Marketing and Communication Specialist

📌 Core Information

🔹 Job Title: Marketing and Communication Specialist

🔹 Company: Four Corners Community Bank

🔹 Location: Farmington, New Mexico, United States

🔹 Job Type: Full-time, On-site

🔹 Category: Marketing & Communications

🔹 Date Posted: April 23, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading advertising and marketing efforts for a community-focused bank
• Managing and updating the bank's website
• Collaborating with external agencies to design impactful advertising campaigns
• Organizing and participating in community events
• Crafting engaging customer communications and written materials
• Managing digital marketing strategies, including SEO, social media, and email marketing

ASSUMPTION: This role requires a high level of creativity, strong communication skills, and a passion for community engagement. It is ideal for a candidate who enjoys a mix of strategic planning and hands-on implementation.

📋 Key Responsibilities

✅ Lead advertising and marketing efforts to promote the bank's services and brand

✅ Manage and update the bank's website, ensuring it is engaging, informative, and user-friendly

✅ Collaborate with external agencies to design and implement advertising campaigns that align with the bank's brand and marketing objectives

✅ Organize and participate in community events, representing the bank and fostering relationships with local businesses and residents

✅ Craft engaging customer communications, including newsletters, promotional materials, and social media content

✅ Produce compelling written materials, such as press releases, blog posts, and marketing collateral

✅ Manage digital marketing strategies, including SEO, social media, and email marketing, to increase the bank's online presence and engagement

ASSUMPTION: This role requires strong project management skills, the ability to multitask, and a keen eye for detail to ensure consistent and effective communication across various channels.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: A minimum of 2 years of relevant experience, with emphasis on digital marketing

Required Skills:

• Proven experience in digital marketing, including SEO, social media, and email marketing
• Strong written and verbal communication skills
• Excellent project management and organizational skills
• Creativity and a keen eye for detail
• Proficiency in Microsoft Office Suite and Adobe Creative Suite
• Experience with website management and content creation

Preferred Skills:

• Experience in the financial services industry
• Fluency in Spanish
• Knowledge of the local community and market

ASSUMPTION: While experience in the financial services industry is not required, it would be beneficial for understanding the bank's products and services and tailoring marketing efforts accordingly.

💰 Compensation & Benefits

Salary Range: $45,000 - $60,000 per year (Based on industry standards for a Marketing and Communication Specialist with 2-5 years of experience in a mid-sized community bank in New Mexico)

Benefits:

• Competitive compensation package
• Opportunities for professional growth and development
• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program

Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for event attendance and community engagement)

ASSUMPTION: The provided salary range is an estimate based on industry standards and the company's size. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 51-200 employees

Founded: 2000

Company Description:

• Four Corners Community Bank is a trusted and vibrant community bank in northwest New Mexico, serving San Juan County in New Mexico, and Montezuma and La Plata counties in Colorado.
• The bank focuses on providing safe, sound, and local services within each community it is located.
• Each of its six locations is a full-service financial institution, offering complete personal and business banking-related products and services, including deposits accounts, lending assistance, and technologically advanced options.

Company Specialties:

• Community banking
• Personal and business banking services
• Financial education and community engagement

Company Website: http://TheBankForMe.com

ASSUMPTION: Four Corners Community Bank is committed to supporting its local communities and providing personalized banking services to its customers.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports directly to the Vice President of Marketing and Business Development

Work Arrangement: On-site, with flexibility for event attendance and community engagement

Growth Opportunities:

• Potential advancement to a management or leadership role within the marketing department
• Expanding skills and knowledge in digital marketing and community engagement
• Gaining experience in the financial services industry

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the broader financial services industry.

🌍 Location & Work Environment

Office Type: Community bank branch offices located in Farmington, New Mexico, and surrounding areas

Office Location(s): 500 W Main St, Farmington, NM 87401, US; 2811 E 20th St, Farmington, NM, US; 5900 E Main St, Farmington, NM, US; 1301 W Aztec Blvd, Aztec, NM 87410, US; 77 W Main St, Cortez, CO 81321, US; 2685 Main Ave, Durango, CO 81301, US

Geographic Context:

• Farmington, New Mexico, is a city of approximately 45,000 residents, located in the Four Corners region of the United States.
• The area is known for its outdoor recreation, cultural attractions, and close proximity to national parks and monuments.
• The cost of living in Farmington is relatively low compared to other regions in the United States.

Work Schedule: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for event attendance and community engagement)

ASSUMPTION: The work environment is collaborative and community-focused, with a strong emphasis on customer service and community engagement.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-person or virtual interview with the hiring manager and a member of the marketing team
• Background check and reference check
• Job offer

Key Assessment Areas:

• Communication skills and ability to articulate marketing strategies
• Creativity and problem-solving skills
• Understanding of digital marketing and SEO principles
• Alignment with the company's values and commitment to community engagement

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of the local market and community engagement strategies.
• Provide examples of your marketing campaigns and their results, if applicable.

ATS Keywords: Marketing, Communication, Digital Marketing, SEO, Social Media, Email Marketing, Community Engagement, Advertising Campaigns, Website Management, Customer Communications, Written Materials

ASSUMPTION: The application process may vary depending on the volume of applicants and the hiring manager's availability.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Content Management Systems (CMS) for website management
• Social media platforms (Facebook, Twitter, Instagram, LinkedIn)
• Email marketing software (e.g., Mailchimp, Constant Contact)
• SEO tools (e.g., Google Analytics, SEMrush, Moz)

ASSUMPTION: The required tools and technologies may vary depending on the specific needs of the role and the company's infrastructure.

👔 Cultural Fit Considerations

Company Values:

• Community-focused
• Customer-centric
• Integrity and transparency
• Continuous learning and improvement

Work Style:

• Collaborative and team-oriented
• Adaptable and responsive to change
• Results-driven and proactive
• Committed to community engagement and customer service

Self-Assessment Questions:

• Do you have a passion for community engagement and a commitment to supporting local communities?
• Are you comfortable working in a collaborative and team-oriented environment?
• Do you have strong communication skills and the ability to articulate marketing strategies effectively?
• Are you adaptable and responsive to change, with a proactive approach to problem-solving?

ASSUMPTION: Four Corners Community Bank values candidates who are passionate about community engagement, customer service, and continuous learning and improvement.

⚠️ Potential Challenges

• Managing multiple marketing campaigns and projects simultaneously
• Balancing event attendance and community engagement with day-to-day marketing tasks
• Adapting to changes in marketing strategies and priorities
• Working with external agencies and vendors to ensure consistent branding and messaging

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role is similar to a Marketing Coordinator or Marketing Specialist in a mid-sized community bank or a similar organization.
• However, this role places a greater emphasis on community engagement and event management, as well as digital marketing strategies.
• Career paths for this role may include advancement to a marketing management or leadership position within the financial services industry.

ASSUMPTION: While this role shares similarities with other marketing positions, its unique focus on community engagement and digital marketing strategies sets it apart.

📝 Sample Projects

• Developing and implementing a social media marketing campaign to increase brand awareness and engagement
• Managing the bank's website and ensuring it is up-to-date, informative, and user-friendly
• Collaborating with external agencies to design and implement advertising campaigns for new products or services
• Organizing and participating in community events, such as health fairs, financial literacy workshops, and sponsorships

ASSUMPTION: These sample projects are intended to provide a sense of the types of tasks and responsibilities associated with this role. The specific projects and priorities may vary depending on the company's needs and the candidate's skills and experience.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the marketing department currently, and how can this role help address them?
• How does the company support the professional growth and development of its employees?
• What are the most important priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of its marketing campaigns and strategies?
• What is the company's approach to community engagement and how does this role contribute to that effort?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and the marketing department's priorities and goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of your marketing campaigns and their results, if applicable.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.