📌 Core Information
🔹 Job Title: Marketing and Creative Design Specialist
🔹 Company: Bayview Physicians Group
🔹 Location: Chesapeake, Virginia
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: June 20, 2025
🔹 Experience Level: Intermediate (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing multiplatform marketing strategies
- Managing marketing campaigns and performance
- Creating and executing digital and social media strategies
- Designing and managing marketing collateral and website content
- Collaborating with executives, physicians, and staff across the organization
ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on driving brand awareness and engagement through strategic marketing initiatives.
📋 Key Responsibilities
✅ Develop and implement multiplatform marketing strategies and campaigns
✅ Create and manage digital and social media content and platforms
✅ Write, edit, and proofread marketing materials and copy
✅ Monitor and research marketing trends and best practices
✅ Maintain and update the organization's website and web content
✅ Collaborate effectively with executives, physicians, and staff at all levels
✅ Manage multiple priorities and projects under tight deadlines
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to work both independently and collaboratively in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's Degree in Business, Marketing, Communications, or a related field (preferred)
Experience: Minimum 3 years of marketing experience (required), with healthcare experience preferred
Required Skills:
- Proficient in Adobe Creative Cloud
- Proficient in Microsoft Office and Website Content Management Systems
- Strong written and verbal communication skills
- Excellent time-management and organizational skills
- Ability to work independently and collaboratively
Preferred Skills:
- Familiarity with healthcare marketing trends and best practices
- Experience with social media management and digital marketing
- Ability to work flexible hours, including after hours and weekends as needed
ASSUMPTION: Candidates with a strong portfolio showcasing their design and marketing skills, as well as relevant industry experience, will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $55,000 - $70,000 per year (based on industry standards for a Marketing and Creative Design Specialist with 2-5 years of experience in the healthcare industry)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Continuing education and professional development opportunities
Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM, with flexibility to work after hours and weekends as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Bayview Physicians Group is a leading multi-specialty healthcare group in Virginia, offering a wide range of medical services and specialties.
Company Size: With 501-1,000 employees, Bayview Physicians Group offers a large and diverse work environment, providing ample opportunities for collaboration and career growth.
Founded: Established in 1991, Bayview Physicians Group has over 30 years of experience providing high-quality medical care to the Hampton Roads area.
Company Description:
- Bayview Physicians Group is a premier, multi-specialty, independent physicians group serving neighborhoods in the Hampton Roads area
- The group offers quality medical services with over 300 providers in 75 outpatient care sites, 6 Urgent Care Centers, and 5 hospitals
- Bayview is proud to offer convenient locations for regular doctor appointments, after-hours Urgent Care services, and inpatient hospitalist services
Company Specialties:
- Family Medicine
- Internal Medicine
- Urgent Care
- Specialties including Cardiology, Dermatology, Ear, Nose & Throat, Endocrinology, General Surgery, Hospital Care, Gastroenterology, OB/GYN, Occupational Medicine, Podiatry, Pulmonary & Critical Care, Rheumatology, and Sleep Medicine
Company Website: http://www.bayviewphysicians.com
ASSUMPTION: Bayview Physicians Group's extensive experience and diverse range of medical services make it an attractive employer for marketing and creative professionals seeking to make a meaningful impact in the healthcare industry.
📊 Role Analysis
Career Level: This role is an intermediate-level position, offering opportunities for growth and advancement within the marketing and communications department.
Reporting Structure: The Marketing and Creative Design Specialist will report directly to the Marketing Director and collaborate with various departments, including executive leadership, physicians, and staff.
Work Arrangement: This is an on-site, full-time position, with flexibility to work after hours and weekends as needed to support marketing events and campaigns.
Growth Opportunities:
- Advancement to a senior marketing role within the department
- Expanding expertise in healthcare marketing and communications
- Potential to lead marketing initiatives for specific medical specialties or service lines
ASSUMPTION: This role offers significant opportunities for professional growth and development within the marketing and communications department, as well as the broader healthcare industry.
🌍 Location & Work Environment
Office Type: Bayview Physicians Group operates multiple outpatient care sites and urgent care centers across the Hampton Roads area, with the main administrative office located in Chesapeake, Virginia.
Office Location(s): 3241 Western Branch Blvd., Chesapeake, VA 23321, US
Geographic Context:
- The Hampton Roads area includes the cities of Chesapeake, Norfolk, Suffolk, and Virginia Beach, offering a diverse range of cultural, recreational, and entertainment opportunities
- The region is known for its mild climate, with four distinct seasons and abundant natural beauty
- Chesapeake, in particular, offers a high quality of life, with excellent schools, affordable housing, and a strong sense of community
Work Schedule: Full-time, Monday-Friday, 8:00 AM - 5:00 PM, with flexibility to work after hours and weekends as needed
ASSUMPTION: The Chesapeake office provides a professional and collaborative work environment, with ample opportunities for networking and career growth within the healthcare industry.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Marketing Director
- In-person or virtual interview with the Marketing Director and other department members
- Final interview with the Chief Marketing Officer
Key Assessment Areas:
- Portfolio and design skills
- Marketing strategy and campaign development
- Communication and collaboration skills
- Adaptability and problem-solving abilities
Application Tips:
- Tailor your resume and cover letter to highlight your marketing and design skills, as well as any relevant healthcare experience
- Prepare a portfolio showcasing your design work, marketing campaigns, and any other relevant projects
- Research Bayview Physicians Group and the healthcare industry to demonstrate your understanding of the role and the company's mission
ATS Keywords: Marketing strategies, digital marketing, social media management, content creation, copywriting, proofreading, search engine optimization, website management, communication, organization, critical thinking, attention to detail, time management, Adobe Creative Cloud, Microsoft Office, Content Management Systems
ASSUMPTION: Bayview Physicians Group uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter will increase your chances of being considered for the role.
🛠️ Tools & Technologies
- Adobe Creative Cloud (Photoshop, Illustrator, InDesign)
- Microsoft Office (Word, Excel, PowerPoint)
- Website Content Management Systems (e.g., WordPress, Drupal)
- Social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn)
- Search engine optimization tools (e.g., Google Analytics, SEMrush)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily to create, manage, and optimize marketing content and campaigns.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered care
- Collaboration and teamwork
- Continuous learning and improvement
- Accountability and excellence
Work Style:
- Creative and innovative
- Data-driven and analytical
- Adaptable and responsive to change
- Collaborative and team-oriented
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with multiple stakeholders, including executives, physicians, and staff?
- Do you possess strong written and verbal communication skills, with the ability to adapt your message to different audiences?
ASSUMPTION: Candidates who align with Bayview Physicians Group's values and work style will be well-suited to this role and the broader healthcare industry.
⚠️ Potential Challenges
- Managing multiple priorities and projects under tight deadlines
- Balancing creative and analytical tasks in a fast-paced environment
- Adapting to the unique needs and preferences of various stakeholders, including executives, physicians, and staff
- Staying up-to-date with marketing trends and best practices in the healthcare industry
ASSUMPTION: These challenges can be overcome through strong organizational skills, attention to detail, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role is similar to a Marketing Coordinator or Marketing Specialist, but with a stronger focus on creative design and campaign management
- In the healthcare industry, this role may be comparable to a Healthcare Marketing Coordinator or Healthcare Marketing Specialist, with a specific focus on driving brand awareness and engagement
- Career paths for this role may include advancement to a Senior Marketing Role, Marketing Manager, or Marketing Director within the healthcare industry
ASSUMPTION: While this role shares similarities with other marketing positions, its focus on creative design and campaign management sets it apart within the healthcare industry.
📝 Sample Projects
- Developing and implementing a multi-channel marketing campaign to promote a new medical service or specialty
- Creating and managing social media content and platforms to engage patients and promote the organization's brand
- Designing and producing marketing collateral, such as brochures, flyers, and posters, to support various marketing initiatives
ASSUMPTION: These projects are representative of the types of tasks and responsibilities that the Marketing and Creative Design Specialist may be expected to perform in this role.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within it?
- What are the most significant marketing challenges facing the organization, and how can this role help address them?
- How does the marketing department collaborate with other departments, such as executive leadership, physicians, and staff?
- What opportunities are there for professional growth and development within the marketing department and the broader healthcare industry?
- How does the organization support work-life balance for its employees?
ASSUMPTION: These questions will help you better understand the role, the organization, and the healthcare industry, enabling you to make an informed decision about your career prospects.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing and design skills, as well as any relevant healthcare experience
- Prepare a portfolio showcasing your design work, marketing campaigns, and any other relevant projects
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
