📌 Core Information
🔹 Job Title: Marketing and Communication Manager (m/f)
🔹 Company: Bayer S.p.A.
🔹 Location: Milan, Lombardy, Italy
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 18, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading marketing product strategies and brand plans
- Collaborating cross-functionally to design customer-centric solutions
- Managing lead generation campaigns, relationship marketing, and digital promotion
- Driving a test-and-learn culture through pilots and experimentation
- Transforming reactive customer experience to value-driven CX
ASSUMPTION: This role requires a strategic mindset and ability to balance multiple channels for campaigns.
📋 Key Responsibilities
✅ Lead the development and execution of marketing product strategies and create the brand plan, integrating CX and omnichannel principles
✅ Analyze the market environment, competitive landscape, and insights
✅ Collaborate cross-functionally with Medical, Sales, Market Access, Analytics, and all other teams to design and implement customer-centric solutions
✅ Translate customer insights into actionable product features and engagement strategies
✅ Define and monitor KPIs to measure the impact of online and offline initiatives
✅ Drive the creation of customer personas and journey maps to inform product development and communication strategies
✅ Build omnichannel campaigns for specific targets, leveraging marketing automation tools (e.g., Salesforce Marketing Cloud - SFMC)
✅ Champion a test-and-learn culture through pilots and experimentation across channels
✅ Support the transformation from reactive to value-driven CX by embedding customer feedback loops and continuous improvement mechanisms
✅ Contribute to the evolution of experiential events
✅ Control budget spending and ensure effective management
✅ Develop and manage projects to implement tactics aligned with the product activation phase
✅ Be an active contributor in global brand meetings and in local marketing teams
✅ Carry out all the above tasks and activities in accordance with local laws, company procedures, and the Farmindustria Code of Ethics
✅ Be responsible for defining and balancing all channels (digital and non-digital) to be used in campaigns
✅ Be a subject matter expert to promote marketing skills within the organization and an active contributor to the Marketing Chapter team
✅ Identify and manage relationships with agencies and vendors ensuring compliance with Bayer standards
✅ Be responsible for scouting new trends in marketing plans and sharing them with the Marketing Chapter
✅ Be innovative, stay up to date with market developments, and monitor competitor activities
ASSUMPTION: This role requires strong project management skills and the ability to work effectively in a matrix organization.
🎯 Required Qualifications
Education: Degree in Marketing, Economics, or Business Management
Experience: At least 6 years of marketing experience gained in international companies or in marketing and communication agencies
Required Skills:
- Proven experience in managing lead generation campaigns, relationship marketing, remote detailing, digital promotion, online promotion, and event management
- Understanding of forecasting activities and fundamental financial principles
- Creative Thinking and problem-solving attitude
- Excellent communication and storytelling skills to engage internal and external stakeholders
- Experience with agile methodologies and cross-functional team collaboration
- Analytical mindset with the ability to interpret complex data and translate it into strategic actions
- Strong organizational skills with the ability to prioritize and adapt to meet deadlines
- Proven VACC leader: Visionary, Architect, Catalyst, and Coach
- Entrepreneurial mindset and results-oriented approach
- Digital skills with excellent knowledge of the Microsoft Office suite, generative AI tools, and marketing automation platforms
Preferred Skills:
- Fluency in English (written and spoken) and Italian mother tongue
ASSUMPTION: Candidates with experience in the pharmaceutical industry or healthcare sector will be preferred.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (based on experience and qualifications)
Benefits:
- Competitive benefits package
- Health insurance
- Pension plan
- Employee discounts on Bayer products
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and location. The actual salary may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Pharmaceuticals and Healthcare
Company Size: 10,000+ employees
Founded: 1863 (as Bayer AG)
Company Description:
- Bayer is a global enterprise with core competencies in the life science fields of healthcare and nutrition
- The company aims to serve the most essential human needs of health and nutrition while driving sustainable development and generating a positive impact with its businesses
- Bayer is committed to pioneering new possibilities that advance life for all of us by reimagining how we care for ourselves and one another, improving patient care, and finding better ways to nourish our communities around the world
Company Specialties:
- Pharmaceuticals
- Consumer Health
- Crop Science
- Life Sciences
- Research
- Innovation
- Sustainability
- Health Care
- Digital Farming
- Food Security
- Science For Better, and Innovation
Company Website: www.bayer.com
ASSUMPTION: Bayer is a well-established company with a strong global presence and a reputation for innovation and sustainability in the life science industry.
📊 Role Analysis
Career Level: Mid-level to Senior
Reporting Structure: Matrix organization, reporting to both the local marketing team and the global brand team
Work Arrangement: On-site, full-time
Growth Opportunities:
- Potential for internal promotions within the marketing department or to other functions within Bayer
- Opportunities to work on global brands and gain international experience
- Possibility to contribute to the evolution of Bayer's marketing strategies and digital transformation
ASSUMPTION: This role offers opportunities for professional growth and development within a large, global organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Milan, Lombardy, Italy
Geographic Context:
- Milan is the second-largest city in Italy and a major economic, cultural, and fashion hub
- The Lombardy region is known for its strong industrial sector and high-quality of life
- Italy offers a rich cultural heritage, delicious cuisine, and a pleasant Mediterranean climate
Work Schedule: Monday to Friday, 9:00 AM to 5:30 PM (with a 30-minute lunch break)
ASSUMPTION: Milan offers a vibrant, multicultural work environment with a high quality of life and numerous cultural attractions.
💼 Interview & Application Insights
Typical Process:
- Online application and CV screening
- Phone or video call with the HR department
- On-site interview with the hiring manager and local marketing team
- Final interview with the global brand team (if applicable)
Key Assessment Areas:
- Marketing strategy and planning
- Customer experience and journey mapping
- Campaign management and execution
- Data analysis and interpretation
- Communication and presentation skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare for behavioral interview questions focusing on your problem-solving skills and marketing achievements
- Research Bayer's marketing strategies and recent campaigns to demonstrate your industry knowledge
- Practice presenting your marketing ideas and strategies in a clear and concise manner
ATS Keywords: Marketing Strategy, Customer Experience, Omnichannel Engagement, Campaign Management, Data Analysis, Communication Skills, Marketing Automation, Brand Management, Pharmaceutical Marketing, Digital Promotion, Event Management
ASSUMPTION: The interview process may vary depending on the specific needs of the hiring team and the candidate's qualifications.
🛠 Cultural Fit Considerations
Company Values:
- Science For A Better World
- Integrity
- Excellence
- Entrepreneurship
- Simplicity
Work Style:
- Collaborative and team-oriented
- Data-driven and innovative
- Focused on sustainability and social responsibility
- Encourages work-life balance and flexible working arrangements
Self-Assessment Questions:
- How do you align with Bayer's company values, particularly 'Science For A Better World' and 'Integrity'?
- Can you describe a time when you drove a successful marketing campaign using data-driven insights?
- How do you approach balancing multiple channels and stakeholders in a marketing campaign?
- How do you ensure that your marketing strategies contribute to Bayer's sustainability goals?
ASSUMPTION: Bayer values diversity, inclusion, and collaboration, and encourages candidates to bring their unique perspectives to the team.
⚠️ Potential Challenges
- Working in a matrix organization may require strong stakeholder management skills
- Managing multiple campaigns and projects simultaneously may demand excellent time management and prioritization skills
- Working in a global organization may present cultural and time zone challenges
- Keeping up with industry trends and competitor activities may require continuous learning and adaptation
ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and adaptability skills.
📈 Similar Roles Comparison
- This role is similar to other marketing manager positions in the pharmaceutical industry, with a focus on customer experience and omnichannel engagement
- However, this role may have a broader scope and require more strategic thinking and cross-functional collaboration than roles in smaller organizations or other industries
- Career paths in this role may lead to senior marketing leadership positions or other functional roles within Bayer
ASSUMPTION: This role offers a unique opportunity to work in a global organization with a strong focus on innovation and sustainability.
📝 Sample Projects
- Developing and executing a successful customer-centric marketing campaign for a new pharmaceutical product launch
- Implementing a marketing automation platform to streamline campaign management and improve data analysis
- Conducting customer journey mapping workshops to identify pain points and opportunities for improvement in the customer experience
ASSUMPTION: These sample projects demonstrate the strategic and cross-functional nature of the role and the importance of data-driven decision making.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role contribute to Bayer's overall marketing strategy and digital transformation?
- What opportunities are there for professional growth and development within this role and the organization?
- How does Bayer support work-life balance and flexible working arrangements for its employees?
- What are the key challenges facing the marketing team in the next 12-24 months, and how can this role help address them?
ASSUMPTION: These questions demonstrate your interest in the role and the organization, and help you better understand the expectations and opportunities for growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Bayer careers portal
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare for the interview process by researching Bayer's marketing strategies and recent campaigns
- Practice presenting your marketing ideas and strategies in a clear and concise manner
- Follow up with the hiring team one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
