📌 Core Information
🔹 Job Title: Marketing Analyst
🔹 Company: Nestlé Operational Services Worldwide SA
🔹 Location: Vicente López, Buenos Aires, Argentina
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-22
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing annual marketing plans
- Analyzing market trends and competitors
- Managing marketing budgets and promotions
- Collaborating with cross-functional teams
- Monitoring and reporting on key performance indicators (KPIs)
ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work effectively in a team environment.
📋 Key Responsibilities
✅ Develop and execute annual marketing plans, including PCI (Plan de Campaña Integrado)
✅ Analyze market trends, market share, and competitors to identify opportunities and threats
✅ Manage marketing budgets and promotions, ensuring they are executed on time and within budget
✅ Collaborate with cross-functional teams to ensure alignment with overall business objectives
✅ Monitor and report on KPIs to measure the success of marketing initiatives
✅ Conduct pre- and post-evaluation of key brand activities
ASSUMPTION: This role requires a high degree of autonomy and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Business Administration, Marketing, or a related field
Experience: 2-5 years of experience in a similar role
Required Skills:
- Advanced proficiency in English
- Intermediate proficiency in Excel
- Strong analytical and problem-solving skills
- Excellent communication and presentation skills
- Ability to work effectively in a team environment
Preferred Skills:
- Familiarity with marketing automation tools
- Experience with market research methodologies
- Knowledge of the food and beverage industry
ASSUMPTION: Candidates with experience in the FMCG industry may be preferred.
💰 Compensation & Benefits
Salary Range: ARS 150,000 - 250,000 per year (based on experience and market research)
Benefits:
- Discounts on Nestlé products and Purina benefits
- Extended leave and birthday day off
- Medical coverage for employee and family
- Discounts at Sportclub + Fitness team
- Internal training platform (Ilearn)
- Additional benefits to support career growth
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Nestlé is a multinational food and beverage company, operating in the FMCG (Fast-Moving Consumer Goods) sector.
Company Size: 10,001+ employees (global), with a significant presence in Argentina
Founded: 1866, with operations in Argentina since 1905
Company Description:
- Nestlé's mission is to unlock the power of food to enhance quality of life for everyone, today and for generations to come.
- The company offers a wide range of products and services, covering almost every food and beverage category.
- Nestlé is committed to creating shared value for shareholders, consumers, employees, and the communities in which it operates.
Company Specialties:
- Coffee and beverages
- Dairy
- Confectionery
- Culinary and frozen food
- Ice cream
- Infant nutrition
- Healthcare nutrition
- Out-of-home F&B solutions
- Petcare
Company Website: http://www.nestle.com
ASSUMPTION: Nestlé's extensive product portfolio and global presence offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level, with opportunities for progression to senior roles
Reporting Structure: The Marketing Analyst will report directly to the Marketing Manager.
Work Arrangement: On-site, with the possibility of hybrid work arrangements in the future.
Growth Opportunities:
- Progression to senior marketing roles within the company
- Expansion into different product categories or brands
- International assignments or rotations
ASSUMPTION: Given Nestlé's global presence and diverse product portfolio, there are numerous opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: Modern, well-equipped office with collaborative workspaces
Office Location(s): Vicente López, Buenos Aires, Argentina
Geographic Context:
- Vicente López is a suburban municipality in the Greater Buenos Aires metropolitan area.
- The office is located near the intersection of Avenue Libertador General San Martín and Avenue Maipú.
- The area offers easy access to public transportation and nearby amenities.
Work Schedule: Full-time, with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM)
ASSUMPTION: The work environment is dynamic and fast-paced, with a strong focus on collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the marketing director
- Background check and onboarding
Key Assessment Areas:
- Analytical and problem-solving skills
- Communication and presentation skills
- Cultural fit and alignment with Nestlé's values
- Industry-specific knowledge and market awareness
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare for behavioral and situational interview questions
- Research Nestlé's products, market position, and recent news to demonstrate your industry knowledge
- Practice common marketing interview questions and brush up on your analytical skills
ATS Keywords: Marketing, Analysis, Planning, Budget, Promotion, KPI, FMCG, Consumer Goods, Market Research, English, Excel
ASSUMPTION: Given Nestlé's size and global presence, the application process may be competitive, and candidates should be prepared to demonstrate their unique qualifications and fit for the role.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Analytics
- Social media management tools (e.g., Hootsuite, Buffer)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Respect: for ourselves, others, diversity, and the future
- Excellence: in all aspects of our work
- Courage: to act boldly and innovate
- Stability: to deliver on our commitments through thick and thin
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on delivering value
- Adaptable and open to change
- Customer-centric and committed to understanding consumer needs
Self-Assessment Questions:
- How do you align with Nestlé's values, particularly 'Respect' and 'Excellence'?
- How do you approach working in a team environment, and how do you handle conflicts or differing opinions?
- How do you stay organized and manage multiple projects simultaneously?
ASSUMPTION: Cultural fit is crucial for success at Nestlé, and candidates should be prepared to demonstrate their alignment with the company's values and work style.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working in a fast-paced, dynamic environment
- Adapting to changes in the market and consumer behavior
- Collaborating effectively with cross-functional teams
- Meeting and exceeding performance expectations in a competitive global company
ASSUMPTION: These challenges require strong organizational skills, adaptability, and a results-driven mindset.
📈 Similar Roles Comparison
- Marketing Coordinator: Focuses on day-to-day marketing activities and event planning, with less strategic involvement
- Market Research Analyst: Specializes in market research and data analysis, with less direct involvement in marketing campaigns and promotions
- Brand Manager: Oversees the entire brand portfolio, including product development, pricing, and distribution strategies, with more strategic decision-making responsibilities
ASSUMPTION: Each role within the marketing function requires a unique skill set and level of responsibility, and candidates should consider their long-term career goals when applying for a specific role.
📝 Sample Projects
- Developing and executing a successful PCI (Plan de Campaña Integrado) for a Nestlé brand, resulting in increased market share and sales
- Conducting a comprehensive market analysis and presenting insights to the marketing team, leading to strategic adjustments in the marketing plan
- Managing a marketing budget of ARS 500,000, ensuring that all activities are executed on time and within budget, with a surplus of ARS 50,000 at the end of the year
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for the Marketing Analyst role at Nestlé.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the marketing team in the next 12 months, and how can this role contribute to addressing them?
- How does this role fit into the long-term marketing strategy for the company?
- What opportunities are there for professional development and growth within the marketing function?
- How does the company support work-life balance for its employees?
- What are the key priorities for the first 90 days in this role?
ASSUMPTION: These questions demonstrate your interest in the role, the company, and your long-term career growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences, emphasizing your analytical and problem-solving abilities, as well as your cultural fit with Nestle's values
- Prepare for behavioral and situational interview questions, focusing on your ability to work effectively in a team environment and manage multiple projects simultaneously
- Research Nestlé's products, market position, and recent news to demonstrate your industry knowledge and enthusiasm for the role
- Follow up with the hiring manager one week after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
