Marketing and Communication Manager

📌 Core Information

🔹 Job Title: Marketing and Communication Manager

🔹 Company: Capgemini

🔹 Location: Wrocław, Poland

🔹 Job Type: Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: May 19, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing marketing campaigns for Capgemini Poland's Financial Services.
• Creating engaging content for various marketing and communication channels.
• Collaborating with the sales team to enhance customer engagement and drive sales.
• Analyzing marketing trends and competitor activities to identify opportunities for competitive communication impact.
• Leveraging Generative AI (GenAI) technologies to amplify marketing campaign impact and optimize communication strategies.

ASSUMPTION: This role requires a balance of creativity, strategic thinking, and strong communication skills. The ideal candidate will have a solid understanding of marketing and sales principles, with a proven track record in developing and executing successful marketing campaigns.

📋 Key Responsibilities

✅ Develop and implement marketing campaigns to promote Capgemini Poland's Financial Services.

✅ Create engaging content for social media, websites, newsletters, internal communication, and other marketing and communication channels.

✅ Collaborate with the sales team to develop strategies that drive sales and customer engagement.

✅ Analyze marketing trends and competitor activities to identify opportunities for competitive communication impact.

✅ Leverage Generative AI (GenAI) technologies to create tailored marketing content and improve client interaction and communication impact.

✅ Utilize AI-driven analytics to gain insights into customer behavior and preferences, enhancing targeting and engagement strategies.

ASSUMPTION: The role involves a mix of strategic planning, creative content development, and data-driven analysis to maximize marketing campaign effectiveness.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Business, or a related field.

Experience: Strong experience in marketing and sales communication, with a focus on Financial Services and IT Consulting/Software/Digital Transformation.

Required Skills:

• Excellent communication skills in Polish and English.
• Strong organizational and time management skills.
• Ability to work independently and as part of a team.
• Experience with Generative AI (GenAI) technologies and tools.
• Storytelling in business, IT Consulting/Software/Digital Transformation, and Financial Services.

Preferred Skills:

• Experience with specific marketing automation tools (e.g., Marketo, HubSpot).
• Familiarity with CRM systems (e.g., Salesforce, HubSpot CRM).

ASSUMPTION: The required skills section focuses on core competencies necessary for success in this role, with preferred skills highlighting additional qualifications that would make a candidate an even stronger fit.

💰 Compensation & Benefits

Salary Range: The salary range for this role in Poland is typically between 12,000 PLN and 18,000 PLN gross per month, depending on experience and qualifications. This estimate is based on industry standards for mid-level marketing and communication management roles in the IT consulting sector.

Benefits:

• Private medical care with Medicover, including additional packages available on preferential terms.
• Life insurance.
• 40+ options on the NAIS benefit platform, including Netflix, Spotify, and Multisport.
• Access to over 70 training tracks with certification opportunities on the NEXT platform.
• Home office package, including laptop, monitor, and chair, for hybrid work arrangement.

Working Hours: Full-time position with a hybrid work arrangement, typically working 40 hours per week, with flexible hours and remote work options available.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience, qualifications, and negotiation. The benefits listed are based on the information provided in the job description and may be subject to change.

📌 Applicant Insights

🔍 Company Context

Industry: Capgemini is a global leader in partnering with companies to transform and manage their business by harnessing the power of technology. It is a responsible and diverse organization with over 360,000 team members globally in more than 50 countries.

Company Size: Capgemini has 10,001+ employees worldwide, providing a large and diverse work environment with ample opportunities for growth and collaboration.

Founded: Capgemini was founded in 1967 and has since grown into a global technology and consulting leader, with a strong heritage and deep industry expertise.

Company Description:

• Capgemini is committed to diversity and inclusion, ensuring fairness in all employment practices.
• The company evaluates individuals based on qualifications and performance, not personal characteristics, striving to create a workplace where everyone can succeed and feel valued.
• Capgemini offers a hybrid work model that fits employees' lives, with a modern office and home office package.

Company Specialties:

• Outsourcing
• Process Consulting
• Package Based Solutions
• Custom Solution Development
• Application Management
• Artificial Intelligence
• Business Consulting
• Cloud
• Digital
• Managed Services
• Digital Transformation
• Innovation
• Intelligent Industry
• Sustainable IT
• and Generative AI

Company Website: www.capgemini.com

ASSUMPTION: Capgemini's extensive global presence and diverse range of services make it an attractive employer for professionals seeking to grow their careers in the technology and consulting sectors.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: The Marketing and Communication Manager will report directly to the Head of Marketing or a similar role within Capgemini Poland's Financial Services division.

Work Arrangement: Hybrid work arrangement, with a combination of on-site and remote work, allowing for flexibility and a better work-life balance.

Growth Opportunities:

• Progression to a senior marketing or communication role within Capgemini Poland's Financial Services division or other business units.
• Expansion into a broader marketing or communication leadership role within Capgemini's global organization.
• Development of specialized skills in areas such as digital marketing, content strategy, or AI-driven marketing.

ASSUMPTION: The Marketing and Communication Manager role offers ample opportunities for professional growth and development within Capgemini's extensive global organization.

🌍 Location & Work Environment

Office Type: Modern, ergonomic office space with state-of-the-art technology and amenities to support a productive work environment.

Office Location(s): Wrocław, Poland

Geographic Context:

• Wrocław is the fourth-largest city in Poland, with a population of approximately 650,000 people.
• The city is known for its rich history, vibrant culture, and growing IT industry.
• Wrocław is located in the southwestern part of Poland, near the Czech border, and is easily accessible by air, rail, and road.

Work Schedule: Flexible work hours with the option to work remotely, allowing for a better work-life balance and improved productivity.

ASSUMPTION: The modern office space and flexible work arrangements provided by Capgemini contribute to a positive work environment that supports employee well-being and productivity.

💼 Interview & Application Insights

Typical Process:

• Online application submission through Capgemini's careers portal.
• Phone or video screening to assess communication skills and cultural fit.
• On-site or virtual interview with the hiring manager and/or team members to discuss the role, responsibilities, and qualifications.
• Background check and reference check for final candidates.
• Job offer and onboarding for successful applicants.

Key Assessment Areas:

• Communication skills, both written and verbal, in Polish and English.
• Marketing and sales communication experience, with a focus on Financial Services and IT Consulting/Software/Digital Transformation.
• Cultural fit and alignment with Capgemini's values and work environment.
• Problem-solving skills and ability to analyze marketing trends and competitor activities.
• Experience with Generative AI (GenAI) technologies and tools.

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing and communication experience, with a focus on Financial Services and IT Consulting/Software/Digital Transformation.
• Prepare examples of successful marketing campaigns or projects to showcase your skills and achievements.
• Be ready to discuss your understanding of Generative AI (GenAI) technologies and how you've leveraged them in previous roles.
• Research Capgemini's company culture and values to demonstrate your fit and enthusiasm for the role.

ATS Keywords: Marketing, Communication, Campaign Development, Content Creation, Sales Strategies, Generative AI, Customer Engagement, Analytics, Polish, English, IT Consulting, Software, Digital Transformation, Financial Services

ASSUMPTION: The interview process will focus on assessing the candidate's communication skills, marketing and sales communication experience, cultural fit, and problem-solving abilities, with a strong emphasis on their familiarity with Generative AI (GenAI) technologies.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, HubSpot)
• CRM systems (e.g., Salesforce, HubSpot CRM)
• Generative AI (GenAI) technologies and tools
• AI-driven analytics tools (e.g., Google Analytics, Adobe Analytics)
• Project management tools (e.g., Asana, Trello)
• Content creation and design tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: The Marketing and Communication Manager will be expected to have experience with and proficiency in a range of marketing and communication tools, with a strong focus on Generative AI (GenAI) technologies and tools.

👔 Cultural Fit Considerations

Company Values:

• Honesty and Integrity
• Collaboration and Teamwork
• Respect and Fairness
• Expertise and Innovation
• Commitment to Sustainability

Work Style:

• Dynamic and fast-paced work environment, with a focus on delivering results and driving business growth.
• Collaborative and inclusive culture, with a strong emphasis on teamwork and knowledge sharing.
• Flexible and adaptable approach to work, with a willingness to learn and grow in a rapidly evolving industry.

Self-Assessment Questions:

• How do your personal values align with Capgemini's core values, particularly in the context of this role?
• How do you approach working in a hybrid or remote work environment, and what strategies do you use to maintain productivity and collaboration with team members?
• Can you provide an example of a time when you had to adapt to a significant change in your work environment or industry, and how did you approach this challenge?

ASSUMPTION: Capgemini places a strong emphasis on cultural fit and values alignment, with a focus on hiring candidates who can thrive in a dynamic, collaborative, and inclusive work environment.

⚠️ Potential Challenges

• The role may require occasional travel to other Capgemini offices or client sites, which could disrupt work-life balance.
• The fast-paced and dynamic nature of the role may present challenges in managing multiple projects and deadlines effectively.
• The role involves working with Generative AI (GenAI) technologies, which may require a learning curve and adaptation to new tools and processes.
• The competitive nature of the marketing and communication industry may present challenges in staying up-to-date with trends and best practices.

ASSUMPTION: The Marketing and Communication Manager role presents unique challenges that require strong organizational skills, adaptability, and a commitment to continuous learning and development.

📈 Similar Roles Comparison

• Compared to other marketing and communication roles, this position places a stronger emphasis on leveraging Generative AI (GenAI) technologies to amplify marketing campaign impact and optimize communication strategies.
• The role requires a unique blend of creativity, strategic thinking, and analytical skills, with a focus on driving business growth and customer engagement.
• Career progression in this role may follow a path similar to other marketing and communication professionals, with opportunities for specialization in AI-driven marketing or leadership roles within Capgemini's global organization.

ASSUMPTION: The Marketing and Communication Manager role at Capgemini offers a unique blend of responsibilities and growth opportunities, with a strong focus on leveraging Generative AI (GenAI) technologies to drive business growth and customer engagement.

📝 Sample Projects

• Developing and executing a marketing campaign to promote Capgemini Poland's Financial Services, with a focus on generating leads and driving customer engagement.
• Creating engaging content for social media, websites, and newsletters, with a strong emphasis on storytelling and brand consistency.
• Leveraging Generative AI (GenAI) technologies to create tailored marketing content and improve client interaction and communication impact.

ASSUMPTION: The Marketing and Communication Manager role offers a range of projects and responsibilities, with a strong focus on leveraging Generative AI (GenAI) technologies to drive business growth and customer engagement.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Financial Services division, and how this role fits into the overall organization?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will my performance be measured against these objectives?
• How does Capgemini support the professional development and growth of its marketing and communication team members?
• What are the most significant challenges facing the Financial Services division, and how can this role contribute to addressing these issues?
• How does Capgemini approach work-life balance, and what resources are available to support employees in maintaining a healthy work-life balance?

ASSUMPTION: The interview process will provide an opportunity to gain insights into the role's responsibilities, team dynamics, and growth opportunities, as well as Capgemini's company culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight relevant marketing and communication experience, with a focus on Financial Services and IT Consulting/Software/Digital Transformation.
• Prepare examples of successful marketing campaigns or projects to showcase your skills and achievements.
• Be ready to discuss your understanding of Generative AI (GenAI) technologies and how you've leveraged them in previous roles.
• Research Capgemini's company culture and values to demonstrate your fit and enthusiasm for the role.
• Follow up with the hiring manager or recruiter within one week of submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.