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Marketing and Communication Specialist

The Ohio State University
Full-time
On-site
United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing and Communication Specialist

πŸ”Ή Company: The Ohio State University

πŸ”Ή Location: Prior Hall (0302), Medical Center Campus (with Remote Location option)

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing & Communications

πŸ”Ή Date Posted: June 30, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site with Remote Location option

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing marketing and communications strategies to promote CTSI programs, events, and services.
  • Creating engaging content and managing communication channels to effectively communicate the CTSI’s vision and impact.
  • Supporting digital marketing programs and managing CTSI’s social media platforms.
  • Coordinating events and special projects, including creating content, organizing materials, and tracking deliverables.

ASSUMPTION: This role requires a high level of organization, attention to detail, and strong communication skills to effectively coordinate and execute marketing and communication tasks across multiple platforms and stakeholders.

πŸ“‹ Key Responsibilities

βœ… Marketing Communications (60%):

  • Participate in planning and support tactical execution of communications and marketing strategies.
  • Execute communication campaigns across various channels, including newsletters, social media, and blogs.
  • Work with program areas and other department teams to identify marketing and communication needs.
  • Assist in writing and designing marketing communications materials.

βœ… Digital Support (20%):

  • Develop, edit, and manage CTSI website content, ensuring accessibility compliance and organized navigation.
  • Support the execution of digital marketing programs, including paid media, SEO, and CRM campaigns.
  • Create content and manage day-to-day activities across CTSI’s social media platforms, focusing on content deployment and engagement tracking.

βœ… Coordination of Events/Special Projects (20%):

  • Develop communications and collateral for special events and outreach activities.
  • Design visually compelling materials for both print and digital formats using tools such as Adobe Creative Suite or equivalent.
  • Support the preparation and coordination of special projects by creating content, organizing materials, and tracking deliverables to meet deadlines.

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects and deadlines simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree or equivalent experience

Experience: 2 years of relevant experience required (2-4 years preferred)

Required Skills:

  • Software proficiency: Adobe Creative Suite (Photoshop, InDesign), basic video editing programs, and Microsoft Office (Word, Excel, PowerPoint)
  • Knowledge and experience with marketing analytics and analytic tools
  • Experience using Drupal 10 or other CMS
  • Critical thinking and problem-solving skills

Preferred Skills:

  • Experience with digital marketing, SEO, and CRM campaigns
  • Knowledge of accessibility compliance standards
  • Experience with event coordination and special projects

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role, given the communication-intensive nature of the position.

πŸ’° Compensation & Benefits

Salary Range: $45,000 - $60,000 per year (Estimated based on market research for similar roles in the Columbus, OH area)

Benefits:

  • Medical Insurance
  • Dental Insurance
  • Vision Insurance
  • Tuition Assistance
  • Retirement Options

Working Hours: 40 hours per week, First Shift

ASSUMPTION: The salary range provided is an estimate based on market research for similar roles in the Columbus, OH area. Actual salary may vary based on experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Higher Education

Company Size: 51-200 employees

Founded: The Ohio State University was founded in 1870, with the College of Food, Agriculture, and Environmental Sciences established in 1902.

Company Description:

  • The Ohio State University is a public research university in Columbus, Ohio. The Department of Animal Sciences is dedicated to the discovery and communication of knowledge about animals and their products, including their role and impact on society and the environment.

Company Specialties:

  • Animal Science
  • Food Science
  • Environmental Science
  • Education and Outreach

Company Website: https://ansci.osu.edu/

ASSUMPTION: The Ohio State University is a large, research-focused institution with a strong reputation in various academic disciplines, including animal and food sciences.

πŸ“Š Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the department and university.

Reporting Structure: This role reports directly to the Communications Manager within the Clinical and Translational Science Institute.

Work Arrangement: On-site with the option for remote work, with a flexible work arrangement that allows for a balance between on-site collaboration and remote work.

Growth Opportunities:

  • Professional development and training opportunities within the university.
  • Potential career progression to senior-level communication roles within the department or university.
  • Opportunities to work on high-impact projects and initiatives that can enhance the applicant's resume and skillset.

ASSUMPTION: This role offers opportunities for professional growth and development within a large, research-focused university setting.

🌍 Location & Work Environment

Office Type: On-site with the option for remote work, located in Prior Hall (0302) on the Medical Center Campus.

Office Location(s): Prior Hall (0302), Medical Center Campus, Columbus, OH 43210

Geographic Context:

  • The Medical Center Campus is located in Columbus, Ohio, the state's capital and largest city, with a population of over 890,000.
  • Columbus offers a diverse range of cultural, recreational, and entertainment options, as well as a vibrant food and arts scene.
  • The city is also home to several professional sports teams and numerous parks and green spaces.

Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for remote work and adjusted hours as needed.

ASSUMPTION: The work environment is collaborative and supportive, with a focus on teamwork and open communication. The office is located on a bustling campus with easy access to amenities and resources.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission and review.
  • Phone or video screening interview.
  • In-person or virtual interview with the hiring manager and/or team members.
  • Background check and reference checks for final candidates.

Key Assessment Areas:

  • Communication skills and ability to create engaging content.
  • Organizational skills and attention to detail.
  • Problem-solving skills and critical thinking.
  • Technical proficiency in Adobe Creative Suite and other relevant software.

Application Tips:

  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
  • Provide specific examples of your marketing and communication experience, as well as any relevant projects or achievements.
  • Demonstrate your understanding of the role and the organization by researching the Clinical and Translational Science Institute and the Department of Animal Sciences.

ATS Keywords: Marketing, Communication, Content Creation, Social Media, Event Coordination, Adobe Creative Suite, Digital Marketing, SEO, Analytics, Critical Thinking, Problem Solving, Organizational Skills, Written Communication, Verbal Communication, Website Management, Community Engagement

ASSUMPTION: The application process may take several weeks, depending on the volume of applicants and the hiring timeline. Applicants should follow up if they have not heard back after a reasonable period.

πŸ› οΈ Tools & Technologies

  • Adobe Creative Suite (Photoshop, InDesign)
  • Microsoft Office (Word, Excel, PowerPoint)
  • Drupal 10 or other CMS
  • Basic video editing programs
  • Marketing analytics and analytic tools

ASSUMPTION: Proficiency in these tools is required for this role, and applicants should be prepared to demonstrate their skills during the interview process.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Integrity
  • Excellence
  • Community
  • Discovery
  • Inclusion

Work Style:

  • Collaborative and team-oriented
  • Adaptable and flexible
  • Results-driven and proactive

Self-Assessment Questions:

  • Do you have strong written and verbal communication skills, with the ability to create engaging content for various audiences?
  • Are you highly organized, with a keen attention to detail and the ability to manage multiple projects and deadlines?
  • Do you possess strong problem-solving skills and the ability to think critically in a fast-paced environment?

ASSUMPTION: Applicants should assess their fit with the company values and work style, as well as their ability to meet the required skills and qualifications for this role.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines simultaneously.
  • Working with diverse stakeholders and balancing their needs and priorities.
  • Keeping up with emerging trends and best practices in digital marketing and communication.
  • Adapting to a dynamic and fast-paced work environment.

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to problem-solving.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Marketing and Communications Coordinator or Specialist within a higher education or non-profit setting.
  • However, this role may have a greater focus on digital marketing and event coordination compared to similar roles in other industries.
  • Career progression may involve moving into a senior-level communication role within the department or university, or transitioning into a related field such as public relations or fundraising.

ASSUMPTION: Applicants should research similar roles in higher education and non-profit settings to better understand the requirements and expectations of this position.

πŸ“ Sample Projects

  • Developing and executing a marketing campaign to promote a new research initiative or program.
  • Creating engaging content for the CTSI website and social media platforms, including blog posts, news articles, and event listings.
  • Coordinating an event or conference, including designing promotional materials, managing logistics, and tracking deliverables.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for this role, and applicants should be prepared to discuss their relevant experience and achievements during the interview process.

❓ Key Questions to Ask During Interview

  • What are the most pressing marketing and communication challenges facing the CTSI, and how can this role address them?
  • How does this role fit into the overall communications strategy for the CTSI and the Department of Animal Sciences?
  • What opportunities are there for professional development and growth within this role and the department?
  • How does the CTSI collaborate with other departments and stakeholders within the university, and what role does this position play in those collaborations?
  • What is the work-life balance like for this role, and how does the department support work-life integration?

ASSUMPTION: These questions demonstrate the applicant's interest in the role and their understanding of the organization, while also providing valuable insights into the work environment and expectations.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the following link: https://osu.wd1.myworkdayjobs.com/OSUCareers/job/Medical-Center-Campus/Marketing-and-Communication-Specialist_R131512-1
  • Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
  • Prepare examples of your marketing and communication work, including any relevant projects or achievements.
  • Follow up with the hiring manager or HR representative after submitting your application to confirm receipt and inquire about the next steps in the process.
  • Prepare for phone or video screening interviews and in-person or virtual interviews with the hiring manager and/or team members.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.