Marketing and Communication Manager

📌 Core Information

🔹 Job Title: Marketing and Communication Manager

🔹 Company: Accor

🔹 Location: Cairo, Al Qāhirah, Egypt

🔹 Job Type: Full-time

🔹 Category: Hospitality

🔹 Date Posted: June 11, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing annual marketing and communications plans
• Monitoring industry trends and conducting competitive analysis
• Maintaining brand consistency across all guest touchpoints
• Managing public relations activities and media relations
• Tracking campaign performance and recommending optimizations

ASSUMPTION: This role requires a strategic mindset, strong organizational skills, and the ability to work effectively in a fast-paced environment.

📋 Key Responsibilities

✅ Execution & Organizing: Execute annual marketing and communications plans, monitor industry trends, conduct competitive analysis, and execute public relations activities.

✅ Brand Identity & Communications Messaging: Ensure brand consistency, coordinate with design and production agencies, implement global/regional brand campaigns, and maintain visual assets.

✅ Public Relations & Media Relations: Execute PR and media activities, update media kit, support press events, draft news releases, maintain media databases, and respond to media inquiries.

✅ Campaign Development & Execution: Implement multi-channel campaigns, support brand activations, track campaign performance, and recommend optimizations.

✅ Agency & Partner Management: Handle daily communication with creative and PR agencies, coordinate hotel participation in promotions, and manage hotel's LinkedIn presence.

✅ Financial & Performance Management: Track marketing expenses, manage the MarComm budget, and prepare regular reports on campaign performance, media coverage, and ROI.

✅ Operations: Collaborate with various departments to align marketing and communications initiatives with operational needs and maintain an organized archive of marketing materials.

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Public Relations, Business Administration, or a related field.

Experience: 3-5 years of hands-on Marketing and PR experience, preferably in hospitality or a consumer-focused industry.

Required Skills:

• Strong copywriting and editing skills, with attention to detail
• Experience managing agency relationships and coordinating multi-channel campaigns
• Ability to work effectively in a fast-paced, team-oriented environment
• Knowledge in brand communication tools and platforms
• Familiarity with basic design software (Canva, Adobe Suite) and internal communication platforms

Preferred Skills:

• Fluency in English, additional languages are a plus
• Strong interpersonal and problem-solving abilities

ASSUMPTION: Candidates with relevant industry experience and strong communication skills will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: The salary range for this position is not provided. However, based on industry standards for a Marketing and Communication Manager with 3-5 years of experience in the hospitality industry in Cairo, Egypt, the estimated salary range is EGP 25,000 - 40,000 per month.

Benefits:

• Prior experience is preferable
• Strong communication skills
• Strong interpersonal and problem-solving abilities
• Fluency in English, additional languages are a plus

Working Hours: Full-time position with standard business hours, Monday to Friday, 9:00 AM to 5:00 PM. Occasional overtime may be required to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Accor is a global hospitality company that operates in the hotel and tourism industry. They offer a wide range of accommodation options, from luxury five-star palaces to smart economy hotels, exquisite residences to full-service resorts.

Company Size: Accor has 10,001+ employees worldwide, making it a large organization with a significant presence in the hospitality industry.

Founded: Accor was founded in 1967 and has since grown to become one of the largest hotel operators in the world, with a portfolio of over 5,600 properties across 110 countries.

Company Description:

• Accor is dedicated to suit all desires and needs, offering a wide range of hotel brands across all segments
• The company strives to make positive impact both locally and globally, ensuring hospitality benefits not only the few but all
• Accor is committed to creating emotion for its guests and nurturing passion for service and achievement beyond limits

Company Specialties:

• Hospitality and catering

Company Website: https://www.group.accor.com

ASSUMPTION: Working for Accor offers opportunities for career growth and development within a large, global organization with a strong presence in the hospitality industry.

📊 Role Analysis

Career Level: This role is a mid-level position within the marketing and communications department of a large hospitality organization.

Reporting Structure: The Marketing and Communication Manager reports directly to the Hotel General Manager and works closely with various departments, including Sales, F&B, Spa, Rooms, Loyalty, and Events.

Work Arrangement: This is an on-site position based in Cairo, Egypt. The role requires a presence in the office to collaborate effectively with cross-functional teams and manage on-site events and activities.

Growth Opportunities:

• Progression to a regional or global marketing role within Accor
• Expansion into related fields, such as public relations or brand management
• Development of leadership and management skills through team supervision and mentoring

ASSUMPTION: This role offers opportunities for career growth and development within the hospitality industry, with the potential to advance to more senior positions or explore related career paths.

🌍 Location & Work Environment

Office Type: Accor's office in Cairo is a modern, professional environment with a collaborative and dynamic work culture.

Office Location(s): Accor's office is located in Cairo, Egypt.

Geographic Context:

• Cairo is the capital and largest city of Egypt, with a population of over 20 million people
• The city is known for its rich history, vibrant culture, and diverse attractions, including the Pyramids of Giza, the Egyptian Museum, and the Khan el-Khalili bazaar
• Cairo offers a mix of modern and traditional experiences, with a wide range of dining, entertainment, and shopping options

Work Schedule: The work schedule for this role is Monday to Friday, 9:00 AM to 5:00 PM, with occasional overtime required to meet project deadlines.

ASSUMPTION: Working in Cairo offers a unique blend of ancient history and modern urban living, with a diverse range of cultural experiences and attractions to explore.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-person or virtual interview with the Hotel General Manager and Marketing Director
• Final interview with the Regional Marketing Director
• Job offer and onboarding

Key Assessment Areas:

• Marketing and communications skills and experience
• Brand management and campaign development expertise
• Public relations and media relations capabilities
• Leadership and team management potential
• Cultural fit and alignment with Accor's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing and communications experience and skills
• Demonstrate your understanding of Accor's brand and values in your application materials
• Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview

ATS Keywords: Marketing, Communications, Public Relations, Brand Identity, Campaign Development, Agency Management, Financial Management, Performance Tracking, Copywriting, Event Planning, Content Creation, Media Relations, Problem Solving, Interpersonal Skills, Design Software, Data Insights

ASSUMPTION: Accor's application process is designed to assess candidates' marketing and communications skills, cultural fit, and potential for growth within the organization.

🛠️ Tools & Technologies

• Canva
• Adobe Suite
• Internal communication platforms (e.g., Microsoft Teams, Slack)
• Brand communication tools and platforms (e.g., Hootsuite, Buffer)
• Media monitoring tools (e.g., Mention, Brand24)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are commonly used in the marketing and communications industry.

👔 Cultural Fit Considerations

Company Values:

• Respect
• Integrity
• Commitment
• Diversity
• Spirit of Conquest

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Results-driven and focused on continuous improvement
• Adaptable and open to change

Self-Assessment Questions:

• Do you align with Accor's values of respect, integrity, commitment, diversity, and spirit of conquest?
• Are you comfortable working in a fast-paced, collaborative environment with a focus on results and continuous improvement?
• Do you have strong interpersonal skills and the ability to work effectively with cross-functional teams?

ASSUMPTION: Accor values candidates who demonstrate strong cultural fit, alignment with the company's values, and the ability to thrive in a dynamic, collaborative work environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working effectively with cross-functional teams and stakeholders
• Adapting to a fast-paced, dynamic work environment
• Navigating a large, global organization with a complex reporting structure

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Marketing and Communications Manager roles in the hospitality industry tend to focus on brand management, campaign development, and public relations
• Compared to other industries, hospitality roles may require more event planning and on-site presence
• Career progression in hospitality marketing typically involves moving into regional or global roles, or specializing in a specific area, such as brand management or digital marketing

ASSUMPTION: Understanding the unique aspects of marketing and communications roles in the hospitality industry can help candidates tailor their applications and prepare for interviews.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to launch a new hotel brand
• Managing a team of designers and copywriters to create on-brand marketing materials for a hotel rebranding project
• Planning and executing a press event to announce a hotel's expansion or renovation

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in the Marketing and Communications Manager role.

❓ Key Questions to Ask During Interview

• Can you describe the marketing and communications strategy for the hotel, and how this role fits into that strategy?
• How does the Marketing and Communications team collaborate with other departments, such as Sales and F&B, to ensure consistent messaging and branding?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Accor support the professional development and growth of its marketing and communications team members?
• What are the most challenging aspects of working in a fast-paced, dynamic hospitality environment, and how can this role help to address those challenges?

ASSUMPTION: Asking these questions can help candidates better understand the role, the team, and the company culture, and demonstrate their interest and engagement in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Accor careers portal
• Tailor your resume and cover letter to highlight your relevant marketing and communications experience and skills
• Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
• Research Accor's brand and values to demonstrate your understanding and alignment with the company culture
• Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.