📌 Core Information
🔹 Job Title: Marketing Analyst, Marketing Services
🔹 Company: Visa
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 14, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Supporting holistic marketing plans to drive growth and strengthen the Visa brand
- Collaborating with internal teams and clients to develop and implement innovative marketing strategies
- Managing client relationships and serving as the primary marketing expert
- Ideating, scoping, pitching, negotiating, contracting, and launching innovative marketing campaigns
- Operating in a fast-paced, highly matrixed environment
ASSUMPTION: This role requires a high level of collaboration, adaptability, and strong project management skills to succeed in the dynamic and matrixed environment.
📋 Key Responsibilities
✅ Serve as primary point of contact and marketing expert for Canada Client Marketing on behalf of the clients’ business
✅ Nurture and grow client relationship, establishing Canada Client Marketing as preferred marketing partner
✅ Develop and manage annual marketing plans including revenue targets, budget, and monthly forecasting with the NA Marketing Services team
✅ Participate in client meetings, championing marketing services in shaping client program strategy
✅ Support sell-in and implementation of marketing services including research and insights, marketing strategy, creative development, execution, analysis, and sponsorships to help advance client marketing initiatives and business objectives
✅ Collaborate across client, agency partners and Visa stakeholders to ideate and launch innovative, high-impact marketing campaigns
✅ Support the measurement, analysis, and reporting of marketing program performance and its impact on business results, where applicable
ASSUMPTION: The role may involve occasional travel to meet with clients and attend industry events.
🎯 Required Qualifications
Education: Bachelor’s Degree or an Advanced Degree (e.g., Masters, MBA, JD, MD, or PhD)
Experience: 2 or more years of work experience
Required Skills:
- Proficient on all Microsoft products including Excel, Word, Outlook, and PowerPoint
- Strong interpersonal and communication skills
- Ability to manage multiple projects and adapt to shifting priorities
- Strong process orientation and ability to create processes from scratch
- Experience running meetings with internal and external stakeholders
Preferred Skills:
- 3 or more years of work experience with a Bachelor’s Degree or more than 2 years of work experience with an Advanced Degree
- 0 - 4 years progressively responsible business experience, with majority in marketing, or marketing consulting experience in the financial services or payments
- Successful in operating in a fast-paced, highly matrixed organizations
- Strong written and verbal communication skills
- A relationship builder who earns the trust and rapport of partners at multiple levels
- Ability to thrive in high pressure situations and a fast paced and matrixed environment while being level-headed under pressure
- Ability and initiative to self-manage when necessary and ability to multitask to support multiple efforts as needed
- Ensure compliance and process correctness of projects to adhere to Visa key controls and brand standards
ASSUMPTION: While not explicitly stated, it is assumed that candidates should have a strong understanding of the payments industry and be familiar with marketing trends and best practices.
💰 Compensation & Benefits
Salary Range: CAD 75,000 - CAD 100,000 per year (Based on industry standards for a Marketing Analyst role in Toronto)
Benefits:
- Competitive benefits package
- 401(k) or matching pension contributions
- Health, dental, and vision insurance
- Employee assistance program
- Paid time off and holidays
Working Hours: Full-time, hybrid role with an expectation of days in office confirmed by the Hiring Manager
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Visa is a global leader in digital payments, facilitating transactions between consumers, merchants, financial institutions, and government entities across more than 200 countries and territories.
Company Size: Visa has 10,001+ employees globally, with a large presence in North America.
Founded: Visa was founded in 1958 and has since grown into a publicly-traded company listed on the New York Stock Exchange (NYSE: V).
Company Description:
- Visa is a global technology company that connects consumers, merchants, financial institutions, and governments in more than 200 countries and territories worldwide.
- The company facilitates transactions between parties through its advanced processing network, VisaNet, and offers a range of payment products and services that enable consumers, businesses, and governments to use electronic forms of payment.
- Visa's mission is to uplift everyone, everywhere by being the best way to pay and be paid.
Company Specialties:
- Global payments technology
- Digital payments innovation
- Cybersecurity and fraud management
- Marketing and advertising services
Company Website: Visa Careers
ASSUMPTION: Visa's large size and global presence offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is suitable for early to mid-career marketing professionals looking to gain experience in a dynamic, global organization.
Reporting Structure: The Marketing Analyst reports to the Director, Client Marketing.
Work Arrangement: This is a hybrid role, with an expectation of days in office confirmed by the Hiring Manager.
Growth Opportunities:
- Potential to work on high-impact projects with global implications
- Opportunities to collaborate with diverse teams across the organization
- Possibility to advance to senior roles within the marketing department or other functions
ASSUMPTION: The hybrid work arrangement offers flexibility while still providing opportunities for in-person collaboration and learning.
🌍 Location & Work Environment
Office Type: Visa's Toronto office is a modern, collaborative workspace designed to facilitate innovation and teamwork.
Office Location(s): 900 Metro Center Blvd, Foster City, CA 94404, US
Geographic Context:
- Toronto is a multicultural city with a vibrant business ecosystem, offering numerous networking and professional development opportunities.
- The city has a thriving tech industry, with many startups and established companies calling it home.
- Toronto is known for its high quality of life, with numerous cultural attractions, restaurants, and outdoor activities.
Work Schedule: Full-time, with an expectation of days in office confirmed by the Hiring Manager
ASSUMPTION: The Toronto office provides a dynamic and engaging work environment that fosters collaboration and creativity.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- In-depth behavioral and technical interviews with cross-functional stakeholders
- Final interview with the Director, Client Marketing
Key Assessment Areas:
- Marketing expertise and industry knowledge
- Problem-solving skills and analytical thinking
- Communication and presentation skills
- Adaptability and resilience in a fast-paced environment
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Visa's business and the role's requirements
- Prepare examples of marketing campaigns you've worked on, including your role, the outcome, and any challenges you faced
ATS Keywords: Marketing, Market Research, Media Strategy, Performance-Based Marketing, Sponsorships, Interpersonal Skills, Communication Skills, Project Management, Analytical Skills, Creative Problem Solving, Collaboration, Detail Orientation, Self-Motivation, Process Improvement, Relationship Building, Adaptability
ASSUMPTION: Visa's application process is designed to assess candidates' skills and cultural fit, with a focus on behavioral and technical interviews.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, Word, PowerPoint, Outlook)
- Marketing automation and analytics tools (e.g., Google Analytics, Marketo, Salesforce)
- Project management tools (e.g., Asana, Trello, Jira)
- Collaboration and communication platforms (e.g., Slack, Microsoft Teams)
ASSUMPTION: The required tools and technologies for this role are widely used in the marketing industry and should be familiar to most candidates.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Inclusive
- Innovative
- Collaborative
- Integrity
Work Style:
- Fast-paced and dynamic
- Highly matrixed and collaborative
- Focused on results and continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, highly collaborative environment?
- Are you comfortable managing multiple projects and shifting priorities?
- Do you have strong interpersonal skills and the ability to build relationships with diverse stakeholders?
ASSUMPTION: Visa's culture values innovation, collaboration, and a customer-centric approach, with a strong emphasis on diversity, equity, and inclusion.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced environment
- Building and maintaining strong relationships with internal and external stakeholders
- Adapting to changes in priorities and market conditions
- Ensuring compliance with Visa's key controls and brand standards
ASSUMPTION: These challenges are inherent to the role and can be overcome with strong project management skills, adaptability, and a customer-centric mindset.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses on marketing services and consulting, rather than in-house marketing for a specific product or brand
- This role requires a strong understanding of the payments industry and its unique dynamics
- Career progression in this role could lead to senior marketing positions within Visa or other organizations in the payments industry
ASSUMPTION: While this role shares similarities with other marketing positions, its focus on marketing services and consulting makes it unique within the industry.
📝 Sample Projects
- Developing a comprehensive marketing strategy for a new Visa product launch
- Conducting market research to identify trends and opportunities in the payments industry
- Managing a cross-functional team to execute a high-impact marketing campaign for a major client
ASSUMPTION: These sample projects illustrate the range of responsibilities and required skills for the Marketing Analyst, Marketing Services role at Visa.
❓ Key Questions to Ask During Interview
- Can you describe a typical day or week in this role?
- How does this role collaborate with other departments and teams within Visa?
- What are the most challenging aspects of this role, and how can I prepare to succeed in them?
- How does Visa support the professional development and growth of its marketing employees?
- What is the company culture like, and how does it support a work-life balance?
ASSUMPTION: These questions are designed to provide insight into the day-to-day responsibilities, team dynamics, and growth opportunities for the Marketing Analyst, Marketing Services role at Visa.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of marketing campaigns you've worked on, including your role, the outcome, and any challenges you faced
- Follow up with the Hiring Manager one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
