the role and helps you better understand the organization and its culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this specific role
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work effectively with cross-functional teams
- Research Ent Credit Union and the local Colorado Springs community to demonstrate your understanding of the organization and its mission
- Follow up with the hiring manager within one week of submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
