Marketing and Communications Specialist

📌 Core Information 🔹 Job Title: Marketing and Communications Specialist 🔹 Company: Horizon Services, Inc. 🔹 Location: Bay Area, CA (Primarily remote with some travel to program sites) 🔹 Job Type: Full-time 🔹 Category: Marketing & Communications 🔹 Date Posted: April 4, 2025 🔹 Experience Level: 2-5 years of experience 🔹 Remote Status: Hybrid (remote with some travel) 🚀 Job Overview Key aspects of this role include: 1. Marketing & Outreach Support: Collaborate with the Marketing and Outreach Department to achieve community engagement and marketing goals. 2. Brand Management: Maintain and enhance Horizon's brand positioning and value propositions across all marketing materials. 3. Event Planning: Brainstorm, plan, and execute agency community outreach events throughout the year. 4. Creative Asset Generation: Generate polished and branded multi-media marketing assets, including print materials, podcasts, videos, and social media content. 5. Project Management: Manage projects, timelines, and deliverables for the team using Gantt charts or similar tools. *ASSUMPTION:* This role requires a strong understanding of project management, event planning, and graphic design principles. Candidates should be comfortable working both independently and collaboratively in a team environment. 📋 Key Responsibilities 🔹 Project Management & Administrative Duties: - Collaborate in systematizing recurring projects and managing project deadlines. - Schedule appointments, manage calendars, and provide customer service to the agency's staff. - Assist in writing and distribution of press releases. 🔹 Creativity & Production: - Design, plan, produce, and edit branded marketing materials, presentations, videos, and other media content as needed. - Assist in the creation and distribution of podcast content. - Help systematize the generation of curated content for ongoing staff and stakeholder newsletters. 🔹 Event Planning: - Coordinate and manage outreach events, including community engagement activities. *ASSUMPTION:* Successful candidates will have proven experience in event planning and coordination, with a strong ability to manage multiple projects and deadlines. 🎯 Required Qualifications Education: - Bachelor’s degree in marketing, communications, graphic design, or a related field. Experience: - Strong organizational and project management skills. - Proven experience in event planning and coordination. - Proficiency in Canva graphic design software. - Excellent written and verbal communication skills. - Ability to work independently and collaboratively in a team environment. - Utilize Microsoft Workspace tools for various tasks and projects. Required Skills: - Understanding of the agency brand and its values. - Collaborative and proactive problem-solving skills. - Ability to provide thoughtful customer service. - Understanding of cultural humility and working in a diverse environment. - Outstanding ability to follow through with tasks. - Highly organized with excellent time management skills. - Strong attention to detail. - Excellent writing, grammar, and spelling skills. - Strong ability to perform scheduling, documentation, and coordination tasks. - Skilled in use of MS Office Suite and ability to quickly learn new software. - Teachability - open to sharing knowledge and expertise as well as learning from others. - A desire to grow in professional capacity and skillset with a can-do attitude! *ASSUMPTION:* Candidates with a portfolio of creative work demonstrating their experience will be given preference. 💰 Compensation & Benefits Salary Range: $70,000 to $80,000 annually, depending on experience and qualifications. Benefits: - 100% Medical and dental coverage for the employee and up to 50% for any dependents. - PTO and Holiday pay. - Retirement benefits after 6 months of service. - Training and SUD CEU opportunities. - A meaningful work environment with a team of mindful, caring, and passionate people. *ASSUMPTION:* The salary range provided is an estimate based on industry standards for this role, experience level, and location. The actual salary may vary based on the candidate's qualifications and the company's internal compensation structure. 📌 Applicant Insights 🔍 Company Context Industry: Horizon Services, Inc. operates in the behavioral healthcare industry, focusing on addiction treatment and mental health services. Company Size: Mid-sized nonprofit with approximately 200 employees. Founded: 1974, with a rich history of providing addiction treatment services to diverse communities. Company Description: - Committed to reducing substance use and mental health-related challenges for people from all walks of life. - Practices values of Integrity, Respect, Professionalism, and Compassion to provide youth prevention, outpatient, sobering programs, withdrawal management, and co-occurring capable residential programs. - Serves women, men, youth, LGBTQIA+, and BIPOC clients to live healthy, fulfilling, and constructive lives. Company Specialties: - Addiction treatment services - Mental health services - Community outreach and education - Prevention and early intervention programs Company Website: https://www.horizonservices.org *ASSUMPTION:* Horizon Services, Inc. is an inclusive workplace and a learning community where collective experiences enrich each other's growth. 📊 Role Analysis Career Level: This role is at the mid-career level, requiring 2-5 years of experience in marketing, communications, or a related field. Reporting Structure: The Marketing and Communications Specialist will report directly to the Marketing and Outreach Director. Work Arrangement: This role is primarily remote with some travel to program sites for events and meetings. The work arrangement is flexible, with a focus on results and deadlines rather than strict office hours. Growth Opportunities: - Opportunities for professional development and career advancement within the marketing and communications department. - Potential to gain experience in nonprofit marketing and community outreach. - Possibility to contribute to the organization's mission and make a positive impact on the lives of clients and communities. *ASSUMPTION:* Successful candidates will be eager to learn and grow in their role, taking advantage of training and development opportunities. 🌍 Location & Work Environment Office Type: Primarily remote with some travel to program sites. Office Location(s): Bay Area, CA, with program sites throughout the region. Geographic Context: - The Bay Area offers a diverse and vibrant community with a rich cultural scene, numerous outdoor activities, and a mild Mediterranean climate. - The region is home to several major tech companies, providing ample networking opportunities for marketing and communications professionals. Work Schedule: Flexible, with a focus on results and deadlines. Some evening and weekend work may be required for events and meetings. *ASSUMPTION:* Candidates should be comfortable working in a flexible, remote-first environment and managing their own time effectively. 💼 Interview & Application Insights Typical Process: 1. Online application submission through the provided link. 2. Phone or video screening with the hiring manager. 3. In-person or virtual interview with the Marketing and Outreach Director and other team members. 4. Final interview with the Executive Director or another senior leader. Key Assessment Areas: - Problem-solving skills and ability to manage multiple projects and deadlines. - Creativity and innovation in marketing and communications strategies. - Understanding of the agency brand and its values. - Ability to work collaboratively and effectively in a team environment. - Cultural competency and awareness of diverse communities. Application Tips: 1. Tailor your resume and cover letter to highlight relevant skills and experiences for this role. 2. Prepare examples of your past marketing and communications projects, demonstrating your ability to manage projects from start to finish. 3. Research Horizon Services, Inc. and be prepared to discuss how your skills and experiences align with the organization's mission and values. ATS Keywords: Marketing, Communications, Project Management, Event Planning, Graphic Design, Brand Management, Community Outreach, Nonprofit, Behavioral Health, Addiction Treatment, Marketing Specialist, Communications Specialist *ASSUMPTION:* The interview process may vary based on the organization's needs and the candidate's qualifications. Successful candidates will be able to demonstrate their fit for the role and the organization's mission. 🛠️ Tools & Technologies - Microsoft Office Suite (Word, Excel, PowerPoint) - Canva (graphic design software) - Gantt chart or similar project management tools - Audio and video editing software (e.g., Audacity, iMovie, Adobe Premiere Pro) - Social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn) - Email marketing platforms (e.g., Mailchimp, Constant Contact) - Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot) *ASSUMPTION:* The specific tools and technologies required for this role may vary based on the organization's needs and the candidate's qualifications. Successful candidates will be able to learn and adapt to new tools and technologies as needed. 👔 Cultural Fit Considerations Company Values: - Integrity: Uphold honesty and ethical standards in all actions. - Respect: Value and consider the perspectives, needs, and dignity of all individuals. - Professionalism: Maintain a high standard of excellence in all aspects of work. - Compassion: Demonstrate empathy and kindness towards clients, colleagues, and community members. Work Style: - Collaborative: Work effectively with team members and stakeholders to achieve shared goals. - Adaptable: Embrace change and adapt to new situations, tools, and processes. - Results-driven: Focus on achieving outcomes and meeting deadlines. - Culturally aware: Recognize and appreciate the diverse backgrounds and experiences of team members and clients. Self-Assessment Questions: 1. How do you align with Horizon Services, Inc.'s value of Integrity, and how have you demonstrated this value in past roles? 2. Describe a time when you had to adapt to a significant change in your work environment. How did you handle this change, and what was the outcome? 3. How do you approach working with diverse teams and communities, and how have you demonstrated cultural competency in past roles? *ASSUMPTION:* Successful candidates will be able to articulate their fit with the organization's values and work style, providing specific examples from their past experiences. ⚠️ Potential Challenges 1. Workload fluctuations: Marketing and communications projects may have fluctuating deadlines and priorities, requiring candidates to manage their time effectively and adapt to changing demands. 2. Stakeholder management: Candidates must be able to balance the needs and expectations of various stakeholders, including clients, staff, and community members. 3. Budget constraints: Marketing and communications projects may have limited budgets, requiring candidates to be creative and resourceful in their approach to marketing and outreach efforts. 4. Community engagement: Candidates must be comfortable working with diverse communities and may face challenges related to stigma, access, and engagement in underserved populations. *ASSUMPTION:* Successful candidates will be able to identify and address potential challenges proactively, demonstrating their ability to problem-solve and adapt in dynamic work environments. 📈 Similar Roles Comparison 1. Marketing and Communications Specialist vs. Marketing Manager: A Marketing Manager role may have more strategic responsibilities, overseeing a team and developing marketing strategies, while a Marketing and Communications Specialist focuses on tactical implementation and project management. 2. Industry-specific context: In the behavioral healthcare industry, marketing and communications professionals may face unique challenges related to stigma, access, and engagement in underserved populations. Successful candidates will have experience or a strong understanding of these challenges and how to address them effectively. 3. Career path comparison: A Marketing and Communications Specialist role can serve as a stepping stone to a Marketing Manager or Director role, providing valuable experience in project management, event planning, and creative asset generation. *ASSUMPTION:* Successful candidates will be able to articulate how their career goals align with the organization's mission and values, and how they plan to grow and develop in their role. 📝 Sample Projects 1. Event Planning: Describe a successful community outreach event you planned, including the planning process, execution, and outcomes. 2. Graphic Design: Share an example of a branded marketing material you designed, explaining your creative process and the impact of the piece. 3. Media Production: Discuss a multimedia project you worked on, highlighting your role in the production process and the project's impact on its target audience. *ASSUMPTION:* Successful candidates will be able to provide specific, detailed examples of their past projects, demonstrating their ability to manage projects from start to finish and achieve meaningful outcomes. ❓ Key Questions to Ask During Interview 1. Role Responsibilities: What are the most important priorities for this role in the first 30-60-90 days? 2. Team Structure: How does this role fit into the overall marketing and communications team structure, and who will I be working with most closely? 3. Company Culture: How would you describe the company culture, and how does this role contribute to maintaining and enhancing that culture? 4. Growth Opportunities: What opportunities are there for professional development and career advancement within the marketing and communications department? 5. Work Environment: How does the organization support work-life balance, and what resources are available to help employees manage their time and priorities effectively? *ASSUMPTION:* Successful candidates will be able to ask thoughtful, insightful questions that demonstrate their interest in the role and the organization's mission. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through the following link: [Application Link] 2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role. 3. Prepare examples of your past marketing and communications projects, demonstrating your ability to manage projects from start to finish. 4. Follow up with the hiring manager one week after submitting your application to express your continued interest in the role. 5. If selected for an interview, be prepared to discuss your past projects, assumptions about the role, and your fit with the organization's mission and values. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.