Marketing and Communication Specialist

📌 Core Information

🔹 Job Title: Marketing and Communication Specialist

🔹 Company: Durham Exchange Club Industries Inc

🔹 Location: Durham, NC, United States

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing

🔹 Date Posted: May 13, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing strategic marketing plans and campaigns
• Creating engaging content for various platforms
• Managing marketing budget and allocating funds
• Measuring campaign performance and analyzing consumer behavior
• Collaborating with internal teams and external media representatives
• Maintaining accurate records and adhering to organizational policies

ASSUMPTION: This role requires a balance of strategic thinking, creativity, and analytical skills. The ideal candidate will have experience in developing and executing marketing campaigns, as well as a strong understanding of website analytics tools.

📋 Key Responsibilities

✅ Develop and implement strategic marketing plans and campaigns, from ideation to execution

✅ Produce valuable and engaging content for website and social media outlets that attract and convert target groups

✅ Prepare and monitor the marketing budget on a monthly, quarterly, and annual basis, and allocate funds wisely

✅ Measure and report on the performance of marketing campaigns, gain insight, and assess against goals

✅ Coordinate with media representatives to deliver marketing messages to target audiences

✅ Manage internal communication, including updating internal screens and newsletters with relevant information for staff and clients

✅ Analyze consumer behavior and adjust email and advertising campaigns accordingly

✅ Work cooperatively and professionally with DECI staff, subordinates, persons with disabilities, and other business contacts, maintaining good public relations

✅ Maintain accurate and up-to-date information, including files, documentation, records, and reports, and regularly report activities/outcomes to management and administration

✅ Understand, interpret, follow, and ensure adherence to DECI, ISO, and CARF policy and procedures

✅ Exhibit loyalty toward the overall goals and mission of DECI, present a consistently positive disposition, and support and share the organizational vision

✅ Effectively communicate, exercise discretion, and provide conflict resolution, upholding DECI’s commitment to diversity, equity, and inclusion

✅ Accurately assess own strengths and weaknesses and initiate appropriate plans for personal and professional development

✅ Maintain customer focus and client focus equally for best possible outcomes for both stakeholders

✅ Other duties as assigned

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously. The ideal candidate will be detail-oriented, organized, and able to adapt to varied requests and interrupted schedules.

🎯 Required Qualifications

Education: Associate or Bachelor’s degree in marketing or a related field (i.e., marketing, sales, or business)

Experience: Five years minimum successful experience in marketing, or equivalent combination of education and experience

Required Skills:

• Proven experience in identifying target audiences and in creatively devising and leading across channels and marketing campaigns that engage, educate, and motivate
• Solid knowledge of website analytics tools
• Excellent written and verbal communication/grammar skills
• Initiative, responsibility to follow up on deadlines, and ability to deal with various projects effectively and efficiently
• Detailed-oriented, strong organizational skills; ability to maintain easy accessibility to records & information
• Must be aware of and able to respond to economic trends
• Flexibility to adapt to varied requests and interrupted schedules
• Valid driver’s license and reliable transportation

Preferred Skills:

• Detailed knowledge of MS Office Suite
• U.S. Citizen or U.S. work qualification

ASSUMPTION: Due to the nature of the role, candidates with a degree in marketing or a related field, or equivalent experience, are preferred. However, exceptional candidates with alternative qualifications may also be considered.

💰 Compensation & Benefits

Salary Range: $26.44 - $33.65 per hour. This is an estimate based on industry standards for a marketing specialist role with 5-10 years of experience in the Durham, NC area.

Benefits:

• Not specified in the job description

Working Hours: Full-time, 40 hours per week. The work arrangement is on-site, with flexibility for varied requests and interrupted schedules.

ASSUMPTION: While the salary range is provided, the benefits package is not specified in the job description. Applicants should inquire about benefits during the application process.

📌 Applicant Insights

🔍 Company Context

Industry: Durham Exchange Club Industries Inc operates in the transportation, logistics, supply chain, and storage industry, focusing on vocational rehabilitation, job placement, and production services.

Company Size: With 51-200 employees, DECI is a mid-sized organization where applicants can expect a moderate level of structure and resources, while still maintaining a personal touch.

Founded: DECI was founded in 1966 and has since grown to serve the vocational needs of people with disabilities in the Durham community.

Company Description:

• DECI is a private, non-profit corporation operating a community-based vocational rehabilitation program
• It trains and employs adults with vocational disabilities and operates a production facility for contract work
• DECI also offers job placement services, helping workers train for, obtain, and sustain jobs in competitive industries throughout Durham

Company Specialties:

• Vocational rehabilitation
• Job placement
• Rental space
• Production
• Kit building
• Logistics
• Hand assembly
• Hand packaging
• Inventory management
• Warehousing
• Third-party logistics
• Distribution services

Company Website: http://www.deci.org

ASSUMPTION: DECI is dedicated to quality work, and its production operations are ISO 9001 registered with QMI-SAI Global. This focus has helped obtain and keep contracts with major companies locally, nationally, and even globally.

📊 Role Analysis

Career Level: This role is at the mid-career level, requiring a balance of strategic thinking, creativity, and analytical skills, as well as proven experience in marketing.

Reporting Structure: The Marketing and Communication Specialist will report directly to the Director of Advocacy and Community Engagement.

Work Arrangement: This is an on-site role, with flexibility for varied requests and interrupted schedules. The work arrangement may require occasional travel to meet with clients or attend industry events.

Growth Opportunities:

• As DECI continues to grow, there may be opportunities for the Marketing and Communication Specialist to take on additional responsibilities or move into a management role
• DECI’s commitment to professional development may provide opportunities for training and skill-building
• Working in a non-profit organization, the Marketing and Communication Specialist may have the opportunity to make a significant impact on the organization’s mission and goals

ASSUMPTION: While DECI is a non-profit organization, it operates like a for-profit business, providing opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: DECI’s office is a professional, collaborative workspace that fosters creativity and innovation.

Office Location(s): 1717 Lawson Street, Durham, NC 27703, US

Geographic Context:

• Durham is a mid-sized city in North Carolina, with a diverse population and a strong sense of community
• The city is home to several major industries, including healthcare, education, and technology
• Durham has a moderate cost of living and offers a variety of cultural and recreational opportunities

Work Schedule: The work schedule is full-time, with a standard workweek of 40 hours. The role may require occasional overtime or flexible scheduling to meet project deadlines or client needs.

ASSUMPTION: While the work arrangement is on-site, DECI may consider flexible or hybrid work arrangements for the right candidate, depending on the organization’s needs and the candidate’s qualifications.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person interview with the hiring manager and other team members
• Background check and reference check
• Job offer

Key Assessment Areas:

• Marketing and communication skills
• Strategic thinking and planning
• Analytical skills and data-driven decision-making
• Cultural fit and alignment with DECI’s mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your marketing and communication skills, as well as any relevant experience in the non-profit sector
• Be prepared to discuss your experience with website analytics tools and your ability to measure and report on campaign performance
• Demonstrate your understanding of DECI’s mission and how your skills and experience align with the organization’s goals

ATS Keywords: marketing strategies, content creation, budget management, campaign measurement, team collaboration, media coordination, internal communication, consumer behavior analysis, public relations, record keeping, policy adherence, conflict resolution, diversity commitment, personal development, customer focus, organizational skills

ASSUMPTION: DECI uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Website analytics tools (e.g., Google Analytics)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)

ASSUMPTION: While the job description does not specify any required tools or technologies, the ideal candidate will have experience with industry-standard marketing and communication tools, as well as a willingness to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Commitment to quality and excellence
• Respect for all individuals
• Integrity and ethical behavior
• Collaboration and teamwork
• Accountability and responsibility

Work Style:

• Professional and collaborative
• Adaptable and flexible
• Data-driven and analytical
• Creative and innovative
• Committed to DECI’s mission and values

Self-Assessment Questions:

• Do you have a proven track record of developing and executing successful marketing campaigns?
• Are you comfortable using website analytics tools to measure and report on campaign performance?
• Do you thrive in a collaborative, professional work environment and share DECI’s commitment to quality and excellence?

ASSUMPTION: DECI is committed to creating a diverse, inclusive, and equitable work environment where all employees feel valued and respected. The ideal candidate will share this commitment and be able to demonstrate their ability to work effectively with a diverse range of individuals.

⚠️ Potential Challenges

• The role may require occasional travel to meet with clients or attend industry events
• The work arrangement is on-site, with flexibility for varied requests and interrupted schedules
• The role may require occasional overtime or flexible scheduling to meet project deadlines or client needs
• The ideal candidate will be able to adapt to varied requests and maintain a consistently positive disposition

ASSUMPTION: While DECI is committed to providing a supportive and inclusive work environment, the nature of the role may present certain challenges that the ideal candidate will be able to navigate effectively.

📈 Similar Roles Comparison

• Compared to related roles in for-profit organizations, this role may offer more opportunities for direct impact on the organization’s mission and goals
• As a non-profit organization, DECI may have more limited resources for marketing and communication efforts, requiring the ideal candidate to be creative and innovative in their approach
• Compared to similar roles in other non-profit organizations, DECI’s commitment to quality and excellence may provide opportunities for professional growth and development

ASSUMPTION: While this role shares many similarities with related roles in for-profit and non-profit organizations, there are also unique aspects that set it apart and may present both challenges and opportunities for the ideal candidate.

📝 Sample Projects

• Developing and executing a marketing campaign to increase awareness of DECI’s services among target audiences
• Creating engaging content for DECI’s website and social media outlets that attracts and converts target groups
• Analyzing consumer behavior and adjusting email and advertising campaigns accordingly

ASSUMPTION: These sample projects are intended to provide a sense of the types of tasks and responsibilities that the Marketing and Communication Specialist may be expected to perform. The actual projects and responsibilities may vary depending on the organization’s needs and the candidate’s qualifications.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the organization?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does DECI support the professional development and growth of its employees?
• What are the key challenges facing DECI, and how can this role help address them?
• How does DECI measure the success of its marketing and communication efforts?

ASSUMPTION: These key questions are intended to help the candidate better understand the role, the organization, and the opportunities for professional growth and development. The ideal candidate will be proactive in seeking out information and demonstrating their interest in and fit for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing and communication skills, as well as any relevant experience in the non-profit sector
• Prepare for your interview by researching DECI’s mission and values, and practicing your responses to common interview questions
• Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
• If selected for the position, complete the onboarding process and begin your new role at DECI

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.