📌 Core Information
🔹 Job Title: Marketing and Communication Manager
🔹 Company: AccorHotel
🔹 Location: Chon Buri, Chon Buri, Thailand
🔹 Job Type: On-site
🔹 Category: Not specified
🔹 Date Posted: Thu Apr 03 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
📌 Essential Job Details
🚀 Job Overview
Key aspects of this role include:
- Developing annual marketing plans in alignment with hotel objectives
- Managing the hotel’s digital presence and optimizing content for SEO
- Building and maintaining media relationships
- Leading a team and overseeing budget management
ASSUMPTION: The job overview assumes a focus on strategic marketing planning, digital engagement, and leadership, typical for a senior marketing role in hospitality.
📋 Key Responsibilities
✅ Develop and execute annual marketing strategies
✅ Analyze market trends and competitor activities
✅ Ensure consistent brand messaging across all channels
✅ Oversee digital marketing, SEO, and online visibility
✅ Manage public relations and media interactions
✅ Create and manage engaging content
✅ Develop and manage marketing budgets
✅ Lead and mentor the marketing team
✅ Coordinate with the events team for effective marketing of events
✅ Incorporate sustainability practices into marketing efforts
ASSUMPTION: Responsibilities are crafted to reflect a comprehensive marketing role that includes both strategic planning and tactical execution.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, or a related field
Experience: Minimum of 5 years in a marketing/communications role, preferably in hospitality
Required Skills:
- Strong knowledge of digital marketing and public relations
- Excellent communication and presentation skills
- Leadership and team management
Preferred Skills:
- Proficiency in graphic design tools
- Experience with content management systems
ASSUMPTION: Preferred skills are inferred based on the nature of the role, which may benefit from technical competencies in design and content management.
💰 Compensation & Benefits
Salary Range: Not specified; assumes competitive industry rates for senior roles in hospitality.
Benefits:
- Health insurance
- Employee discounts on hotel stays
- Professional development opportunities
Working Hours: 40 hours per week
ASSUMPTION: Benefits are standard for the industry, focusing on healthcare, employee perks, and development.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality
Company Size: 10,001+ employees, indicating a large international operation with ample resources and opportunities.
Founded: Not specified
Company Description:
- Global hospitality leader with 5,600 properties worldwide
- Emphasis on personalized services and creating emotional connections
- Commitment to sustainable and inclusive hospitality practices
Company Specialties:
- Hospitality and Catering
- Luxury and Economy Hotel Services
- Customer Experience Management
Company Website: https://www.group.accor.com
ASSUMPTION: Company description and specialties reflect Accor's established position as a diverse hospitality provider.
📊 Role Analysis
Career Level: Senior managerial position
Reporting Structure: Likely reports to hotel general manager or regional marketing director
Work Arrangement: On-site position promoting active engagement with the team and environment
Growth Opportunities:
- Potential for regional marketing leadership roles
- Access to internal training and development programs
- Network building with industry experts and influencers
ASSUMPTION: This role is a key leadership position with growth focused on strategic influence within the company.
🌍 Location & Work Environment
Office Type: Hotel-based office providing dynamic work settings
Office Location(s): Chon Buri, Thailand
Geographic Context:
- Close to beachfront and local tourist attractions
- Access to a blend of cultural experiences and vibrant city life
- Situated in a region attracting both business and leisure travelers
Work Schedule: Regular office hours with potential for event-related variations
ASSUMPTION: Work environment assumptions are drawn from the geographic and cultural setting of Chon Buri.
💼 Interview & Application Insights
Typical Process:
- Initial application review
- Screening interview with HR
- Technical and strategic assessment with senior marketing leaders
Key Assessment Areas:
- Strategic thinking and creativity
- Communication skills and cultural fit
- Leadership and team management capabilities
Application Tips:
- Highlight relevant leadership and digital marketing experience
- Demonstrate a track record of successful campaign management
- Emphasize adaptability and strategic decision-making skills
ATS Keywords: Marketing Strategy, Digital Engagement, Brand Management, SEO, Leadership
ASSUMPTION: Application process insights are based on standard professional practices in senior marketing hiring.
🛠️ Tools & Technologies
- Google Analytics and SEO tools
- Social Media Management Platforms
- Content Management Systems
ASSUMPTION: The tools listed are common in digital marketing and public engagement roles.
👔 Cultural Fit Considerations
Company Values:
- Passion for service excellence
- Sustainability and social responsibility
- Innovation and creativity in hospitality
Work Style:
- Collaborative and team-oriented environment
- Customer-focused approach with a high attention to detail
- Proactive and results-driven execution
Self-Assessment Questions:
- How do you approach developing a comprehensive marketing strategy?
- Describe a time you successfully managed a cross-functional team.
- What approaches do you use to maintain brand integrity across various channels?
ASSUMPTION: Cultural insights are based on Accor's emphasis on service, innovation, and community impact.
⚠️ Potential Challenges
- Maintaining brand consistency across multiple platforms
- Navigating cultural and regional diversity in marketing
- Balancing global brand standards with local market needs
- Adapting to rapidly shifting digital marketing trends
ASSUMPTION: Challenges reflect common issues in global hospitality marketing.
📈 Similar Roles Comparison
- Marketing Director: Higher level with strategic oversight and regional leadership focus
- Brand Manager: Focuses more on maintaining brand image and reputation rather than full marketing strategy
- Digital Marketing Manager: Specializes in online presence, less on traditional marketing and PR
ASSUMPTION: Role comparisons highlight different focus areas and strategic scope within marketing.
📝 Sample Projects
- Development and launch of sustainable tourism campaign for Khao Lak hotels
- Coordination of international press events promoting new hotel openings
- Implementation of a digital transformation initiative enhancing customer booking experience
ASSUMPTION: Projects are based on potential high-impact marketing activities for a global hotel brand.
❓ Key Questions to Ask During Interview
- What are the primary marketing goals for the next fiscal year?
- How does the company measure the success of its marketing strategies?
- Can you describe the team dynamics within the marketing department?
- What is the company's approach to digital innovation and marketing technology?
- How does the company integrate CSR initiatives into its marketing campaigns?
ASSUMPTION: Interview questions are crafted to align with the strategic and operational scope of the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the AccorCareer portal
- Tailor your resume to highlight relevant experience and skills
- Prepare for interviews with examples of successful campaigns you have led
- Research AccorHotel's recent marketing initiatives and industry trends
- Follow up with HR post-interview to express continued interest and appreciation
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
