📌 Core Information
🔹 Job Title: Marketing and Communications Team Leader
🔹 Company: California Lawyers Association
🔹 Location: Sacramento, California
🔹 Job Type: On-site
🔹 Category: Marketing & Communications
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (not remote or hybrid)
🚀 Job Overview
Key aspects of this role include:
- Leading and managing the Marketing department to deliver high-impact creative media assets
- Developing and implementing marketing strategies and plans under the guidance of the Chief Member Experience Officer (CMEO)
- Overseeing the creation and delivery of advertising, marketing copy, social media posts, newsletters, and other media assets
- Managing project assignments, workflows, and resources to ensure timely delivery and quality standards
- Engaging external contractors for graphic design, copywriting, and public relations tasks as needed
ASSUMPTION: This role requires a strong background in graphic design, copywriting, and project management, with a proven track record in leading teams to deliver high-quality marketing campaigns.
📋 Key Responsibilities
✅ Assess and adjust workflows to ensure timely delivery of projects meeting quality standards
✅ Oversee the daily work of the Marketing department; provide coaching and training; set goals and conduct annual performance reviews
✅ Lead the strategy and development of high-impact creative media assets that clarify the organization’s value proposition and convey engaging stories that generate emotional connection; develop and implement themes and messaging woven into all media.
✅ Deliver media assets including, but not limited to, copywriting, graphic design, social media posts, email marketing, articles, newsletters, advertising, and sponsorship previews.
✅ Manage workloads to ensure consistency, responsiveness, and performance. Adjust/redesign workflows as needed to achieve team goals.
✅ Edit, proof, and verify the completeness of the department’s products
✅ Track and verify all commitments are fulfilled, including all components listed in sponsorship contract agreements.
✅ Use project plans to proactively manage the development of media assets for events and processes
✅ Leverage consumer insights, performance data, and knowledge of digital trends to provide creative direction and write actionable briefs
✅ Conduct surveys and focus groups, as assigned by CMEO
✅ Uphold platform and brand guidelines across copy, imagery, and layout to maximize performance
✅ Track and analyze performance of ongoing campaigns, regularly reviewing reports and sharing insights
✅ Assist in forecasting the organization’s marketing and creative needs, collaborating cross-functionally on team capacity and resource planning
✅ Under guidance of CMEO, manage external creative resources and vendors to produce content on schedule and within budget
✅ Stay apprised of industry trends and remain up to date on creative best practices
✅ Prepare summary reports, as directed by CMEO, to inform various stakeholder groups
✅ Support implementation of new software platforms and launches of internal initiatives
ASSUMPTION: This role requires strong project management skills, with the ability to multitask, prioritize, and meet deadlines. The ideal candidate will have experience in a similar role and be comfortable working in a fast-paced environment with some ambiguity.
🎯 Required Qualifications
Education: Bachelor's degree
Experience: 2 years of supervisory experience, 4+ years of proven experience in graphic design and copywriting, experience in communications, project management, quality control, meeting deadlines, and working with social media channels
Required Skills:
- Strong acumen in graphic design, copywriting, editing/proofing, and the creation of thematic, story-driven marketing campaigns
- Understanding of best practices across marketing channels, including social media
- Experience using social media management software
- Knowledge of digital marketing technologies, media buying strategies, and audience targeting
- Experience in editing photos/video
- Experience managing marketing teams, including coaching and written assessments of performance
- Experience in project management, including the creation of checklists, forms, and performance criteria
- Proactive and self-driven, anticipating needs and heading off potential issues
- Agile and comfortable in fast-paced environment; able to handle situations that may be ambiguous (incomplete information)
- Skills in time management and process improvement; skills in assessing project work hours for completion
- Skills in critical thinking and problem-solving; focused on how to keep projects moving forward and removing obstacles to reach goals
- Growth mindset and positive approach to work
Preferred Skills:
- Experience with Hubspot or similar email marketing software platform
- Association experience
ASSUMPTION: Candidates with a background in association marketing or nonprofit communications may have an advantage in this role. Familiarity with the legal industry is not required but may be helpful.
💰 Compensation & Benefits
Salary Range: $80,000 - $100,000 (based on industry standards for a Marketing and Communications Team Leader with 5-10 years of experience in California)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with employer match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Professional development opportunities
Working Hours: Full-time (40 hours per week), Monday - Friday, 8:30 AM - 5:00 PM (with a 30-minute lunch break)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in California. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: The California Lawyers Association (CLA) is the statewide voluntary bar association for all California attorneys. CLA’s mission is to promote excellence, diversity, and inclusion in the legal profession and fairness in the administration of justice and the rule of law.
Company Size: CLA is a mid-sized organization with 11-50 employees, providing ample opportunities for professional growth and collaboration.
Founded: CLA was established in 2018 and is headquartered in Sacramento, California.
Company Description:
- CLA is committed to promoting excellence, diversity, and inclusion in the legal profession and fairness in the administration of justice and the rule of law.
- CLA offers premier educational, networking, and advocacy opportunities for its members to maintain expertise in their field, build contacts, and uphold the legal profession and system.
- CLA has eighteen Sections, each sharing an area of interest in law and offering top-tier programs, award-winning conferences, events, and access to outstanding legal resources.
Company Specialties:
- Legal education and networking events
- Advocacy and policy initiatives
- Membership services and resources
- Diversity, equity, and inclusion programs
Company Website: calawyers.org
ASSUMPTION: CLA is a mission-driven organization that values diversity, inclusion, and professional development. Candidates who are passionate about the legal profession and committed to promoting excellence, diversity, and inclusion may find CLA to be an excellent fit.
📊 Role Analysis
Career Level: This role is a working manager position, responsible for implementing the organization’s marketing and communications strategies and plans while supervising the Marketing department.
Reporting Structure: The Marketing and Communications Team Leader reports directly to the Chief Member Experience Officer (CMEO).
Work Arrangement: This is an on-site position, with the option to work remotely on a case-by-case basis with approval from the CMEO.
Growth Opportunities:
- As CLA continues to grow, there may be opportunities for the Marketing and Communications Team Leader to take on additional responsibilities or advance to a more senior role within the organization.
- CLA offers professional development opportunities, including training and workshops, to help employees grow in their careers.
ASSUMPTION: This role offers the opportunity to work in a dynamic and growing organization, with ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: CLA's office is a modern, professional environment with open-concept workspaces and collaborative areas.
Office Location(s): 400 Capitol Mall, Suite 650, Sacramento, California 95814
Geographic Context:
- Sacramento is the capital of California and is known for its rich history, vibrant arts and culture scene, and diverse neighborhoods.
- The city offers a mix of urban and suburban living options, with easy access to outdoor recreation, including hiking, biking, and water activities.
- Sacramento has a Mediterranean climate, with mild winters and hot, dry summers.
Work Schedule: The standard work schedule is Monday - Friday, 8:30 AM - 5:00 PM, with a 30-minute lunch break. Flexible scheduling may be available with approval from the CMEO.
ASSUMPTION: Candidates who enjoy working in a collaborative, professional environment and appreciate the benefits of living in a mid-sized city with a rich cultural scene may find CLA's office and location to be an excellent fit.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Hiring Manager
- In-person or virtual interview with the Hiring Manager and a panel of CLA employees
- Final interview with the CMEO
- Background check and reference check
Key Assessment Areas:
- Candidates' understanding of and alignment with CLA's mission and values
- Candidates' marketing and communications skills and experience
- Candidates' leadership and management skills
- Candidates' ability to work collaboratively and effectively in a team environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing and communications experience and skills
- Be prepared to discuss your experience with project management, team leadership, and creative direction
- Demonstrate your understanding of CLA's mission and values, and how your skills and experience align with the organization's goals
- Follow up with the Hiring Manager after your interview to express your appreciation for the opportunity and reiterate your interest in the role
ATS Keywords: Marketing and Communications, Team Leadership, Project Management, Graphic Design, Copywriting, Social Media, Digital Marketing, Brand Management, Campaign Development, Event Planning, Nonprofit, Legal Industry
ASSUMPTION: CLA uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.
🛠️ Tools & Technologies
- Hubspot (email marketing software)
- Adobe Creative Suite (graphic design)
- Microsoft Office Suite (word processing, presentations, and spreadsheets)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required. CLA provides training and support to help employees develop the skills they need to succeed in their roles.
👔 Cultural Fit Considerations
Company Values:
- Excellence: CLA strives to promote excellence in the legal profession and the administration of justice
- Diversity, Equity, and Inclusion: CLA is committed to fostering a diverse, equitable, and inclusive legal profession and workplace
- Collaboration: CLA values collaboration and teamwork in achieving its mission
Work Style:
- CLA values a positive, growth-oriented work environment that supports professional development and growth
- CLA encourages a healthy work-life balance and offers flexible scheduling options
- CLA values a diverse and inclusive workplace that reflects the diverse legal community it serves
Self-Assessment Questions:
- Do you share CLA's commitment to promoting excellence, diversity, and inclusion in the legal profession?
- Are you comfortable working in a collaborative, team-oriented environment?
- Do you have a growth mindset and a positive approach to work?
ASSUMPTION: CLA values a diverse and inclusive workplace that reflects the diverse legal community it serves. Candidates who are committed to promoting excellence, diversity, and inclusion in the legal profession and are comfortable working in a collaborative, team-oriented environment may find CLA to be an excellent fit.
⚠️ Potential Challenges
- The Marketing and Communications Team Leader role may require working on multiple projects simultaneously, with tight deadlines and competing priorities
- CLA is a mission-driven organization, and the Marketing and Communications Team Leader may be expected to align their work with CLA's mission and values
- The Marketing and Communications Team Leader may need to manage external creative resources and vendors, requiring strong project management and communication skills
- The Sacramento area may have a competitive job market for marketing and communications professionals, potentially making it more challenging to attract and retain top talent
ASSUMPTION: Candidates who are comfortable working in a fast-paced, dynamic environment and are skilled in project management, team leadership, and creative direction may find these challenges to be exciting opportunities for growth and development.
📈 Similar Roles Comparison
- Marketing and Communications Manager: This role may have more strategic responsibilities and less day-to-day management of the marketing department
- Graphic Designer: This role focuses primarily on graphic design tasks, with less responsibility for project management, team leadership, and strategic planning
- Marketing Coordinator: This role may have fewer supervisory responsibilities and more tactical marketing tasks, with less strategic planning and leadership
ASSUMPTION: Candidates who are interested in a role that combines strategic planning, creative direction, and team leadership with day-to-day management of marketing tasks may find the Marketing and Communications Team Leader role to be an excellent fit.
📝 Sample Projects
- Developing and implementing a comprehensive marketing campaign for CLA's Annual Meeting, including advertising, social media, email marketing, and on-site materials
- Creating and managing a content calendar for CLA's website and social media channels, ensuring consistent and engaging content is published on a regular basis
- Collaborating with CLA's web team to design and develop new web pages and features, improving the user experience and driving engagement
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities the Marketing and Communications Team Leader may be expected to perform. The actual projects and tasks may vary depending on the organization's needs and priorities.
❓ Key Questions to Ask During Interview
- How does this role fit into CLA's overall marketing and communications strategy?
- What are the biggest challenges facing the Marketing department, and how can this role help address them?
- How does CLA support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does CLA measure the success of its marketing and communications efforts, and how can this role contribute to improving those metrics?
ASSUMPTION: Asking thoughtful, insightful questions during the interview can help demonstrate your interest in the role and your understanding of CLA's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing and communications experience and skills
- Prepare a portfolio or examples of your work, demonstrating your graphic design, copywriting, and project management skills
- Follow up with the Hiring Manager after your interview to express your appreciation for the opportunity and reiterate your interest in the role
- If selected for the final round of interviews, be prepared to present your portfolio or examples of your work and discuss your approach to marketing and communications strategy
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
