📌 Core Information
🔹 Job Title: Marketing and Customer Proposition Specialist
🔹 Company: U.S. Bank
🔹 Location: Field/Home Based, Germany
🔹 Job Type: Full-Time
🔹 Category: Marketing & Sales
🔹 Date Posted: May 23, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: Hybrid (3+ days on-site)
🚀 Job Overview
Key aspects of this role include:
- Driving B2B sales of financial and payment products for small and medium businesses (SMEs) in key markets: Germany, Nordics, and Poland.
- Supporting Proposition Delivery and Planning Manager with delivery planning and governance.
- Leading delivery calls and ensuring all relevant stakeholders are included in collaboration with the relevant proposition manager.
- Assisting in building and executing marketing campaigns, and tracking campaign results.
- Developing vertical-specific content and materials to better reach target industries and technical partners.
ASSUMPTION: This role requires a strong understanding of B2B sales, marketing, and project management, with a focus on the financial and payment products industry.
📋 Key Responsibilities
✅ Supports Proposition Delivery and Planning Manager with the delivery planning and governance, working on allocated propositions as per proposition resource plan.
✅ Ensures project and action plans are in place from inception of new SME proposition development per proposition through to final delivery, holding action owners to account all the way through the process and supporting where bottlenecks occur.
✅ Leads delivery calls and ensures all relevant stakeholders are included in collaboration with the relevant proposition manager.
✅ Ensures reporting and monitoring for all propositions from outset to allow proposition managers to review performance against business cases.
✅ Assists in building and executing marketing campaigns, tracks and reports on campaign results, using the data to recommend campaign improvements and a better understanding of customer persona.
✅ Develops vertical-specific content and materials to better reach target industries and technical partners.
✅ Ability to interact and partner with all company employees by building trust, valuing and collaborating with others, and communicating effectively.
ASSUMPTION: This role requires strong project management, analytical, and communication skills, as well as the ability to work independently and contribute to a great teamwork attitude.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
Experience: Proven work experience in P&L delivery or sales support, preferably in B2C business development or sales.
Required Skills:
- Fluent in English and German (native level). Norwegian/Swedish language would be an asset.
- Strong analytical, precise, systematic, logical skills and be detail oriented but keep a strategic perspective.
- Experience in fintech, business development, go-to-market, business project delivery, combined with remote work, matrix, and international environment would be an asset.
Preferred Skills:
- Experience working in a hybrid or remote work environment.
- Knowledge of the financial and payment products industry.
ASSUMPTION: Candidates with a strong background in B2B sales, marketing, or project management, along with relevant industry experience, will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: €55,000 - €70,000 per year (AI-estimated, based on market research for mid-level marketing roles in Germany)
Benefits:
- Health Protection
- Financial Security
- Career Growth
- Development Resources
Working Hours: Full-time, with a hybrid schedule (3+ days on-site)
ASSUMPTION: The provided salary range is an estimate based on market research for mid-level marketing roles in Germany. Actual compensation may vary based on experience, skills, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: U.S. Bank operates in the banking industry, offering a wide range of financial services to both consumers and businesses.
Company Size: U.S. Bank is a large corporation with over 10,000 employees globally. This size offers opportunities for career growth and diverse experiences.
Founded: U.S. Bank was founded in 1863 and has since grown into one of the largest banks in the United States.
Company Description:
- U.S. Bank is committed to helping its customers achieve their financial goals by providing a wide range of financial services, including banking, wealth management, and payment services.
- The company is known for its strength and stability, with a diversified mix of businesses and a reputation for ethical practices.
- U.S. Bank offers a diverse and inclusive work environment, with opportunities for career growth and development.
Company Specialties:
- Asset-based lending
- Commercial lending
- Custody services
- Equipment financing
- Foreign exchange
- Fund services
- Global payments and receivables
- Liquidity and asset management
- Loan syndication
- Market risk management
- Payment processing
- Treasury management
- Supply chain financing
- Wealth management
- Mortgage
- Home equity
- Deposits
- Loans
- Banking and Financial services
Company Website: https://www.usbank.com/index.html
ASSUMPTION: U.S. Bank's large size and diverse range of services provide numerous opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a balance of strategic thinking and tactical execution.
Reporting Structure: The role reports directly to the Proposition Delivery and Planning Manager.
Work Arrangement: The role offers a hybrid schedule, with an in-office expectation of 3 or more days per week and the flexibility to work outside the office location for the other days.
Growth Opportunities:
- Advancement within the marketing or sales departments, such as taking on more senior roles or managing teams.
- Expanding into other areas of the business, such as wealth management or payment services.
- Developing expertise in specific industries or markets, leading to increased responsibility and influence.
ASSUMPTION: This role offers opportunities for career growth and development within the marketing and sales departments, as well as the broader organization.
🌍 Location & Work Environment
Office Type: The role is based in Frankfurt am Main, Germany, with an in-office expectation of 3 or more days per week.
Office Location(s): Frankfurt am Main, Germany
Geographic Context:
- Frankfurt am Main is a major financial hub in Europe, with a vibrant and dynamic business environment.
- The city offers a high quality of life, with numerous cultural attractions, restaurants, and recreational opportunities.
- Germany provides a stable and supportive business environment, with a strong focus on innovation and technology.
Work Schedule: Full-time, with a hybrid schedule (3+ days on-site)
ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote flexibility, allowing employees to optimize their work environment based on their preferences and needs.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the Proposition Delivery and Planning Manager and other team members
- Final interview with the Head of International Go-To-Market
Key Assessment Areas:
- Problem-solving skills and strategic thinking
- Communication and collaboration skills
- Industry knowledge and understanding of financial and payment products
- Cultural fit and alignment with U.S. Bank's values
Application Tips:
- Highlight relevant experience and achievements in B2B sales, marketing, or project management.
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications.
- Prepare for behavioral interview questions that focus on problem-solving, communication, and collaboration skills.
ATS Keywords: B2B sales, marketing campaigns, project management, financial products, payment services, customer proposition, go-to-market strategy, teamwork, communication, collaboration
ASSUMPTION: The interview process for this role is likely to be comprehensive, with a focus on assessing the candidate's skills, experiences, and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Jira)
- Marketing automation tools (e.g., HubSpot, Marketo, Pardot)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the team's preferences and the organization's standards.
👔 Cultural Fit Considerations
Company Values:
- Putting customers first
- Doing the right thing
- Valuing diversity and inclusion
- Working together
- Never-ending improvement
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on delivering outcomes
- Adaptable and open to change
- Strong communication and interpersonal skills
Self-Assessment Questions:
- Do I have a strong customer focus and a commitment to putting customers first?
- Am I able to work effectively in a collaborative and team-oriented environment?
- Do I have a results-driven mindset and a focus on delivering outcomes?
- Am I adaptable and open to change, with a willingness to learn and grow in a dynamic work environment?
ASSUMPTION: U.S. Bank values a diverse and inclusive work environment, with a focus on collaboration, results-driven outcomes, and continuous improvement.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working in a matrix organization with multiple stakeholders
- Operating in a hybrid work environment, balancing in-office collaboration and remote work
- Navigating a large and complex organization with a diverse range of services and departments
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication and collaboration, and a willingness to adapt and learn in a dynamic work environment.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position has a stronger focus on B2B sales and project management, with a broader scope of responsibilities.
- In terms of industry context, this role is unique in its focus on the financial and payment products industry, with a specific emphasis on small and medium-sized businesses.
- Career path comparison: This role offers opportunities for growth and development within the marketing and sales departments, as well as the broader organization, with potential paths leading to more senior roles or management positions.
ASSUMPTION: This role offers a unique blend of marketing, sales, and project management responsibilities, with a specific focus on the financial and payment products industry.
📝 Sample Projects
- Developing and executing a marketing campaign to increase brand awareness and customer acquisition for a new financial product targeted at small and medium-sized businesses in Germany.
- Managing a project to optimize the customer onboarding process for a payment services platform, resulting in improved customer satisfaction and reduced churn.
- Collaborating with cross-functional teams to launch a new customer proposition for a specific industry vertical, involving market research, competitive analysis, and product development.
ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities available in this role, with a focus on driving business growth, improving customer experiences, and launching new products and services.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics, and how this role fits within the broader organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does U.S. Bank support the professional development and growth of its employees in this role?
- What are the most significant challenges facing the team or the broader organization, and how can this role contribute to addressing them?
- How does U.S. Bank measure the success of this role, and what key performance indicators (KPIs) will be used to track progress?
ASSUMPTION: These questions are designed to provide insight into the role's priorities, expectations, and opportunities for growth and development, as well as the broader organizational context and challenges.
📌 Next Steps for Applicants
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
