Marketing and Commercialization Manager - ITI
Straumann
Full-time
On-site
Andover, Massachusetts, United States
🌐 Digital Marketing
📌 Core Information
🔹 Job Title: Marketing and Commercialization Manager - ITI
🔹 Company: Straumann
🔹 Location: Andover, Massachusetts, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 21, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (3 days on-site, 2 days remote)
🚀 Job Overview
Key aspects of this role include:
1. Leadership & Strategy: Shape and drive growth initiatives aligned with organizational goals while working closely with cross-functional teams and global partners.
2. Membership Growth & Engagement: Lead efforts to attract, retain, and engage members through compelling programming, partnerships, and personalized experiences.
3. Revenue Development: Identify and implement innovative strategies to grow revenue through memberships, events, and new initiatives.
4. Operations & Support: Ensure smooth execution of projects and campaigns by collaborating with internal teams including sales, education, and marketing.
📋 Key Responsibilities
✅ Build on the business strategy and implement creative, effective tactics to differentiate and grow ITI US and Canada Section membership.
✅ Collaborate with internal teams and global HQ to ensure brand consistency and impact.
✅ Act as a brand ambassador and thought leader in member engagement and marketing strategy.
✅ Actively solicit relevant input from members and stakeholders to ensure marketing strategies and materials remain fresh, relevant, and effective.
✅ Manage Education Program Manager and develop strategies to continue study club expansion.
✅ Design and lead initiatives to attract, retain, and engage members through data-driven strategies.
✅ Oversee membership services, communications, and events to ensure a high-value experience.
✅ Analyze membership trends to identify opportunities for growth.
✅ Manage membership data, track trends, and produce reports to monitor performance.
✅ Generate and manage membership-related communications and reports.
✅ Plan and coordinate membership events and activities.
✅ Build partnerships and manage member outreach at events and tradeshows.
✅ Collaborate with the Marketing team to develop and implement marketing campaigns to support membership and event revenue.
✅ Work with digital marketing team to grow and engage audiences and grow online presence and automate campaigns.
✅ Maintain content calendars, communication workflows, and digital strategy alignment.
✅ Develop engaging content to support multichannel strategies and adapt messaging for appropriate channels.
✅ Maintain strong collaboration and communication across a diverse, cross-functional team.
✅ Other duties as assigned.
📈 Assumptions
🔹 Assumption: The Marketing and Commercialization Manager role requires a strategic mindset and strong leadership skills to drive growth and engagement. The ideal candidate will have a proven track record in marketing, with a deep understanding of membership organizations and a passion for driving results.
💰 Required Qualifications
🔹 Education: Bachelor's degree in Marketing or a similar discipline.
🔹 Experience: At least 5 years of marketing experience, with a focus on campaign development and implementation.
🔹 Required Skills:
* Proven ability to develop and execute strategic marketing plans.
* Strong leadership and project management skills.
* Excellent communication and presentation skills.
* Proficiency in data analysis and reporting.
* Experience with membership organizations or similar environments.
* Strong collaboration and teamwork skills.
💡 Preferred Qualifications
🔹 Preferred Education: Master's degree in Marketing or a related field.
🔹 Preferred Experience: Experience in member services or constituent management, with a focus on growth and engagement.
🔹 Preferred Skills:
* Experience with CRM software and marketing automation tools.
* Familiarity with dental industry trends and best practices.
* Strong analytical and problem-solving skills.
* Ability to work independently and manage multiple projects simultaneously.
💥 Compensation & Benefits
🔹 Salary Range: Competitive total compensation plans, including a discretionary bonus or Performance Share Units.
🔹 Benefits:
* 401(K) plan with employer match.
* Comprehensive health, dental, and vision insurance packages, with the company contributing a significant portion towards employees' premiums.
* Generous PTO allowance.
🌍 Applicant Insights
🔍 Company Context
🔹 Industry: Medical Equipment Manufacturing.
🔹 Company Size: 5,001-10,000 employees.
🔹 Founded: 1954.
🔹 Company Description: United for global excellence in dentistry. Straumann began as a family-owned institute, grew into a publicly-owned holding, and today comprises a number of leading and talented companies around the world. Our vision has always been to create more than just smiles, but lasting confidence for dentists, labs, patients, employees, partners, dental networks, and the global community.
🔹 Company Specialties: Medical device, dental implants, esthetic dentistry, tooth restoration, biomaterials, prosthetics, orthodontics, preventive dentistry, and digital dentistry.
📊 Role Analysis
🔹 Career Level: Mid-career to senior-level role, with potential for growth into a director or management position.
🔹 Reporting Structure: This role reports directly to the ITI US and Canada Section Director, with potential for cross-functional collaboration with various internal teams and global HQ.
🔹 Work Arrangement: Hybrid work schedule, with 3 days in the Andover, MA office and 2 days remote.
🔹 Growth Opportunities:
* Potential to expand the role's scope and influence as the ITI US and Canada Section grows.
* Opportunities to work on high-impact projects and drive strategic initiatives.
* Possibility to advance to a director or management role within the organization.
🌟 Location & Work Environment
🔹 Office Type: Hybrid, with a mix of on-site and remote work.
🔹 Office Location: Andover, Massachusetts, United States.
🔹 Geographic Context:
* Andover is a mid-sized city located in Essex County, Massachusetts.
* It is situated approximately 20 miles north of Boston and offers a mix of urban and suburban environments.
* The area is known for its rich history, cultural attractions, and outdoor recreation opportunities.
💼 Interview & Application Insights
🔍 Typical Process:
1. Online application submission.
2. Phone or video screening interview.
3. In-person or virtual behavioral interview with the hiring manager.
4. Final interview with key stakeholders.
🔑 Key Assessment Areas:
1. Strategic thinking and problem-solving skills.
2. Leadership and teamwork abilities.
3. Marketing expertise and industry knowledge.
4. Cultural fit and alignment with company values.
💡 Application Tips:
1. Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
2. Prepare for behavioral interview questions that focus on your problem-solving skills, leadership abilities, and marketing expertise.
3. Research the company and industry to demonstrate your knowledge and enthusiasm for the role.
🛠️ Tools & Technologies
* CRM software (e.g., Salesforce, HubSpot).
* Marketing automation tools (e.g., Marketo, Pardot).
* Microsoft Office Suite (Word, Excel, PowerPoint).
* Google Workspace (Gmail, Google Drive, Google Docs).
* Project management tools (e.g., Asana, Trello).
* Data analysis and visualization tools (e.g., Tableau, Power BI).
👔 Cultural Fit Considerations
🔹 Company Values:
* Innovation and continuous improvement.
* Collaboration and teamwork.
* Customer focus and excellence.
* Integrity and accountability.
* Empowering and developing employees.
🔹 Work Style:
* Fast-paced and dynamic.
* Collaborative and mission-driven.
* Results-oriented and accountable.
* Adaptable and open to change.
* Committed to continuous learning and development.
🛑 Potential Challenges
1. Managing multiple projects and priorities simultaneously.
2. Collaborating effectively with diverse, cross-functional teams.
3. Balancing strategic planning with day-to-day tactical execution.
4. Navigating a complex, matrixed organizational structure.
5. Adapting to a fast-changing industry and competitive landscape.
📈 Similar Roles Comparison
1. Marketing Manager - Dental Industry: This role focuses more on brand management, product marketing, and market research, with less emphasis on membership growth and engagement.
2. Membership Director - Professional Association: This role involves driving member acquisition, retention, and engagement, but may not require the same level of strategic leadership or marketing expertise.
3. Commercial Director - Medical Device Company: This role focuses on sales and business development, with less emphasis on marketing and membership management.
📝 Key Questions to Ask During Interview
1. What are the key priorities for this role in the first 30-60-90 days?
2. How does this role fit into the organization's long-term growth strategy?
3. What are the biggest challenges facing the ITI US and Canada Section, and how can this role help address them?
4. How does the company support the professional development and growth of its marketing team members?
5. What are the key performance indicators (KPIs) used to measure success in this role, and how are they tracked and reported?
📝 Sample Projects
1. Developing and executing a targeted marketing campaign to attract new members from a specific dental specialty.
2. Analyzing membership data to identify trends and opportunities for segmentation and personalized communication.
3. Planning and executing a virtual event or webinar to engage members and generate revenue.
4. Collaborating with the education team to develop and implement a new member onboarding program.
5. Conducting a competitive analysis to identify gaps and opportunities in the dental membership market.
📝❓ Key Questions to Ask the Hiring Manager
1. What are the most important qualities and skills you're looking for in a candidate for this role?
2. How does this role fit into the long-term goals of the ITI US and Canada Section and the company as a whole?
3. What are the biggest challenges facing the team, and how can this role help address them?
4. What are the key priorities for the first 30-60-90 days in this role?
5. How does the company support the professional development and growth of its marketing team members?
📝 Next Steps for Applicants
To apply for this position:
1. Submit your application through the provided link.
2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
3. Prepare for concrete preparation steps related to resume customization, interview tips, and portfolio/examples if applicable.
4. Follow up with the hiring manager or HR representative with a polite and professional email, expressing your interest in the role and inquiring about next steps in the application process.
⚠️ Disclaimer
This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
🔹 Job Title: Marketing and Commercialization Manager - ITI
🔹 Company: Straumann
🔹 Location: Andover, Massachusetts, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 21, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (3 days on-site, 2 days remote)
🚀 Job Overview
Key aspects of this role include:
1. Leadership & Strategy: Shape and drive growth initiatives aligned with organizational goals while working closely with cross-functional teams and global partners.
2. Membership Growth & Engagement: Lead efforts to attract, retain, and engage members through compelling programming, partnerships, and personalized experiences.
3. Revenue Development: Identify and implement innovative strategies to grow revenue through memberships, events, and new initiatives.
4. Operations & Support: Ensure smooth execution of projects and campaigns by collaborating with internal teams including sales, education, and marketing.
📋 Key Responsibilities
✅ Build on the business strategy and implement creative, effective tactics to differentiate and grow ITI US and Canada Section membership.
✅ Collaborate with internal teams and global HQ to ensure brand consistency and impact.
✅ Act as a brand ambassador and thought leader in member engagement and marketing strategy.
✅ Actively solicit relevant input from members and stakeholders to ensure marketing strategies and materials remain fresh, relevant, and effective.
✅ Manage Education Program Manager and develop strategies to continue study club expansion.
✅ Design and lead initiatives to attract, retain, and engage members through data-driven strategies.
✅ Oversee membership services, communications, and events to ensure a high-value experience.
✅ Analyze membership trends to identify opportunities for growth.
✅ Manage membership data, track trends, and produce reports to monitor performance.
✅ Generate and manage membership-related communications and reports.
✅ Plan and coordinate membership events and activities.
✅ Build partnerships and manage member outreach at events and tradeshows.
✅ Collaborate with the Marketing team to develop and implement marketing campaigns to support membership and event revenue.
✅ Work with digital marketing team to grow and engage audiences and grow online presence and automate campaigns.
✅ Maintain content calendars, communication workflows, and digital strategy alignment.
✅ Develop engaging content to support multichannel strategies and adapt messaging for appropriate channels.
✅ Maintain strong collaboration and communication across a diverse, cross-functional team.
✅ Other duties as assigned.
📈 Assumptions
🔹 Assumption: The Marketing and Commercialization Manager role requires a strategic mindset and strong leadership skills to drive growth and engagement. The ideal candidate will have a proven track record in marketing, with a deep understanding of membership organizations and a passion for driving results.
💰 Required Qualifications
🔹 Education: Bachelor's degree in Marketing or a similar discipline.
🔹 Experience: At least 5 years of marketing experience, with a focus on campaign development and implementation.
🔹 Required Skills:
* Proven ability to develop and execute strategic marketing plans.
* Strong leadership and project management skills.
* Excellent communication and presentation skills.
* Proficiency in data analysis and reporting.
* Experience with membership organizations or similar environments.
* Strong collaboration and teamwork skills.
💡 Preferred Qualifications
🔹 Preferred Education: Master's degree in Marketing or a related field.
🔹 Preferred Experience: Experience in member services or constituent management, with a focus on growth and engagement.
🔹 Preferred Skills:
* Experience with CRM software and marketing automation tools.
* Familiarity with dental industry trends and best practices.
* Strong analytical and problem-solving skills.
* Ability to work independently and manage multiple projects simultaneously.
💥 Compensation & Benefits
🔹 Salary Range: Competitive total compensation plans, including a discretionary bonus or Performance Share Units.
🔹 Benefits:
* 401(K) plan with employer match.
* Comprehensive health, dental, and vision insurance packages, with the company contributing a significant portion towards employees' premiums.
* Generous PTO allowance.
🌍 Applicant Insights
🔍 Company Context
🔹 Industry: Medical Equipment Manufacturing.
🔹 Company Size: 5,001-10,000 employees.
🔹 Founded: 1954.
🔹 Company Description: United for global excellence in dentistry. Straumann began as a family-owned institute, grew into a publicly-owned holding, and today comprises a number of leading and talented companies around the world. Our vision has always been to create more than just smiles, but lasting confidence for dentists, labs, patients, employees, partners, dental networks, and the global community.
🔹 Company Specialties: Medical device, dental implants, esthetic dentistry, tooth restoration, biomaterials, prosthetics, orthodontics, preventive dentistry, and digital dentistry.
📊 Role Analysis
🔹 Career Level: Mid-career to senior-level role, with potential for growth into a director or management position.
🔹 Reporting Structure: This role reports directly to the ITI US and Canada Section Director, with potential for cross-functional collaboration with various internal teams and global HQ.
🔹 Work Arrangement: Hybrid work schedule, with 3 days in the Andover, MA office and 2 days remote.
🔹 Growth Opportunities:
* Potential to expand the role's scope and influence as the ITI US and Canada Section grows.
* Opportunities to work on high-impact projects and drive strategic initiatives.
* Possibility to advance to a director or management role within the organization.
🌟 Location & Work Environment
🔹 Office Type: Hybrid, with a mix of on-site and remote work.
🔹 Office Location: Andover, Massachusetts, United States.
🔹 Geographic Context:
* Andover is a mid-sized city located in Essex County, Massachusetts.
* It is situated approximately 20 miles north of Boston and offers a mix of urban and suburban environments.
* The area is known for its rich history, cultural attractions, and outdoor recreation opportunities.
💼 Interview & Application Insights
🔍 Typical Process:
1. Online application submission.
2. Phone or video screening interview.
3. In-person or virtual behavioral interview with the hiring manager.
4. Final interview with key stakeholders.
🔑 Key Assessment Areas:
1. Strategic thinking and problem-solving skills.
2. Leadership and teamwork abilities.
3. Marketing expertise and industry knowledge.
4. Cultural fit and alignment with company values.
💡 Application Tips:
1. Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
2. Prepare for behavioral interview questions that focus on your problem-solving skills, leadership abilities, and marketing expertise.
3. Research the company and industry to demonstrate your knowledge and enthusiasm for the role.
🛠️ Tools & Technologies
* CRM software (e.g., Salesforce, HubSpot).
* Marketing automation tools (e.g., Marketo, Pardot).
* Microsoft Office Suite (Word, Excel, PowerPoint).
* Google Workspace (Gmail, Google Drive, Google Docs).
* Project management tools (e.g., Asana, Trello).
* Data analysis and visualization tools (e.g., Tableau, Power BI).
👔 Cultural Fit Considerations
🔹 Company Values:
* Innovation and continuous improvement.
* Collaboration and teamwork.
* Customer focus and excellence.
* Integrity and accountability.
* Empowering and developing employees.
🔹 Work Style:
* Fast-paced and dynamic.
* Collaborative and mission-driven.
* Results-oriented and accountable.
* Adaptable and open to change.
* Committed to continuous learning and development.
🛑 Potential Challenges
1. Managing multiple projects and priorities simultaneously.
2. Collaborating effectively with diverse, cross-functional teams.
3. Balancing strategic planning with day-to-day tactical execution.
4. Navigating a complex, matrixed organizational structure.
5. Adapting to a fast-changing industry and competitive landscape.
📈 Similar Roles Comparison
1. Marketing Manager - Dental Industry: This role focuses more on brand management, product marketing, and market research, with less emphasis on membership growth and engagement.
2. Membership Director - Professional Association: This role involves driving member acquisition, retention, and engagement, but may not require the same level of strategic leadership or marketing expertise.
3. Commercial Director - Medical Device Company: This role focuses on sales and business development, with less emphasis on marketing and membership management.
📝 Key Questions to Ask During Interview
1. What are the key priorities for this role in the first 30-60-90 days?
2. How does this role fit into the organization's long-term growth strategy?
3. What are the biggest challenges facing the ITI US and Canada Section, and how can this role help address them?
4. How does the company support the professional development and growth of its marketing team members?
5. What are the key performance indicators (KPIs) used to measure success in this role, and how are they tracked and reported?
📝 Sample Projects
1. Developing and executing a targeted marketing campaign to attract new members from a specific dental specialty.
2. Analyzing membership data to identify trends and opportunities for segmentation and personalized communication.
3. Planning and executing a virtual event or webinar to engage members and generate revenue.
4. Collaborating with the education team to develop and implement a new member onboarding program.
5. Conducting a competitive analysis to identify gaps and opportunities in the dental membership market.
📝❓ Key Questions to Ask the Hiring Manager
1. What are the most important qualities and skills you're looking for in a candidate for this role?
2. How does this role fit into the long-term goals of the ITI US and Canada Section and the company as a whole?
3. What are the biggest challenges facing the team, and how can this role help address them?
4. What are the key priorities for the first 30-60-90 days in this role?
5. How does the company support the professional development and growth of its marketing team members?
📝 Next Steps for Applicants
To apply for this position:
1. Submit your application through the provided link.
2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
3. Prepare for concrete preparation steps related to resume customization, interview tips, and portfolio/examples if applicable.
4. Follow up with the hiring manager or HR representative with a polite and professional email, expressing your interest in the role and inquiring about next steps in the application process.
⚠️ Disclaimer
This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.