Marketing and Content Strategy Manager

📌 Core Information

🔹 Job Title: Marketing and Content Strategy Manager

🔹 Company: Cleary Gottlieb Steen & Hamilton LLP

🔹 Location: New York, NY, United States

🔹 Job Type: On-site

🔹 Category: Marketing & Communications

🔹 Date Posted: 2025-05-22

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Overseeing firm-level marketing strategy and ensuring brand consistency across collateral
• Managing editorial standards and quality control for externally-facing content
• Creating and publishing engaging content across various channels
• Analyzing market trends and competitor activity to identify opportunities and challenges
• Collaborating with cross-functional teams to develop marketing strategies and campaigns
• Managing a junior team member based in the New York office

ASSUMPTION: This role requires a high level of independence and project management skills, as well as strong collaboration with various teams across the firm.

📋 Key Responsibilities

✅ Oversee firm-level marketing strategy, ensuring brand consistency across collateral, including brochures, business development collateral, web and related intranet content. Develop and execute related campaigns.

✅ Manage editorial standards, including brand voice, quality control, and best practices to ensure engaging, high-quality content with consistent messaging across all channels.

✅ Create and publish content ensuring alignment across all relevant firm communication channels, including website, intranet, social media and blogs, among others; coordinate with all appropriate teams and departments.

✅ Analyze and report on market trends and competitor activity to identify new opportunities and challenges.

✅ Collaborate with Recruitment on profile-raising strategy and in development of campaign, publish brochures and other collateral, microsite, and other web and social media content.

✅ Identify innovative technology resources to support remit and manage related vendor relationships.

✅ Collaborate with senior brand, digital and content manager to develop and support publication processes and workflows for client alerts, awards and rankings announcements and other external communications as needed.

✅ Ensure compliance with legal, regulatory, and brand guidelines across all editorial content.

✅ Measure, track, and report on campaign ROI/KPIs.

✅ Manage, mentor, and professionally develop a junior team member based in the New York office.

ASSUMPTION: This role involves a mix of strategic planning, content creation, and project management, with a strong focus on maintaining brand consistency and quality across all external communications.

🎯 Required Qualifications

Education: Bachelor’s degree, ideally in related discipline (marketing, communications, public relations, journalism, English, etc.).

Experience: Seven or more years of work experience in professional services or in relevant background in writing, journalism, marketing or publishing. Previous experience at an international law firm is preferred.

Required Skills:

• Strong grammar proficiency and exceptional business writing, editing, and verbal communication skills, including attention to detail and commitment to providing error-free content. Proficiency in AP Style preferred.
• Experience in copy writing and editing for style, tone and readability.
• Demonstrated experience developing and executing marketing strategies aligned to business goals.
• Ability to independently own and execute projects from inception through delivery.
• Superior interpersonal and collaboration skills and executive presence in communicating with lawyers and professional staff at all levels of seniority.
• Ability to collaborate as a member of a project team, organize/prioritize work, handle sensitive matters and meet deadlines, including working well under pressure with shifting (and sometimes conflicting) demands.
• Flexibility to adjust hours to meet global operating needs.

Preferred Skills:

• Experience with marketing automation tools and CRM systems
• Familiarity with HTML and CSS
• Knowledge of the legal industry and its trends

ASSUMPTION: Candidates with a strong background in marketing, content creation, and project management, as well as a solid understanding of the legal industry, will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: $165,000 - $170,000 per year

Benefits:

• Health Care Benefits

Working Hours: Full-time, with flexibility to adjust hours to meet global operating needs

ASSUMPTION: The salary range provided is based on the information given in the job listing and is subject to change based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Cleary Gottlieb Steen & Hamilton LLP is a leading international law firm, with 16 offices located in major financial centers around the world. The firm has a proven track record for innovation and providing work of the highest quality to meet the needs of its domestic and international clients.

Company Size: Cleary Gottlieb has approximately 1,100 lawyers from more than 50 countries, making it a mid-sized law firm with a global presence.

Founded: 1946

Company Description:

• Cleary Gottlieb offers a collegial working environment that fosters the professional and personal growth of its lawyers and staff.
• The firm seeks candidates who are confident in their abilities and creative in their thinking to best serve the changing needs of its clients.
• Cleary Gottlieb places a premium on openness, diversity, individuality, and collegiality.

Company Specialties:

• Corporate and Securities
• Litigation and Investigations
• Antitrust and Competition
• Tax
• Employment Law

Company Website: https://www.clearygottlieb.com

ASSUMPTION: Working at Cleary Gottlieb offers candidates the opportunity to gain international experience and work on complex legal matters for a diverse range of clients.

📊 Role Analysis

Career Level: Mid-level to senior marketing and communications professional

Reporting Structure: This role reports directly to the senior brand, digital and content manager and may have supervisory responsibilities for a junior team member.

Work Arrangement: On-site, with flexibility to adjust hours to meet global operating needs

Growth Opportunities:

• Potential to advance to a senior-level marketing and communications role within the firm
• Opportunity to gain experience working on international marketing campaigns and projects
• Possibility to mentor and develop junior team members

ASSUMPTION: This role offers candidates the opportunity to grow professionally and take on increased responsibilities over time.

🌍 Location & Work Environment

Office Type: Modern, professional office environment

Office Location(s): One Liberty Plaza, New York, NY 10006, United States

Geographic Context:

• New York City is a major financial center with a vibrant legal industry
• The office is located in the heart of Manhattan, offering easy access to public transportation and amenities
• The city offers a diverse range of cultural, entertainment, and dining options

Work Schedule: Full-time, with flexibility to adjust hours to meet global operating needs

ASSUMPTION: Working in New York City offers candidates the opportunity to be part of a dynamic and fast-paced legal market, with access to a wide range of cultural and professional experiences.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-person or virtual interview with the senior brand, digital and content manager
• Final interview with the chief marketing officer or another senior leader

Key Assessment Areas:

• Writing and editing skills
• Marketing strategy and campaign development
• Project management and organizational skills
• Collaboration and communication skills
• Understanding of the legal industry and its trends

Application Tips:

• Highlight relevant marketing and communications experience, with a focus on project management and content creation
• Include examples of successful marketing campaigns or projects, with an emphasis on results and impact
• Tailor your resume and cover letter to emphasize your fit with the firm's culture and values
• Prepare questions about the firm's marketing and communications strategy, as well as the role's responsibilities and growth opportunities

ATS Keywords: Marketing strategy, content creation, brand management, editing, copywriting, collaboration, project management, market analysis, communication, interpersonal skills, quality control, social media, campaign development, vendor management, compliance, mentoring, legal industry, international law firm

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on candidates with strong marketing and communications skills and a proven track record of success in their field.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Marketing automation tools (e.g., Marketo, HubSpot)
• CRM systems (e.g., Salesforce, HubSpot CRM)
• Content management systems (e.g., WordPress, Drupal)

ASSUMPTION: Familiarity with these tools and technologies is not required but may be beneficial for candidates applying for this role.

👔 Cultural Fit Considerations

Company Values:

• Openness
• Diversity
• Individuality
• Collegiality

Work Style:

• Collaborative and team-oriented
• Results-driven and proactive
• Adaptable and flexible
• Attention to detail and commitment to quality

Self-Assessment Questions:

• Do you thrive in a collaborative and team-oriented environment?
• Are you results-driven and proactive in your approach to work?
• Are you adaptable and able to adjust your work schedule to meet global operating needs?
• Do you have a strong attention to detail and commitment to providing high-quality work?

ASSUMPTION: Candidates who are a strong cultural fit for Cleary Gottlieb are likely to be collaborative, results-driven, adaptable, and committed to providing high-quality work.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with a diverse range of stakeholders, including lawyers and professional staff at all levels of seniority
• Adapting to shifting demands and priorities
• Meeting the high standards of quality and brand consistency expected by the firm

ASSUMPTION: These challenges are inherent in the role and require strong project management, communication, and adaptability skills to overcome.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager or Content Strategist role in a professional services firm, but with a focus on the legal industry and international marketing campaigns
• Compared to other marketing and communications roles, this position requires a higher level of independence and project management skills, as well as a strong understanding of the legal industry and its trends
• Career progression in this role may lead to senior-level marketing and communications positions within the firm or other international law firms

ASSUMPTION: Candidates with experience in marketing and communications roles in professional services firms or other international law firms may be well-suited for this position.

📝 Sample Projects

• Developing and executing a marketing campaign to promote the firm's corporate and securities practice area
• Creating and publishing a series of thought leadership articles on recent developments in antitrust and competition law
• Managing the production and distribution of the firm's annual report, including coordinating with various teams and departments to gather content and ensure brand consistency

ASSUMPTION: These sample projects are intended to illustrate the types of marketing and communications initiatives that may be required for this role, but the specific projects and responsibilities may vary depending on the firm's needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the firm's marketing and communications strategy and how this role fits into that overall plan?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the firm support the professional development and growth of its marketing and communications team members?
• What are the most challenging aspects of this role, and how have previous incumbents approached them?
• How does the firm measure the success of its marketing and communications initiatives, and what metrics are most important for this role?

ASSUMPTION: These questions are intended to help candidates better understand the role's responsibilities, priorities, and growth opportunities, as well as the firm's marketing and communications strategy and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://careers-clearygottlieb.icims.com/jobs/1753/marketing-and-content-strategy-manager/job
• Tailor your resume and cover letter to highlight your relevant marketing and communications experience, with an emphasis on project management and content creation
• Prepare questions about the firm's marketing and communications strategy, as well as the role's responsibilities and growth opportunities
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.