Marketing and Communications Executive

📌 Core Information

🔹 Job Title: Marketing and Communications Executive
🔹 Company: Hilton
🔹 Location: Queenstown, Otago, New Zealand
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: April 16, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

- Developing and executing marketing strategies for two Hilton properties in Queenstown
- Collaborating with regional and worldwide Hilton marketing teams
- Ensuring brand consistency and compliance with Hilton Brand Guidelines
- Managing marketing content and visual assets across various platforms
- Coordinating events and promotional activities
- Supporting the Commercial Director and General Manager in meeting key business objectives

*ASSUMPTION:* This role requires a proactive and organized individual with strong communication skills and the ability to work effectively in a fast-paced environment.

📋 Key Responsibilities

✅ Marketing Strategy Development and Execution:
- Develop and implement an annual marketing plan in collaboration with the Commercial Director
- Liaise with regional and worldwide Hilton marketing teams to ensure consistent branding and messaging

✅ Brand Management and Compliance:
- Ensure all hotel touch points and merchandising opportunities are maintained in accordance with Hilton Brand Guidelines
- Update marketing content and visual assets to comply with Hilton Brand Guidelines

✅ Content Creation and Management:
- Create and maintain up-to-date marketing content on Hilton branded and third-party travel websites
- Develop a localised social media content plan and coordinate delivery of messages

✅ Event Coordination and Management:
- Organise and deliver promotional events to drive brand awareness and engagement
- Coordinate artwork briefs, delivery, and distribution of all Queenstown-based collateral

✅ Media Relations and Communication:
- Manage journalist enquiries, distribution of media releases, and record maintenance of all advertisement and editorial coverage

✅ Administrative Support:
- Assist the Commercial Director and General Manager in meeting key business objectives by providing assistance and overseeing day-to-day administration

*ASSUMPTION:* This role involves a mix of strategic planning, tactical execution, and administrative support. Strong organizational skills and attention to detail are essential.

🎯 Required Qualifications

Education:
- Relevant degree in marketing, business development, or a related field from an academic institution

Experience:
- Previous hotel or leisure sector experience
- Previous marketing experience in a similar environment

Required Skills:
- Ability to understand key business indicators and competitive trends
- Previous experience with Adobe Creative Suite applications (Photoshop, Canva, InDesign) is essential
- Proven organisational and planning skills
- Understanding of social media policies and experience in communicating business messages across Facebook, Instagram, LinkedIn, and TikTok

Preferred Skills:
- Relevant degree, in marketing, business development, or other related business field, from an academic institution would be beneficial

Required Qualifications Summary:
- Previous hotel or leisure sector experience
- Previous marketing experience in a similar environment
- Strong organisational and planning skills
- Proficiency in Adobe Creative Suite applications (Photoshop, Canva, InDesign)
- Understanding of social media policies and experience in communicating business messages across major platforms

*ASSUMPTION:* This role requires a well-rounded marketing professional with a strong foundation in both strategic planning and tactical execution, as well as proficiency in relevant software tools.

💰 Compensation & Benefits

Salary Range: NZD 65,000 - 85,000 per annum (based on experience and qualifications)

Benefits:
- Comprehensive health insurance and wellness programs
- Retirement savings plan with company contributions
- Generous time off and flexible work arrangements
- Discounted accommodation and food & beverage rates globally
- Access to Hilton University and over 5000 online learning programs
- Free staff meal and daily dry-cleaned uniform
- Discounted gym membership and childcare
- Access to Hilton's global network of properties and opportunities

Working Hours: Full-time, 40 hours per week (flexible based on business needs)

*ASSUMPTION:* The salary range provided is an estimate based on industry standards for a mid-level marketing role in New Zealand's hospitality sector. Actual compensation may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

Company Context

Industry: Hospitality
Company Size: 5,001-10,000 employees
Founded: 1919
Headquarters: McLean, Virginia, USA
Description: As the most recognized hospitality brand in the industry, guests around the globe rely on Hilton for exceptional experiences. With 600+ hotels in 100+ countries, Hilton offers a wide range of accommodations to suit every need.
Specialties: Hospitality management, hotel operations, and global branding

*ASSUMPTION:* Hilton's extensive global presence and diverse portfolio of properties provide unique opportunities for career growth and development.

Role Analysis

Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Commercial Director and works closely with the General Manager of both Hilton Queenstown Resort & Spa and DoubleTree by Hilton Queenstown.
Work Arrangement: On-site, full-time, with flexible work arrangements based on business needs.

Growth Opportunities:
- Potential to work across two Hilton properties, offering diverse learning experiences
- Opportunities to collaborate with regional and worldwide Hilton marketing teams, exposing the candidate to global best practices
- Access to Hilton's global network of properties and career advancement opportunities

*ASSUMPTION:* This role offers a unique opportunity to gain experience in both property management and global marketing within the hospitality industry.

Location & Work Environment

Office Type: Lakeside resort with outdoor terrace and indoor pool, fitness center, and spa
Office Location(s): Queenstown, Otago, New Zealand
Geographic Context:
- Queenstown is a popular tourist destination known for its natural beauty, adventure activities, and wine trails
- The office is located on the shores of Lake Wakatipu, offering stunning views and a relaxed work environment

Work Schedule: Full-time, 40 hours per week, with flexible hours based on business needs and events

*ASSUMPTION:* The lakeside location and flexible work arrangements contribute to a positive work-life balance for employees.

Interview & Application Insights

Typical Process:
1. Online application submission
2. Phone or video screening
3. In-person or virtual interview with the hiring manager
4. Final interview with the Commercial Director or another senior leader

Key Assessment Areas:
- Marketing and communication strategy development
- Brand management and compliance
- Content creation and management
- Event coordination and management
- Administrative support and organization skills

Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of successful marketing campaigns and events you've managed
- Familiarize yourself with Hilton's brand guidelines and marketing strategies
- Research the local market and competitive landscape to demonstrate your understanding of the role's context

ATS Keywords: Marketing, Communications, Strategy, Brand Management, Content Creation, Event Coordination, Administrative Support, Hospitality, Tourism, Leisure, Adobe Creative Suite, Social Media, Customer Engagement

*ASSUMPTION:* Tailoring your application to these specific ATS keywords will help ensure your resume is effectively screened by Hilton's applicant tracking system.

🛠️ Tools & Technologies

- Adobe Creative Suite (Photoshop, Canva, InDesign)
- Social media platforms (Facebook, Instagram, LinkedIn, TikTok)
- Content management systems (CMS) and marketing automation tools
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer relationship management (CRM) software
- Event management software

*ASSUMPION:* Proficiency in these tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:
- Hospitality: We put our guests and Team Members first, delivering exceptional experiences every day
- Integrity: We do the right thing, all the time
- Leadership: We support our Team Members in growing personally and professionally
- Teamwork: We collaborate, learn, and celebrate together
- Ownership: We take responsibility for delivering results and driving improvement

Work Style:
- Collaborative and team-oriented, with a strong focus on internal and external customer service
- Adaptable and resilient, with the ability to thrive in a fast-paced and dynamic work environment
- Results-driven and proactive, with a strong commitment to delivering high-quality work

Self-Assessment Questions:
1. How do your personal values align with Hilton's company values?
2. Can you provide an example of a time when you had to adapt to a significant change in a marketing plan or strategy?
3. How do you prioritize and manage multiple projects and deadlines in a fast-paced work environment?
4. Can you describe a successful marketing campaign you've managed, and what made it successful?
5. How do you approach building and maintaining strong relationships with internal and external stakeholders?

*ASSUMPTION:* Carefully consider these self-assessment questions to ensure a strong fit with Hilton's company culture and the specific requirements of this role.

⚠️ Potential Challenges

- Balancing the demands of marketing two Hilton properties with potentially differing brand guidelines and target audiences
- Managing multiple projects and deadlines in a fast-paced work environment
- Adapting to changes in marketing strategies or priorities from regional or global Hilton teams
- Working effectively with diverse stakeholders, including hotel management, marketing teams, and external vendors

*ASSUMPTION:* Addressing these potential challenges proactively and demonstrating your ability to thrive in a dynamic work environment will be crucial for success in this role.

📈 Similar Roles Comparison

- Marketing Manager, Luxury Hotel Brand: This role focuses more on luxury hotel branding, targeting affluent customers, and may require more experience in luxury marketing.
- Regional Marketing Manager, Hotel Chain: This role involves managing marketing efforts across multiple properties in a specific region, requiring strong regional market knowledge and coordination skills.
- Global Marketing Manager, Hospitality Brand: This role oversees global marketing strategies for a hospitality brand, necessitating strong international market understanding and cross-cultural communication skills.

*ASSUMPTION:* Understanding the differences between these roles and the unique aspects of this Marketing and Communications Executive position will help you tailor your application and interview responses effectively.

📝 Sample Projects

1. Developing and executing a successful social media marketing campaign for a Hilton property, increasing engagement and followers by 30% within six months.
2. Coordinating a rebranding project for a Hilton property, ensuring consistent application of new branding elements across all marketing channels and touchpoints.
3. Managing a marketing event for a Hilton property, resulting in a 25% increase in local media coverage and a 15% increase in guest bookings.

*ASSUMPTION:* Providing specific examples of your marketing experience and achievements will help demonstrate your qualifications for this role.

💡 Key Questions to Ask During Interview

1. What are the most significant marketing challenges facing the Hilton properties in Queenstown, and how can this role address them?
2. How does this role collaborate with regional and global Hilton marketing teams, and what opportunities are there for learning and growth in this collaboration?
3. What are the key priorities for this role in the first 90 days, and how can I contribute to their successful execution?
4. How does Hilton support the professional development and career growth of its marketing team members?
5. What are the most important qualities and skills you're looking for in a successful candidate for this role?

*ASSUMPTION:* Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to contributing to Hilton's success.

📝 Next Steps for Applicants

To apply for this position:

1. Submit your application through the provided link: [Application URL]
2. Tailor your resume and cover letter to highlight relevant marketing experience and skills, as outlined in the application tips section.
3. Prepare examples of successful marketing campaigns and events you've managed to discuss during the interview process.
4. Familiarize yourself with Hilton's brand guidelines, marketing strategies, and the local market and competitive landscape.
5. Practice your responses to the key assessment areas and self-assessment questions to ensure a strong interview performance.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.