📌 Core Information
🔹 Job Title: Marketing Analyst Manager
🔹 Company: Videoslots
🔹 Location: Tal-Pietà, Pieta, Malta
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 3-5+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and refining multi-touch attribution models
- Implementing and improving data-driven attribution
- Leading and maintaining Marketing Mix Models (MMM)
- Designing incrementality tests
- Building and maintaining automated dashboards
ASSUMPTION: This role requires a strong analytical background and experience in performance marketing to succeed.
📋 Key Responsibilities
✅ Develop and refine multi-touch attribution (MTA) models
✅ Implement, validate, and improve data-driven attribution
✅ Lead and maintain Marketing Mix Models (MMM)
✅ Design incrementality tests
✅ Build and maintain automated dashboards
✅ Enable real-time performance monitoring
✅ Present impactful insights and reports to marketing leaders
✅ Conduct deep-dive ROI analysis across various marketing channels
✅ Provide strategic recommendations on budget allocation
✅ Analyze the full marketing funnel and user segments
✅ Quantify the impact of creative, messaging, and placements on engagement and conversion
✅ Deliver post-campaign analysis with actionable recommendations
✅ Work closely with marketing operations to ensure accurate tagging, tracking, and data flow
✅ Partner with data engineering to enhance the data model
✅ Support the integration of new marketing tools
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and communication with stakeholders to drive marketing performance.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Marketing, Statistics, Mathematics, or a related discipline)
Experience: 3-5+ years of experience in a data/analytics role within eCommerce, performance marketing, or iGaming
Required Skills:
- Strong command of marketing attribution methodologies
- Proficiency in data visualization tools (Power BI, Tableau, etc.)
- Hands-on experience with marketing platforms like Google Ads, Meta, AppsFlyer, SEMrush, GA4, etc.
- Familiarity with offline marketing measurement and geo-based lift modeling
- Solid understanding of frameworks like ROAS, CAC, CLTV, and payback period
- Background in statistical modeling and experimentation (e.g., uplift modeling, Bayesian A/B testing)
- Familiarity with affiliate analytics and tracking platforms
Preferred Skills:
- Experience with SQL or other programming languages
- Knowledge of the iGaming industry
- Fluency in additional languages
ASSUMPTION: Candidates with a strong analytical background and relevant experience in performance marketing are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (Estimated based on industry standards for a Marketing Analyst Manager in Malta with 3-5 years of experience)
Benefits:
- Employee benefits package supporting wellbeing (details available on the Immense Group careers website)
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Videoslots is part of the Immense Group, a global leader in the iGaming industry offering over 12,000 games. They focus on innovation, passion, and setting new standards in the industry.
Company Size: The Immense Group has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: 2011, with a mission to revolutionize the iGaming industry and create memorable experiences for users.
Company Description:
- Born in 2011 with a vision to revolutionize the iGaming industry
- Grown into a global leader offering over 12,000 games
- Committed to setting new standards, creating memorable experiences, and building on their legacy of excellence
Company Specialties:
- Igaming
- Casino
- Battle of slots
- Video slots
Company Website: www.immensegroup.com
ASSUMPTION: Working at Videoslots offers an opportunity to be part of a dynamic and innovative company in the iGaming industry, with a focus on growth and employee development.
📊 Role Analysis
Career Level: This role is a management position, overseeing marketing analytics and driving strategic decisions based on data insights.
Reporting Structure: The Marketing Analyst Manager will report directly to the Head of Marketing or a similar role, collaborating with various marketing teams and stakeholders.
Work Arrangement: This role is on-site, with the possibility of hybrid or remote work arrangements depending on the company's policies and the candidate's needs.
Growth Opportunities:
- Progression to senior roles within the marketing analytics or data science teams
- Expanding responsibilities and team leadership opportunities
- Cross-functional collaboration and learning opportunities within the broader Immense Group
ASSUMPTION: This role offers growth opportunities for candidates looking to advance their careers in marketing analytics and data-driven decision-making.
🌍 Location & Work Environment
Office Type: The Videoslots office is located in Tal-Pietà, Pieta, Malta, offering a modern and collaborative work environment.
Office Location(s): 105, Guardamangia Hill, Pieta, Malta PTA1313
Geographic Context:
- Malta is a Mediterranean island nation known for its historic sites related to the Knights of St. John, museums, and the iconic Blue Grotto
- Pieta is a city in the central-eastern part of Malta, with a population of around 10,000 people
- The office is located in a residential area with nearby amenities, including shops, restaurants, and public transportation
Work Schedule: Full-time, with standard office hours (Monday-Friday, 9:00 AM - 5:00 PM) and the possibility of flexible working arrangements
ASSUMPTION: Working at the Videoslots office in Malta offers a vibrant and multicultural work environment, with easy access to amenities and public transportation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical assessment or case study
- Final interview with the hiring manager and/or team members
Key Assessment Areas:
- Data analysis and problem-solving skills
- Marketing attribution knowledge and experience
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and achievements in data analysis and marketing attribution
- Tailor your resume and cover letter to emphasize your skills and qualifications for this role
- Prepare for behavioral and technical interview questions related to marketing analytics and data-driven decision-making
ATS Keywords: Marketing Attribution, Data Visualization, Google Ads, Meta, AppsFlyer, SEMrush, GA4, Offline Marketing Measurement, Statistical Modeling, Incrementality Testing, Marketing Mix Models, ROI Analysis, Dashboarding, Performance Monitoring
ASSUMPTION: The application process for this role is likely to involve a combination of online assessments, interviews, and case studies to evaluate the candidate's technical skills and cultural fit.
🛠️ Tools & Technologies
- Data visualization tools: Power BI, Tableau
- Marketing platforms: Google Ads, Meta, AppsFlyer, SEMrush, GA4
- Programming languages: SQL (preferred), other relevant languages
- Data analysis and modeling tools: R, Python, Excel
ASSUMPTION: Candidates should be proficient in data visualization tools and have experience with marketing platforms and data analysis tools relevant to the role.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Encouraging creativity and continuous improvement
- Passion: Fostering a culture of enthusiasm and dedication
- Excellence: Striving for the highest standards in all aspects of the business
Work Style:
- Collaborative: Encouraging teamwork and open communication
- Data-driven: Making informed decisions based on data and analytics
- Agile: Adapting to change and embracing new challenges
Self-Assessment Questions:
- How do you approach continuous learning and staying up-to-date with the latest marketing attribution methodologies?
- Can you describe a time when you had to adapt to a significant change in your work environment or processes?
- How do you ensure the accuracy and reliability of data when working with multiple sources and tools?
ASSUMPTION: Candidates should be able to demonstrate a strong cultural fit with the company's values and work style, with a focus on innovation, passion, and excellence.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Keeping up with the fast-paced and evolving iGaming industry
- Ensuring data accuracy and consistency across various marketing channels and platforms
- Adapting to changes in the marketing landscape and business priorities
ASSUMPTION: Candidates should be prepared to manage multiple priorities, adapt to change, and ensure data accuracy in a dynamic and fast-paced work environment.
📈 Similar Roles Comparison
- This role differs from other marketing analytics positions in its focus on the iGaming industry and the need for offline marketing measurement expertise
- Compared to other marketing analytics roles, this position requires a strong understanding of marketing attribution methodologies and statistical modeling
- Career progression in this role may involve moving into senior marketing analytics or data science positions within the Immense Group
ASSUMPTION: Candidates should be aware of the unique aspects of this role within the iGaming industry and the potential career growth opportunities within the Immense Group.
📝 Sample Projects
- Developing and implementing a new multi-touch attribution model for a major marketing campaign
- Conducting a comprehensive ROI analysis for all marketing channels and providing strategic recommendations for budget allocation
- Designing and executing an incrementality test to measure the impact of a new marketing channel on overall revenue
ASSUMPTION: Candidates should be prepared to work on projects that require strategic thinking, data analysis, and effective communication with stakeholders.
❓ Key Questions to Ask During Interview
- How does the marketing analytics team collaborate with other departments, such as marketing operations and data engineering?
- Can you describe the team structure and reporting lines within the marketing department?
- What are the most significant challenges facing the marketing analytics team in the next 6-12 months, and how can this role contribute to addressing them?
- How does the company support the professional development and growth of its marketing analytics team members?
- What are the key priorities for this role in the first 30-60 days, and how will success be measured?
ASSUMPTION: Candidates should ask thoughtful questions to demonstrate their interest in the role and the company, and to gain a better understanding of the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Videoslots careers portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview process by reviewing the job description and practicing common interview questions
- Follow up with the hiring manager or HR department one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
