Marketing and Funnel Specialist

📌 Core Information

🔹 Job Title: Marketing and Funnel Specialist

🔹 Company: Vendasta

🔹 Location: Chennai, Tamil Nadu, India

🔹 Job Type: Remote (Remote OK)

🔹 Category: Marketing

🔹 Date Posted: April 24, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (Remote OK)

🚀 Job Overview

Key aspects of this role include:

• Architecting and optimizing high-performing marketing funnels
• Supporting digital advertising initiatives to drive lead generation and client acquisition
• Evolving funnel strategies through smart automation, AI tools, and iterative testing
• Collaborating cross-functionally to ensure cohesive and results-oriented campaigns

ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous optimization of marketing funnels.

📋 Key Responsibilities

✅ Design, build, and iterate multi-step marketing funnels using GoHighLevel and other automation platforms

✅ Align funnel architecture with campaign objectives and client value propositions

✅ Optimize user flow across landing pages, forms, CTAs, and follow-ups using performance data and testing

✅ Develop, deploy, and optimize automated email and SMS campaigns

✅ Handle segmentation, dynamic content, A/B testing, and deliverability best practices

✅ Ensure compliance with privacy standards such as CAN-SPAM, GDPR, and TCPA

✅ Assist with building, launching, and reporting on paid digital campaigns (Google Ads, Meta)

✅ Translate ad insights into funnel refinement recommendations

✅ Collaborate on creative iterations to improve campaign performance

✅ Track and report funnel KPIs including conversion rates, engagement, and cost-per-lead metrics

✅ Conduct structured A/B tests on funnel elements and campaign assets

✅ Share insights and iterate based on real-world results

✅ Partner with Account Managers, Media Specialists, and Design to ensure campaigns are cohesive, on-brand, and results-oriented

✅ Actively contribute to strategy sessions, retrospectives, and planning sprints

ASSUMPTION: This role requires strong analytical skills and the ability to work in a fast-paced, remote environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2+ years of experience with GoHighLevel or similar funnel/campaign platforms

Required Skills:

• Hands-on knowledge of email/SMS marketing automation and compliance
• Proficient in data interpretation, campaign analysis, and reporting
• Strong written communication, attention to detail, and organizational ability
• Comfortable working remotely and cross-functionally in a fast-paced team
• Experience with paid media (Google, Meta/Facebook Ads)
• CRM or lead nurturing platform experience (GoHighLevel preferred)
• Skilled in funnel troubleshooting, testing hypotheses, and data-driven decision-making

Preferred Skills:

• Growth mindset and adaptability to emerging marketing technologies

ASSUMPTION: While not explicitly stated, a strong understanding of digital marketing trends and a proactive approach to learning new tools and platforms are highly valued for this role.

💰 Compensation & Benefits

Salary Range: INR 8-12 lakhs per annum (Estimated based on industry standards for a mid-level marketing role in Chennai)

Benefits:

• Stock options (as per policy)
• Health insurance
• Paid time offs
• Public transport reimbursement
• Flex days
• Training & Career Development
• Free Snacks, hot beverages, and catered lunches on Fridays
• Provident Fund

Working Hours: Full-time (40 hours/week) with flexible work arrangements

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in Chennai. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Vendasta operates in the Software Development industry, focusing on AI-powered customer acquisition and engagement solutions for businesses.

Company Size: Vendasta is a mid-sized company with 501-1,000 employees, providing ample opportunities for growth and collaboration.

Founded: Vendasta was founded in 2008 and is headquartered in Saskatoon, Canada, with offices in Boca Raton, Chennai, and Boston.

Company Description:

• Vendasta is the leading AI software company for customer acquisition and engagement
• Its platform unifies marketing, sales, and operational workflows, streamlining every stage of the customer journey
• Vendasta serves a global network of partners and SMBs, helping businesses get more customers and keep them

Company Specialties:

• Reputation Management
• Social Marketing
• Digital Advertising
• Review Monitoring
• Reputation Management Software
• White-Label Ecommerce
• Local Citation Building
• Social Media Management Platform
• PPC Solutions
• Website Builder
• SEO White Label Services
• Productivity Software
• Client Portal
• Agency Management Software
• Sales CRM
• Meeting Scheduler
• Automations
• Project Management Software

Company Website: http://www.vendasta.com/

ASSUMPTION: Vendasta's focus on AI and data-driven decision making makes it an attractive employer for marketing professionals seeking to grow in a dynamic and innovative environment.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, requiring a balance of technical skills and strategic thinking.

Reporting Structure: The Marketing and Funnel Specialist will report directly to the Marketing Manager and work closely with cross-functional teams, including Account Managers, Media Specialists, and Design.

Work Arrangement: This role is remote-friendly, with flexible work arrangements and the option to work from the Chennai office.

Growth Opportunities:

• Progression to senior marketing roles within the company
• Expansion of skills and expertise in AI-driven marketing strategies
• Potential to lead and mentor junior team members

ASSUMPTION: Vendasta's focus on growth and innovation provides ample opportunities for career advancement and skill development.

🌍 Location & Work Environment

Office Type: Vendasta's Chennai office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): 77, Velachery Rd, Chennai, Tamil Nadu 600015, India

Geographic Context:

• Chennai is the capital city of Tamil Nadu, located on the Bay of Bengal in eastern India
• The city is known for its rich cultural heritage, historical landmarks, and vibrant food scene
• Chennai offers a mix of urban and suburban living options, with a cost of living that is generally lower than other major Indian cities

Work Schedule: Flexible work hours with a focus on results and productivity, rather than strict office hours

ASSUMPTION: Chennai's blend of cultural richness and affordability makes it an attractive location for professionals seeking a high quality of life at a relatively lower cost.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical assessment or case study presentation
• Final round interview with the hiring manager and/or team members

Key Assessment Areas:

• Technical proficiency in marketing automation and funnel optimization
• Data analysis and interpretation skills
• Strategic thinking and problem-solving abilities
• Communication and collaboration skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of Vendasta's products and services, and how your skills align with their mission
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and adaptability

ATS Keywords: GoHighLevel, marketing automation, funnel optimization, email marketing, SMS marketing, data analysis, campaign management, digital advertising, A/B testing, cross-functional collaboration

ASSUMPTION: Vendasta's hiring process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role.

🛠️ Tools & Technologies

• GoHighLevel
• Email marketing platforms (e.g., Mailchimp, SendGrid)
• SMS marketing platforms (e.g., Twilio, Plivo)
• Digital advertising platforms (Google Ads, Meta)
• CRM or lead nurturing platforms (e.g., HubSpot, Salesforce)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Drive: Vendasta encourages its employees to take initiative and be proactive in their roles
• Innovation: Vendasta fosters a culture of continuous learning and improvement
• Respect: Vendasta values open communication, collaboration, and mutual respect among team members
• Agility: Vendasta operates in a fast-paced, dynamic environment, requiring employees to be adaptable and responsive to change

Work Style:

• Vendasta's work environment is collaborative and fast-paced, with a strong emphasis on teamwork and communication
• The company values a results-driven approach, with a focus on productivity and efficiency
• Vendasta offers flexible work arrangements, with remote work options and flexible hours

Self-Assessment Questions:

• How do you align with Vendasta's core values, particularly 'Drive' and 'Innovation'?
• How do you approach working in a fast-paced, collaborative environment, and what strategies do you use to manage your time and priorities?
• How do you ensure that your work is on-brand and consistent with Vendasta's overall marketing strategy?

ASSUMPTION: Vendasta's culture is dynamic and fast-paced, with a strong emphasis on innovation, collaboration, and results-driven work.

⚠️ Potential Challenges

• Managing multiple marketing channels and campaigns simultaneously
• Keeping up with the latest trends and best practices in digital marketing
• Balancing the need for data-driven decision making with creative and innovative approaches
• Working remotely and collaborating effectively with team members in different time zones

ASSUMPTION: These challenges are inherent to the role and require strong organizational skills, adaptability, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Compared to other marketing roles, this position places a stronger emphasis on funnel optimization and data-driven decision making
• Vendasta's focus on AI and automation sets it apart from other marketing agencies and software companies
• Career progression in this role may lead to senior marketing positions or specialized roles in AI-driven marketing strategies

ASSUMPTION: This role offers unique opportunities for growth and specialization in AI-driven marketing strategies, setting it apart from similar positions in the industry.

📝 Sample Projects

• Optimizing a multi-step marketing funnel for a client in the healthcare industry, resulting in a 25% increase in conversion rates
• Developing and executing an automated email campaign for a retail client, achieving a 30% open rate and 15% click-through rate
• Collaborating with the design team to create on-brand landing pages and CTAs, improving conversion rates by 20%

ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for this role, highlighting the importance of data-driven decision making and continuous optimization.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does Vendasta approach cross-functional collaboration, and what are the expectations for this role in that regard?
• What are the most significant challenges facing the marketing team currently, and how can this role contribute to addressing them?
• How does Vendasta support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) for this role, and how are they tracked and reported?

ASSUMPTION: These questions are designed to provide insight into Vendasta's company culture, team dynamics, and expectations for this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and adaptability
• Research Vendasta's products, services, and company culture to demonstrate your interest and fit for the role
• Follow up with the hiring manager one week after your final interview to express your enthusiasm for the opportunity

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.