Marketing and Communication Manager - Southeast Asia

📌 Core Information

🔹 Job Title: Marketing and Communication Manager - Southeast Asia

🔹 Company: Actxa Pte Ltd

🔹 Location: Singapore, Singapore

🔹 Job Type: Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: May 8, 2025

🔹 Experience Level: 5-7 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies tailored to each SEA market
• Managing brand communication and customer engagement initiatives
• Collaborating with local partners and overseeing digital campaigns
• Optimizing performance and reach through data-driven insights

ASSUMPTION: This role requires a strategic and hands-on manager who understands the nuances of the SEA region and can adapt global marketing initiatives for local relevance and effectiveness.

📋 Key Responsibilities

✅ Developing and executing regional marketing strategies aligned with brand and business objectives

✅ Analyzing local consumer behaviors, market dynamics, and competitors to inform campaign development

✅ Ensuring all messaging and content reflects the cultural, linguistic, and lifestyle preferences of target markets

✅ Managing digital campaigns across various platforms and optimizing for engagement, acquisition, and conversion

✅ Coordinating media outreach, press events, and launches in key cities

✅ Collaborating with local distributors, e-commerce partners, and health/fitness organizations to boost market reach

ASSUMPTION: The role may require occasional travel to key cities in the SEA region for events and partnerships.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Business, or a related field (Master’s degree preferred)

Experience: 5-7 years in marketing and communications roles, with 2+ years in a regional or SEA-focused position

Required Skills:

• Deep understanding of SEA markets, cultural nuances, and consumer preferences
• Proven experience developing and managing integrated marketing campaigns in the region
• Strong digital marketing skills, including performance marketing and influencer outreach
• Excellent written and verbal communication skills in English; fluency or working knowledge of Bahasa, Thai, or Vietnamese is a plus
• Strong project management, creative thinking, and analytical skills

Preferred Skills:

• Experience in wearable tech, consumer electronics, digital health, or lifestyle brands
• Familiarity with regional data privacy, health claims, or advertising regulations
• Hands-on experience with tools like Meta Ads Manager, Google Analytics, HubSpot, Mailchimp, Canva, etc.

ASSUMPTION: Candidates with experience in the wearable tech or digital health industries may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: SGD 80,000 - 120,000 per annum (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Fun working environment
• Employee Wellness Program

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Actxa Pte Ltd is a deep tech company that leverages artificial intelligence to create next-generation preventive healthcare solutions. They operate in the wearable technology and digital health industries.

Company Size: Actxa Pte Ltd has 140 employees, making it a mid-sized company. This size allows for a dynamic work environment with opportunities for growth and innovation.

Founded: Actxa Pte Ltd was founded in 2015, with a mission to positively impact lives and the environment through technology.

Company Description:

• Actxa Pte Ltd is headquartered in Singapore and creates evidence-based, personalized health insights in domains such as physical activities, sleep quality, body composition, stress and recovery, heart health, and blood glucose evaluation and monitoring.
• The company establishes worldwide partnerships and research collaborations to develop critical preventive health models to help people avert chronic diseases such as diabetes and hypertension.
• Actxa Pte Ltd is an affiliated company by common shareholders with Activate Interactive Pte Ltd, which focuses on IT technology consultancy.

Company Specialties:

• Wearable technology
• Digital health
• Preventive healthcare solutions
• Artificial intelligence
• Data-driven insights

Company Website: http://www.activate.sg

ASSUMPTION: Actxa Pte Ltd's focus on preventive healthcare and data-driven insights makes it an attractive employer for candidates interested in making a positive impact on people's lives through technology.

📊 Role Analysis

Career Level: This role is suitable for mid-career professionals with 5-7 years of experience in marketing and communications, seeking to advance their careers in a regional or SEA-focused position.

Reporting Structure: The Marketing and Communication Manager - Southeast Asia will report directly to the regional management team and collaborate with local partners, distributors, and e-commerce platforms.

Work Arrangement: This is an on-site, full-time position with opportunities for occasional travel to key cities in the SEA region.

Growth Opportunities:

• Expanding the company's footprint across Southeast Asia
• Driving innovation in marketing strategies and customer engagement initiatives
• Developing and managing high-performing marketing teams
• Potential career progression into regional or global leadership roles

ASSUMPTION: Actxa Pte Ltd's focus on expansion and innovation provides ample opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: The company's headquarters is located in Singapore, with additional offices in Kuala Lumpur, Malaysia, and Jakarta, Indonesia.

Office Location(s): 10 Eunos Road 8, Singapore, SG; Mid Valley City, No.1, Medan Syed Putra Utara, Kuala Lumpur, 59200, MY; Wisma Staco Lantai 5, Jalan Casablanca Kav 18, Menteng Dalam, Tebet, Jakarta, 12870, ID

Geographic Context:

• Singapore is a global commerce hub with a multicultural population and a strong focus on technology and innovation.
• Kuala Lumpur is the capital city of Malaysia, with a growing tech industry and a vibrant multicultural scene.
• Jakarta is the capital city of Indonesia, with a large consumer market and a thriving startup ecosystem.

Work Schedule: The work schedule is Monday to Friday, with flexible hours to accommodate regional time zones and occasional travel.

ASSUMPTION: The diverse cultural landscape and dynamic work environment in the SEA region provide unique opportunities for personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager and/or team members
• Final round interview with senior leadership

Key Assessment Areas:

• Understanding of SEA markets and consumer preferences
• Marketing strategy development and execution
• Digital marketing skills and campaign optimization
• Communication and interpersonal skills
• Project management and organizational skills

Application Tips:

• Tailor your resume and cover letter to highlight your regional marketing experience and relevant skills.
• Prepare examples of successful marketing campaigns you've managed in the SEA region.
• Research Actxa Pte Ltd and the wearable technology industry to demonstrate your enthusiasm and understanding of the company and its mission.

ATS Keywords: Marketing strategy, regional marketing, SEA markets, consumer behavior, campaign development, digital marketing, influencer marketing, public relations, partnership development, customer engagement

ASSUMPTION: Actxa Pte Ltd uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help your application stand out.

🛠️ Tools & Technologies

• Meta Ads Manager
• Google Analytics
• HubSpot
• Mailchimp
• Canva

ASSUMPTION: Familiarity with these tools is preferred but not required. Candidates with experience using similar tools are encouraged to apply.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Integrity
• Sustainability

Work Style:

• Dynamic and fast-paced
• Data-driven and results-oriented
• Collaborative and team-focused
• Adaptable and open to change

Self-Assessment Questions:

• How do you stay informed about cultural trends and consumer preferences in the SEA region?
• Can you provide an example of a successful marketing campaign you've managed in a multicultural environment?
• How do you balance data-driven insights with creative intuition in your marketing strategies?

ASSUMPTION: Actxa Pte Ltd values candidates who are passionate about innovation, customer-centricity, and sustainability, and who can thrive in a dynamic, collaborative work environment.

⚠️ Potential Challenges

• Managing multiple stakeholders and partners across the SEA region
• Adapting global marketing initiatives for local relevance and effectiveness
• Balancing data-driven insights with creative intuition in marketing strategies
• Occasional travel to key cities in the SEA region

ASSUMPTION: These challenges can be overcome with strong project management skills, cultural sensitivity, and a data-driven approach to marketing.

📈 Similar Roles Comparison

• This role is similar to a Regional Marketing Manager or SEA Marketing Manager position, but with a stronger focus on communication and customer engagement initiatives.
• Unlike other marketing roles, this position requires a deep understanding of the SEA region and the ability to adapt global marketing initiatives for local relevance and effectiveness.
• Career progression in this role could lead to regional or global leadership positions in marketing and communications.

ASSUMPTION: Candidates with experience in regional marketing roles or similar positions may find this role particularly appealing.

📝 Sample Projects

• Developing and executing a regional marketing campaign to launch a new wearable device in the SEA market
• Conducting market research to understand consumer preferences and behaviors in key SEA markets
• Managing a team of local marketing specialists to coordinate press events and media outreach in multiple countries

ASSUMPTION: These sample projects illustrate the range of responsibilities and required skills for the Marketing and Communication Manager - Southeast Asia position.

❓ Key Questions to Ask During Interview

• How does Actxa Pte Ltd plan to expand its footprint across the SEA region in the next few years?
• Can you describe the team structure and reporting relationships for this role?
• How does Actxa Pte Ltd support work-life balance for its employees?
• What opportunities are there for professional development and growth within the company?
• How does Actxa Pte Ltd approach data privacy and health claims in its marketing and communication strategies?

ASSUMPTION: These questions can help candidates better understand the company's growth plans, work environment, and commitment to employee development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your regional marketing experience and relevant skills.
• Prepare examples of successful marketing campaigns you've managed in the SEA region.
• Research Actxa Pte Ltd and the wearable technology industry to demonstrate your enthusiasm and understanding of the company and its mission.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.