Marketing and Brand Strategy Consultant

📌 Core Information

🔹 Job Title: Marketing and Brand Strategy Consultant

🔹 Company: Maania Consultancy Services

🔹 Location: Charleston, SC (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Branding

🔹 Date Posted: May 26, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Defining audience, messaging, and positioning for a new media/marketing brand
• Advising on brand architecture and creative direction
• Consulting on pitch decks, service offerings, and growth strategy
• Supporting client acquisition planning and competitive landscape research

ASSUMPTION: This role requires a strategic mindset and strong communication skills to influence brand vision and go-to-market strategy.

📋 Key Responsibilities

✅ Define audience, messaging, and positioning for a new media/marketing brand

✅ Advise on brand architecture and creative direction

✅ Consult on pitch decks, service offerings, and growth strategy

✅ Support client acquisition planning and competitive landscape research

ASSUMPTION: The role may evolve based on the client's needs and the project's progress.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience in branding, marketing, or digital strategy

Required Skills:

• Proven experience in branding, marketing, or digital strategy
• Strong in positioning, communication, and market insights
• Comfortable collaborating remotely with startup teams

Preferred Skills:

• Agency/startup experience

ASSUMPTION: Candidates with experience in the tech industry or working with startups may have an advantage.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Estimated based on experience level and industry standards)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan
• Paid time off

Working Hours: Full-time (40 hours/week) with flexible hours

ASSUMPTION: The salary range is estimated based on industry standards for similar roles and experience levels. Benefits may vary based on the client's policies.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting, specializing in IT, Engineering, and Financial Services

Company Size: 51-200 employees

Founded: 2014

Company Description:

• Maania Consultancy Services is a recruitment company specializing in talent acquisition
• They provide innovative recruiting services that reduce costs while producing great candidates
• They have experience working with startup companies to fortune 500 and federal agencies

Company Specialties:

• Retained Search
• delivering great talent while reducing hiring cost
• IT, Engineering, Healthcare, Manufacturing, Construction, Financial Services, Federal, Security Clearance

Company Website: http://maania.com

ASSUMPTION: Maania Consultancy Services is a well-established recruitment company with a diverse range of clients.

📊 Role Analysis

Career Level: Mid-Senior level marketing or branding professional

Reporting Structure: This role reports directly to the client

Work Arrangement: Remote, with the flexibility to work from anywhere

Growth Opportunities:

• Potential for long-term consulting engagement
• Opportunity to work with a diverse range of clients
• Possibility to grow with the company as they expand their services

ASSUMPTION: The growth opportunities for this role are largely dependent on the client's needs and the project's success.

🌍 Location & Work Environment

Office Type: Remote (no physical office)

Office Location(s): Charleston, SC (Remote)

Geographic Context:

• Charleston, SC is a coastal city known for its historic architecture and rich cultural heritage
• The city offers a high quality of life with a moderate cost of living
• The remote work arrangement allows for flexibility in living arrangements

Work Schedule: Full-time (40 hours/week) with flexible hours

ASSUMPTION: The work environment is highly collaborative and dynamic, with a strong focus on results and client satisfaction.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess communication skills and cultural fit
• In-depth interview to discuss branding and marketing strategies
• Presentation or case study to evaluate problem-solving skills and strategic thinking

Key Assessment Areas:

• Branding and marketing strategy
• Communication and presentation skills
• Problem-solving and critical thinking
• Cultural fit and adaptability

Application Tips:

• Highlight relevant branding and marketing experience in your resume
• Tailor your cover letter to demonstrate your understanding of the role and the company
• Prepare a portfolio or case studies showcasing your branding and marketing work

ATS Keywords: Branding, Marketing, Digital Strategy, Positioning, Communication, Market Insights, Consulting, Client Acquisition, Competitive Research

ASSUMPTION: The application process may vary depending on the client's preferences and the project's requirements.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Google Workspace
• Project management tools (e.g., Asana, Trello, Jira)
• Design tools (e.g., Adobe Creative Suite, Sketch, Figma)

ASSUMPTION: The tools and technologies required for this role may vary depending on the client's preferences and the project's needs.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Results-driven
• Client-focused

Work Style:

• Highly collaborative and dynamic
• Strong focus on results and client satisfaction
• Flexible and adaptable

Self-Assessment Questions:

• Do you thrive in a collaborative, dynamic work environment?
• Are you results-driven and client-focused?
• Are you comfortable working remotely with startup teams?

ASSUMPTION: Cultural fit is crucial for success in this role, as it requires strong communication skills and the ability to work effectively with diverse teams.

⚠️ Potential Challenges

• Working remotely may present challenges in maintaining productivity and work-life balance
• The role may require frequent travel to client locations
• The project's success is dependent on the client's satisfaction and may have varying timelines and requirements
• The role may require working with tight deadlines and managing multiple projects simultaneously

ASSUMPTION: The potential challenges for this role are largely dependent on the client's needs and the project's progress.

📈 Similar Roles Comparison

• This role is similar to a Brand Manager or Marketing Strategist position, but with a focus on consulting and client acquisition
• In the tech industry, this role may be compared to a Growth Marketing Consultant or Product Marketing Manager
• Career paths for this role may include advancing to a Director of Marketing or Chief Marketing Officer position

ASSUMPTION: The comparison points for this role are based on industry standards and may vary depending on the client's preferences and the project's requirements.

📝 Sample Projects

• Developing a brand strategy for a new tech startup
• Conducting market research and competitive analysis for an established e-commerce company
• Creating pitch decks and service offerings for a consulting firm

ASSUMPTION: The sample projects for this role are based on industry standards and may vary depending on the client's preferences and the project's requirements.

❓ Key Questions to Ask During Interview

• What are the key challenges facing the client's brand in the market?
• How does the client envision the brand evolving over the next 3-5 years?
• What are the client's expectations for this role, and how will success be measured?
• What is the client's preferred communication style, and how often will we be in touch?
• What are the next steps in the interview process, and what can I expect in the coming weeks?

ASSUMPTION: The key questions to ask during the interview are designed to assess the client's needs and expectations for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant branding and marketing experience
• Write a cover letter demonstrating your understanding of the role and the company
• Prepare a portfolio or case studies showcasing your branding and marketing work
• Follow up with the hiring manager one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.