Marketing Analyst, Senior

📌 Core Information

🔹 Job Title: Marketing Analyst, Senior

🔹 Company: Solenis

🔹 Location: Hyderabad, Telangana, India

🔹 Job Type: Full-Time

🔹 Category: Chemical Manufacturing

🔹 Date Posted: April 22, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Creating and managing big data analytics to drive business insights
• Utilizing big data techniques to analyze financial, marketing, and operational data
• Developing database management architecture to handle big data
• Deriving actionable insights to optimize pricing, customer segmentation, and other business areas

ASSUMPTION: This role requires a strong background in data analysis and business acumen to effectively leverage data for strategic decision-making.

📋 Key Responsibilities

✅ Create and manage big data analytics to drive business insights

✅ Utilize big data techniques to analyze financial, marketing, and operational data

✅ Develop database management architecture to handle big data

✅ Derive actionable insights to optimize pricing, customer segmentation, and other business areas

✅ Automate analytical models using R, Python, SQL, or other tools to reduce manual intervention

✅ Optimize analytics to improve efficiency and effectiveness

ASSUMPTION: This role requires a high level of independence and initiative, as well as strong collaboration skills to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in Statistics, Mathematics, Economics, or a related field. Master's degree preferred.

Experience: 5-10 years of experience in data analysis, business intelligence, or a related field.

Required Skills:

• Proficient in R, Python, and SQL
• Strong understanding of big data techniques and machine learning algorithms
• Excellent data visualization and storytelling skills
• Proven ability to derive actionable insights from data

Preferred Skills:

• Experience with Power Automate or KNIME
• Familiarity with chemical manufacturing industry
• Bilingual or multilingual skills

ASSUMPTION: Given the global nature of Solenis, proficiency in additional languages may be beneficial but is not required.

💰 Compensation & Benefits

Salary Range: INR 15-25 lakhs per annum (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Medical, Dental, and Vision Insurance
• 401(k) Plan
• Other benefits may include life insurance, disability insurance, and employee assistance programs

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:30 PM IST, with flexibility for occasional remote work

ASSUMPTION: The salary range is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on individual qualifications and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Solenis operates in the chemical manufacturing industry, focusing on water treatment chemistries, process aids, functional additives, and cleaners and disinfectants for various water-intensive industries.

Company Size: Solenis is a large company with over 16,000 employees worldwide, providing ample opportunities for career growth and development.

Founded: Solenis was founded in 2014, following the acquisition of Ashland's water technologies business by Platinum Equity.

Company Description:

• Solenis is a leading global producer of specialty chemicals focused on delivering sustainable solutions for water-intensive industries.
• The company's product portfolio includes a broad array of water treatment chemistries, process aids, functional additives, and cleaners and disinfectants, as well as state-of-the-art monitoring and control systems.
• Solenis is committed to improving operational efficiencies, enhancing product quality, protecting plant assets, minimizing environmental impact, and creating cleaner and safer environments for its customers.

Company Specialties:

• Water treatment chemistries
• Process aids
• Functional additives
• Cleaners and disinfectants
• Monitoring and control systems

Company Website: http://www.solenis.com/

ASSUMPTION: As a large, global company, Solenis offers a diverse range of career opportunities and a dynamic work environment.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high degree of expertise and independence in data analysis and business strategy.

Reporting Structure: The Senior Marketing Analyst will report directly to the Marketing Director and collaborate with cross-functional teams, including sales, finance, and operations.

Work Arrangement: This role is primarily on-site, with some flexibility for remote work as needed.

Growth Opportunities:

• Potential to advance to a management or director-level position within the marketing or analytics departments
• Opportunities to work on international projects and gain global experience
• Chance to develop expertise in new areas, such as machine learning or data science

ASSUMPTION: Given the company's size and global presence, there are numerous opportunities for career growth and development within Solenis.

🌍 Location & Work Environment

Office Type: The Hyderabad office is a modern, professional environment with collaborative workspaces and state-of-the-art technology.

Office Location(s): Hyderabad, Telangana, India

Geographic Context:

• Hyderabad is the capital city of Telangana, located in southern India
• The city is known for its historical sites, cultural attractions, and vibrant food scene
• Hyderabad offers a mix of urban and suburban living options, with a cost of living that is generally lower than other major Indian cities

Work Schedule: The work schedule is typically Monday-Friday, 9:00 AM - 5:30 PM IST, with some flexibility for remote work as needed

ASSUMPTION: Hyderabad offers a diverse and dynamic work environment, with a mix of traditional and modern cultural influences.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR department
• Technical interview with the Marketing Director or another senior team member
• On-site or virtual final interview with the hiring manager and other stakeholders

Key Assessment Areas:

• Data analysis and visualization skills
• Business acumen and strategic thinking
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume to highlight relevant data analysis and business experience
• Prepare a portfolio or case study demonstrating your data analysis and visualization skills
• Research Solenis and the chemical manufacturing industry to demonstrate your knowledge and enthusiasm for the role

ATS Keywords: Big Data Analytics, Machine Learning, Artificial Intelligence, Data Management, Revenue Forecasting, Price Optimization, Customer Segmentation, Automation, R, Python, SQL, Power Automate, KNIME, Research, Model Testing, Efficiency Improvement

ASSUMPTION: As a large company with a structured hiring process, Solenis uses Applicant Tracking Systems (ATS) to manage and screen job applications. Including relevant keywords in your resume can help your application pass through the ATS and reach the hiring manager.

🛠️ Tools & Technologies

• R, Python, SQL
• Power Automate, KNIME
• Data visualization tools (e.g., Tableau, Power BI)
• Microsoft Office Suite

ASSUMPTION: While proficiency in specific tools and technologies is required for this role, Solenis may provide training and resources to help employees develop new skills as needed.

👔 Cultural Fit Considerations

Company Values:

• Safety
• Integrity
• Respect
• Excellence
• Sustainability

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change
• Results-focused and action-oriented

Self-Assessment Questions:

• How do you demonstrate your commitment to safety and integrity in your work?
• Can you provide an example of a time when you had to adapt to a significant change in your work environment or priorities?
• How do you approach data-driven decision-making, and how have you used data to drive business results in the past?

ASSUMPTION: As a large, global company, Solenis values diversity and inclusion, and seeks employees who can contribute to a positive and collaborative work environment.

⚠️ Potential Challenges

• Working with large and complex datasets may require significant time and effort to clean, organize, and analyze
• The role may involve frequent collaboration with cross-functional teams, requiring strong communication and project management skills
• Occasional travel may be required to attend industry events, conferences, or client meetings
• The work environment may be dynamic and fast-paced, with shifting priorities and tight deadlines

ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth, learning, and professional development.

📈 Similar Roles Comparison

• Compared to other senior-level marketing analyst roles, this position may offer more exposure to global markets and international business
• As a chemical manufacturing company, Solenis may have unique data analysis and business challenges compared to other industries
• This role may offer more opportunities for career growth and advancement within the company, given its size and global presence

ASSUMPTION: While this role shares similarities with other senior-level marketing analyst positions, its unique context within the chemical manufacturing industry and global market offers distinct opportunities and challenges.

📝 Sample Projects

• Developing a predictive model to forecast customer churn based on historical data and customer behavior
• Analyzing pricing data to identify opportunities for optimization and revenue growth
• Creating a customer segmentation model to improve targeted marketing campaigns and product offerings

ASSUMPTION: These sample projects are intended to illustrate the types of data analysis and business challenges that may be encountered in this role. Actual projects may vary based on the company's priorities and business needs.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall data strategy and business objectives?
• What are the most pressing data analysis and business challenges facing the company, and how can this role help address them?
• How does the company support the professional development and growth of its employees, particularly in the area of data analysis and business strategy?
• What is the company's approach to data governance and data quality, and how does this role contribute to those efforts?
• How does the company foster a culture of collaboration and innovation, and how can this role contribute to that culture?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's business and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant data analysis and business experience
• Prepare a portfolio or case study demonstrating your data analysis and visualization skills
• Research Solenis and the chemical manufacturing industry to demonstrate your knowledge and enthusiasm for the role
• Follow up with the hiring manager or HR department one week after submitting your application to confirm receipt and express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.