📌 Core Information
🔹 Job Title: Marketing and Communications Manager - Six Senses Ninh Van Bay
🔹 Company: IHG Hotels & Resorts
🔹 Location: Ninh Van Bay, Khanh Hoa, Vietnam
🔹 Job Type: Full time
🔹 Category: Hospitality
🔹 Date Posted: April 25, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing innovative public relations and publicity programs to increase revenue and awareness for Six Senses Ninh Van Bay.
- Managing crisis communications and media relations to maintain a positive perception of the hotel and its services.
- Collaborating with the General Manager and Home Office to ensure all communications align with brand standards and objectives.
- Overseeing the efficient operation of the Sales & Marketing department to provide exceptional products and services.
- Managing a team and motivating them to deliver exceptional experiences for guests.
ASSUMPTION: This role requires a high level of creativity, strategic thinking, and leadership skills to effectively manage communications and drive revenue growth.
📋 Key Responsibilities
✅ Prepare public relations budget and manage it to ensure effective public relations campaigns.
✅ Create and implement executive innovative public relations and publicity programs to increase revenue and awareness.
✅ Ensure all hotel promotions align with Six Senses brand image and reflect professionalism in content and presentation.
✅ Serve as a spokesperson for the media and provide timely and accurate responses to queries.
✅ Maintain professional relationships with media and gain cooperation to earn a reputation as a reliable source of information.
✅ Act as an advisor to management by tracking public attitudes and making the General Manager aware of potential consequences of prospective decisions.
✅ Use technology and manage social media platforms effectively to communicate and influence throughout the organization.
✅ Control website content and quality, and maintain contact with Home Office to file monthly reports and inform them of planned events and developments.
✅ Ensure proper use of corporate identity on printed, promotional, and display materials and produce and distribute media releases and advisories.
✅ Manage an effective database and execute organization of all on-property and off-property promotions.
✅ Maintain image files (photos, slides, digital) of the property and hosts.
✅ Integrate into the hotel’s overall marketing & communications plan and ensure every communications action strives to impact the hotel’s revenue objectives.
✅ Instill a cost-focused philosophy through training and education.
✅ Operate the property consistent with all legal, statutory, and financial requirements and documentation, reporting systems, contractual obligations, security and safety protocols, communications, product and service standards, host management practices, and budgetary controls.
ASSUMPTION: This role requires a high level of multitasking, attention to detail, and the ability to work well under pressure, especially during crisis situations.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
Experience: At least 1 year of experience in a similar role, preferably within the hospitality industry.
Required Skills:
- Fluency in English and Vietnamese.
- Excellent organizational and project management skills.
- Proven experience with marketing campaigns and social media management.
- Strong leadership skills and ability to motivate a team.
- Excellent communication skills, both written and verbal.
- Proficient in using technology and social media platforms for communication and influence.
- Ability to work well under pressure and manage crisis communications effectively.
- Understanding of legal, statutory, and financial requirements and documentation, reporting systems, contractual obligations, security and safety protocols, communications, product and service standards, host management practices, and budgetary controls.
Preferred Skills:
- Experience working with luxury brands or high-end resorts.
- Familiarity with the Six Senses brand and its values.
- Knowledge of the local market and media landscape in Vietnam.
ASSUMPTION: While not explicitly stated, it is assumed that candidates should have a strong understanding of the hospitality industry and its unique challenges and opportunities.
💰 Compensation & Benefits
Salary Range: The salary range for this position is estimated to be between VND 15,000,000 - VND 25,000,000 per month, based on industry standards for similar roles in Vietnam. This is an estimate and the actual salary may vary based on experience and qualifications.
Benefits:
- Competitive benefits package, including health insurance and retirement plans.
- Opportunities for career growth and development within the IHG Hotels & Resorts family of brands.
- Employee discount on hotel stays and food and beverage outlets.
- Access to IHG One Rewards, one of the world's largest hotel loyalty programmes.
Working Hours: Full-time position with a standard workweek of 40 hours, typically Monday through Friday. However, the role may require flexibility to work evenings, weekends, and holidays as needed to support hotel operations and events.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Vietnam. The actual salary may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality
Company Size: IHG Hotels & Resorts is a large, global hospitality company with over 6,300 open hotels in more than 100 countries and a development pipeline of over 2,000 properties. Working for a large company like IHG offers opportunities for career growth and development within the organization.
Founded: 2003
Company Description:
- IHG Hotels & Resorts is a global hospitality company with a purpose to provide True Hospitality for Good.
- The company operates a family of 19 hotel brands and IHG One Rewards, one of the world's largest hotel loyalty programmes.
- IHG Hotels & Resorts is committed to sustainable tourism and responsible business practices.
Company Specialties:
- Hotels
- Resorts
- Hospitality
- and Food & Beverage
Company Website: http://www.ihgplc.com
ASSUMPTION: Working for a large, global company like IHG Hotels & Resorts offers opportunities for career growth and development within the organization. However, it may also present challenges in terms of bureaucracy and decision-making processes.
📊 Role Analysis
Career Level: Mid-level management
Reporting Structure: The Marketing and Communications Manager reports directly to the Director of Sales and Marketing and works closely with the General Manager and other department heads to ensure all communications align with brand standards and objectives.
Work Arrangement: On-site, full-time position with a standard workweek of 40 hours. However, the role may require flexibility to work evenings, weekends, and holidays as needed to support hotel operations and events.
Growth Opportunities:
- Progression to a more senior role within the Sales & Marketing department or other departments within the hotel.
- Opportunities to work at other Six Senses properties or within the broader IHG Hotels & Resorts family of brands.
- Access to training and development programs to enhance skills and advance career growth.
ASSUMPTION: This role offers opportunities for career growth and development within the organization. However, it may also present challenges in terms of competition for promotions and limited advancement opportunities within a single property.
🌍 Location & Work Environment
Office Type: Upscale resort setting
Office Location(s): Six Senses Ninh Van Bay, Ninh Van Bay, Khanh Hoa, Vietnam
Geographic Context:
- Ninh Van Bay is a secluded, picturesque bay located in the south-central coast of Vietnam.
- The resort is surrounded by lush forests, mountains, and the clear blue waters of the East Sea.
- The nearest major city is Nha Trang, approximately 60 kilometers away.
Work Schedule: Full-time position with a standard workweek of 40 hours. However, the role may require flexibility to work evenings, weekends, and holidays as needed to support hotel operations and events.
ASSUMPTION: Working in a resort setting can offer a unique and enjoyable work environment, but it may also present challenges in terms of isolation and limited access to urban amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the IHG Career website.
- Phone or video screening with the Human Resources department.
- In-person or video interview with the Director of Sales and Marketing and/or the General Manager.
- Background check and reference verification.
- Job offer and onboarding.
Key Assessment Areas:
- Communication skills and ability to articulate ideas clearly and effectively.
- Creativity and strategic thinking in developing and executing public relations campaigns.
- Leadership skills and ability to motivate and manage a team.
- Problem-solving skills and ability to manage crisis communications effectively.
- Understanding of the hospitality industry and its unique challenges and opportunities.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of successful marketing campaigns or projects you have led in the past.
- Demonstrate your understanding of the Six Senses brand and its values in your application materials.
- Be prepared to discuss your approach to crisis communications and how you have handled challenging situations in the past.
ATS Keywords: Marketing, Communications, Public Relations, Crisis Communications, Media Relations, Brand Management, Leadership, Team Motivation, Project Management, Social Media Management, Hospitality, Luxury Resort, Six Senses
ASSUMPTION: The application process for this role may be competitive, and candidates should be prepared to demonstrate their relevant experience and skills clearly and effectively.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Social media platforms (Facebook, Instagram, Twitter, LinkedIn)
- Crisis communication software (e.g., Agility PR Solutions, Muck Rack)
- Project management tools (e.g., Asana, Trello)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
ASSUMPTION: While not explicitly stated, it is assumed that candidates should be proficient in using common office software, social media platforms, and project management tools. Familiarity with crisis communication software and CRM software may also be beneficial.
👔 Cultural Fit Considerations
Company Values:
- True Hospitality
- One IHG
- Responsible Business
- Community Spirit
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on delivering exceptional experiences for guests
- Adaptable and able to work well under pressure, especially during crisis situations
Self-Assessment Questions:
- Do you share IHG Hotels & Resorts' commitment to providing True Hospitality for Good?
- Are you able to work well in a collaborative and team-oriented environment?
- Do you thrive in a results-driven and fast-paced work environment, especially during crisis situations?
ASSUMPTION: Candidates should be able to demonstrate a strong fit with IHG Hotels & Resorts' company values and work style in their application materials and interviews.
⚠️ Potential Challenges
- Managing a team and motivating them to deliver exceptional experiences for guests in a high-pressure, luxury resort environment.
- Developing and executing innovative public relations and publicity programs that align with Six Senses brand standards and objectives.
- Managing crisis communications and media relations effectively during high-profile or sensitive situations.
- Working in a remote location with limited access to urban amenities and resources.
ASSUMPTION: While this role offers many exciting opportunities, it also presents unique challenges that candidates should be prepared to address.
📈 Similar Roles Comparison
- This role is similar to a Marketing and Communications Manager role in the hospitality industry, but with a focus on luxury resorts and high-end properties.
- Compared to other marketing and communications roles, this position requires a higher level of creativity, strategic thinking, and leadership skills to effectively manage communications and drive revenue growth.
- Career paths for this role may include progression to more senior roles within the Sales & Marketing department or other departments within the hotel, as well as opportunities to work at other Six Senses properties or within the broader IHG Hotels & Resorts family of brands.
ASSUMPTION: Candidates should be aware of the unique challenges and opportunities presented by this role compared to similar roles in the hospitality industry.
📝 Sample Projects
- Developing and executing a successful public relations campaign to launch a new restaurant or spa service at the resort.
- Managing crisis communications and media relations during a natural disaster or other high-profile event that impacts the resort's operations.
- Creating and implementing a comprehensive social media strategy to increase brand awareness and engagement for the resort.
ASSUMPTION: Candidates should be prepared to discuss their approach to these types of projects and how they have successfully managed similar challenges in the past.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Sales & Marketing department and how this role fits into the overall organization?
- How does the General Manager and other department heads support the Marketing and Communications Manager in their role?
- What are the most significant challenges facing the resort in the next 12-24 months, and how can this role help address them?
- How does IHG Hotels & Resorts support the growth and development of its employees, particularly in mid-level management roles like this one?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: Candidates should be prepared to ask thoughtful and insightful questions that demonstrate their understanding of the role and their commitment to driving success for the resort.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the IHG Career website.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including examples of successful marketing campaigns or projects you have led in the past.
- Prepare examples of your approach to crisis communications and how you have handled challenging situations in the past.
- Demonstrate your understanding of the Six Senses brand and its values in your application materials.
- Follow up with the Human Resources department one week after submitting your application to confirm receipt and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
