Marketing and Event Specialist

Here's the enhanced job description based on the provided input data:

📌 Core Information

🔹 Job Title: Marketing and Event Specialist

🔹 Company: Sonova AG

🔹 Location: Mississauga, ON

🔹 Job Type: Hybrid (3 days per week in the office)

🔹 Category: Marketing & Events

🔹 Date Posted: 2025-04-29

🔹 Experience Level: 2-5 years

🔹 Working Hours: 40 hours per week

🔹 Remote Status: On-site with remote flexibility

🚀 Job Overview

Key aspects of this role include:

• Developing and executing targeted marketing strategies to elevate events and enhance brand awareness.
• Collaborating with the Event Planner to execute large events and independently managing smaller events and trade shows.
• Ownership of marketing processes related to events, including event logistics software, vendor setup, and budget tracking.
• Managing ad hoc marketing projects and supporting marketing and sales teams.
• Analyzing event metrics and data to inform future strategies and improve event success.

ASSUMPTION: This role requires a proactive and detail-oriented individual with strong project management skills and the ability to work independently. A growth mindset and curiosity are essential for success in this dynamic position.

📋 Key Responsibilities

✅ Marketing Strategy Development: Develop and execute targeted marketing strategies to elevate events and enhance brand awareness.

✅ Event Collaboration: Collaborate with the Event Planner to execute large events, ensuring alignment with organizational goals.

✅ Independent Event Management: Plan and execute smaller events independently, from start to finish, including budget management, timeline creation, vendor selection, and logistics organization.

✅ Trade Show Ownership: Oversee the trade show presence, engaging stakeholders, and creating marketing and promotional materials.

✅ On-Site Operations Coordination: Manage on-site event operations, including registration, staff support, and audio-visual setup.

✅ Promotional Material Management: Oversee promotional material catalogues, collaborate with designers on branding, source vendors, and manage inventories.

✅ Project Management for Marketing and Sales: Manage projects that support marketing and sales teams, actively seeking new opportunities to enhance customer experience and brand awareness.

✅ Metrics Tracking: Track event metrics such as attendance, engagement, and return on investment (ROI).

✅ Data Analysis: Analyze post-event data to identify areas for improvement and inform future strategies.

✅ Reporting: Prepare detailed reports summarizing event success and key insights for stakeholders.

ASSUMPTION: This role requires strong communication and interpersonal skills to collaborate with internal and external stakeholders. A creative mindset is essential for developing engaging promotional materials and innovative marketing strategies.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Event Management, or a related field.

Experience: Proven experience in planning and executing successful marketing campaigns and events.

Required Skills:

• Event Management
• Project Management
• Digital Marketing Strategies
• Budget Management
• Communication Skills
• Interpersonal Skills
• Creative Marketing
• Vendor Management
• Data Analysis
• Metrics Tracking

Preferred Skills:

• French Language Skills (conversational)

ASSUMPTION: This role requires strong project management skills with the ability to manage multiple tasks and deadlines. Excellent communication and interpersonal skills are essential for collaboration with internal and external stakeholders.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 CAD per year (based on experience level and industry standards)

Benefits:

• Exciting and challenging work environment
• Collaborative culture
• Opportunities for continuous self-improvement
• Opportunities for flexible hybrid model work environment
• A company that values diversity and inclusion
• Rich benefits plan including wellness benefit, paramedical (massage therapist, naturopath, etc.), and competitive compensation including variable component and employer match on pension contributions
• Mentorship program and career development plans

Working Hours: 40 hours per week, with flexibility for remote work 2 days per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for this role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Medical Equipment Manufacturing

Company Size: 10,001+ employees

Founded: 1947

Company Description:

• Sonova is a leading provider of innovative hearing care solutions, with a presence in over 100 countries and more than 16,000 employees.
• The company offers a range of products and services, including hearing aids, cochlear implants, and audiological care, under brands such as Phonak, Unitron, Sennheiser (under license), and Advanced Bionics.
• Sonova is committed to creating an inclusive work environment that fosters engagement, collaboration, and innovation.

Company Specialties:

• Hearing aids
• Cochlear implants
• Audiological care
• Innovative technology
• Global presence

Company Website: www.sonova.com

ASSUMPTION: Sonova is a large, established company with a strong global presence and a commitment to innovation and inclusion. This role offers the opportunity to work in a dynamic and collaborative environment with a focus on driving growth and success.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports directly to the Event Planner for large events and may have additional reporting lines for smaller events and trade shows.

Work Arrangement: Hybrid, with 3 days per week in the office and remote flexibility for 2 days per week.

Growth Opportunities:

• Potential advancement to senior roles within the marketing or event management teams.
• Opportunities to expand responsibilities based on performance and company growth.
• Access to mentorship programs and career development plans.

ASSUMPTION: This role offers significant opportunities for career growth and development within a large and established organization. The hybrid work arrangement provides flexibility and the potential for increased responsibility based on performance.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art technology and amenities.

Office Location(s): Laubisrütistrasse 28, Stäfa, 8712, CH (Headquarters) and Mississauga, ON (Canada office)

Geographic Context:

• Mississauga, ON, is a diverse and multicultural city located in the Greater Toronto Area (GTA), offering a mix of urban and suburban environments.
• The GTA is a major economic hub with a strong job market and numerous opportunities for professional growth and development.
• The region is home to a diverse range of industries, including finance, technology, and healthcare.

Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for remote work 2 days per week.

ASSUMPTION: This role is based in Mississauga, ON, with the option to work remotely 2 days per week. The office environment is modern and collaborative, with opportunities for professional growth and development in a dynamic and multicultural city.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the team or department head
• Background check and reference verification

Key Assessment Areas:

• Problem-solving skills
• Communication and interpersonal skills
• Creativity and innovation
• Adaptability and flexibility
• Technical skills (e.g., digital marketing, data analysis, project management)

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Prepare for behavioral interview questions that focus on your problem-solving skills, communication, and adaptability.
• Research the company and industry to demonstrate your enthusiasm and understanding of the role.
• Practice common interview questions and your responses to build confidence and refine your answers.

ATS Keywords: Marketing, Event Management, Project Management, Digital Marketing, Budget Management, Communication Skills, Interpersonal Skills, Creative Marketing, Vendor Management, Data Analysis, Metrics Tracking, Hybrid Work, Mississauga, ON

ASSUMPTION: The interview process for this role is typical for a mid-level marketing or event management position within a large organization. Applicants should be prepared to discuss their problem-solving skills, communication, and adaptability, as well as their relevant technical skills and experiences.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM or other marketing automation platforms (e.g., Marketo, HubSpot)
• Event management software (e.g., Cvent, Eventbrite)
• Data analysis tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)
• Social media management tools (e.g., Hootsuite, Buffer)

ASSUMPTION: This role requires proficiency in a range of marketing and event management tools, as well as data analysis and project management software. Applicants should be comfortable learning and utilizing new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Inclusion
• Integrity
• Excellence

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and analytical
• Creative and innovative
• Adaptable and flexible

Self-Assessment Questions:

• How do you approach working with diverse teams and stakeholders to achieve common goals?
• Can you provide an example of a time when you had to adapt to a significant change in a project or event plan?
• How do you ensure the quality and accuracy of data when working under tight deadlines?

ASSUMPTION: Sonova values innovation, collaboration, and inclusion. Applicants should be prepared to discuss their ability to work effectively in a dynamic and collaborative environment, as well as their adaptability and data-driven approach to problem-solving.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with diverse teams and stakeholders with varying priorities and expectations
• Adapting to changes in event plans or marketing strategies with short notice
• Analyzing and interpreting complex data to inform decision-making
• Balancing remote work and in-office responsibilities effectively

ASSUMPTION: This role presents several challenges, including managing multiple projects and deadlines, working with diverse teams, and adapting to changes in event plans. Applicants should be prepared to discuss their strategies for overcoming these challenges and maintaining productivity and effectiveness.

📈 Similar Roles Comparison

• Marketing Manager: Focuses more on overall marketing strategy and less on event management. Requires strong analytical skills and a strategic mindset.
• Event Coordinator: Typically responsible for smaller-scale events and may not have the same level of strategic input or budget management responsibilities.
• Project Manager: Oversees project timelines, resources, and deliverables, but may not have the same level of marketing or event-specific responsibilities.

ASSUMPTION: This role combines elements of marketing management, event coordination, and project management. Applicants should be prepared to discuss how their skills and experiences make them a strong fit for this unique role.

📝 Sample Projects

• Planning and executing a large-scale international conference, including vendor management, logistics, and on-site operations.
• Developing and implementing a targeted digital marketing campaign to drive event attendance and engagement.
• Analyzing post-event data to identify trends, optimize future events, and improve overall marketing strategy.

ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for this role, from event planning and execution to data analysis and marketing strategy development.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the marketing and event teams currently, and how can this role help address them?
• How does this role fit into the overall marketing and event strategy for the company?
• What opportunities are there for growth and development within this role and the department?
• How does the company support work-life balance for employees, particularly for those in hybrid or remote roles?
• What are the most important qualities and skills you're looking for in a candidate for this role?

ASSUMPTION: These questions are designed to help applicants better understand the role, the team, and the company's priorities and culture. Applicants should be prepared to ask thoughtful and insightful questions to demonstrate their interest and engagement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Sonova careers portal
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Prepare for behavioral interview questions that focus on your problem-solving skills, communication, and adaptability.
• Research the company and industry to demonstrate your enthusiasm and understanding of the role.
• Practice common interview questions and your responses to build confidence and refine your answers.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

This enhanced job description provides a comprehensive overview of the Marketing and Event Specialist role at Sonova AG, including key responsibilities, required qualifications, and cultural fit considerations. It also offers insights into the company, the role's fit within the organization, and potential challenges and growth opportunities. The "Next Steps for Applicants" section guides job seekers through the application process and interview preparation.