Marketing and Communication Executive

📌 Core Information

🔹 Job Title: Marketing and Communication Executive

🔹 Company: AccorHotel

🔹 Location: Bang Muang, Takua Pa District, Phang Nga, Thailand

🔹 Job Type: Full-time

🔹 Category: Hospitality

🔹 Date Posted: April 16, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing annual marketing plans aligned with brand goals
• Managing digital marketing efforts across various platforms
• Handling public relations, advertising, and internal communications
• Collaborating with other departments to promote hotel activities and achievements

ASSUMPTION: This role requires a strong balance of strategic planning, creative execution, and analytical skills to drive marketing success in a dynamic hospitality environment.

📋 Key Responsibilities

✅ Marketing & Brand Communication: Develop and implement annual marketing plans, ensure consistent brand voice, and maintain brand standards across all channels.

✅ Digital Marketing & Content Creation: Manage social media platforms, plan and create engaging content, maintain website and SEO content, and monitor digital performance.

✅ Public Relations: Write press releases, coordinate with media, build relationships with influencers, and organize press visits and events.

✅ Advertising & Promotions: Design promotional materials, coordinate with third-party agencies, and evaluate campaign performance.

✅ Internal Communication: Collaborate with other departments to promote hotel activities and support talent and culture initiatives.

✅ Reporting & Administration: Prepare monthly marketing reports, track budget, analyze ROI, and assist with marketing audits.

ASSUMPTION: The role involves a mix of strategic planning, creative execution, and analytical tasks, requiring strong organizational skills and the ability to manage multiple projects.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communication, or related field

Experience: Minimum 2 years of experience in marketing, preferably in hospitality or lifestyle sectors

Required Skills:

• Bilingual proficiency in Thai and English
• Strong knowledge of digital marketing and social media management
• Excellent writing, editing, and communication skills in both Thai and English
• Proficient in graphic tools (Canva, Adobe Suite) and content scheduling platforms
• Creative mindset with attention to detail and ability to manage multiple projects

Preferred Skills:

• Experience with hotel marketing or a similar role in hospitality
• Fluency in additional languages

ASSUMPTION: Successful candidates will have a strong foundation in marketing principles, excellent communication skills, and a proven track record in digital marketing and social media management.

💰 Compensation & Benefits

Salary Range: The salary range for this role in Thailand typically falls between 35,000 - 55,000 THB per month, depending on experience and qualifications. This estimate is based on industry standards for marketing executives in the hospitality sector.

Benefits:

• Adaptability, aligning performance, building a successful team, building trust, communication, customer focus, high work standards, planning and organizing, problem-solving/decision-making

Working Hours: Full-time position with standard hotel operating hours, including evenings, weekends, and holidays as needed.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may be specific to the hotel's HR policies.

📌 Applicant Insights

🔍 Company Context

Industry: AccorHotel operates in the hospitality industry, offering a wide range of hotel brands and services worldwide.

Company Size: AccorHotel is a large corporation with over 10,000 employees globally. Working for a large company offers opportunities for career growth and diverse learning experiences.

Founded: AccorHotel was founded in 1967 and has since grown into one of the world's leading hospitality companies.

Company Description:

• AccorHotel provides a diverse range of hotel brands and services, catering to various customer segments and preferences
• The company prioritizes innovation, sustainability, and exceptional customer experiences
• AccorHotel fosters a culture of diversity, inclusion, and collaboration

Company Specialties:

• Hotel operations and management
• Loyalty programs and customer engagement
• Food and beverage services

Company Website: https://www.group.accor.com

ASSUMPTION: AccorHotel's extensive global presence and diverse brand portfolio offer unique opportunities for career development and growth within the hospitality industry.

📊 Role Analysis

Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience in marketing, preferably within the hospitality sector.

Reporting Structure: The Marketing and Communication Executive will report directly to the Hotel Manager or a designated Marketing Manager.

Work Arrangement: This is an on-site, full-time position with standard hotel operating hours, including evenings, weekends, and holidays as needed.

Growth Opportunities:

• Progression to a senior marketing role within the hotel or the broader AccorHotel group
• Expanding skills and expertise in digital marketing, content creation, and public relations
• Potential opportunities to work on special projects or events

ASSUMPTION: This role offers a unique opportunity to gain experience in various aspects of marketing and communication within the dynamic hospitality industry.

🌍 Location & Work Environment

Office Type: The role is based at the Grand Mercure Khao Lak Bangsak hotel in Bang Muang, Takua Pa District, Phang Nga, Thailand.

Office Location(s): Grand Mercure Khao Lak Bangsak, 11/99 Moo 3, Tambon Khuk Khak, Amphoe Takua Pa, Phang Nga 82110, Thailand

Geographic Context:

• The hotel is located in a scenic beachfront area, offering a relaxing and picturesque work environment
• The region is known for its natural beauty, cultural attractions, and tourism activities
• The hotel is situated near local amenities, including restaurants, shops, and entertainment options

Work Schedule: Standard hotel operating hours, including evenings, weekends, and holidays as needed.

ASSUMPTION: Working in a beachfront hotel offers a unique and enjoyable work environment, with opportunities to engage with international guests and visitors.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the Hotel Manager or Marketing Manager
• Final interview or assessment

Key Assessment Areas:

• Marketing and communication skills
• Digital marketing and social media management expertise
• Cultural fit and alignment with AccorHotel's values
• Problem-solving and decision-making abilities

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing and communication skills, as well as any experience in the hospitality industry
• Prepare examples of successful marketing campaigns or projects you've worked on, focusing on digital marketing and social media management
• Demonstrate your understanding of the hotel's brand and target audience during the interview

ATS Keywords: Marketing, Communication, Digital Marketing, Social Media, Brand Management, Public Relations, Advertising, Promotions, Internal Communication, Reporting, Administration, Graphic Tools, Content Creation, Hospitality, Hotel Marketing

ASSUMPTION: The application process for this role may vary depending on the specific hiring manager or HR department's preferences and the current recruitment needs of the hotel.

🛠️ Tools & Technologies

• Graphic tools: Canva, Adobe Suite
• Content scheduling platforms: Hootsuite, Buffer, or similar
• Social media platforms: Facebook, Instagram, TikTok, etc.
• SEO tools: Google Search Console, SEMrush, or similar
• Project management tools: Asana, Trello, or similar

ASSUMPTION: The specific tools and technologies used may vary depending on the hotel's preferences and the Marketing and Communication Executive's expertise.

👔 Cultural Fit Considerations

Company Values:

• Respect
• Integrity
• Commitment
• Diversity
• Spirit of Conquest

Work Style:

• Collaborative and team-oriented
• Adaptable and flexible
• Results-driven and proactive

Self-Assessment Questions:

• Do you align with AccorHotel's core values, particularly respect, integrity, and commitment?
• Are you comfortable working in a dynamic and fast-paced hospitality environment?
• Do you possess strong communication skills and the ability to manage multiple projects effectively?

ASSUMPTION: AccorHotel fosters a diverse and inclusive work environment, prioritizing cultural fit and alignment with the company's core values.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced hospitality environment
• Adapting to changes in marketing strategies or hotel operations
• Working evenings, weekends, and holidays as needed to support hotel events and activities
• Dealing with cultural differences and language barriers when working with international guests and partners

ASSUMPTION: These challenges can be overcome through strong organizational skills, adaptability, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses on both brand communication and digital marketing, requiring a broad skill set and strategic mindset
• Working in the hospitality industry offers unique opportunities to engage with international guests and visitors, as well as collaborate with various departments within the hotel
• This role provides a pathway to career growth within the hospitality industry, with opportunities to specialize in digital marketing, content creation, or public relations

ASSUMPTION: Comparing this role to similar positions in other industries or sectors can help applicants better understand the unique opportunities and challenges it offers within the hospitality sector.

📝 Sample Projects

• Developing and implementing a social media marketing campaign to increase engagement and followers
• Coordinating a press visit for international media outlets, including itinerary planning, logistics, and on-site support
• Creating and distributing promotional materials for a hotel event, including flyers, posters, and email campaigns

ASSUMPTION: These sample projects illustrate the diverse range of marketing and communication tasks the Marketing and Communication Executive may be responsible for in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role collaborate with other departments within the hotel, such as sales, revenue management, and food and beverage?
• What opportunities are there for professional development and growth within the hotel or the broader AccorHotel group?
• How does the hotel support work-life balance for its employees?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?

ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the AccorHotel job portal
• Tailor your resume and cover letter to highlight relevant marketing and communication skills, as well as any experience in the hospitality industry
• Prepare examples of successful marketing campaigns or projects you've worked on, focusing on digital marketing and social media management
• Follow up with the hiring manager or HR department one week after submitting your application to confirm receipt and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.