Marketing and Communications Manager

📌 Core Information

🔹 Job Title: Marketing and Communications Manager

🔹 Company: Family HealthCare Network

🔹 Location: Visalia, California, United States

🔹 Job Type: Full time

🔹 Category: Marketing & Communications

🔹 Date Posted: April 25, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing departmental staff and overseeing marketing, advertising, and communications plans.
• Developing strategies to promote the FHCN brand and ensure regulatory compliance.
• Collaborating with cross-functional teams to implement AI-driven strategies and initiatives.
• Serving as a marketing, communications, and events liaison with and for internal staff.
• Coordinating FHCN’s media presence and publishing content for correctness and ADA regulations.

ASSUMPTION: This role requires a balance of leadership, strategic planning, and hands-on execution to effectively manage marketing and communications efforts for a large healthcare network.

📋 Key Responsibilities

✅ Staff Management: Provides management to departmental staff, including performance management, hiring, firing, and advancement decisions. Creates a culture of accountability and excellence, and empowers staff through effective communication and talent building.

✅ Marketing & Communications Planning: Develops, manages, and coordinates marketing, advertising, design, and communications plans and programs. Manages various marketing-related projects, events, public relations strategies, and advertising activities. Conducts market research and prepares marketing activity reports.

✅ AI Integration: Conducts in-depth research on the latest technology to enhance marketing and public relations strategies. Evaluates and recommends AI solutions, collaborates with cross-functional teams, and analyzes data to measure the effectiveness of technological implementations.

✅ Liaison & Coordination: Serves as a marketing, communications, and events liaison between FHCN and outside agencies, as well as with internal staff. Coordinates FHCN’s media presence and ensures department employees receive necessary training and remediation.

✅ Budget Management: Assists with developing the marketing budgets, monitors expenses, and ensures timely payments of invoices.

ASSUMPTION: This role requires a high level of organization, multitasking, and adaptability to manage various projects, teams, and initiatives simultaneously.

🎯 Required Qualifications

Education: Bachelor's Degree in a relevant field (e.g., Public Relations, English, Marketing, or Communications)

Experience: A minimum of four (4) years of leadership experience or five (5) years of progressively greater responsibility or significant contributions to projects and initiatives that demonstrate leadership skills.

Required Skills:

• Strong copywriting experience
• Proficiency in Microsoft Word, Excel, and PowerPoint
• Ability to use Adobe Creative Suite to prepare and correct collateral material
• Excellent communication, analytical, and problem-solving skills
• Strong leadership, team collaboration, and project management skills
• Familiarity with AI solutions and data analysis

Preferred Skills:

• Experience in the healthcare industry
• Bilingual or multilingual proficiency
• Familiarity with healthcare regulations and compliance standards

ASSUMPTION: Candidates with experience in healthcare marketing or communications may have a competitive advantage in this role.

💰 Compensation & Benefits

Salary Range: $71,552.23 - $114,483.56 per year (based on experience and qualifications)

Benefits:

• Health, dental, and vision insurance
• Retirement plan with employer contribution
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Continuing education and professional development opportunities

Working Hours: Full-time position with standard business hours (Monday-Friday, 8:00 AM - 5:00 PM), with some flexibility for event coverage and project deadlines.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing and communications manager in the healthcare industry. Actual compensation may vary based on the candidate's experience, qualifications, and the organization's budget.

📌 Applicant Insights

🔍 Company Context

Industry: Family HealthCare Network (FHCN) operates as a federally qualified health center (FQHC) providing comprehensive, patient-centered primary health care services to underserved communities in Fresno, Kings, and Tulare Counties.

Company Size: 1,001-5,000 employees

Founded: 1976

Company Description:

• FHCN is a nonprofit community-based organization governed by a volunteer Board of Directors.
• It operates 41 clinical sites and a Mobile Health Center program, offering a wide range of services, including family medicine, pediatrics, OB/GYN, dentistry, internal medicine, behavioral health, nutrition counseling, health education, chiropractic services, pharmacy, case management, community outreach, translation/interpretation, and transportation.
• FHCN has earned a reputation for excellence as a patient-centered medical home, recognized by The National Committee for Quality Assurance (NCQA) and The Joint Commission.

Company Specialties:

• Family Medicine
• Pediatrics
• OB/GYN
• Dentistry
• Internal Medicine
• Behavioral Health
• Nutrition Counseling
• Health Education
• Chiropractic Services
• Pharmacy
• Case Management
• Community Outreach
• Translation/Interpretation
• Transportation

Company Website: fhcn.org

ASSUMPTION: Working for a nonprofit organization like FHCN may offer unique opportunities for personal fulfillment and community impact, but it may also come with budgetary constraints and specific reporting requirements.

📊 Role Analysis

Career Level: Mid-level to senior management

Reporting Structure: Reports directly to the Chief Executive Officer (CEO) or another senior executive within the organization.

Work Arrangement: On-site, with some flexibility for remote work during events or project deadlines.

Growth Opportunities:

• Potential advancement to a director or vice president role within the marketing and communications department.
• Opportunities to expand skills and knowledge in healthcare marketing, communications, and AI integration.
• Chances to collaborate with cross-functional teams and gain exposure to various aspects of healthcare operations.

ASSUMPTION: This role offers significant opportunities for professional growth and development within a large, mission-driven organization.

🌍 Location & Work Environment

Office Type: On-site, with multiple clinical locations across Fresno, Kings, and Tulare Counties.

Office Location(s): 305 E. Center Ave., Visalia, CA 93291, US (Headquarters)

Geographic Context:

• Visalia is located in the San Joaquin Valley, approximately 40 miles south of Fresno and 180 miles north of Los Angeles.
• The region experiences a Mediterranean climate, with hot, dry summers and mild, wet winters.
• The cost of living in Visalia is relatively affordable compared to other major California cities.

Work Schedule: Standard business hours (Monday-Friday, 8:00 AM - 5:00 PM), with some flexibility for event coverage and project deadlines.

ASSUMPTION: Working in a healthcare setting may require occasional weekend or evening hours for events, meetings, or on-call responsibilities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with hiring manager
• Final interview with senior leadership or panel
• Background check and reference check
• Job offer

Key Assessment Areas:

• Leadership and management skills
• Marketing and communications strategy development
• AI integration and data analysis
• Cultural fit and alignment with FHCN's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role.
• Demonstrate your understanding of FHCN's mission and the unique challenges of marketing and communications in the healthcare industry.
• Prepare examples of your past marketing campaigns, event coordination, and AI integration projects to discuss during the interview.

ATS Keywords: Marketing strategy, communications planning, AI integration, staff management, event coordination, healthcare marketing, nonprofit organization

ASSUMPTION: FHCN's hiring process may take several weeks due to the organization's size and the need to coordinate multiple stakeholders.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• AI and data analysis tools (e.g., IBM Watson, Google Analytics, Tableau)
• Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with industry-standard marketing and communications tools, as well as AI and data analysis software, is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Compassion
• Integrity
• Excellence
• Innovation
• Collaboration

Work Style:

• Team-oriented and collaborative
• Adaptable and responsive to change
• Results-driven and focused on continuous improvement
• Committed to FHCN's mission and values

Self-Assessment Questions:

• How do you embody FHCN's core values in your daily work?
• Describe a time when you had to adapt to significant change in a marketing or communications project. How did you handle it, and what was the outcome?
• How do you approach continuous learning and professional development in the ever-evolving field of marketing and communications?

ASSUMPTION: FHCN places a strong emphasis on cultural fit and alignment with its mission and values, so applicants should be prepared to demonstrate their commitment to these principles during the interview process.

⚠️ Potential Challenges

• Managing a large team with diverse skills and backgrounds
• Balancing multiple projects and priorities with limited resources
• Navigating regulatory requirements and compliance standards in the healthcare industry
• Keeping up with the latest AI and data analysis tools and trends
• Working in a fast-paced, dynamic environment with frequent changes and updates

ASSUMPTION: Applicants should be prepared to address these potential challenges and demonstrate their ability to thrive in a demanding, high-pressure role.

📈 Similar Roles Comparison

• Compared to marketing and communications roles in for-profit organizations, this role may offer more opportunities for community impact and personal fulfillment but may also come with budgetary constraints and specific reporting requirements.
• Compared to other healthcare marketing and communications roles, this role may require a broader range of skills and a deeper understanding of healthcare regulations and compliance standards.
• Career paths for marketing and communications professionals in the healthcare industry may vary depending on the organization's size, structure, and specific needs. However, there are ample opportunities for growth and development within FHCN and the broader healthcare industry.

ASSUMPTION: Applicants should research similar roles in both for-profit and nonprofit healthcare organizations to gain a better understanding of the unique challenges and opportunities presented by this role.

📝 Sample Projects

• Developing and executing a comprehensive marketing and communications plan to launch a new healthcare facility or service line
• Integrating AI and data analysis tools to optimize marketing campaigns and improve patient engagement
• Coordinating a large-scale community event or health fair to promote FHCN's services and raise awareness of healthcare disparities in underserved communities

ASSUMPTION: Applicants should be prepared to discuss their past marketing and communications projects, highlighting their strategic planning, execution, and evaluation skills.

❓ Key Questions to Ask During Interview

• How does this role fit into the organization's long-term strategic plan for growth and expansion?
• What are the biggest challenges facing the marketing and communications department, and how can this role help address them?
• How does FHCN support the professional development and growth of its marketing and communications team members?
• What are the most rewarding aspects of working in marketing and communications for a healthcare organization like FHCN?
• How does FHCN measure the success of its marketing and communications initiatives, and what key performance indicators (KPIs) are most important for this role?

ASSUMPTION: Applicants should use the interview process to gain a deeper understanding of the organization's culture, values, and long-term goals, as well as the specific challenges and opportunities presented by this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through FHCN's careers page
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your leadership, marketing, and communications expertise, as well as your familiarity with AI integration and data analysis.
• Prepare examples of your past marketing campaigns, event coordination, and AI integration projects to discuss during the interview.
• Research FHCN's mission, values, and recent initiatives to demonstrate your understanding of the organization and your commitment to its goals.
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.