Marketing and Communications Manager

📌 Core Information

🔹 Job Title: Marketing and Communications Manager

🔹 Company: Fawkes IDM

🔹 Location: New York, United States

🔹 Job Type: Hybrid (On-site & Remote)

🔹 Category: Marketing & Communications

🔹 Date Posted: April 10, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: Hybrid (Remote & On-site)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing content strategy for internal and external marketing communications
• Managing the firm's editorial calendar
• Writing and editing copy for various platforms, ensuring consistent messaging
• Supervising and mentoring team members
• Maintaining strong knowledge of the legal market to enhance marketing initiatives

ASSUMPTION: This role requires a strong background in law firm marketing and excellent communication skills. The ideal candidate will have experience managing teams and maintaining a deep understanding of the legal industry.

📋 Key Responsibilities

✅ Implement content strategy for internal and external marketing communications

✅ Manage the firm's editorial calendar, encompassing activities from various business areas

✅ Write and edit copy for web, collateral, digital platforms, and produce talking points for firm leadership and internal events

✅ Supervise and mentor team members, providing technical and professional guidance

✅ Maintain strong knowledge of the legal market and the firm's nationwide capabilities

✅ Collaborate with the Public Relations team and CMO to identify and leverage media opportunities

✅ Manage the production of marketing collateral, brochures, practice profiles, etc.

✅ Deliver periodic training to attorneys on topics such as media relations and best practices for social media

ASSUMPTION: This role requires a high level of organization and multitasking, as well as strong writing and editing skills. The ideal candidate will be able to manage multiple projects and deadlines effectively.

🎯 Required Qualifications

Education: Bachelor’s degree required

Experience: 5+ years of experience in a law firm marketing department

Required Skills:

• Proven experience in law firm marketing
• Excellent writing and editing skills
• Strong project management skills
• Ability to manage and mentor team members
• Deep understanding of the legal market

Preferred Skills:

• Experience with media relations and public relations
• Familiarity with marketing automation tools
• Knowledge of the legal industry's trends and best practices

ASSUMPTION: While not explicitly stated, experience with marketing automation tools and a strong understanding of the legal industry's trends would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Marketing and Communications Manager with 5-10 years of experience in the legal industry in New York)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Flexible work arrangements
• Professional development opportunities

Working Hours: Full-time (40 hours per week), with flexible work arrangements available

ASSUMPTION: The salary range is estimated based on industry standards for a Marketing and Communications Manager with the required experience level in the legal industry in New York. Benefits are assumed based on typical benefits packages offered by law firms.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting, with a focus on information technology, technology, manufacturing, operations, engineering, professional services, legal, finance, and health care

Company Size: 2-10 employees (Small company, offering a close-knit work environment with opportunities for growth and impact)

Founded: 2016 (Relatively new company, with a dynamic and innovative culture)

Company Description:

• Fawkes IDM helps clients find, qualify, and hire individuals with deep technical capabilities
• Offers flexible contracts to partner with clients, including Direct Hire Placement, Retained Executive Search, and Consulting models
• Specializes in finding and sourcing IT professionals across various industries

Company Specialties:

• Recruiting
• Sourcing
• Talent acquisition
• Executive search
• Consulting
• Information technology
• Technology
• Manufacturing
• Operations
• Engineering
• Professional services
• Legal
• Finance
• Health care

Company Website: http://www.fawkesidm.com/

ASSUMPTION: Fawkes IDM is a small, specialized recruiting firm with a focus on technical roles. Their close-knit work environment and flexible contract models allow for unique opportunities and growth.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and may have supervisory responsibilities over 1-2 team members

Work Arrangement: Hybrid (On-site & Remote) with flexible work arrangements available

Growth Opportunities:

• Potential to take on more responsibilities and advance within the marketing department
• Opportunity to work on high-impact projects and make a significant contribution to the firm's success
• Possibility to gain experience in various aspects of marketing and communications, including content strategy, media relations, and team management

ASSUMPTION: This role offers a unique opportunity for growth and development within a small, specialized firm. The ideal candidate will be eager to take on new challenges and contribute to the firm's success.

🌍 Location & Work Environment

Office Type: Hybrid (On-site & Remote) with an office located in Philadelphia, PA

Office Location(s): Philadelphia, PA

Geographic Context:

• New York, NY - The role is based in New York, offering access to a vibrant and diverse cultural scene, as well as numerous professional opportunities
• Philadelphia, PA - The company's headquarters is located in Philadelphia, a historic city with a rich cultural heritage and a growing tech industry
• Remote Work - The hybrid work arrangement allows for flexibility and a better work-life balance

Work Schedule: Full-time (40 hours per week) with flexible work arrangements available

ASSUMPTION: The hybrid work arrangement offers the best of both worlds, allowing employees to enjoy the benefits of working from home while also having the opportunity to collaborate and build relationships with colleagues in the office.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-person or virtual interview with the CMO and other team members
• Final interview with the CEO or another senior leader
• Background check and reference check
• Job offer

Key Assessment Areas:

• Writing and editing skills
• Project management and organizational skills
• Understanding of the legal market and industry trends
• Ability to manage and mentor team members
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Provide examples of your writing and editing work, as well as any marketing campaigns or projects you've managed
• Demonstrate your understanding of the legal market and industry trends in your application materials
• Prepare thoughtful questions to ask the interviewer about the role, the team, and the company

ATS Keywords: Marketing and Communications Manager, Law Firm Marketing, Content Strategy, Editorial Calendar, Writing and Editing, Team Management, Legal Market Knowledge, Marketing Collateral Production, Public Relations, Business Development, Employee Relations, Diversity, Equity, and Inclusion, Recruiting

ASSUMPTION: The application process for this role is likely to be competitive, as the ideal candidate will have a strong background in law firm marketing and excellent communication skills. Tailoring your application materials to highlight your relevant experience and skills will be crucial for success.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Content management systems (CMS) such as WordPress or Drupal
• Marketing automation tools such as HubSpot or Marketo
• Project management tools such as Asana or Trello
• Design tools such as Adobe Creative Suite or Canva

ASSUMPTION: While not explicitly stated, experience with marketing automation tools and project management software would be beneficial for this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Expertise
• Innovation
• Collaboration
• Client focus

Work Style:

• Dynamic and fast-paced work environment
• Close-knit team with a strong sense of camaraderie
• Opportunities for growth and professional development
• Flexible and adaptable work style

Self-Assessment Questions:

• Do you have a strong background in law firm marketing and excellent communication skills?
• Are you able to manage multiple projects and deadlines effectively?
• Do you thrive in a dynamic and fast-paced work environment?
• Are you committed to maintaining a strong knowledge of the legal market and industry trends?

ASSUMPTION: Fawkes IDM values employees who are highly skilled, adaptable, and committed to maintaining a strong knowledge of the legal market and industry trends. The ideal candidate will be a self-starter who is able to manage multiple projects and deadlines effectively.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced work environment
• Keeping up with the latest trends and developments in the legal market and industry
• Balancing the demands of internal and external stakeholders
• Managing and mentoring team members with varying levels of experience and expertise

ASSUMPTION: While this role offers numerous opportunities for growth and development, it also presents several challenges that the ideal candidate will be able to overcome with their strong communication skills, project management abilities, and commitment to maintaining a strong knowledge of the legal market and industry trends.

📈 Similar Roles Comparison

• Marketing Manager (Law Firm) - Similar role with a focus on developing and implementing marketing strategies for a law firm
• Communications Manager (Legal) - Similar role with a focus on managing internal and external communications for a legal organization
• Marketing Communications Specialist (Legal) - Similar role with a focus on supporting the marketing and communications efforts of a legal organization

ASSUMPTION: While these roles share some similarities with the Marketing and Communications Manager role at Fawkes IDM, each role has its unique focus and requirements. It is essential to research each role thoroughly to determine which one is the best fit for your career goals and skills.

📝 Sample Projects

• Developing and implementing a content strategy for a law firm's website and collateral materials
• Managing a firm-wide editorial calendar, encompassing activities from various business areas
• Writing and editing copy for web, collateral, digital platforms, and producing talking points for firm leadership and internal events
• Managing the production of marketing collateral, brochures, practice profiles, etc.
• Delivering periodic training to attorneys on topics such as media relations and best practices for social media

ASSUMPTION: These sample projects are intended to provide a sense of the types of tasks and responsibilities associated with the Marketing and Communications Manager role at Fawkes IDM. The specific projects and tasks may vary depending on the firm's needs and the candidate's skills and experience.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the marketing department currently, and how does this role address them?
• How does this role collaborate with other departments within the firm, such as business development and employee relations?
• What opportunities are there for professional development and growth within the marketing department?
• How does the company support work-life balance for its employees?
• What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?

ASSUMPTION: These questions are designed to help you better understand the role, the team, and the company, as well as to demonstrate your interest in and preparation for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your writing and editing work, as well as any marketing campaigns or projects you've managed
• Demonstrate your understanding of the legal market and industry trends in your application materials
• Prepare thoughtful questions to ask the interviewer about the role, the team, and the company

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.