Marketing and Business Development Executive

📌 Core Information

🔹 Job Title: Marketing and Business Development Executive

🔹 Company: Kreston Reeves

🔹 Location: Kent, United Kingdom

🔹 Job Type: Fixed Term - Part Time

🔹 Category: Marketing & Business Development

🔹 Date Posted: 2025-07-17

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site with hybrid option (3 days in office, 2 days remote)

🚀 Job Overview

Key aspects of this role include:

• Project managing and coordinating marketing and business development activities for the Advisory service line
• Focusing on event management and content support
• Collaborating with multiple teams and external partners to ensure seamless project delivery and consistent brand messaging
• Working part-time (22.5 hours per week) on a 12-month fixed-term contract

ASSUMPTION: This role requires a proactive, well-organized professional with a few years of marketing experience, preferably in professional services or a similar environment.

📋 Key Responsibilities

✅ Planning, organising, and coordinating targeted marketing events with advisory teams and intermediaries

✅ Supporting business development by assisting with BD plans

✅ Reviewing and proof-reading articles and marketing content

✅ Managing website content updates and drafting social media posts

✅ Providing administrative and project support to fee earners and BD managers

✅ Supporting the marketing budget management and measuring return on investment where applicable

✅ Maintaining accurate records and supporting BD pipeline tracking and reporting

✅ Collaborating regularly with internal teams and external partners to ensure seamless project delivery and consistent brand messaging

ASSUMPTION: The role involves a varied and dynamic workload, requiring strong communication and copywriting skills, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: A few years of marketing experience, ideally in professional services or a similar environment

Required Skills:

• Excellent communication and copywriting skills
• Strong organizational skills and attention to detail
• Ability to manage a varied and dynamic workload
• Proven experience or interest in event coordination, content creation, and business development
• Proficiency in using marketing and project management tools

Preferred Skills:

• Experience with CRM systems (e.g., Salesforce, HubSpot)
• Knowledge of the professional services industry
• Fluency in additional languages

ASSUMPTION: While a degree in marketing or business is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: £25,000 - £35,000 per annum (pro-rata for part-time), depending on experience and qualifications. This estimate is based on industry standards for a part-time Marketing and Business Development Executive role in the UK.

Benefits:

• Competitive salary
• Contributory pension scheme
• Life assurance
• Health cash plan
• Income protection scheme
• Perks at work discounts and rewards
• 25.5 days leave plus bank holidays
• Holiday buying
• Hybrid working (3 days in the office, 2 days from home)
• Flexible working policies
• Employee assistance programme and counselling
• Private medical insurance
• Critical illness insurance
• Annual flu jab
• Monthly nominations for financial awards
• Continuous support and development
• Clear mapped progression routes
• Access to internal and external training courses
• Family-friendly policies
• Volunteering opportunities
• Cycle to work scheme
• Interest-free season ticket loan (London only)
• Interest-free car/motorbike loan

Working Hours: 22.5 hours per week, with flexible working hours and the option to work from home two days a week.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Kreston Reeves is a leading provider of accountancy, business advisory, and financial services, operating across London, Kent, and Sussex. They are a B Corp™ certified company, demonstrating their commitment to environmental, social, and governance (ESG) practices.

Company Size: Kreston Reeves has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: 1821, with a rich history and established reputation in the professional services industry.

Company Description:

• Guides clients, colleagues, and communities to a brighter future
• Offers a range of services, including accounting, tax, audit, business advisory, and wealth management
• Committed to providing a personal service, getting to know clients, understanding their goals, and supporting them on their journey
• Actively encourages colleagues to give back to their local communities

Company Specialties:

• Accounting
• Tax and independent financial advisers
• Audit and assurance
• Accounts and outsourcing
• Business advisory
• Corporate finance
• Financial planning
• Online accounting
• Restructuring
• Taxation
• Forensic accounting
• Wealth management

Company Website: www.krestonreeves.com

ASSUMPTION: Kreston Reeves' commitment to ESG practices and community involvement may attract candidates who value working for a socially responsible employer.

📊 Role Analysis

Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience, seeking to develop their skills in business development and event management.

Reporting Structure: The Marketing and Business Development Executive will report to the Head of Marketing and work closely with various teams, including advisory teams, intermediaries, and external partners.

Work Arrangement: This role offers a hybrid working arrangement, with 3 days in the office and 2 days working from home.

Growth Opportunities:

• Progression within the marketing department or other departments within the firm
• Developing skills in business development, event management, and project management
• Potential to take on more responsibility and leadership roles as the team grows

ASSUMPTION: The fixed-term nature of this role may appeal to candidates seeking short-term or project-based work, as well as those looking to gain experience in a specific area before pursuing a permanent position.

🌍 Location & Work Environment

Office Type: Kreston Reeves has multiple offices across London, Kent, and Sussex, with this role based in either the Chatham or Canterbury office, requiring regular travel between the two.

Office Location(s): Montague Place, Quayside, Chatham Maritime, Chatham, Kent ME4 4QU, GB and 37 St Margaret's Street, Canterbury, Kent CT1 2TU, GB

Geographic Context:

• Kent is a county in South East England, known for its historic cathedrals, castles, and picturesque countryside
• The offices are located in or near major towns, offering easy access to amenities and public transportation
• The region benefits from a mild climate and a rich cultural scene

Work Schedule: The role requires working 22.5 hours per week, with flexible working hours and the option to work from home two days a week.

ASSUMPTION: Candidates may appreciate the opportunity to work in a hybrid environment, balancing on-site collaboration with the flexibility of remote work.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening to discuss the role and assess cultural fit
• Face-to-face or video interview with the hiring manager and a member of the marketing team
• Final interview with the Head of Marketing

Key Assessment Areas:

• Communication and interpersonal skills
• Organizational skills and attention to detail
• Cultural fit and alignment with company values
• Problem-solving and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing and business development experience
• Demonstrate your understanding of the role and the company by referencing specific aspects of the job description and company information
• Prepare examples of your event management and content creation skills
• Follow up after the interview to express your interest in the role and reiterate your qualifications

ATS Keywords: Marketing, Business Development, Event Management, Content Creation, Project Management, Communication, Copywriting, Attention to Detail, Organizational Skills, Team Collaboration, Client Experience, Stakeholder Management, Budget Management, Social Media Management, Record Keeping, Reporting, Hybrid Work, Part-Time, Fixed-Term Contract

ASSUMPTION: Kreston Reeves may use an Applicant Tracking System (ATS) to filter and rank candidates based on the keywords included in their application materials.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM systems (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Mailchimp, Hootsuite)
• Project management tools (e.g., Asana, Trello)
• Social media platforms (e.g., LinkedIn, Twitter, Facebook)

ASSUMPTION: Proficiency in using relevant marketing and project management tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Guiding clients, colleagues, and communities to a brighter future
• Providing a personal service by getting to know clients and understanding their goals
• Supporting and advising clients on their journey
• Embracing change and helping clients and colleagues adapt to a continually evolving world
• Actively encouraging colleagues to give back to their local communities

Work Style:

• Proactive and self-motivated, with the ability to work independently
• Collaborative and team-oriented, with strong interpersonal skills
• Adaptable and resilient, able to manage a varied and dynamic workload
• Attentive to detail and committed to delivering high-quality work

Self-Assessment Questions:

• Do you align with Kreston Reeves' commitment to guiding clients and communities to a brighter future?
• Are you comfortable working in a hybrid environment, balancing on-site collaboration with remote work?
• Do you thrive in a dynamic and varied workload, and are you able to manage multiple projects simultaneously?

ASSUMPTION: Candidates who share Kreston Reeves' values and are comfortable working in a hybrid environment may be a strong fit for this role.

⚠️ Potential Challenges

• The role requires managing multiple projects and stakeholders, which can be challenging at times
• Working part-time may limit opportunities for career progression within the firm
• The fixed-term nature of the contract may not appeal to candidates seeking long-term employment
• The role requires regular travel between the Chatham and Canterbury offices, which may be inconvenient for some candidates

ASSUMPTION: Candidates should carefully consider these potential challenges and ensure they align with their personal and professional goals before applying for the role.

📈 Similar Roles Comparison

• This role differs from other marketing and business development positions in its focus on event management and content support for the Advisory service line
• Kreston Reeves' commitment to ESG practices and community involvement sets it apart from other professional services firms
• This role offers a unique opportunity to gain experience in a specific area of marketing and business development, with the potential for career progression within the firm

ASSUMPTION: Candidates should research similar roles and companies to ensure they are making an informed decision about their career path.

📝 Sample Projects

• Planning and executing a successful marketing event for the Advisory service line, including invitations, communications, and liaison with external suppliers
• Developing and implementing a content marketing strategy to raise the profile of the Advisory service line and engage target audiences
• Managing the website content updates and creating engaging social media posts to maintain a strong external profile for the Advisory service line

ASSUMPTION: These sample projects demonstrate the varied and dynamic nature of the role, requiring strong communication, organizational, and project management skills.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department and the broader firm?
• How does Kreston Reeves support the professional development and growth of its employees, particularly in marketing and business development roles?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will my performance be measured against these objectives?
• How does Kreston Reeves approach work-life balance, and what support is available to employees to maintain a healthy work-life balance?
• What are the next steps for career progression within the marketing department and the broader firm, and how can I position myself for these opportunities?

ASSUMPTION: Asking thoughtful and well-researched questions demonstrates your interest in the role and commitment to understanding the company and its culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing and business development experience, as well as your understanding of the role and the company
• Prepare examples of your event management and content creation skills to demonstrate your qualifications
• Follow up after the interview to express your interest in the role and reiterate your qualifications
• If selected for the role, be prepared to provide references and complete a background check as part of the onboarding process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.