📌 Core Information
🔹 Job Title: Marketing and Communications Director
🔹 Company: Salud Family Health
🔹 Location: Fort Lupton, Colorado, United States
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: April 17, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting Salud's mission through effective internal and external communication
- Driving fund development, special events, and marketing and communications efforts
- Collaborating with executives and senior leadership to influence across organizational boundaries
- Leading long-range plans, business, and marketing plans, and facilitating day-to-day operations
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to manage multiple projects simultaneously.
📋 Key Responsibilities
✅ Develop and implement successful marketing and public relations strategies to enhance Salud's brand and reach
✅ Coordinate and manage marketing and communication platforms for multiple locations and services
✅ Build and maintain strong professional relationships with stakeholders, including patients, partners, and the community
✅ Lead and supervise marketing and communications team members, providing guidance and mentorship
✅ Collaborate with fund development team to support grant applications, events, and donor relations
ASSUMPTION: This role may require occasional weekend or evening work for events and special projects.
🎯 Required Qualifications
Education: Bachelor’s or Master’s Degree in Marketing, Communications, or a related field
Experience: Minimum of 3-5 years in a Senior Marketing position, implementing and managing a successful marketing plan and communication platforms for at least a medium-sized organization
Required Skills:
- Proven extensive track record of successful marketing and public relations strategies
- Advanced software applications knowledge
- Excellent interpersonal, organizational, and communication skills
- Ability to lead long-range plans, business, and marketing plans; and facilitate day-to-day operations
- High level of appreciation for and ability to conceptualize crucial stakeholder relationships
Preferred Skills:
- Experience in the healthcare industry or non-profit sector
- Bilingual or multilingual skills
ASSUMPTION: While not explicitly stated, experience in the healthcare industry or non-profit sector may be beneficial for understanding Salud's unique context and mission.
💰 Compensation & Benefits
Salary Range: $77,177 to $88,735 per year
Benefits:
- Medical (including free medical services at all Salud facilities)
- Dental (including employee discounts at all Salud dental facilities)
- Vision
- Flexible Spending Accounts
- Basic Life and AD&D, Supplemental Life and AD&D
- Short-Term & Long-Term Disability
- Accident & Critical Illness Insurance
- Employee Assistance Program
- Generous vacation accrual
- 10 Paid Holidays per year (including 2 Floating Holidays and paid Birthday)
- 8 Paid accrued Sick Days per year
- Retirement savings plans (including a Defined Contribution Pension Plan with Salud contributing 5% of base salary each month)
Working Hours: Monday to Friday, 8 am to 5 pm
ASSUMPTION: The salary range provided is based on the information given in the job listing and is typical for a Marketing and Communications Director role in the non-profit healthcare sector in Colorado.
📌 Applicant Insights
🔍 Company Context
Industry: Salud Family Health is a Federally Qualified Health Center (FQHC) operating 13 clinic locations, 11 school sites, and a mobile unit. They provide medical, dental, pharmacy, and behavioral health care services to keep communities healthy, focusing on low-income, medically underserved populations, including the migrant and seasonal farmworker population.
Company Size: Salud Family Health has 501-1,000 employees, making it a mid-sized organization where applicants can expect a structured environment with opportunities for growth and collaboration.
Founded: Salud Family Health was founded in 1970 and has since remained committed to providing care to all community members regardless of finances, insurance coverage, or ability to pay.
Company Description:
- Salud Family Health is dedicated to providing a quality, integrated healthcare home to the communities they serve.
- They focus on low-income, medically underserved populations as well as the migrant and seasonal farmworker population.
- Salud operates multiple clinics, school sites, and a mobile unit to ensure accessibility to care for all community members.
Company Specialties:
- Family Medicine
- Dental Care
- Behavioral Health
- Pharmacy Services
Company Website: http://www.saludclinic.org
ASSUMPTION: Applicants should be comfortable working in a non-profit environment with a mission-driven focus on serving underserved communities.
📊 Role Analysis
Career Level: This role is at the senior management level, reporting directly to the Chief Executive Officer (CEO) or a similar executive position.
Reporting Structure: The Marketing and Communications Director will oversee the marketing and communications team, potentially including specialists in digital marketing, social media, graphic design, and public relations.
Work Arrangement: This is an on-site position, with the primary office located in Fort Lupton, Colorado. Some flexibility may be available for remote work, depending on the organization's policies and the specific needs of the role.
Growth Opportunities:
- As a senior-level position, this role offers opportunities for career advancement within the organization, such as taking on additional responsibilities or moving into an executive role.
- Applicants can also expect opportunities for professional development and skill-building through training, workshops, and mentorship programs.
ASSUMPTION: The growth opportunities in this role will depend on the organization's structure, future plans, and the individual's performance and interests.
🌍 Location & Work Environment
Office Type: Salud Family Health operates multiple clinics and a mobile unit, with the primary administrative office located in Fort Lupton, Colorado.
Office Location(s): 203 S. Rollie Avenue, Fort Lupton, CO 80621, USA
Geographic Context:
- Fort Lupton is a small city in Weld County, Colorado, with a population of approximately 8,000 people.
- The area has a semi-arid climate with four distinct seasons, including cold winters and warm, dry summers.
- Fort Lupton is located about 30 miles northeast of Denver, providing easy access to urban amenities while maintaining a small-town feel.
Work Schedule: The standard work schedule for this role is Monday to Friday, 8 am to 5 pm, with some flexibility for occasional weekend or evening work for events and special projects.
ASSUMPTION: Applicants should be comfortable working in a fast-paced, mission-driven environment with a focus on serving underserved communities.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Salud Family Health website or an external job board
- Phone or video screen with the Human Resources department
- In-person or virtual interview with the hiring manager and/or other team members
- Final interview with the CEO or another executive-level stakeholder
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Marketing and communications strategy and planning
- Leadership and team management skills
- Interpersonal and communication skills
- Cultural fit and alignment with Salud's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing and communications experience, as well as any experience working in the non-profit sector or with underserved communities.
- Prepare examples of successful marketing campaigns or projects you've led, focusing on their impact and the strategies you employed.
- Demonstrate your understanding of Salud's mission and how your skills and experience align with their goals.
ATS Keywords: Marketing strategy, communications plan, stakeholder relationships, team leadership, non-profit experience, healthcare industry, mission-driven, community health, integrated care
ASSUMPTION: Applicants should focus on incorporating relevant keywords from the job description into their resume and cover letter to increase their chances of being selected for an interview.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Graphic design software (e.g., Adobe Creative Suite, Canva)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
ASSUMPTION: Applicants should be proficient in using common marketing and communications tools and be willing to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Compassion: Demonstrating empathy, kindness, and a genuine concern for the well-being of others
- Integrity: Acting with honesty and ethical behavior in all aspects of our work
- Excellence: Striving for continuous improvement and delivering high-quality care and services
- Respect: Valuing the diversity of our patients, staff, and community, and treating everyone with dignity and courtesy
- Accountability: Taking responsibility for our actions and decisions, and being transparent and honest in our communication
Work Style:
- Collaborative: Working closely with team members, stakeholders, and community partners to achieve common goals
- Adaptable: Embracing change and being open to new ideas and approaches
- Mission-driven: Aligning personal and professional goals with Salud's mission to provide quality, integrated healthcare to underserved communities
Self-Assessment Questions:
- How have you demonstrated compassion and empathy in your previous roles, and how would you apply these skills in this position?
- Can you provide an example of a time when you had to act with integrity, even when faced with a difficult decision or challenge?
- How do you approach continuous improvement and delivering high-quality work, and how would you apply these principles in this role?
ASSUMPTION: Applicants should carefully consider how their personal values and work style align with Salud's mission and values, as cultural fit is essential for success in this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously, requiring strong organizational and time management skills
- Working with diverse stakeholders, including patients, community members, partners, and funders, requiring excellent interpersonal and communication skills
- Adapting to a mission-driven, non-profit environment with limited resources, requiring a focus on cost-effective and innovative solutions
- Occasional weekend or evening work for events and special projects, requiring flexibility and a willingness to go above and beyond
ASSUMPTION: Applicants should be prepared to face these challenges and have strategies in place to manage their time, prioritize tasks, and maintain a healthy work-life balance.
📈 Similar Roles Comparison
- Compared to other Marketing and Communications Director roles, this position offers the opportunity to work in a mission-driven, non-profit environment with a focus on serving underserved communities.
- Applicants with experience in the healthcare industry or non-profit sector may find this role particularly appealing, as it allows them to apply their skills and experience to make a meaningful impact on community health.
- Career progression in this role may include taking on additional responsibilities or moving into an executive role, depending on the organization's structure and the individual's performance and interests.
ASSUMPTION: Applicants should consider their personal and professional goals, as well as their alignment with Salud's mission and values, when comparing this role to other opportunities.
📝 Sample Projects
- Developing and implementing a comprehensive marketing and communications plan to increase awareness and engagement with Salud's services among target populations
- Leading a team to create and execute a successful fundraising campaign to support Salud's mission and programs
- Collaborating with community partners to plan and execute special events, such as health fairs, wellness workshops, or fundraising galas
ASSUMPTION: Applicants should be prepared to provide specific examples of their experience and achievements in these areas during the interview process.
❓ Key Questions to Ask During Interview
- How does this role fit into the organization's long-term strategic plan, and what are the key priorities for the first 90 days?
- What are the biggest challenges facing the marketing and communications department, and how can this role address them?
- How does Salud support the professional development and growth of its employees, particularly in this role?
- What is the team structure and dynamic, and how does this role collaborate with other departments and stakeholders?
- How does Salud measure the success of its marketing and communications efforts, and what key performance indicators (KPIs) will this role be responsible for tracking and reporting?
ASSUMPTION: Applicants should ask thoughtful, insightful questions that demonstrate their understanding of the role and their commitment to contributing to Salud's mission and success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Salud Family Health Careers page
- Tailor your resume and cover letter to highlight your relevant marketing and communications experience, as well as any experience working in the non-profit sector or with underserved communities.
- Prepare examples of successful marketing campaigns or projects you've led, focusing on their impact and the strategies you employed.
- Demonstrate your understanding of Salud's mission and how your skills and experience align with their goals.
- Follow up with the Human Resources department one week after submitting your application to confirm receipt and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
