Marketing and Leadership Director

📌 Core Information

🔹 Job Title: Marketing and Leadership Director

🔹 Company: Lifestyle Seed

🔹 Location: Auckland, Auckland, New Zealand

🔹 Job Type: Full-Time, Remote

🔹 Category: E-learning

🔹 Date Posted: 2025-04-13

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (New Zealand & Australia)

🚀 Job Overview

Key aspects of this role include:

• Building and leading a marketing team to drive growth
• Developing and executing marketing strategies
• Collaborating with leadership to align marketing efforts with business objectives
• Managing marketing budgets and allocating resources effectively
• Monitoring and analyzing marketing performance metrics

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a proven track record in marketing to drive results.

📋 Key Responsibilities

✅ Develop and implement marketing strategies to achieve business objectives

✅ Lead, coach, and mentor a team of marketing professionals

✅ Collaborate with cross-functional teams to ensure marketing efforts align with overall business strategy

✅ Manage marketing budgets and allocate resources effectively

✅ Monitor and analyze marketing performance metrics, and report on progress to leadership

✅ Stay up-to-date with industry trends and best practices, and incorporate them into marketing strategies

ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively in a remote, self-directed environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience in marketing, with at least 3 years in a leadership role

Required Skills:

• Proven experience in developing and executing marketing strategies
• Strong leadership and team management skills
• Excellent communication and interpersonal skills
• Strong analytical skills and data-driven decision-making
• Familiarity with marketing automation tools and CRM software
• Experience managing marketing budgets

Preferred Skills:

• Experience in the e-learning industry
• Fluency in additional languages

ASSUMPTION: Fluency in English is required for this role, and proficiency in additional languages is a strong asset for a global company.

💰 Compensation & Benefits

Salary Range: NZD 120,000 - 160,000 per annum (based on experience and qualifications)

Benefits:

• Exceptional training and mentorship opportunities
• Flexible, remote work arrangement
• Unlimited earning potential with no income ceiling
• Meaningful impact on an industry that empowers and transforms lives

Working Hours: Full-time (40 hours per week), flexible schedule

ASSUMPTION: The salary range is estimated based on industry standards for marketing directors with 5-10 years of experience in New Zealand.

📌 Applicant Insights

🔍 Company Context

Industry: E-learning, with a focus on personal and leadership development

Company Size: Small (2-10 employees), which offers a close-knit team environment and the opportunity to have a significant impact on the company's growth

Founded: 2017, with a mission to empower individuals with the tools and education they need to create a more fulfilled and purposeful life

Company Description:

• Provides life-changing personal and professional development courses and training
• Offers online courses and impactful leadership development events
• Fosters a supportive, positive environment for like-minded individuals worldwide

Company Specialties:

• Marketing and sales
• Team management and training
• Leadership development and mentorship
• Personal and professional development

Company Website: https://www.lifestyleseed.com

ASSUMPTION: Lifestyle Seed is a global company with a presence in over 100 countries, committed to making a lasting impact worldwide.

📊 Role Analysis

Career Level: Senior-level marketing role with significant responsibility and autonomy

Reporting Structure: Reports directly to the CEO, with the opportunity to build and lead a marketing team

Work Arrangement: Remote, with the flexibility to work from anywhere in New Zealand or Australia

Growth Opportunities:

• Potential to grow into a C-level role as the company expands
• Opportunities to learn and develop new skills through training and mentorship
• Chance to make a significant impact on the company's growth and success

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to grow with the company as it expands.

🌍 Location & Work Environment

Office Type: Remote, with no physical office location

Office Location(s): N/A (remote work)

Geographic Context:

• Auckland, New Zealand, with a vibrant and growing tech industry
• Close proximity to beaches, parks, and outdoor activities
• High quality of life, with a low cost of living compared to other major cities

Work Schedule: Flexible, with the ability to work from anywhere in New Zealand or Australia

ASSUMPTION: The remote work arrangement offers a high degree of flexibility and work-life balance, with the ability to work from anywhere with an internet connection.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth behavioral and skills-based interviews
• Final interview with the CEO

Key Assessment Areas:

• Strategic thinking and planning
• Leadership and team management skills
• Communication and interpersonal skills
• Analytical skills and data-driven decision-making
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience and leadership skills
• Be prepared to discuss your marketing philosophy and approach to strategy development
• Demonstrate your understanding of the e-learning industry and Lifestyle Seed's mission
• Showcase your ability to work effectively in a remote, self-directed environment

ATS Keywords: Marketing strategy, leadership, team management, marketing automation, CRM, budget management, performance metrics, e-learning industry

ASSUMPTION: Lifestyle Seed uses an Applicant Tracking System (ATS) to screen resumes, so it's essential to include relevant keywords to increase the chances of your application being seen.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Trello)
• Analytics tools (e.g., Google Analytics, Mixpanel)

ASSUMPTION: Familiarity with marketing automation tools, CRM software, and analytics tools is essential for this role.

👔 Cultural Fit Considerations

Company Values:

• Empowerment and personal growth
• Collaboration and teamwork
• Continuous learning and improvement
• Integrity and accountability

Work Style:

• Self-directed and autonomous
• Results-driven and data-focused
• Adaptable and open to feedback
• Collaborative and supportive

Self-Assessment Questions:

• How do you align with Lifestyle Seed's mission to empower individuals and create a more fulfilled and purposeful life?
• How do you approach leading and managing a remote marketing team?
• How do you stay organized and prioritize your work in a self-directed environment?

ASSUMPTION: Lifestyle Seed values candidates who are a strong cultural fit, with a passion for personal development and helping others succeed.

⚠️ Potential Challenges

• Managing a remote team with members in different time zones
• Balancing strategic planning with day-to-day marketing tasks
• Adapting to a fast-paced, dynamic work environment
• Meeting and exceeding ambitious growth targets

ASSUMPTION: These challenges require strong leadership, communication, and time management skills, as well as the ability to thrive in a fast-paced, dynamic environment.

📈 Similar Roles Comparison

• Marketing Manager vs. Marketing Director: Marketing Manager roles focus on tactical execution, while Marketing Director roles require strategic planning and leadership
• E-learning industry context: The e-learning industry is growing and evolving, with a strong focus on digital marketing and innovation
• Career path comparison: This role offers a clear path to advancement, with the potential to grow into a C-level role as the company expands

ASSUMPTION: This role is well-suited for experienced marketing professionals looking to take the next step in their career and make a significant impact on a growing company.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new online course
• Conducting market research and analysis to inform marketing strategy
• Managing a marketing team to execute a large-scale event or campaign

ASSUMPTION: These sample projects demonstrate the strategic, leadership, and tactical skills required for this role.

❓ Key Questions to Ask During Interview

• How does Lifestyle Seed support the professional development of its marketing team?
• What are the biggest challenges facing the marketing team, and how can this role address them?
• How does Lifestyle Seed measure the success of its marketing efforts, and how can this role contribute to improving those metrics?
• What opportunities are there for growth and advancement within the company?
• How does Lifestyle Seed foster a positive, supportive work environment for its remote team members?

ASSUMPTION: These questions demonstrate a strategic mindset and a strong interest in the role and company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience and leadership skills
• Prepare for behavioral and skills-based interviews by reflecting on your past experiences and accomplishments
• Research Lifestyle Seed's mission, values, and company culture to demonstrate your fit and enthusiasm for the role
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.