Marketing and Communications Manager

📌 Core Information

🔹 Job Title: Marketing and Communications Manager

🔹 Company: Fawkes IDM

🔹 Location: Washington, District of Columbia, United States

🔹 Job Type: Full-Time, Hybrid (On-site)

🔹 Category: Marketing & Communications

🔹 Date Posted: April 10, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site with remote flexibility

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing content strategy for internal and external marketing communications
• Managing the firm's editorial calendar and ensuring consistent messaging across all channels
• Writing and editing copy for various platforms, including web, collateral, and digital platforms
• Supervising and mentoring team members on the Marketing Communications team
• Collaborating with other departments to identify and leverage media opportunities
• Managing the production of marketing collateral and delivering training to attorneys

ASSUMPTION: This role requires a strong understanding of the legal market and the firm's capabilities to maximize the effectiveness of marketing initiatives.

📋 Key Responsibilities

✅ Implement content strategy for internal and external marketing communications

✅ Manage firm's editorial calendar, encompassing activities from various business areas

✅ Write and edit copy for web, collateral, digital platforms, and produce talking points for firm leadership and internal events

✅ Supervise and mentor 1-2 professionals on the Marketing Communications team

✅ Maintain strong knowledge of the legal market and the firm's capabilities

✅ Collaborate with the Public Relations team and CMO to identify and leverage media opportunities

✅ Manage the production of marketing collateral, brochures, practice profiles, etc.

✅ Deliver periodic training to attorneys on topics such as media relations and best practices for social media

ASSUMPTION: This role may require occasional travel to attend industry events or meet with clients.

🎯 Required Qualifications

Education: Bachelor’s degree required

Experience: 5+ years of experience in a law firm's marketing department

Required Skills:

• Proven experience in content strategy and marketing communications
• Excellent writing and editing skills
• Strong knowledge of the legal market and the firm's capabilities
• Ability to manage and mentor team members
• Proficiency in using marketing and communication tools and platforms

Preferred Skills:

• Experience with media relations and public relations
• Familiarity with the legal industry and its trends
• Ability to work independently and manage multiple projects simultaneously

ASSUMPTION: Candidates with experience in a law firm's marketing department are preferred, but exceptional candidates from other industries may also be considered.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Marketing and Communications Manager with 5-10 years of experience in the legal industry)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Flexible work arrangements
• Professional development opportunities

Working Hours: Full-time, typically Monday through Friday, 9:00 AM to 5:00 PM, with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Fawkes IDM specializes in finding and sourcing IT professionals across various industries, including financial institutions, legal, health care, manufacturing, operations, consultancies, and more.

Company Size: Fawkes IDM is a small company with 2-10 employees, which may offer a more intimate work environment and opportunities for growth.

Founded: Fawkes IDM was founded in 2016 and has since established itself as a trusted recruitment partner for various industries.

Company Description:

• Fawkes IDM helps clients find, qualify, and hire individuals with deep technical capabilities.
• The company offers flexible contracts to partner with clients, including Direct Hire Placement, Retained Executive Search, and Consulting models.
• Fawkes IDM combines industry experts with an experienced, multidisciplinary team to evaluate candidates at both a strategic and technical level.

Company Specialties:

• Recruiting and sourcing
• Talent acquisition
• Executive search
• Consulting
• Information technology
• Technology
• Manufacturing
• Operations
• Engineering
• Professional services
• Legal
• Finance
• Health care

Company Website: http://www.fawkesidm.com/

ASSUMPTION: Fawkes IDM's focus on various industries may provide opportunities for candidates to work on diverse projects and gain exposure to different sectors.

📊 Role Analysis

Career Level: This role is a mid-level management position, offering opportunities for growth and leadership within the Marketing Communications team.

Reporting Structure: The Marketing and Communications Manager will report directly to the Chief Marketing Officer (CMO) and may have supervisory responsibilities over 1-2 team members.

Work Arrangement: This role is hybrid, requiring on-site work in Washington, DC, with remote flexibility.

Growth Opportunities:

• Potential advancement to a senior-level or director position within the Marketing Communications team
• Expanding the team and taking on additional supervisory responsibilities
• Gaining experience in a small company setting, which may offer more autonomy and opportunities for impact

ASSUMPTION: The small company size may result in a more dynamic work environment, with opportunities for candidates to wear multiple hats and contribute to various aspects of the business.

🌍 Location & Work Environment

Office Type: Fawkes IDM's office is located in Washington, DC, offering a vibrant and dynamic work environment in the heart of the nation's capital.

Office Location(s): 1875 Connecticut Avenue NW, Suite 700, Washington, DC 20009

Geographic Context:

• Washington, DC, is a major hub for various industries, including legal, finance, and technology, providing ample networking and professional development opportunities.
• The city offers a rich cultural scene, with numerous museums, theaters, and historical sites.
• Washington, DC, has a humid subtropical climate, with mild winters and warm, humid summers.

Work Schedule: The work schedule is typically Monday through Friday, with flexible hours to accommodate remote work.

ASSUMPTION: Candidates should be comfortable working in an urban environment and be prepared to commute to the office as needed.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess qualifications and cultural fit
• In-person or virtual interview with the hiring manager (CMO) to discuss the role and company in more detail
• Final interview with key stakeholders, such as team members or other department heads
• Background check and reference check

Key Assessment Areas:

• Writing and editing skills
• Knowledge of the legal market and the firm's capabilities
• Ability to manage and mentor team members
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience in marketing communications and the legal industry
• Prepare examples of your writing and editing work, as well as any marketing campaigns you've managed
• Research Fawkes IDM and the legal industry to demonstrate your knowledge and enthusiasm for the role

ATS Keywords: Marketing Communications, Content Strategy, Legal Market, Firm Capabilities, Marketing Collateral, Media Relations, Social Media, Team Management, Training, Editorial Calendar

ASSUMPTION: The interview process may take several weeks, depending on the candidate's availability and the company's scheduling.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Content management systems (CMS) such as WordPress or Drupal
• Marketing automation tools such as HubSpot or Marketo
• Social media management platforms such as Hootsuite or Buffer
• Project management tools such as Asana or Trello

ASSUMPTION: Familiarity with industry-standard marketing and communication tools is expected, but specific software training may be provided.

👔 Cultural Fit Considerations

Company Values:

• Integrity: Upholding the highest ethical standards in all interactions
• Expertise: Demonstrating deep knowledge and experience in our fields of focus
• Collaboration: Working together to achieve common goals and drive success
• Adaptability: Embracing change and continuously learning and improving

Work Style:

• Results-driven: Focusing on delivering high-quality work and achieving desired outcomes
• Team-oriented: Collaborating effectively with colleagues and stakeholders to achieve common goals
• Adaptable: Embracing change and adjusting to new situations as needed
• Proactive: Taking initiative and anticipating potential challenges to proactively address them

Self-Assessment Questions:

• Do you have a strong understanding of the legal market and the firm's capabilities?
• Are you comfortable working in a small company setting and taking on multiple responsibilities?
• Do you thrive in a dynamic work environment and enjoy collaborating with diverse teams?

ASSUMPTION: Candidates should be comfortable working in a fast-paced, collaborative environment and be able to adapt to changing priorities and workloads.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to a small company environment with a dynamic work culture
• Balancing the responsibilities of managing team members while also contributing to individual projects
• Keeping up with industry trends and best practices in marketing communications

ASSUMPTION: The small company size may result in a more fluid work environment, with shifting priorities and responsibilities.

📈 Similar Roles Comparison

• Compared to a Marketing Communications Specialist, this role offers more strategic responsibilities and supervisory duties
• In contrast to a Marketing Communications Director, this role may have fewer direct reports and more hands-on involvement in day-to-day tasks
• Compared to a Marketing Manager in a larger law firm, this role may offer more autonomy and opportunities for growth in a small company setting

ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to similar positions in the industry.

📝 Sample Projects

• Developing and implementing a content strategy for a new practice area launch
• Managing the production of marketing collateral for a firm-wide rebranding initiative
• Delivering a training session on media relations best practices for attorneys

ASSUMPTION: Sample projects may vary depending on the firm's current initiatives and the candidate's specific role within the Marketing Communications team.

❓ Key Questions to Ask During Interview

• What are the most pressing marketing challenges facing the firm, and how does this role address them?
• How does the Marketing Communications team collaborate with other departments, such as Business Development and Recruiting?
• What opportunities are there for professional development and growth within the Marketing Communications team?
• How does the company support work-life balance for its employees?
• What is the company's approach to diversity, equity, and inclusion (DEI) initiatives, and how does this role contribute to them?

ASSUMPTION: Candidates should use the interview process to assess the company culture and determine if it aligns with their personal and professional goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in marketing communications and the legal industry
• Prepare examples of your writing and editing work, as well as any marketing campaigns you've managed
• Research Fawkes IDM and the legal industry to demonstrate your knowledge and enthusiasm for the role
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.