📌 Core Information
🔹 Job Title: Marketing and Communications Manager
🔹 Company: AccorHotel
🔹 Location: Sydney, New South Wales, Australia
🔹 Job Type: Full-time (Part-time also considered)
🔹 Category: Hospitality
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving hotel marketing functions and managing the Marketing Executive
- Assisting in the preparation and implementation of the annual Sales and Marketing plan
- Managing social media strategy and influencer stays
- Collaborating with various departments to create engaging content
- Maintaining supplier relationships and hotel image library
ASSUMPTION: This role requires a balance of strategic planning and hands-on execution, with a focus on digital marketing and stakeholder management.
📋 Key Responsibilities
✅ Assist in the preparation and implementation of the annual Sales and Marketing plan
✅ Manage the hotel's social media strategy and create engaging content
✅ Source and facilitate influencer stays and create social media content in collaboration with other departments
✅ Implement and maintain a 12-month marketing calendar for both food & beverage and the hotel
✅ Champion PR, Communications, and Marketing activities within the business units
✅ Professionally manage supplier relationships such as print, web, and design agencies
✅ Maintain hotel and Accor image library and content as required
✅ Copywriting for promotions including eDMs, website content, and marketing collateral
✅ Keep up to date with new initiatives in the communications sphere and implement where appropriate
✅ Host Marketing meetings with relevant team members and conduct campaign briefings
✅ Prepare weekly and monthly marketing reports
ASSUMPTION: This role involves a mix of strategic planning, project management, and creative execution, with a strong focus on digital marketing and stakeholder engagement.
🎯 Required Qualifications
Education: Tertiary qualifications in Marketing, PR, and/or Communications preferred
Experience: A proven background managing social media campaigns across multiple channels
Required Skills:
- Proficiency in Microsoft Office Suite and competency in Canva, Photoshop, Adobe InDesign, and WordPress
- Excellent written communication skills, with strong attention to detail
- Ability to work in a fast-paced environment with strong time management and organization skills
- Self-motivated and proactive, with the ability to work both autonomously and within a team environment
- Full working rights in Australia
Preferred Skills:
- Experience in the hospitality industry
- Fluency in additional languages
ASSUMPTION: While industry-specific experience is not a strict requirement, it would be beneficial for understanding the unique aspects of hospitality marketing.
💰 Compensation & Benefits
Salary Range: AUD 80,000 - 100,000 per annum (Full-time) or AUD 64,000 - 80,000 per annum (Part-time, pro-rata)
Benefits:
- Career growth and development opportunities within the hotel and across the Accor group
- A fun and supportive work environment with a dedicated management team
Working Hours: 38 hours per week (Full-time) or 30.4 hours per week (Part-time)
ASSUMPTION: The salary range is estimated based on industry standards for marketing managers in the hospitality sector in Sydney.
📌 Applicant Insights
🔍 Company Context
Industry: AccorHotel operates in the hospitality industry, with a focus on luxury and upscale hotels and resorts.
Company Size: AccorHotel is a large company with over 10,000 employees globally. This size offers opportunities for career growth and exposure to diverse projects.
Founded: AccorHotel was founded in 1967 and has since grown into a leading hospitality company with a presence in over 100 countries.
Company Description:
- AccorHotel is a global hospitality company with a portfolio of 45 hotel brands across all segments, from luxury five-star palaces to smart economy hotels, exquisite residences to full-service resorts.
- The company is dedicated to suit all desires and needs, ensuring hospitality benefits not only the few but all.
- AccorHotel is committed to making a positive impact both locally and globally, ensuring sustainable and responsible business practices.
Company Specialties:
- Hospitality and catering
- Luxury and upscale hotels
- Resorts and vacation ownership
- Budget and midscale hotels
Company Website: https://www.group.accor.com
ASSUMPTION: AccorHotel's extensive portfolio and global presence offer applicants a wide range of career opportunities and exposure to diverse markets.
📊 Role Analysis
Career Level: This role is at the mid-level management stage, with opportunities for growth and progression within the company.
Reporting Structure: The Marketing and Communications Manager reports directly to the Commercial Director and manages the Marketing Executive.
Work Arrangement: This is an on-site role, with Full-time employees working 5 days per week and Part-time employees working 4 days per week.
Growth Opportunities:
- Progression to a more senior marketing role within the company
- Expanding responsibilities and team management
- Opportunities to work on cross-functional projects and gain exposure to different aspects of the business
ASSUMPTION: Given AccorHotel's large size and diverse portfolio, there are ample opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: The role is based at the Swissotel Sydney, a five-star luxury hotel located in the heart of the city.
Office Location(s): 68 Market Street, Sydney NSW 2000, Australia
Geographic Context:
- Sydney is Australia's largest city and a major global hub for finance, tourism, and culture.
- The hotel is situated in the central business district (CBD), offering easy access to public transportation, shopping, dining, and entertainment options.
- The CBD has a vibrant and dynamic atmosphere, with a mix of corporate and creative industries.
Work Schedule: The work schedule is Monday to Friday, with standard business hours. The role may require occasional work outside of these hours to accommodate events or campaigns.
ASSUMPTION: The central location of the hotel offers employees convenient access to amenities and a lively urban environment.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- In-person interview with the Commercial Director and/or other relevant stakeholders
- Background check and reference checks
- Job offer and onboarding
Key Assessment Areas:
- Marketing and communications skills and experience
- Social media management and content creation
- Stakeholder management and communication
- Time management and organization
- Cultural fit and alignment with AccorHotel's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing and communications experience, as well as your proficiency in the required skills.
- Provide specific examples of your social media management and content creation experience, demonstrating your ability to drive engagement and results.
- Demonstrate your understanding of the hospitality industry and AccorHotel's unique selling points in your application materials.
ATS Keywords: Marketing, Communications, Social Media Management, Content Creation, Hospitality, AccorHotel, Microsoft Office Suite, Canva, Photoshop, Adobe InDesign, WordPress
ASSUMPTION: AccorHotel uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help your application stand out.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Canva
- Photoshop
- Adobe InDesign
- WordPress
- Social media platforms (e.g., Facebook, Instagram, Twitter)
- Email marketing platforms (e.g., Mailchimp, Campaign Monitor)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are commonly used in marketing and communications within the hospitality industry.
👔 Cultural Fit Considerations
Company Values:
- Respect
- Integrity
- Commitment
- Diversity
- Spirit of Conquest
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-driven and proactive
- Customer-focused and committed to exceptional service
Self-Assessment Questions:
- Do you align with AccorHotel's core values, and how have you demonstrated these values in your previous roles?
- How do you approach working collaboratively with various departments to create engaging content and drive marketing campaigns?
- Can you provide examples of your ability to adapt to change and manage multiple projects simultaneously in a fast-paced environment?
ASSUMPTION: AccorHotel places a strong emphasis on cultural fit and values-driven behavior, so applicants should be prepared to demonstrate their alignment with the company's core values and work style.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Balancing strategic planning with hands-on execution
- Adapting to the unique aspects of hospitality marketing and stakeholder management
- Working on-site in a busy hotel environment
ASSUMPTION: While this role offers numerous opportunities for growth and development, it also presents challenges that require strong time management, organization, and adaptability skills.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager or Communications Manager position in other industries, but with a focus on the unique aspects of hospitality marketing.
- Compared to other marketing roles in the hospitality industry, this position offers a mix of strategic planning and hands-on execution, with a strong focus on digital marketing and stakeholder engagement.
- Career progression in this role could lead to more senior marketing positions within the company, such as a Director of Marketing or Vice President of Marketing.
ASSUMPTION: While this role shares similarities with other marketing and communications positions, its unique focus on the hospitality industry and the specific needs of AccorHotel set it apart.
📝 Sample Projects
- Developing and implementing a social media strategy to increase engagement and followers for the hotel's accounts
- Managing influencer stays and creating content in collaboration with the culinary and bar teams to showcase the hotel's unique offerings
- Creating and executing a marketing campaign to promote a new hotel feature or service, such as a redesigned restaurant or a new spa treatment
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that a Marketing and Communications Manager might undertake in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Marketing department and how this role fits into the broader organizational context?
- How does AccorHotel support the professional development and growth of its marketing and communications employees?
- What are the most significant marketing challenges and opportunities facing the hotel in the coming year, and how can this role contribute to addressing them?
- How does AccorHotel approach sustainability and environmental responsibility in its marketing and communications efforts, and what role would this position play in driving these initiatives?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in and understanding of the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the AccorHotel careers portal
- Tailor your resume and cover letter to highlight your relevant marketing and communications experience, as well as your proficiency in the required skills.
- Prepare examples of your social media management and content creation experience, demonstrating your ability to drive engagement and results.
- Demonstrate your understanding of the hospitality industry and AccorHotel's unique selling points in your application materials.
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
