📌 Core Information
🔹 Job Title: Marketing and Communications Coordinator
🔹 Company: World Bicycle Relief
🔹 Location: Toronto, Canada (Remote)
🔹 Job Type: Full-time
🔹 Category: Non-profit, Marketing & Communications
🔹 Date Posted: April 7, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: Remote (100%)
🚀 Job Overview
Key aspects of this role include:
- Supporting fundraising efforts through tactical communications and marketing initiatives
- Collaborating with the global MarComm team to tailor content for the Canadian market
- Engaging with donors and managing donor relationships
- Planning and executing virtual and in-person fundraising events
ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to manage multiple projects simultaneously. Familiarity with marketing tools and CRM software is essential.
📋 Key Responsibilities
✅ Execute tactical fundraising communications, marketing, donor engagement, and stewardship initiatives to support the organization's mission and goals
✅ Partner with the global MarComm team to integrate marketing and communication strategies locally by tailoring content for the Canadian market
✅ Write press releases, articles, blog posts, social media content, and other content for distribution
✅ Track email performance and analyze data through the email marketing system to optimize future campaigns
✅ Create and manage donation forms and peer-to-peer fundraising campaigns
✅ Maintain social media channels, including posting content, engaging with followers, and monitoring analytics
✅ Execute the donor thank-you process, including creating personalized thank-you notes and managing donor recognition programs
✅ Provide oversight and follow up of general communications channels, including email inboxes, voice mailboxes, incoming mail, and packages
✅ Maintain data integrity, donor management, and reporting
✅ Support the planning and execution of virtual and in-person fundraising events, including itinerary, program planning, and registration platform management
✅ Participate in organizing tasks, coordinating teams and volunteers, and liaising with event management firms
✅ Assist with post-event follow-up
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously. Excellent communication skills and a passion for the organization's mission are essential.
🎯 Required Qualifications
Education: Bachelor's degree in communications, marketing, journalism, business, or equivalent experience
Experience: Minimum of one year of work experience in communications or marketing, preferably supporting fundraising within the not-for-profit sector
Required Skills:
- Strong organizational skills and the ability to manage multiple projects simultaneously
- Familiarity and comfort using marketing applications and tools, CRM software, content management systems (CMS), and email marketing platforms
- Collaborative team player with a collaborative attitude towards engaging with other team members and external stakeholders
- Passion for the mission and values of the organization
Preferred Skills:
- Salesforce, Blackbaud, Hubspot exposure (not required)
ASSUMPTION: Candidates with relevant experience in the non-profit sector and a strong understanding of fundraising principles will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $45,000 - $55,000 CAD per year (Estimated, based on industry standards for entry-level marketing roles in Toronto)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with employer contribution
- Paid time off (vacation, sick leave, and holidays)
- Employee assistance program
Working Hours: Full-time (37.5 hours/week), flexible hours available
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in Toronto. The actual salary may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: World Bicycle Relief operates in the non-profit sector, focusing on international relief, development, and empowerment through the distribution of bicycles.
Company Size: World Bicycle Relief has 201-500 employees globally, with a smaller team in Canada.
Founded: World Bicycle Relief was founded in 2005 and has since expanded its programs to 20 countries worldwide.
Company Description:
- World Bicycle Relief mobilizes communities in rural regions around the world to thrive with life-changing bicycles.
- The organization partners with people in rural communities to realize their goals by expanding opportunities to access education, markets, health facilities, and vital services.
- World Bicycle Relief has a goal to reach 1 million bicycles and empower 5 million people by 2025.
Company Specialties:
- International relief
- Development
- Empowerment
- Bicycles
- Education
- Africa
- Mobility
- Education
- Healthcare
- Social enterprise
Company Website: World Bicycle Relief
ASSUMPTION: World Bicycle Relief is a global non-profit organization with a strong focus on international development and empowerment. The organization's mission and values are central to its culture and work environment.
📊 Role Analysis
Career Level: Entry-level to mid-level (depending on the candidate's experience and qualifications)
Reporting Structure: The Marketing and Communications Coordinator reports directly to the Managing Director, Canada.
Work Arrangement: This role is remote, with the option to work from the Greater Toronto Area office as needed.
Growth Opportunities:
- Progression to a senior marketing or communications role within the organization
- Expanding responsibilities and taking on more complex projects as experience and skills develop
- Potential opportunities to work on international projects or transfer to other global offices
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the organization and take on more complex projects as experience and skills develop.
🌍 Location & Work Environment
Office Type: World Bicycle Relief has a hybrid work environment, with both remote and on-site options available.
Office Location(s): 1000 W Fulton Market, 4th Floor, Chicago, IL 60607, US (Global Headquarters); Toronto, Canada (Remote)
Geographic Context:
- The Greater Toronto Area offers a diverse and multicultural work environment, with access to numerous amenities and attractions.
- Toronto is a major hub for the non-profit sector, with many organizations focused on international development and relief efforts.
- The city is also home to a vibrant arts and culture scene, with numerous museums, galleries, and festivals throughout the year.
Work Schedule: Full-time (37.5 hours/week), flexible hours available
ASSUMPTION: The remote work arrangement offers flexibility and the opportunity to work from home, with the option to work from the office as needed.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interview with the Managing Director, Canada, and another team member
- Final interview with the Global Marketing and Communications Director
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Communication skills and ability to tailor content for the Canadian market
- Organizational skills and ability to manage multiple projects simultaneously
- Fundraising experience and understanding of donor relationships
- Cultural fit with the organization's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your passion for the organization's mission and values in your application materials
- Prepare for behavioral interview questions that focus on your problem-solving skills, initiative, and ability to work collaboratively with a team
- Be ready to discuss your experience with marketing tools, CRM software, and email marketing platforms
ATS Keywords: Marketing, Communications, Fundraising, Donor Engagement, Event Planning, Collaboration, Organizational Skills, CRM Software, CMS, Email Marketing, Teamwork, Passion for Mission
ASSUMPTION: The interview process for this role will focus on assessing the candidate's communication skills, organizational skills, and cultural fit with the organization's mission and values.
🛠️ Tools & Technologies
- Marketing applications and tools (e.g., Hootsuite, Buffer, Canva)
- CRM software (e.g., Salesforce, Blackbaud)
- Content management systems (e.g., WordPress, Drupal)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific marketing tools and technologies used by World Bicycle Relief may vary, but the organization values familiarity and comfort with these types of applications and platforms.
👔 Cultural Fit Considerations
Company Values:
- Empowerment
- Innovation
- Collaboration
- Integrity
- Sustainability
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and proactive
- Strong communication skills and attention to detail
- Passionate about the organization's mission and values
Self-Assessment Questions:
- How do you align with World Bicycle Relief's value of empowerment, and how have you demonstrated this in your previous roles?
- How comfortable are you working in a remote or hybrid work environment, and what strategies do you use to stay organized and productive when working from home?
- How do you approach tailoring content for a specific market or audience, and can you provide an example of a successful project you've worked on that required this skill?
ASSUMPTION: World Bicycle Relief values candidates who are passionate about the organization's mission and values, and who demonstrate a strong fit with the company's work style and culture.
⚠️ Potential Challenges
- The role may require working with tight deadlines and managing multiple projects simultaneously
- Fundraising efforts may involve working with donors and managing donor relationships, which can be challenging at times
- The role may require occasional travel for events or meetings
- The organization's remote work arrangement may present unique challenges for some candidates
ASSUMPTION: The Marketing and Communications Coordinator role at World Bicycle Relief offers a unique opportunity to work in a dynamic and mission-driven environment, but it also presents several challenges that candidates should be prepared to face.
📈 Similar Roles Comparison
- Compared to other marketing and communications roles in the non-profit sector, this role offers a unique focus on international development and empowerment through the distribution of bicycles
- World Bicycle Relief's global presence and extensive network of partners provide opportunities for international collaboration and travel
- This role offers significant growth potential for the right candidate, with opportunities to advance within the organization and take on more complex projects as experience and skills develop
ASSUMPTION: The Marketing and Communications Coordinator role at World Bicycle Relief is unique in its focus on international development and empowerment, and offers significant growth potential for the right candidate.
📝 Sample Projects
- Developing and executing a social media campaign to raise awareness about World Bicycle Relief's work in a specific region or country
- Creating and distributing a press release announcing a major fundraising milestone or partnership
- Managing a peer-to-peer fundraising campaign to support a specific program or initiative
- Planning and executing a virtual fundraising event, including managing registration, logistics, and follow-up
ASSUMPTION: The specific projects that the Marketing and Communications Coordinator will work on at World Bicycle Relief may vary, but the organization values candidates with experience in similar initiatives and a strong understanding of the non-profit sector.
❓ Key Questions to Ask During Interview
- What are the most pressing challenges facing World Bicycle Relief's marketing and communications efforts, and how can this role help address them?
- How does World Bicycle Relief support the professional development and growth of its employees, particularly in the marketing and communications department?
- What opportunities are there for collaboration and knowledge-sharing with the global MarComm team, and how does World Bicycle Relief facilitate this?
- How does World Bicycle Relief engage with its donors, and what strategies are in place to build and maintain strong donor relationships?
- What is the typical career path for someone in this role, and what opportunities are there for growth and advancement within the organization?
ASSUMPTION: The interview process for the Marketing and Communications Coordinator role at World Bicycle Relief will focus on assessing the candidate's communication skills, organizational skills, and cultural fit with the organization's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, initiative, and ability to work collaboratively with a team
- Be ready to discuss your experience with marketing tools, CRM software, and email marketing platforms
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
