Marketing Analyst Manager - Digital & Ecommerce

📌 Core Information

🔹 Job Title: Marketing Analyst Manager - Digital & Ecommerce

🔹 Company: e.l.f. Beauty

🔹 Location: Ahmedabad, Gujarat, India

🔹 Job Type: Full Time, Hybrid (3 days in office, 2 days at home)

🔹 Category: Marketing

🔹 Date Posted: May 16, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site with hybrid option

🚀 Job Overview

Key aspects of this role include:

• Leading a team of experienced analysts to drive data-driven decisions and optimize marketing strategies in the digital and ecommerce landscape.
• Extracting meaningful insights from complex datasets using expertise in GA4, UX analytics, Google Tag Manager, raw data analysis, BI tools, and Big Query.
• Delivering comprehensive reports and presenting findings to stakeholders at all levels of the organization.
• Fostering a culture of proactive analysis and streamlining processes to ensure maximum efficiency and effectiveness.
• Collaborating closely with cross-functional teams to align analytics efforts with overall business objectives.

ASSUMPTION: This role requires a strong background in digital and ecommerce analytics, with a proven track record of success in a managerial or leadership role. A thorough understanding of commerce and beauty is a plus.

📋 Key Responsibilities

✅ Lead, mentor, and inspire a team of skilled analysts, fostering a collaborative and high-performing culture.

✅ Utilize expertise in GA4, UX analytics, Google Tag Manager, raw data analysis, BI tools, and Big Query to extract meaningful insights from complex datasets.

✅ Conduct in-depth analysis of digital and ecommerce performance metrics to identify trends, opportunities, and areas for improvement.

✅ Translate data findings into actionable recommendations to optimize marketing strategies and enhance user experiences.

✅ Develop and deliver comprehensive reports on key performance indicators (KPIs), campaign effectiveness, and user behavior to stakeholders.

✅ Present findings, insights, and recommendations in a clear and concise manner, tailored to the needs of diverse audiences.

✅ Establish and refine processes for data collection, analysis, and reporting to ensure accuracy, consistency, and efficiency.

✅ Identify opportunities to automate repetitive tasks and streamline workflows, leveraging technology and tools where appropriate.

✅ Drive continuous improvement initiatives to enhance the effectiveness and impact of the analytics team.

✅ Collaborate closely with cross-functional teams, including marketing, product, and IT, to align analytics efforts with overall business objectives.

✅ Serve as a subject matter expert on digital and ecommerce analytics, providing guidance and support to colleagues across the organization.

ASSUMPTION: The role may involve working with large datasets and complex tools, requiring strong analytical and problem-solving skills. Excellent communication skills are also essential for presenting findings to stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, Statistics, Economics, or related field; advanced degree preferred.

Experience: 7-9 years of experience in digital and ecommerce analytics, with a proven track record of success in a managerial or leadership role. Experience in the ecommerce field is highly desirable, with a deep understanding of industry trends, best practices, and challenges.

Required Skills:

• Expertise in GA4, UX analytics, Google Tag Manager, raw data analysis, BI tools, and Big Query.
• Strong analytical skills, with the ability to extract insights from complex datasets and translate findings into actionable recommendations.
• Excellent communication and presentation skills, with the ability to convey technical concepts to non-technical stakeholders.
• Proven leadership and team management experience, with a focus on mentorship, collaboration, and performance optimization.

Preferred Skills:

• Experience in the beauty industry or a related field.
• Familiarity with commerce platforms and ecommerce analytics tools.

ASSUMPTION: Candidates with relevant experience in digital and ecommerce analytics, along with strong leadership and communication skills, are well-suited for this role. Familiarity with the beauty industry is a plus but not required.

💰 Compensation & Benefits

Salary Range: ₹15,00,000 - ₹35,00,000 a year

Benefits:

• Competitive pay
• Bonus eligibility (200% of target over the last four fiscal years)
• Equity
• Flexible time off
• Year-round half-day Fridays

Working Hours: Full-time, 40 hours per week, with a hybrid work arrangement (3 days in office, 2 days at home)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the region. The total compensation philosophy includes competitive pay, bonus eligibility, equity, flexible time off, and a hybrid work environment.

📌 Applicant Insights

🔍 Company Context

Industry: Personal Care Product Manufacturing

Company Size: 201-500 employees

Founded: 2004

Company Description:

• e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Celebrating the beauty of every eye, lip and face is fundamental to their DNA. They are committed to creating a culture internally – and in the world around us – where all individuals are encouraged to express their truest selves, are empowered to succeed and where they do the right thing for people, the planet and animals.
• Their deep commitment to inclusive, accessible, cruelty-free beauty has fueled the success of the e.l.f. Cosmetics brand online and at retail since 2004. With the 2020 acquisition of the pioneering clean-beauty brand W3LL People, and the new lifestyle beauty brand Keys Soulcare created with Alicia Keys, they continue to strategically expand their portfolio with brands that support their purpose and values.
• Their brands are widely available online, and at leading beauty, mass-market, and natural specialty retailers.

Company Specialties:

• Cosmetics
• Beauty
• Cruelty-free products
• Vegan products
• Skincare
• Makeup
• Clean beauty

Company Website: https://www.elfbeauty.com/

ASSUMPTION: e.l.f. Beauty is a well-established company in the personal care product manufacturing industry, with a strong commitment to inclusive, accessible, and cruelty-free beauty. Their portfolio includes several popular beauty brands, and they are continuously expanding their offerings to support their purpose and values.

📊 Role Analysis

Career Level: Mid-Senior level

Reporting Structure: This role reports directly to the Senior Director of Digital Analytics and is responsible for leading a team of experienced analysts.

Work Arrangement: Hybrid (3 days in office, 2 days at home)

Growth Opportunities:

• As a manager, there are opportunities to grow and develop leadership skills by mentoring team members and driving team success.
• With experience and strong performance, there may be opportunities to advance to senior management roles within the organization.
• The company's expanding portfolio and strategic growth plans may present new opportunities for career growth and development.

ASSUMPTION: This role offers opportunities for career growth and development, both in terms of leadership skills and potential advancement to senior management roles. The company's growth plans may also present new opportunities for career progression.

🌍 Location & Work Environment

Office Type: Hybrid (3 days in office, 2 days at home)

Office Location(s): Ahmedabad, Gujarat, India

Geographic Context:

• Ahmedabad is the largest city in the Indian state of Gujarat and is known for its rich cultural heritage, historic sites, and vibrant food scene.
• The city is well-connected by air, rail, and road, making it easily accessible from other major cities in India and abroad.
• Ahmedabad has a tropical savanna climate, with hot summers and mild winters, and experiences monsoon rains during the months of June to September.

Work Schedule: Full-time, 40 hours per week, with a hybrid work arrangement (3 days in office, 2 days at home)

ASSUMPTION: The hybrid work arrangement offers flexibility and a good work-life balance, allowing employees to work from home for two days a week. Ahmedabad provides a vibrant and culturally rich environment for living and working.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the company's careers portal.
• Phone or video screening with the hiring manager or HR representative.
• Technical assessment or case study presentation to evaluate analytical and problem-solving skills.
• Final round interview with the senior leadership team.

Key Assessment Areas:

• Analytical skills and problem-solving ability.
• Communication and presentation skills, both written and verbal.
• Leadership and team management skills.
• Cultural fit and alignment with the company's values and mission.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of the beauty industry and ecommerce analytics in your application materials.
• Prepare for the technical assessment or case study presentation by brushing up on your skills in GA4, UX analytics, Google Tag Manager, raw data analysis, BI tools, and Big Query.
• Research the company and its values to show your enthusiasm and cultural fit during the interview process.

ATS Keywords: Digital analytics, ecommerce analytics, GA4, UX analytics, Google Tag Manager, raw data analysis, BI tools, Big Query, marketing analytics, team management, leadership

ASSUMPTION: The application process for this role may involve several rounds of interviews and assessments to evaluate the candidate's analytical skills, communication skills, leadership potential, and cultural fit. Tailoring application materials to the specific role and company is essential for success.

🛠️ Tools & Technologies

• Google Analytics 4 (GA4)
• UX analytics tools (e.g., Hotjar, Optimizely, etc.)
• Google Tag Manager
• Raw data analysis tools (e.g., SQL, Python, R, etc.)
• BI tools (e.g., Tableau, Power BI, Looker, etc.)
• Big Query

ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role. Candidates should have a strong working knowledge of GA4, UX analytics, Google Tag Manager, raw data analysis, BI tools, and Big Query.

👔 Cultural Fit Considerations

Company Values:

• Inclusive: Celebrating the beauty of every eye, lip, and face.
• Accessible: Committed to creating a culture where all individuals are encouraged to express their truest selves and are empowered to succeed.
• Cruelty-free: Dedicated to doing the right thing for people, the planet, and animals.

Work Style:

• Collaborative: Fostering a team environment where everyone's ideas and contributions are valued.
• Data-driven: Making informed decisions based on insights and analysis.
• Innovative: Continuously seeking new ways to improve and grow.

Self-Assessment Questions:

• Do I align with the company's values of inclusivity, accessibility, and cruelty-free practices?
• Am I comfortable working in a collaborative, data-driven, and innovative environment?
• Do I have strong leadership and team management skills, with a focus on mentorship and performance optimization?

ASSUMPTION: Candidates who align with the company's values and work style are more likely to be successful in this role. Strong leadership and team management skills are essential for driving team success and fostering a high-performing culture.

⚠️ Potential Challenges

• Managing a team of experienced analysts with diverse skillsets and backgrounds may present unique challenges in terms of communication, collaboration, and performance optimization.
• Working with large datasets and complex tools may require strong analytical and problem-solving skills, as well as the ability to manage time effectively.
• The hybrid work arrangement may present challenges in terms of maintaining productivity and engagement when working remotely.
• The fast-paced and dynamic nature of the beauty industry may require adaptability and flexibility in responding to changes and new opportunities.

ASSUMPTION: While this role offers many exciting opportunities, it also presents several challenges that candidates should be prepared to address. Strong leadership, communication, and adaptability skills are essential for success in this role.

📈 Similar Roles Comparison

• Compared to other marketing analyst manager roles, this position places a greater emphasis on ecommerce analytics and digital marketing strategies.
• In the beauty industry, this role may require a deeper understanding of consumer behavior, trends, and market dynamics specific to the beauty and personal care sector.
• Career progression in this role may involve moving into senior management or specialized roles within the digital and ecommerce analytics field, or transitioning into other areas of the business, such as marketing strategy or product development.

ASSUMPTION: This role differs from other marketing analyst manager positions in its focus on ecommerce analytics and digital marketing strategies. Candidates should have a strong understanding of the beauty industry and its unique dynamics to succeed in this role.

📝 Sample Projects

• Conducting a comprehensive analysis of ecommerce performance metrics to identify trends, opportunities, and areas for improvement, and presenting findings to stakeholders.
• Developing and implementing a new process for data collection, analysis, and reporting to ensure accuracy, consistency, and efficiency, and driving continuous improvement initiatives to enhance the effectiveness and impact of the analytics team.
• Collaborating with cross-functional teams to optimize marketing strategies and enhance user experiences based on data-driven insights and recommendations.

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role. Candidates should be prepared to provide specific examples of their experience and accomplishments in similar projects during the interview process.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics, and how this role fits into the broader organization?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional development and growth of its employees, particularly in the analytics and digital marketing fields?
• What are the biggest challenges facing the analytics team currently, and how can this role help address them?
• How does the company measure the success of the analytics team, and what key performance indicators (KPIs) are most important?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and the company, and provides valuable information to help you make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://jobs.lever.co/elfbeauty/812ac91d-0fda-4bea-bdc8-e88d14e495cb
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your expertise in digital and ecommerce analytics, leadership and team management, and your alignment with the company's values and work style.
• Prepare for the technical assessment or case study presentation by brushing up on your skills in GA4, UX analytics, Google Tag Manager, raw data analysis, BI tools, and Big Query.
• Research the company and its values to show your enthusiasm and cultural fit during the interview process.
• Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.