Marketing and Communication Manager (Hybrid Work Roster)

📌 Core Information

🔹 Job Title: Marketing and Communication Manager (Hybrid Work Roster)

🔹 Company: AccorHotel

🔹 Location: Chon Buri, Chon Buri, Thailand

🔹 Job Type: Full-time

🔹 Category: Hospitality

🔹 Date Posted: 2025-04-16

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing annual marketing plans
• Managing the hotel's digital presence and online reputation
• Overseeing public relations and communications efforts
• Leading and mentoring a marketing and communication team
• Collaborating with internal teams to ensure alignment of marketing efforts with business goals

ASSUMPTION: This role requires a strategic thinker with strong leadership skills and a solid background in marketing and communications within the hospitality industry.

📋 Key Responsibilities

✅ Developing and implementing annual marketing plans, including campaigns, promotions, and initiatives, in alignment with hotel objectives

✅ Analyzing market trends and competitor activities to identify opportunities for growth

✅ Collaborating with internal teams to ensure alignment of marketing efforts with business goals

✅ Upholding and promoting the Grand Mercure and Accor brand standards in all marketing materials and activities

✅ Overseeing the hotel's digital presence, including website, social media, and online advertising

✅ Monitoring online reviews and reputation, ensuring prompt responses to customer feedback

✅ Building and maintaining relationships with media outlets, influencers, and partners

✅ Preparing press releases, media kits, and promotional materials

✅ Coordinating media visits, press events, and community engagement initiatives

✅ Overseeing the creation of engaging and relevant content, including photography, videography, and written materials

✅ Developing and managing the marketing budget, ensuring cost-effective allocation of resources

✅ Tracking ROI of campaigns and adjusting strategies as needed to achieve targets

✅ Leading and mentoring the marketing and communication team, fostering a culture of creativity and excellence

✅ Providing training and professional development opportunities for team members

✅ Collaborating with the events team to market hotel-hosted events effectively

✅ Ensuring marketing efforts support event objectives and attendance goals

✅ Incorporating sustainable practices and CSR initiatives into marketing campaigns

✅ Promoting eco-friendly activities and programs aligned with the hotel's goals

ASSUMPTION: This role requires a high level of multitasking and the ability to manage multiple projects under tight deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: Minimum of 5 years of experience in a marketing/communications role, preferably in hospitality

Required Skills:

• Bilingual proficiency in Thai and English
• Strong knowledge of digital marketing, public relations, and brand management
• Excellent communication, presentation, and interpersonal skills
• Proficiency in graphic design tools, content management systems, and social media platforms
• Strategic thinking and creativity
• Leadership and team management
• Analytical skills and attention to detail
• Ability to manage multiple projects under tight deadlines

Preferred Skills:

• Experience in the hospitality industry
• Fluency in additional languages

ASSUMPTION: Given the hybrid work arrangement, strong communication and organizational skills are essential for this role.

💰 Compensation & Benefits

Salary Range: The salary range for this position is THB 80,000 - 120,000 per month, depending on experience and qualifications. This estimate is based on industry standards for marketing managers in the hospitality industry in Thailand.

Benefits:

• Adaptability - Ability to effectively adjust to major changes in work tasks or the work environment
• Aligning Performance for Success - Skilled at focusing and guiding others in accomplishing work objectives
• Building a Successful Team - Skilled at building a cohesive team and facilitating goal accomplishment
• Building Trust - Ability to interact with others in an honest, fair and respectful way; giving others confidence in one's intentions and those of the organization
• Communication - Skilled at clearly conveying information and ideas through a variety of media; engaging the audience and helping them understand and retain the message
• Customer Focus - Ability to develop and sustain productive customer relationships; actively seeking information to understand and address customers' needs
• High Work Standards - Sets high standards of performance for self and others; assumes responsibility and accountability for successfully completing assignments or tasks
• Planning and Organizing - Skilled at establishing courses of action for self and others to ensure work is completed efficiently
• Problem Solving / Decision Making - Ability to identify and understand issues, problems, and opportunities; using effective approaches for choosing a course of action or developing solutions

Working Hours: This is a full-time position with a hybrid work arrangement, requiring on-site presence 3-4 days per week. The working hours are typically Monday to Friday, 8:30 AM to 5:30 PM, with a 1-hour lunch break.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: AccorHotel operates in the hospitality industry, offering a wide range of hotel brands and services worldwide. The company focuses on providing personalized services and expert solutions to reimagine hospitality and inspire new ways to experience the world.

Company Size: AccorHotel is a large company with over 10,000 employees globally. Working for a company of this size offers opportunities for career growth and exposure to diverse teams and projects.

Founded: AccorHotel was founded in 1967 and has since grown to become one of the leading hospitality companies in the world, with a presence in over 100 countries.

Company Description:

• AccorHotel is dedicated to suiting all desires and needs, offering a wide range of hotel brands across all segments, from luxury five-star palaces to smart economy hotels, exquisite residences to full-service resorts.
• The company strives to make a positive impact both locally and globally, ensuring hospitality benefits not only the few but all.
• AccorHotel places people at the heart of what they do, creating emotion for their guests and nurturing passion for service and achievement beyond limits.

Company Specialties:

• Hospitality and Catering

Company Website: https://www.group.accor.com

ASSUMPTION: Working for a large company like AccorHotel offers opportunities for professional development and exposure to diverse teams and projects.

📊 Role Analysis

Career Level: This role is a mid-level management position, requiring a balance of strategic thinking and hands-on implementation.

Reporting Structure: The Marketing and Communication Manager reports directly to the Hotel Manager and oversees the marketing and communication team.

Work Arrangement: This is a hybrid role, requiring on-site presence 3-4 days per week, with the remaining days worked remotely.

Growth Opportunities:

• Progression to a regional or corporate marketing role within AccorHotel
• Expanding skills and expertise in digital marketing and brand management
• Developing leadership and team management skills

ASSUMPTION: This role offers opportunities for professional growth and development within the hospitality industry.

🌍 Location & Work Environment

Office Type: The office is a modern, professional environment located in Chon Buri, Thailand.

Office Location(s): 82 rue Henri Farman, Issy-les-Moulineaux, Paris Region 92130, FR

Geographic Context:

• Chon Buri is a province located on the eastern coast of Thailand, approximately 100 kilometers southeast of Bangkok.
• The province is known for its beautiful beaches, cultural attractions, and vibrant nightlife.
• The office is conveniently located near public transportation and amenities.

Work Schedule: The work schedule is typically Monday to Friday, 8:30 AM to 5:30 PM, with a 1-hour lunch break. The hybrid work arrangement allows for flexibility in working hours.

ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote work, providing flexibility and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the Hotel Manager and Marketing and Communication Director
• Final interview with the Human Resources department

Key Assessment Areas:

• Marketing and communication skills
• Leadership and team management abilities
• Cultural fit and alignment with AccorHotel's values
• Problem-solving and analytical skills

Application Tips:

• Highlight relevant marketing and communication experience, with a focus on hospitality industry experience
• Tailor your resume and cover letter to emphasize skills and qualifications relevant to this role
• Prepare examples of successful marketing campaigns or projects you've led, focusing on results and impact
• Research AccorHotel's company culture and values, and be prepared to discuss how your personal values align with theirs

ATS Keywords: Marketing strategy development, brand management, digital marketing, public relations, content creation, budget management, team leadership, event coordination, sustainability, corporate social responsibility, communication, customer focus, problem-solving, analytical skills, strategic thinking, creativity

ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing and communication skills, leadership abilities, and cultural fit with AccorHotel.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Social media platforms (e.g., Facebook, Instagram, Twitter)
• Content management systems (e.g., WordPress, Drupal)
• Graphic design tools (e.g., Adobe Creative Suite, Canva)
• SEO tools (e.g., Google Analytics, SEMrush)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Proficiency in relevant marketing and communication tools and technologies is essential for this role.

👔 Cultural Fit Considerations

Company Values:

• Respect
• Integrity
• Commitment
• Diversity
• Spirit of conquest

Work Style:

• Collaborative and team-oriented
• Results-driven and proactive
• Adaptable and resilient
• Creative and innovative

Self-Assessment Questions:

• Do you thrive in a collaborative, team-oriented work environment?
• Are you results-driven and proactive, with a strong focus on achieving targets?
• Are you adaptable and resilient, able to manage multiple projects under tight deadlines?
• Do you have a creative and innovative approach to marketing and communication?

ASSUMPTION: AccorHotel values candidates who align with their company values and work style, and who can contribute to a positive and productive work environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to changes in work tasks or priorities
• Balancing on-site and remote work responsibilities
• Navigating a large, multinational company structure

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and effective communication.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on the hospitality industry and the hybrid work arrangement
• Industry-specific context: The hospitality industry is highly competitive and dynamic, requiring constant adaptation and innovation
• Career path comparison: This role offers opportunities for professional growth and development within the hospitality industry

ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in other industries or company sizes.

📝 Sample Projects

• Developing and implementing a successful social media marketing campaign for a hotel grand opening
• Managing a team to create and execute a comprehensive brand refresh for a hotel chain
• Collaborating with internal teams to plan and execute a marketing event, resulting in a 20% increase in attendance and positive customer feedback

ASSUMPTION: These sample projects demonstrate the candidate's ability to manage multiple projects, lead teams, and achieve measurable results.

❓ Key Questions to Ask During Interview

• Can you describe the marketing and communication team structure and how this role fits within it?
• What are the key priorities for this role in the first 90 days?
• How does AccorHotel support the professional development and growth of its employees?
• What are the most challenging aspects of working in a hybrid role, and how can I best prepare for them?
• How does AccorHotel measure the success of its marketing and communication efforts, and how will my performance be evaluated?

ASSUMPTION: These questions demonstrate the candidate's interest in the role, the company, and their commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the link
• Tailor your resume and cover letter to highlight your relevant marketing and communication experience and skills
• Prepare examples of successful marketing campaigns or projects you've led, focusing on results and impact
• Research AccorHotel's company culture and values, and be prepared to discuss how your personal values align with theirs
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.