🔹 Job Title: Marketing and Communications Specialist
🔹 Company: Upstate Coin & Gold
🔹 Location: Centennial, Colorado
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 2-5 years
🚀 Job Overview
Key aspects of this role include:
1. Developing and executing marketing strategies across various channels, with a strong focus on visual design for packaging, website, and advertising, as well as crafting compelling marketing communications through press releases, website content, and advertising copy.
2. Collaborating with cross-functional teams to elevate the company's brand presence and drive customer engagement.
3. Working in a fast-paced and growing organization, with an affinity for marketing and a desire to get one's foot in the door with a fintech commodities trading organization.
ASSUMPTION: This role requires a highly organized, detail-oriented individual with a passion for both visual aesthetics and persuasive storytelling. The ideal candidate will be a self-starter who thrives in fast-paced transactional environments and is excited to learn about new industries.
📋 Key Responsibilities
🔹 Design & Visual Communication:
- Conceptualize and design visually appealing and on-brand packaging for the company's products, ensuring functionality and marketability.
- Contribute to the user experience, content, design, and maintenance of the company's website, ensuring a user-friendly and visually consistent online experience.
- Develop creative visual assets for advertising campaigns across various platforms (digital, print, etc.), including banners, social media graphics, and print ads.
- Photograph and edit bullion product images for use on the company's platform, ensuring each image meets brand, quality, and clarity standards.
- Maintain brand guidelines and ensure consistent visual identity across all marketing materials.
- Collaborate with external designers and vendors as needed.
🔹 Marketing Communication & Content Creation:
- Write and distribute compelling press releases to announce company news, product launches, and other relevant updates.
- Develop engaging and informative content for the company's website, including product descriptions, industry news, blog posts, and landing pages, optimizing for SEO.
- Craft persuasive and effective copy for advertising campaigns across various channels, tailoring messaging to target audiences.
- Develop marketing collateral such as brochures, flyers, and presentations.
- Assist in the development and execution of content calendars.
🔹 General Marketing Support:
- Assist in the development and implementation of overall marketing strategies and campaigns.
- Conduct market research and analyze industry trends to identify opportunities.
- Track and analyze the performance of marketing initiatives and provide recommendations for improvement.
- Collaborate with sales, product development, and other teams to ensure alignment of marketing efforts.
- Manage project timelines and budgets effectively.
- Stay up-to-date with the latest marketing trends, technologies, and best practices.
- Perform other marketing-related duties as assigned.
ASSUMPTION: The responsibilities listed above are not exhaustive and may change based on business needs and the candidate's skills and experience.
🎯 Required Qualifications
🔹 Education:
- Bachelor's degree in Marketing, Graphic Design, Communications, or a related field.
🔹 Experience:
- Three to five years of experience in a marketing role with a focus on both design and content creation.
🔹 Required Skills:
- Understanding of brand development and consistency with experience in maintaining visual and verbal brand identity across all channels.
- Proven experience in designing packaging, website visuals, and advertising materials.
- Strong portfolio showcasing design work and creative writing samples (packaging, website, advertising, press releases, website content).
- Proficiency in graphic design software such as Canva and Adobe Creative Suite (Photoshop, Illustrator, InDesign).
- Proficient in content management systems such as WordPress (or similar) for content updates, page building, and basic troubleshooting; comfortable managing plugins, media, and ensuring visual consistency across the site.
- Experienced with Google Analytics 4 for event tracking, conversion goals, and custom report creation to analyze user behavior and campaign performance.
- Excellent writing, editing, and proofreading skills with a strong understanding of marketing communication principles.
- Familiarity with SEO best practices, including keyword strategy, on-page optimization, and foundational knowledge of backlink building to improve site authority and visibility.
- Strong understanding of digital marketing channels and advertising platforms.
- Experience securing both earned and paid media coverage by pitching and submitting content to media outlets, while staying on top of industry trends and media opportunities.
- Excellent project management and organizational skills with the ability to manage multiple projects simultaneously.
- Strong communication and interpersonal skills with the ability to collaborate effectively with cross-functional teams.
- Ability to work independently and as part of a team in a fast-paced environment.
- Creative thinker with a strong attention to detail.
🔹 Preferred Qualifications:
- Experience submitting content to media outlets and securing earned or paid media placements.
- Understanding of SEO strategy, including backlink building and domain authority best practices.
- Comfortable staying on top of industry and media trends to inform content planning and outreach strategies.
- Knowledge of advertising and paid campaign strategies.
- Experience with SEMRush, PR Newswire, Cision, Hootsuite or SproutSocial.
- Expertise with digital advertising and campaign tools including Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.
- Proficient in email marketing using platforms such as Constant Contact, including list management, campaign creation, and performance tracking.
- Knowledge of print production processes.
- Familiarity with marketing analytics tools.
ASSUMPTION: The required and preferred qualifications listed above are essential for success in this role. However, Upstate Coin & Gold is an equal opportunity employer and encourages applicants from diverse backgrounds to apply.
💰 Compensation & Benefits
🔹 Salary Range: $90,000 - $90,000 with potential for $10,000 (merit-based annual bonus)
🔹 Benefits:
- 401(k) Company Match (up to 6%)
- Employer-paid profit-sharing and cash balance plans
- Comprehensive medical, dental, vision, and Employee Assistance plans
- HSA and FSA plans (pre-tax benefit)
- Company-paid STD, LTD, Life, and AD&D insurance
- Supplemental coverage available including Critical Illness, Accident, Hospitalization, and Pet insurance
- PTO and paid holidays
- Extensive on-the-job training and opportunities for advancement
ASSUMPTION: The salary range and benefits listed above are subject to change based on the candidate's experience and qualifications. Upstate Coin & Gold offers a competitive compensation package and comprehensive benefits to attract and retain top talent.
📌 Applicant Insights
🔍 Company Context
🔹 Industry: Wholesale precious metals trading, with a focus on gold and silver bullion, coins, and bars.
🔹 Company Size: 51-200 employees
🔹 Founded: 2009, with roots tracing back to a small coin shop in Upstate New York.
🔹 Company Description: Upstate Coin & Gold is a leading wholesale coin and bullion dealer that provides innovative tools to drive growth in the precious metals industry. With a commitment to integrity, honesty, and transparency, the company has built a reputation as a trusted business partner and employer-of-choice. Upstate Coin & Gold offers competitive pay and benefits, as well as a people-focused culture and a commitment to being a good corporate citizen within the communities in which it lives and works.
🔹 Career Level: Mid-level marketing professional with a focus on both design and content creation.
🔹 Reporting Structure: This role reports directly to the Vice President of Sales and Marketing.
🔹 Work Arrangement: On-site, full-time position with a day shift.
🔹 Growth Opportunities:
- Potential for merit-based annual bonus of up to $10,000.
- Extensive on-the-job training and opportunities for advancement within the company.
- Working in a fast-paced and growing organization, with opportunities to learn about the fintech commodities trading industry.
ASSUMPTION: The career level, reporting structure, work arrangement, and growth opportunities listed above are based on the information provided in the job listing. However, Upstate Coin & Gold reserves the right to modify these aspects based on business needs and the candidate's qualifications.
🌍 Location & Work Environment
🔹 Office Type: On-site, corporate headquarters located in Centennial, Colorado.
🔹 Office Location(s): 12353 E Easter Ave, Centennial, Colorado 80112, US, and 511 E. Genesee St. Suite 13, Fayetteville, NY 13066, US.
🔹 Geographic Context:
- Centennial, Colorado: A suburb of Denver, with a population of approximately 108,000 people. It offers a mix of urban and suburban living, with easy access to the Denver Tech Center and downtown Denver.
- Fayetteville, New York: A city in upstate New York, with a population of approximately 31,000 people. It is known for its historic sites, outdoor recreation, and proximity to the Finger Lakes region.
ASSUMPTION: The office type, office locations, and geographic context listed above are based on the information provided in the job listing. However, Upstate Coin & Gold reserves the right to modify these aspects based on business needs and the candidate's qualifications.
💼 Interview & Application Insights
🔹 Typical Process:
1. Online application submission through the provided link.
2. Phone or video screening with the hiring manager or HR representative.
3. In-person or virtual interview with the hiring manager and/or other team members.
4. Final interview with the Vice President of Sales and Marketing or another senior leader.
🔹 Key Assessment Areas:
1. Design and visual communication skills.
2. Writing and content creation skills.
3. Marketing communication and strategy.
4. Project management and organizational skills.
5. Cultural fit and team dynamics.
🔹 Application Tips:
1. Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role.
2. Showcase your portfolio of design work and creative writing samples, focusing on packaging, website, advertising, press releases, and website content.
3. Prepare examples of your experience with Google Analytics, SEO best practices, and digital marketing channels.
4. Research Upstate Coin & Gold's industry, company history, and competitors to demonstrate your understanding of the role and the company.
5. Practice common marketing interview questions and be prepared to discuss your approach to marketing strategy, campaign development, and project management.
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